Press Releases
Groove COO makes the case for the value-added provided by the aggregation community
2021 has been a record year for aggregator and platform Groove on all fronts: record partner signings, record operator integrations, record new business, record use of backend GrooveOn and a move to a new global headquarters in Q4. While most companies might use these records to rest on their laurels for a while, Groove COO Yahale Meltzer has been making the case for the value-added provided by the aggregation community.
Groove provides a holistic set of solutions for multichannel B2B iGaming covering online and mobile gaming across all devices. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.
Meltzer has been highlighting the positive role that aggregators play across the global industry, simplifying the game onboarding process, putting powerful marketing tools at the fingertips of operators and helping to drive greater profitability.
Groove has been breaking the mould in the iGaming industry since 2016 having pioneered a range of technology tools and services previously unavailable in the industry, including advanced business intelligence analytics that allows matching of content to players by region and helps drive operator revenue.
2021 saw Groove launch their enhanced easy-to-use multifunctional back-office GrooveOn which powers operator performance and delivers an expanded range of tools tailored to Groove’s operator cluster. GrooveOn has been developed to create a valuable environment for online casinos: a place where entertainment is customisable, secure and stable.
Meltzer argues that industry issues around regulation and compliance such as identity verification, anti-money laundering, self-exclusion, responsible gambling and even improving conversion rates are now covered holistically using platforms such as Groove, which deploy a range of algorithms and innovative automation to help streamline these mostly administrative processes. This is part of the value-added provided by the modern aggregation community.
Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue. This kind of easy-to-use plug-and-play format is ideal for operators who need to respond swiftly to changing market conditions, and who are supported by specialised customer service teams who are drawn directly from the casino and iGaming industries.
Groove is the content provider of choice for over 70 big industry names and has brought a raft of innovative content to the global market. Groove brings increased operator profit as well as enhanced user experience on both sides of the business, both B2B and B2C.
Meltzer says, “Business intelligence combined with specialist services is the next major change to be driven by the aggregation community and we are delighted to have been pioneers in this area. Aggregators are responsible for improving the image of the industry behind-the-scenes as well as being the change-agents for improved customer experience and interpretation of data. Our goal is one integration to deliver everything an operator will need to run a rewarding business.”
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3x3 Slot
Spinomenal Debuts “Coin Freeze – Hold & Hit 3×3” for Winter 2026
Leading iGaming content provider Spinomenal has officially expanded its popular “Hold & Hit” series with the launch of Coin Freeze – Hold & Hit 3×3. Released on January 8, 2026, this compact, high-action title combines a classic winter aesthetic with a sophisticated collection mechanic designed to drive win momentum.
Set against a frosted gold frame with falling snowflakes, the game utilizes a 3×3 grid that belies its significant win potential, capped at a massive x5,000 multiplier.
The Mechanics: Precision and Collection
The game relies on a unique distribution of symbols to trigger its most lucrative features. While 777s serve as the Wild—substituting for regular symbols—the real progression is driven by two specialized bonus icons.
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Bonus Symbols: Appear exclusively on reels one and three.
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Bonus Collect Symbol: Appears exclusively on the central reel (reel two).
Immediate Value Mechanic: One of the standout features of Coin Freeze is the instant collection. If a Bonus Collect symbol lands alongside Bonus or Jackpot symbols without triggering the full Bonus Game, it still gathers all visible values and adds them to the player’s total win for that spin.
The Bonus Game: Snowballing Wins
Landing the Bonus Collect on reel two alongside one or more Bonus symbols on the outer reels triggers the core feature. All triggering symbols lock in place, and the player is granted three initial spins.
Key Feature Highlights:
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Sticky Symbols: Only Bonus and Bonus Collect symbols appear during the round.
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Multipliers: Individual coins can land with multipliers of x1, x2, x5, x7, x10, or x15.
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Triple Collection: Every time a new Bonus symbol lands, its value is added to every Bonus Collect symbol currently on the grid.
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Respins: Any new symbol resets the spin counter to three.
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Bonus Blast: A random base-game feature that can drop extra symbols to force a Bonus Game entry.
Four In-Game Jackpots
The title features four fixed jackpot levels that can be triggered by specific symbols during the Bonus Game:
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Grand
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Major
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Minor
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Mini
“Every spin with Coin Freeze – Hold & Hit 3×3 delivers real value,” said Omer Henya, CO-CEO of Spinomenal. “By locking coins in place and letting wins grow, we’ve created a feature where momentum compounds and players can see their fortune stack up.”
The post Spinomenal Debuts “Coin Freeze – Hold & Hit 3×3” for Winter 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Darts Sponsorship 2026
Mr Vegas Extends Title Sponsorship of PDC Grand Slam and Nordic Darts Masters Through 2027
Mr Vegas, the rapidly growing online casino brand under the Immense Group umbrella, has officially extended its title sponsorship of two premier PDC events—the Grand Slam of Darts and the Nordic Darts Masters—for an additional two years.
