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Playtika’s Bingo Blitz and Make-A-Wish partner on campaign to grant the wishes of children facing a uniquely challenging Christmas

Bingo Blitz – the world’s #1 bingo game from Playtika – and Make-A-Wish – the non-profit that creates life-changing wishes for children with critical illnesses – have launched a unique holiday campaign this Christmas.
“Virtual dishes for wishes”
From 22nd – 26th December, Bingo Blitz players across the world will be invited to take part in a “virtual dishes for wishes” challenge.
The in-game event will let players collect ingredients while playing Bingo and use them to cook a wide range of dishes in the app’s virtual kitchen, part of the Chef Feature in the Bingo Blitz game.
The aim is to get players to prepare 300,000 virtual dishes and Bingo Blitz will donate $100,000 to Make-A-Wish. A virtual meals counter will be introduced to allow players to see their collective progress, and the donation will be used to fulfil as many wishes as possible for children with life-threatening illnesses.
This is the second year in a row that Bingo Blitz has organised an in-app donation event for Make-A-Wish, strengthening the partnership between the two organisations.
Bingo Blitz will also be raising awareness of the charity across its app, website, and social channels to encourage millions of players around the world to donate directly to the global charity. Players and non-players alike can visit www.worldwish.org/playtika to donate.
Inspiration from a 12-year-old with a passion for food
In the United States alone, three children are diagnosed with a critical illness every hour – that’s 27,000 children every year[2].
This means that thousands of children will face a very difficult Christmas. In honor of them, Bingo Blitz’s virtual kitchen is going to become a place where wishes can come true for children with critical illnesses.
One young person whose own wish came true has been a particular inspiration for this campaign, and in particular, the decision to use Bingo Blitz’s virtual kitchen to support Make-A-Wish.
Joshua was 12 when he underwent a bone marrow transplant as part of treatment for childhood leukemia. Recovering in hospital, North Carolina wish kid Joshua spent hours watching cooking shows from his hospital bed. His wish revolved around his passion for food, and his dream of sampling and creating amazing dishes.
After a request was submitted to Make-A-Wish, he was given the chance to visit some of the best restaurants and food trucks in LA and to participate in cooking some incredible street food. He also graced the red carpet and plated dishes at a food festival in the city.
“Joshua’s wish came on the heels of his bone marrow transplant,” said his mother, Rashelle. “It was so positively overwhelming it almost overshadowed what he had gone through.”
For children dealing with a critical illness, a wish is more than just an incredible experience. Especially over the holiday season, a wish creates strength, hope, and transformation, in a child and in a community.
Giving through gaming
Bingo Blitz is part of Playtika, a leading gaming company with a passion for mobilizing gamers to make a real difference.
This motivation meant that, during 2020 and in response to the Covid-19 pandemic, Bingo Blitz partnered with Feeding America to donate one million meals to help tackle hunger[3] and Playtika partnered with the World Health Organization’s #PlayApartTogether campaign[4], which encouraged gamers worldwide to socially distance but also to combat loneliness and social isolation through gaming.
This second year of partnership between Bingo Blitz and Make-A-Wish is a continuation of that work, in order to change lives and give back to communities through the power of gaming.
For every wish granted, at least three more children are waiting
Despite the pressures of the pandemic, Make-A-Wish has continued to make a life-changing difference. Make-A-Wish granted more than 25,000 wishes globally in 2020 and over 500,000 wishes since 1980.
But for every child like Joshua who has had their wish come true, there are at least three more children waiting.
That is why Bingo Blitz is calling on its players across the world to be part of this campaign over the holiday season and to help make dreams come true for children facing a very difficult Christmas.
“We are very proud to be supporting Make-A-Wish for the second year in a row to help grant more wishes for children with critical illnesses, who are facing a uniquely challenging Christmas. The holiday period is all about giving, and we know that our wonderful community of Bingo Blitz players really care and want to make a difference”, said Dudu Dahan, General Manager at Bingo Blitz. “It is inspiring to see what Make-A-Wish achieves for thousands of children. Being able to contribute to that is a privilege.”
