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Groove COO makes the case for the value-added provided by the aggregation community

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2021 has been a record year for aggregator and platform Groove on all fronts: record partner signings, record operator integrations, record new business, record use of backend GrooveOn and a move to a new global headquarters in Q4. While most companies might use these records to rest on their laurels for a while, Groove COO Yahale Meltzer has been making the case for the value-added provided by the aggregation community.

Groove provides a holistic set of solutions for multichannel B2B iGaming covering online and mobile gaming across all devices. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.

Meltzer has been highlighting the positive role that aggregators play across the global industry, simplifying the game onboarding process, putting powerful marketing tools at the fingertips of operators and helping to drive greater profitability.

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Groove has been breaking the mould in the iGaming industry since 2016 having pioneered a range of technology tools and services previously unavailable in the industry, including advanced business intelligence analytics that allows matching of content to players by region and helps drive operator revenue.

2021 saw Groove launch their enhanced easy-to-use multifunctional back-office GrooveOn which powers operator performance and delivers an expanded range of tools tailored to Groove’s operator cluster. GrooveOn has been developed to create a valuable environment for online casinos: a place where entertainment is customisable, secure and stable.

Meltzer argues that industry issues around regulation and compliance such as identity verification, anti-money laundering, self-exclusion, responsible gambling and even improving conversion rates are now covered holistically using platforms such as Groove, which deploy a range of algorithms and innovative automation to help streamline these mostly administrative processes. This is part of the value-added provided by the modern aggregation community.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue. This kind of easy-to-use plug-and-play format is ideal for operators who need to respond swiftly to changing market conditions, and who are supported by specialised customer service teams who are drawn directly from the casino and iGaming industries.

Groove is the content provider of choice for over 70 big industry names and has brought a raft of innovative content to the global market. Groove brings increased operator profit as well as enhanced user experience on both sides of the business, both B2B and B2C.

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Meltzer says, “Business intelligence combined with specialist services is the next major change to be driven by the aggregation community and we are delighted to have been pioneers in this area. Aggregators are responsible for improving the image of the industry behind-the-scenes as well as being the change-agents for improved customer experience and interpretation of data. Our goal is one integration to deliver everything an operator will need to run a rewarding business.”

 

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Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

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Brazilian operator BETesporte is first to adopt AI-powered solution

Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.

Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.

In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.

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Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.

Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”

The post Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling appeared first on Gaming and Gambling Industry in the Americas.

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Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes

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Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.

As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.

Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.

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April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness.  We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide.  Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”

Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”

In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.

The post Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes appeared first on European Gaming Industry News.

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ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24

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ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.

A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.

This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.

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“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”

Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”

The post ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.

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