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SOFTSWISS Game Aggregator Takes Stock of 2021

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The SOFTSWISS Game Aggregator is pleased to share its preliminary results for 2021. The data presented reflects the results from January through December 2021. 

In comparison to 2020, all of the SOFTSWISS Game Aggregator financial results have more than doubled. Particularly noteworthy is the soaring Average Monthly GGR, which totaled 200 million EUR compared to 88 million EUR in 2020. In turn, the average bet sum exceeded the 5 billion EUR per month mark compared to 2.2 billion EUR a year earlier, demonstrating a growth of 130%.

Annual GGR and the Bet Sum also increased significantly. If in January 2021 GGR capped at 130 million EUR, in December it was over the 250 million EUR mark. The same trend continues with the sum of bets which almost doubled: from 3.3 bln to 6.5 bln EUR.

This can relate to the fact that in 2021 the SOFTSWISS Game Aggregator began to deliver games to several new markets: Japan, Brazil, Argentina, India and Tunisia. 

“These figures are the natural result of the work done over the past year by the SOFTSWISS Team on bringing in new clients and partners. Since January we have more than doubled in size: 500+ professionals have joined SOFTSWISS, which couldn’t help but affect our end of year results. We’re developing the best solutions from the iGaming industry every day to help our partners build successful businesses. I am very happy with the results achieved and expect even more success in the new year!” commented Andrey Starovoitov, COO at SOFTSWISS.

Among all currencies, crypto made up about 40% in 2021, while in 2020 it was only 20%. Bitcoin showed the main increase, taking fifth place in the ranking of the most used currencies in 2021. It remains the most popular cryptocurrency among all SOFTSWISS Game Aggregator operators:

  • Bitcoin (BTC) – 83.3%
  • Ethereum (ETC) – 8%
  • Litecoin (LTC) – 3.9%

“SOFTSWISS has long been known as a leading B2B crypto solution provider, and this past year has proven that once again. Cryptocurrencies are an obvious trend in the gambling industry, so in our development we put special emphasis on their use. The 2021 figures are the expected result of the company’s strategy to expand its portfolio with crypto products,” added Andrey Starovoitov, SOFTSWISS COO.

In the past year the SOFTSWISS Game Aggregator partnered with over 60 clients and 20+ game providers. At present, the SOFTSWISS Game Aggregator offers:

  • entertainment content from 170+ game studios
  • over 11,800 games
  • 3,000+ games optimised for cryptocurrency

The most popular games in our portfolio are as follows: 

  1. Sweet Bonanza (Pragmatic Play)
  2. Book of Dead (Play’n Go)
  3. Fire in the Hole xBomb (Nolimit City)
  4. Elvis Frog in Vegas (BGaming)
  5. Lightning Roulette (Evolution Gaming)

“The common trend is that during the long lockdown in 2020 and the continuing pandemic in 2021, people have been forced to spend a lot of time at home, including at the computer. Isolation and decreased social activity have influenced a rise in demand for online entertainment. We can see this in the steady increase in the number of bets throughout the year. Observing this trend, we tried to provide our clients with the most diverse content to keep the audience interested and engaged. I can say with confidence that we have succeeded,” summed up Tatyana Kaminskaya, Head of Game Aggregator Department at SOFTSWISS.

 

About SOFTSWISS

The Game Aggregator API connects over 11,000 games from 170+ game studios to casino, sports betting and poker brands via a single integration.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

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Martina Muscat joins Swintt as new Marketing Manager

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In-demand software provider appoints experienced iGaming marketing specialist to strengthen brand consistency and ensure all communications really resonate

Swintt, the sought-after software provider celebrated in the industry for its innovative approach to game design and player engagement, has announced it has appointed Martina Muscat as Marketing Manager.

Having previously spent six-and-a-half years at Play ‘n GO as Online Marketing Coordinator before enjoying a more recent spell as Marketing Specialist at IGT, Martina arrives in the role with bags of industry experience that will help Swintt improve its communications across all channels.

Among the primary responsibilities of the new position, Martina will be tasked with ensuring that every upcoming game launch from Swintt tells a story that truly resonates with global audiences and that a consistent approach is taken in regards to all future messaging surrounding the brand.

Of course, given Swintt already boasts a packed product portfolio that includes Premium, Select and Elysium Studios – Driven by Swintt titles, Martina will have plenty of inspiration to work with and can use the studio’s previous successes as the blueprint to drive improvement going forward.

Martina Muscat, Marketing Manager at Swintt, said: “I’m really excited to be joining Swintt as the new Marketing Manager at what is an incredibly important time for the brand. With players these days wanting experiences, trust and something that feels tailored to them, I believe Swintt’s mix of in-house creativity and partnerships has put us in a great position to meet their demands.

“With a clear focus on regulated markets and a commitment to doing things the right way, Swintt’s huge portfolio of content means there’s so much variety and creativity to work with – and for someone like me, that’s marketing gold. Couple that with a great company culture that’s both ambitious and collaborative and it’s the exact type of environment where I can do my best work.”