Luciano Manzo, CEO of Make-A-Wish International said, “We thank the Bingo Blitz community for embracing Make-A-Wish for a second year – the money they are raising allows us to bring hope, strength and joy to our wish children during a very meaningful time of the year. The power of wishing is life-changing and this support from Bingo Blitz will enable us to grant more wishes for children with critical illnesses when they need it most.”
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Groove Technologies Partners with Playnetic to Elevate iGaming Innovation

Strategic alliance integrates Playnetic’s premium game portfolio into Groove’s industry-leading aggregation platform, delivering unparalleled entertainment and engagement to operators worldwide.
Groove Technologies, a premier iGaming aggregator and platform, has forged a strategic partnership with Playnetic, the globally acclaimed B2B iGaming content provider renowned for its immersive gaming experiences and exceptional service. This collaboration will see Playnetic’s high-performing game portfolio seamlessly integrated into Groove’s expansive platform, enriching its offering with cutting-edge titles and reinforcing its position as a leader in the iGaming industry.
Through Groove’s single, streamlined API, operators worldwide will gain access to Playnetic’s adrenaline-fueled games, combining fast-paced thrills, captivating gameplay, and unmatched player engagement. This partnership underscores Groove’s commitment to delivering premium content that drives operator success and player retention.
With the addition of Playnetic’s standout titles including fan favourites like Sweets & Hits, Osiris Fortune, and Thor’s Wild Power; Groove further enhances its robust portfolio of over 15,000 games from 150+ top-tier providers. This integration ensures operators can leverage the most innovative and high-performing content to stay ahead in a competitive market.
Rachel Tourgeman, Head of Partnerships at Groove: “At Groove, we are relentless in our pursuit of delivering the highest-calibre gaming experiences to our partners. Playnetic’s track record of crafting deeply engaging, premium content makes them an ideal strategic addition to our platform. This partnership underscores our commitment to curating a best-in-class game library, one that not only meets but anticipates the evolving demands of players and operators worldwide.”
Playnetic’s inclusion in Groove’s ecosystem not only diversifies its content offering but also strengthens its ability to fuel operator growth through unmatched variety and quality. As Groove continues to release over 100+ premium games monthly, this partnership ensures partners maintain a competitive edge with an ever-evolving selection of world-class entertainment.
Julian Borg-Barthet, Chief Commercial Officer at Playnetic: “Collaborating with Groove represents a pivotal moment in Playnetic’s global growth strategy. Their platform’s sophistication, combined with their dedication to operator success, aligns perfectly with our vision of creating immersive, player-centric entertainment. By integrating our portfolio into Groove’s ecosystem, we’re unlocking new opportunities to delight players while driving measurable value for our shared partners.”
Playnetic operates on a philosophy of competitive, cutting-edge game development, leveraging three in-house studios and a robust pipeline of localised, player-tested content. With a focus on mobile, tablet, and desktop optimisation, along with multiple RTP variants, Playnetic ensures partners can engage the broadest possible audience.
Groove’s enterprise-grade platform, featuring advanced player engagement tools and real-time analytics, redefines iGaming scalability and profitability. By integrating Playnetic’s dynamic portfolio, Groove reinforces its commitment to delivering precision, performance, and profit potential to operators who demand excellence.
Yahale Meltzer, Co-Founder and COO at Groove: “This partnership is a testament to our shared ambition: to redefine excellence in iGaming. Playnetic’s innovative approach to game design complements our mission to equip operators with transformative technology and content. Together, we’re not just expanding a portfolio, we’re shaping the next generation of player engagement, ensuring our partners lead rather than follow in an increasingly competitive landscape.”
The post Groove Technologies Partners with Playnetic to Elevate iGaming Innovation appeared first on European Gaming Industry News.
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Veli Group Appoints Tal Zamstein as CEO of Veli BC

Experienced leader brings extensive European iGaming expertise to drive next phase of growth
Veli Group, a global iGaming holding company, today announced the appointment of Tal Zamstein as Chief Executive Officer of Veli BC, effective immediately. Zamstein brings over a decade of senior leadership experience across most dynamic iGaming markets globally.
