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Rivalry Issues 2022 Business Update

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Triple-Digit Growth in 2021 and a Fortified Balance Sheet Sets the Stage for Rivalry to Continue Redefining Next Gen Betting and Entertainment in 2022

Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (FSE: 9VK), an internationally regulated sports betting and media company, today issued a letter to shareholders summarizing recent progress and outlining strategic priorities for 2022. The full text of the letter follows. All dollar figures are quoted in Canadian dollars.

Rivalry Corp. 2022 Business Update

To our Shareholders,

At Rivalry Corp. (“Rivalry” or the “Company”) we aspire for every year to exceed the last, and in 2021, our third full year of operating, we did just that. We delivered our strongest growth to date.

Since launch, we have demonstrated discipline and execution. Some highlights:

  • Created the most engaged esports betting brand globally1;
  • Increased revenue more than 600% year-over-year (YoY) to $8.9M as of our most recent reported quarter (Q3 2021) on a year-to-date (YTD) basis;
  • Grew betting handle2 over 180% YoY to $66.1M through October 2021 on a YTD basis, with an implied annual run rate as of the last reported quarter (Q3 2021) of nearly $100M;
  • Customer registrations increased to approximately 600,000 through October 2021 on a YTD basis, up from 350,000 as at 2020 year-end;
  • Customer acquisition costs remain significantly below market and deliver profitable unit economics3;
  • Developed all of our technology in house;
  • Pioneered a new gaming category of Massive Multiplayer Online Gambling Games (MMOGG) with our proprietary title Rushlane;
  • Conditionally granted a sports bookmaker licence in Australia from the Northern Territory Racing Commission (Australia) (the “NTRC”);
  • Submitted an application to the Alcohol and Gaming Commission of Ontario (the “AGCO”) to become a fully registered operator of internet gaming and sports betting in Ontario;
  • Commenced trading via direct listing on the TSX Venture Exchange on October 5, 2021.

Our ambition does not end there. We are confident 2022 will be another record year of accomplishments. The investment we will be making in all key areas of the business will likely exceed the past three years combined. This sets 2022 up for a multitude of material catalysts:

  • Anticipated launch in two new regulated markets, Australia and Ontario;
  • Innovative product releases, demonstrating the power and scalability of our proprietary technology;
  • New originally developed games to complement Rushlane and our MMOGG category;
  • New content and media to continue positioning Rivalry as a market-leading brand at the forefront of internet culture;
  • Launch in new geographies under our existing Isle of Man licence to provide continuous user growth and brand reach across the globe; and
  • Expand our capital markets presence to increase investor awareness.

Backing this effort is a fortified balance sheet with approximately $41.3 million of cash and no debt as at our most recently reported quarter (Q3 2021), a figure several times the amount we spent to build the entire business.

We are executing against a generational opportunity, and our vision is clear:

  1. Become the leader in next-gen sports betting and entertainment globally.
  2. Have the most engaged brand and portfolio of IP (games, content, creators, and more) that is revered and trusted.

We expect that success on these key priorities will make Rivalry transportable into new categories beyond betting. Why? Because we have a loyal user base and a foundation of trust with under 30’s in a regulated framework, fully KYC’d, with funded wallets, who are deeply engaged in our universe.

Rivalry was born through the mutual passion we share with our target audience: gaming and internet culture. At approximately 40% of the global population4, Gen Z and young Millennials, my generation and much of the team represent the largest generational cohort in history. We grew up interfaced with the internet, and view gaming as the sport of the internet. Through that lens, we have shaped Rivalry as a brand that is deeply woven into the fabric of this emerging internet culture that is reshaping multiple consumer industries, in addition to sports betting.

I’m confident Rivalry as a company, and a collection of talented individuals understands better than any of our peers how to navigate and participate in this culture. It is an inevitable generational tidal wave that we are focusing all our efforts on acquiring, retaining, and entertaining.

The growth and market leadership advantages we have created are a product of our disciplined execution on hundreds of large and small details that we deliver as a simple and cohesive user experience. This is how we are building brand equity with long-term sustainable value.

We measure our success on these efforts in revenue growth and margin expansion, healthy customer acquisition metrics, profitable unit economics, and deepening brand engagement.

In 2022 we are committed to expanding our brand leadership not just in next-gen sports betting globally, but in entertainment in this rapidly evolving internet culture that we are part of. It’s my belief that this intersection we live in, and the demographic we are serving, represents one of the biggest opportunities of the coming decade.

I have complete conviction in our team and strategy, which is now underpinned by the strongest balance sheet we have had since the founding. We will continue to deliver, and 2022 will demonstrate to the market what kind of pace we are capable of.

I wish everyone a successful and healthy year.

Steven Salz
Co-Founder & CEO
Rivalry Corp.

________________________
1 Source: Twitonomy, Social Blade, Rival IQ
2 The Company defines “Betting Handle” or “Handle” as the total dollar value accepted in wagers, adjusted for cancellations and corrections.
3 Source: Multiple EU public sportsbook filings
4 Source: United Nations

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PointsBet Canada Officially Begins Registration Process in Alberta

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PointsBet Canada has announced that it has commenced the registration process in Alberta and can now begin marketing activities, positioning the company to enter the province as Alberta prepares to become Canada’s second open and competitive regulated iGaming market.