This renewal ensures that Mr Vegas remains at the forefront of the “darting revolution” through the end of 2027, building on a successful association that has seen the sport’s global viewership reach record highs.
2026 Tournament Schedule
The extension secures Mr Vegas as the naming partner for two of the most distinct events on the PDC calendar, spanning both the prestigious ranking system and the international World Series circuit.
| Event | Location | 2026 Dates |
| Mr Vegas Nordic Darts Masters | Forum Copenhagen, Denmark | June 5–6, 2026 |
| Mr Vegas Grand Slam of Darts | WV Active Aldersley, Wolverhampton | Nov 14–22, 2026 |
The “Littler Effect” and Explosive Audience Growth
The decision to extend comes as darts experiences a “breakout” era of mainstream popularity, largely driven by the emergence of Luke Littler.
The 2025 Mr Vegas Grand Slam of Darts final, where Littler defeated Luke Humphries 16–11, became an instant classic, helping Littler secure the world #1 ranking. The broader metrics for the sport reflect this surge in interest:
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Peak Viewership: The 2025 World Championship final peaked at 3.1 million UK viewers, the highest non-football audience for Sky Sports in a year.
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Global Reach: The PDC reported a 29% year-on-year growth in international audience figures.
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Expansion: The Grand Slam of Darts is set to expand from a 32-player to a 48-player field in 2026 to accommodate the growing talent pool.
Strategic Confidence Amidst Regulatory Shifts
While the partnership extension is a celebratory milestone, Marco Trucco, CMO at Immense Group, used the announcement to address the evolving UK fiscal landscape, specifically the recently adjusted gaming duty.
“Our decision to extend our partnership with the PDC is a statement of confidence in the future of legal and safe online gambling in the UK,” said Trucco. “Unfortunately, the new gaming duty will hit the sport leagues and teams that chose to partner with regulated, UK-facing operators… in that context, we are doubling down on our commitment to the sport.”
Adam Perfect, Head of Commercial for the PDC, added that the energy brought by Mr Vegas is “starting to build a strong legacy” for the brand within the darting community.
The post Mr Vegas Extends Title Sponsorship of PDC Grand Slam and Nordic Darts Masters Through 2027 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eInstants
Kansas Lottery Partners with IWG to Expand iLottery with Retail-Inspired eInstants
Kansas Lottery has officially selected Instant Win Gaming (IWG) as its primary partner for eInstant game content, marking a major expansion of the state’s digital lottery program. The agreement, announced on January 8, 2026, will see IWG supply its full portfolio of digital “scratch” games to Kansas players, building on the lottery’s successful iLottery launch in February 2025.
Strategic Milestone for Kansas iLottery
Kansas becomes the 33rd NASPL/WLA member lottery and the 9th in the U.S. to adopt IWG’s digital content. The partnership focuses on “digital transformation”—taking the mechanics players love from physical retail scratchers and reimagining them for the mobile screen.
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Retail Synergy: IWG will develop games specifically inspired by Kansas’ top-performing retail tickets, ensuring familiarity for long-time players.
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Constant Refresh: Using IWG’s InstantRGS (Remote Game Server), the Kansas Lottery will maintain a consistent roadmap of new titles to keep the digital lobby fresh.
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Rapid Onboarding: IWG’s server is already integrated with the Pollard Catalyst
platform, which powers the Kansas iLottery system, allowing for a seamless technical rollout.
The “Catalyst” for Growth
The Kansas Lottery’s iLottery program originally went live on February 13, 2025, achieving the record for the fastest full-featured implementation in U.S. history (just 10 months from scoping). By tapping IWG, the Lottery is shifting from its “Loyalty-First” phase into a high-growth “Content-First” phase.
“Their experience transforming retail scratch styles into successful digital formats made this partnership an easy decision,” said Stephen Durrell, Executive Director of the Kansas Lottery. “We’re excited for Kansas players to experience the depth and quality of IWG’s portfolio.”
Market Impact and Roadmap
| Feature | Details |
| Partner | Instant Win Gaming (IWG) |
| Integration | Pollard Catalyst Cloud-Native Platform |
| Target Audience | 235,000+ “PlayOn” Loyalty Members |
| Game Strategy | Retail-to-Digital “Scratcher” Mechanics |
| U.S. Context | 9th U.S. State to deploy IWG eInstants |
Jason Lisiecki, Executive Vice President at IWG, noted that the Kansas strategy aligns perfectly with IWG’s leadership in the North American space, focusing on scaling engagement through high-performing, proven mechanics.
The post Kansas Lottery Partners with IWG to Expand iLottery with Retail-Inspired eInstants appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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platform, which powers the Kansas iLottery system, allowing for a seamless technical rollout.