“Tal embodies the spirit of Veli Group perfectly, bringing a proven track record of transforming challenges into opportunities and the international market insight that creates winning moments for players across diverse markets,” said Ital Hadas, CEO of Veli Group.
Zamstein joins Veli Group with impressive credentials spanning key European iGaming hubs. His experience includes Managing Director positions at Löwen Play and Spiele-Palast GmbH in Berlin, CEO roles at United Remote and Chilling Cheetah in Malta, and most recently serving as Senior Consultant and Chief Product Officer at KINGSBET HOLDING in Prague.
This diverse background aligns perfectly with the Veli Group international expansion strategy and commitment to understanding local gaming cultures while delivering world-class technology solutions.
At Veli Group, technology innovation is backed by real-world gaming expertise. The company’s unique approach combines platform development with insights gained from operating their own gaming brands across multiple markets.
“This appointment reflects our commitment to bringing top-tier talent who can take Veli BC operations to the next level,” explained Hadas.
“We continue doing what we do best: creating moments of joy, solving challenges with creativity, and proving that when you combine quality people with proven technology, everyone wins.”
The post Veli Group Appoints Tal Zamstein as CEO of Veli BC appeared first on European Gaming Industry News.
Central Europe
Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe

Promatic Games, a recognized provider of innovative iGaming content and one of the leaders of the Polish market, and SYNOT Interactive, a dynamic technology company headquartered in the Czech Republic, have officially announced a strategic partnership. The objective of the cooperation is the distribution of the Promatic Games portfolio to SYNOT Interactive’s aggregation customers, with a focus on the strategic markets of the Czech Republic and Slovakia. The cooperation will accelerate growth for both parties by combining Promatic Games’ tailored gaming portfolio with SYNOT Interactive’s proven platform and extensive presence in regulated European markets.
SYNOT Interactive will be the first aggregation partner for Promatic Games in the Czech and Slovak markets.
“Up until now we have taken a few important steps to enter the Czech and Slovak markets. We have a portfolio of certified games for those markets, and we have integrated with a few platform providers. We have also launched our games with several operators. But obviously, cooperation with a brand like SYNOT Interactive brings new perspectives to our business there,” said Maciej Makuszewski, Head of iGaming at Promatic Games. “We are excited to work with SYNOT Interactive’s aggregation customers to generate great value for them. We are confident that our content will match customers’ tastes in these strategic markets, just as it has been proven in Poland, where we are one of the leading iGaming suppliers. We are of course looking forward to scaling up in the Czech Republic and Slovakia, but we are also ready for other challenges with our strategic partner. SYNOT Interactive’s Central European footprint aligns perfectly with our expansion strategy.”
By integrating Promatic Games content into SYNOT Interactive’s modular platform, operators in multiple jurisdictions will gain access to Promatic Games quickly and efficiently. The cooperation will begin with Slovakia and the Czech Republic—both highly regulated markets where SYNOT already maintains a strong operator base—and will later extend to Romania, Croatia, and other Balkan markets. This geographic overlap between Promatic Games’ strategic goals and SYNOT Interactive’s established infrastructure makes the partnership especially powerful.
“At SYNOT Interactive, we are dedicated to building partnerships that create lasting value for both operators and players. We know Promatic Games’ content is strong in Poland, and we believe that, given the content’s quality and type, it can be a great fit for our Central European casino partners. By joining forces, we can accelerate innovation and deliver an enhanced player experience in regulated markets. We appreciate the technology that Promatic Games provides, and we are confident it will work well on the scale that SYNOT Interactive can offer,” said Petr Březina, Head of Sales, from SYNOT Interactive.
The agreement underscores how strategic alliances are shaping the future of the iGaming industry. With regulatory landscapes becoming increasingly complex, operators require diverse gaming content that meets local compliance standards. The cooperation between Promatic Games and SYNOT Interactive demonstrates how combining expertise can generate synergies in distribution, compliance, and player engagement, creating mutual benefits for both companies and their partners.
The post Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe appeared first on European Gaming Industry News.
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