Eligible Alberta residents can now pre-register at https://www.pointsbet.ca/ to receive notification of PointsBet’s launch, along with an exclusive welcome offer, ahead of the full platform rollout expected in the coming months.

This development follows the Alberta Gaming, Liquor and Cannabis (AGLC) streamlined process, enabling PointsBet Canada to introduce its premium sports betting and online casino experience while final registration steps continue.

“Alberta’s move toward an open, competitive iGaming framework is a positive step for Canadian players, offering more choice and consumer protections in a safe and regulated environment. We’re excited to introduce our innovative, Canadian-focused sports betting and online casino products to Alberta residents, supported by industry-leading speed, responsible gaming tools, and local expertise,” said Scott Vanderwel, CEO of PointsBet Canada.

The post PointsBet Canada Officially Begins Registration Process in Alberta appeared first on Americas iGaming & Sports Betting News.

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Kambi Group Becomes the Official Sportsbook Partner of Ontario Lottery and Gaming Corporation

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Kambi Group has formally assumed contractual responsibilities for OLG’s multi-channel sportsbook following the successful completion of the novation agreement with FDJ Gaming Solutions France (FDJ) and Ontario Lottery and Gaming Corporation (OLG), with OLG launched its Kambi-powered sportsbook on 27 January.

Kambi, the home of premium sports betting solutions, confirmed that it has formally assumed contractual responsibilities for the provision of sports betting services to OLG, having successfully met all conditions of the previously agreed novation agreement.

The completion follows the announcement in 2025 that Kambi had been selected by FDJ to take over FDJ’s role as OLG’s long-term sports betting partner with OLG’s consent and pending the satisfaction and completion of specific conditions. With these conditions now met, Kambi has officially assumed responsibility for the provision of sports betting services to OLG across both its retail and digital channels, with OLG gone live with its Kambi-powered sportsbook on 27 January.

OLG offers sports betting through PROLINE (retail) and PROLINE+ (online) with 100% of its profits reinvested into Ontario. Powered by Kambi’s Turnkey Sportsbook, OLG’s sports betting operations will benefit from Kambi’s market-leading technology and services, designed to deliver a scalable, compliant and engaging betting experience for players.

Werner Becher, Kambi Group Chief Executive Officer, said: “We are delighted to have officially completed this transition and to begin this next chapter of our partnership with OLG. Having met the necessary conditions of the novation agreement, Kambi is excited to become the official sportsbook provider and to have launched with one of the world’s most respected lottery operators. We value our partnership with OLG and look forward to leveraging our proven technology to help them drive sustainable growth and provide a safe and entertaining betting product for their customers in Ontario.”

Duncan Hannay, OLG President and CEO, added: “OLG strives to provide a market leading PROLINE sports betting experience for our players. We look forward to working alongside our new partner, Kambi, who offers a proven track record of product excellence and reliability, as we deliver on our commitment to give back to the people and communities of Ontario. This is an exciting step forward for both organizations.”

The post Kambi Group Becomes the Official Sportsbook Partner of Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.

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High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario

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High Roller Technologies Inc., operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has entered into a non-binding Letter of Intent (LOI) with Kindbridge Behavioral Health (Kindbridge) to support its commitment to responsible gambling in Ontario, subject to licensing and regulatory approval.

Through the planned partnership with Kindbridge, High Roller intends to offer eligible Ontario players who choose to self-exclude a confidential pathway to support that helps individuals understand their options and take next steps at their own pace. The experience begins with education and a guided triage process, followed by the option to connect with no-cost peer support and, when appropriate, licensed Canadian clinicians. Using a stepped-care approach, individuals can start where they feel ready and access additional support over time, based on their needs and goals.

“We believe entertainment should always be enjoyed responsibly. Partnering with Kindbridge reinforces our commitment to player wellbeing by ensuring that anyone who may be experiencing challenges with their gambling activity has access to meaningful, professional support. This collaboration reflects our responsibility not only as an operator, but as a trusted brand that puts people first,” said Seth Young, Chief Executive Officer at High Roller.

Kindbridge works with gaming operators across North America to deliver early-intervention programs designed to identify, assess, and support at-risk individuals, including integration with self-exclusion and responsible gaming workflows.

“Building strong, accessible pathways to support is an essential part of effective responsible gambling programs.nOperators are uniquely positioned to assist individuals who may be experiencing distress by helping connect them to appropriate care. We’re proud to work with High Roller to expand access to specialized clinicians and evidence-based resources, supporting healthier outcomes for players and more effective responsible gambling frameworks,” said Daniel Umfleet, Founder & CEO of Kindbridge Behavioral Health.

Seth Young, who currently serves as Chief Executive Officer of High Roller, is a current shareholder, member of the Board of Advisors, and former member of the Board of Directors at Kindbridge.

The post High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario appeared first on Americas iGaming & Sports Betting News.

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