Press Releases

SOFTSWISS Game Aggregator Takes Stock of 2021

Published

4 years ago

December 28, 2021

Reading Time: 3 minutes

The SOFTSWISS Game Aggregator is pleased to share its preliminary results for 2021. The data presented reflects the results from January through December 2021.

In comparison to 2020, all of the SOFTSWISS Game Aggregator financial results have more than doubled. Particularly noteworthy is the soaring Average Monthly GGR, which totaled 200 million EUR compared to 88 million EUR in 2020. In turn, the average bet sum exceeded the 5 billion EUR per month mark compared to 2.2 billion EUR a year earlier, demonstrating a growth of 130%.

Annual GGR and the Bet Sum also increased significantly. If in January 2021 GGR capped at 130 million EUR, in December it was over the 250 million EUR mark. The same trend continues with the sum of bets which almost doubled: from 3.3 bln to 6.5 bln EUR.

This can relate to the fact that in 2021 the SOFTSWISS Game Aggregator began to deliver games to several new markets: Japan, Brazil, Argentina, India and Tunisia.

“These figures are the natural result of the work done over the past year by the SOFTSWISS Team on bringing in new clients and partners. Since January we have more than doubled in size: 500+ professionals have joined SOFTSWISS, which couldn’t help but affect our end of year results. We’re developing the best solutions from the iGaming industry every day to help our partners build successful businesses. I am very happy with the results achieved and expect even more success in the new year!” commented Andrey Starovoitov, COO at SOFTSWISS.

Among all currencies, crypto made up about 40% in 2021, while in 2020 it was only 20%. Bitcoin showed the main increase, taking fifth place in the ranking of the most used currencies in 2021. It remains the most popular cryptocurrency among all SOFTSWISS Game Aggregator operators:

Bitcoin (BTC) – 83.3%
Ethereum (ETC) – 8%
Litecoin (LTC) – 3.9%

“SOFTSWISS has long been known as a leading B2B crypto solution provider, and this past year has proven that once again. Cryptocurrencies are an obvious trend in the gambling industry, so in our development we put special emphasis on their use. The 2021 figures are the expected result of the company’s strategy to expand its portfolio with crypto products,” added Andrey Starovoitov, SOFTSWISS COO.

In the past year the SOFTSWISS Game Aggregator partnered with over 60 clients and 20+ game providers. At present, the SOFTSWISS Game Aggregator offers:

entertainment content from 170+ game studios
over 11,800 games
3,000+ games optimised for cryptocurrency

The most popular games in our portfolio are as follows:

Sweet Bonanza (Pragmatic Play)
Book of Dead (Play’n Go)
Fire in the Hole xBomb (Nolimit City)
Elvis Frog in Vegas (BGaming)
Lightning Roulette (Evolution Gaming)

“The common trend is that during the long lockdown in 2020 and the continuing pandemic in 2021, people have been forced to spend a lot of time at home, including at the computer. Isolation and decreased social activity have influenced a rise in demand for online entertainment. We can see this in the steady increase in the number of bets throughout the year. Observing this trend, we tried to provide our clients with the most diverse content to keep the audience interested and engaged. I can say with confidence that we have succeeded,” summed up Tatyana Kaminskaya, Head of Game Aggregator Department at SOFTSWISS.

About SOFTSWISS

The Game Aggregator API connects over 11,000 games from 170+ game studios to casino, sports betting and poker brands via a single integration.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

Codere Online

Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy

Published

7 hours ago

February 19, 2026

GamingAmericas.com

codere-online-launches-ios-poker-app-in-mexico,-advancing-its-multi‑product-expansion-strategy

Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.

Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.

Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.

“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”

The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.

“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”

“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.

The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.

Akhil Sarin

Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing

Published

8 hours ago

February 19, 2026

Wladimir P.

akhil-sarin-joins-bet-it-drives:-stake’s-growth-and-what-igaming-gets-wrong-about-marketing

Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.

Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.

Key insights from the episode include:

Stake’s most valuable partnerships and why they worked
What sets their sponsorship strategy apart
Common mistakes iGaming marketing teams make
The one thing Sarin wishes teams focused more on
Biggest red flags and warning signs in partnerships
Leadership lessons and internal trust challenges

The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.

“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”

Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.

Watch or listen to Season 4, Episode 2 on:

The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

ELA Games

SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai

Published

8 hours ago

February 19, 2026

Wladimir P.

sigma-eurasia:-ela-games-md-marharyta-yerina-talks-progression-milestones-in-dubai

At SiGMA Eurasia on February 11, Marharyta Yerina, Managing Director of ELA Games, joined the panel “Progress Paths: Making Milestones Matter” to discuss innovative approaches to player retention and engagement. The session, moderated by Tim French (Commercial Manager, Greco Fast Track), explored how studios can design progression systems that go beyond conventional loyalty schemes.

Marharyta emphasized that maintaining player interest often comes from subtle design choices rather than overt progress bars. She highlighted how optimizing volatility and feature frequency creates natural anticipation, keeping players engaged through gameplay rhythm. She also advocated for micro-goals—short, intra-session milestones—and stressed the importance of audio-visual feedback to make moments feel rewarding in real time, rather than relying on long-term VIP systems alone.

The panel featured diverse perspectives from the industry, including Alena Tsuranova (CCO, Megafair) and Bulat Fakhrutdinov (Head of Partnerships, Betronic Software), who discussed how commercial strategies and partnerships shape the player journey.

Marharyta’s participation underscores ELA Games’ commitment to player-centric design and demonstrates how the studio’s “For Players, By Players” ethos translates into creating games that keep audiences coming back, while fostering long-term value in partnerships.

The post SiGMA Eurasia: ELA Games MD Marharyta Yerina Talks Progression Milestones in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.