David Mann, Chief Executive Officer at Swintt, said: “We’re delighted to welcome Martina to the Swintt team and believe her considerable experience in marketing will help us create an even more engaging and consistent brand persona as we continue to launch new games going forward.

“One of the things that really struck me about Martina was her passion and enthusiasm for the role. She recognises that with new markets opening, rising player expectations and ever-evolving regulations, the pace of change in our industry is relentless – but rather than being put off by the challenges, she’s sees the opportunities and is already thinking about how Swintt can capitalise.”

The post Martina Muscat joins Swintt as new Marketing Manager appeared first on European Gaming Industry News.

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Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking

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Affilka by SOFTSWISS has announced a strategic partnership with the Voluum ad tracking and optimisation platform. The integration provides iGaming affiliates and operators with advanced tools to monitor, analyse, and optimise traffic, turning data insights into higher revenue and efficiency.

Affilka’s API integration with Voluum’s advanced click-tracking system enables affiliates to manage traffic more efficiently and gain deeper insights to maximise campaign results. This collaboration unlocks powerful new features that support smarter decision-making:

  • Fast and simple setup without postback creation, giving affiliates complete conversion data while eliminating unnecessary complexity and delays.
  • Centralised traffic and player activity data in one place within the Voluum panel, making it easier to monitor performance and act on insights.
  • Detailed tracking of campaigns and conversion events, enabling accurate ROI measurement and optimisation.
  • Clear traffic funnel insights, helping affiliates understand player journeys and refine acquisition strategies by accessing data that was previously available only in Affilka.
  • Automated campaign optimisation, reducing manual effort while maximising returns.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares: “Affiliate marketing success starts with data. By integrating Affilka with Voluum, we bring together two powerful platforms to give partners exclusive insights and a unified performance view in one place. This unique data enrichment creates new opportunities for smarter campaign optimisation, stronger decision-making, and ultimately, better business results.”

Operators relying on paid and affiliate traffic also benefit from this partnership with unified dashboards, centralised reporting, and role-based collaboration tools. They can analyse performance metrics such as sign-ups and first-time deposits in real time, gaining clearer insights to refine acquisition strategies.

Kamila Łuksza-Szpyt, Managing Director at Voluum, comments: “In an era of tightening regulation and heightened transparency, the Affilka and Voluum integration revolutionises iGaming acquisition strategies. With centralised player information and no need for individual postbacks, operators can effortlessly optimise their campaigns and focus on what truly matters – acquiring quality players with ease.”

By integrating with Affilka, Voluum performance tracker gives affiliates sharper data and easier collaboration, while equipping operators with the automation and tracking they need to scale efficiently.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

About Voluum

Voluum is an all-in-one ad tracking, optimization, and automation platform that helps iGaming operators and affiliates acquire high-quality players. With over 10 years of experience in performance marketing, Voluum integrates with top traffic sources, affiliate networks, and iGaming operators via s2s postback, pixel, or API. This delivers real-time data insights, simplifies campaign management, and prevents wasted budgets. 

The post Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking appeared first on European Gaming Industry News.

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Casima Gaming

Relax Gaming celebrates twenty-four Mega Jackpot winners as Net Gains Dream Drop prize lands

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Relax Gaming, the iGaming aggregator and supplier of unique content, has crowned its 24th Dream Drop Mega Jackpot winner after a Finnish player scooped €1,966,051 from a €1 spin.

The mammoth prize was triggered by a Finnish player at the popular casino, Simpelli, managed by leading white label casino provider Casima Gaming on the White Hat Gaming platform.

Launched this September, Net Gains Dream Drop dives under the waves with 4,096 ways to win, Mystery Symbols, Coin Collection and stacked wilds. A Lucky Boost can also trigger during free spins, potentially leading to the 15,000x max win, showcasing why this game is a must-play.

This latest jackpot drop adds to the growing list of Dream Drop millionaires since the product launched, further underlining the sustained popularity of Relax Gaming’s jackpot portfolio across regulated markets worldwide.

Martin Stålros, CEO of Relax Gaming, said: “It is a fantastic moment to celebrate our twenty-fourth Dream Drop Mega Jackpot winner, and we could not be happier for the lucky player in Finland.

“We’re only a short while since Net Gains Dream Drop’s launch and it’s already making headlines! We are proud to see our jackpot product creating even more major moments. Congratulations to the winner and our partners at White Hat Gaming for hosting this special moment.”

Jonathan Liska, Chief Product Officer at Casimba Gaming added: “All of us here at Casimba Gaming were very pleased and excited to see that one of our long-standing players on Simppeli managed to win the Dream Drop Jackpot on the Net Gains Dream Drop. 

“The win of just under 2 million euros came from a one-euro spin, which is a great result for the Finnish player who has been one of our loyal members at Simppeli since opening an account with us in September 2019 shortly after the site launched in August. Congratulations to our big winner!”

Since launching the Dream Drop Jackpot mechanic, Relax Gaming has cemented its position as a leader in jackpot innovation, consistently delivering exciting gameplay and unforgettable player experiences across its expanding Dream Drop series.

The post Relax Gaming celebrates twenty-four Mega Jackpot winners as Net Gains Dream Drop prize lands appeared first on European Gaming Industry News.

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