Arizona
Strive Gaming makes Arizona debut with the Desert Diamond Brand
US and Canada focused platform specialist has been selected by Desert Diamond Mobile for its player platform and managed services solutions
Strive Gaming, the first player platform business designed specifically for the modern, multi-state requirements of operators targeting the North American market, will make its debut in Arizona with Desert Diamond Mobile LLC.
Desert Diamond Mobile LLC is owned by the Tohono O’odham Nation, one of the largest casino operators in Arizona. Its Tohono O’odham Gaming Enterprise operates the four Desert Diamond Casinos.
Desert Diamond Mobile, through its collaboration with Strive Gaming, will now launch an online and mobile sportsbook under the Desert Diamond brand to players in the state for the very first time.
Under its multi-year agreement with Strive Gaming, Desert Diamond Mobile will use Strive Gaming’s player platform and managed services solution to allow new and existing bettors to experience online the world-class enjoyment they also receive at the Desert Diamond Casinos.
Strive Gaming’s managed services solution runs 24 hours a day, seven days a week and offers dedicated customer support directly to the operator’s players via a team of highly trained agents based across North America and Europe.
Desert Diamond Mobile also will benefit from Strive Gaming’s deep integration with the Kambi tech stack, which is powering Desert Diamond Mobile’s sportsbook, allowing it to unlock tremendous upsides.
Strive Gaming already has a first customer to go live in Colorado and excels because it has been built purely for the post-PASPA North American market and to meet the individual needs of operators while also being compliant with differing state regulations.
It focuses on performance at scale and possess the market-leading Infinity Engine, a flexible rules engine that brings operators closer to their customers, significantly increasing performance as a result.
Desert Diamond Mobile will launch to players in the state via its website playdesertdiamond.com, ahead of the NFL Playoffs where the Arizona Cardinals are well-positioned for a playoff bid.
Max Meltzer, CEO of Strive Gaming, said: “Having spent time in Arizona and on property at Desert Diamond Casinos located across the state, I recognise the quality and importance of the Desert Diamond brand to customers.
“Desert Diamond Mobile will have incredible power when it comes to merging existing Desert Diamond customers online and also when it comes to leveraging the Desert Diamond brand equity to sign up new customers. This will be underpinned by using our market leading technology and services.
“This is undoubtedly an ambitious project but one that we are delighted to be a part of and I look forward to a long and successful relationship with Desert Diamond Mobile.”
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The Arizona Department of Gaming (“ADG”) has taken action against an overseas gaming company in Curaçao that is allegedly operating illegal online gaming sites, Bovada.com and Bovada.lv (Bovada), accessible to Arizona residents. Following an investigation into the matter, the ADG sent a cease-and-desist letter to Harp Media B.V., which operates Bovada, on November 8, 2024.
The operation of Bovada in Arizona is alleged to be a felony criminal enterprise and Bovada has been directed to desist from any future illegal gambling operations or activities of any type in Arizona. Due to the unregulated and illegal online gaming offerings on Bovada, Harp Media B.V. is claimed to be in violation of Arizona gaming laws, including:
- Promotion of Gambling (Felony) — Ariz. Rev. Stat. Ann. § 13-3303.
- Illegal Control of an Enterprise (Felony) — Ariz. Rev. Stat. Ann. § 13-2312.
- Money Laundering (Felony) — Ariz. Rev. Stat. Ann. § 13-2317.
Harp Media B.V. has been directed to immediately cease all online (or other) gambling operations and activities in Arizona, and take the necessary steps to immediately prevent and exclude Arizona residents from gambling on their websites.
“We are actively monitoring the evolving landscape of online gaming and taking proactive steps like this helps us protect Arizona’s communities and economy from illegal activities,” said Jackie Johnson, Director of the ADG. “Our enforcement team is committed to preventing unauthorized operations from establishing a foothold here. Arizona will not be a safe haven for unlicensed or unlawful gaming, nor will we allow unlawful entities to compromise the integrity of gaming within our state.”
In light of these developments, the Arizona Department of Gaming urges residents to exercise caution with online gaming activities. Only legal, regulated operations provide important consumer protections not found in the illegal market, helping ensure a safer experience for participants. Certain online event wagering is legal in Arizona. A list of all licensed and regulated event wagering operators legally taking bets in Arizona can be found on the Department’s website at gaming.az.gov.
, the highly anticipated new slot machine from Aristocrat Gaming. As the follow-up to the immensely popular Dragon Link, Phoenix Link brings a fresh and electrifying gaming experience that can only be found at Gila River Resorts & Casinos’ properties – Wild Horse Pass, Santan Mountain, Lone Butte and Vee Quiva – making it a must-play for slot enthusiasts across the state. elevates the gaming experience with vibrant graphics, thrilling gameplay, and the iconic linked progressive jackpots that fans of Dragon Link know and love. Gila River Resorts & Casinos is the first and only operator in Arizona to offer this exciting new series, solidifying its reputation as the premier destination for cutting-edge gaming. has been a favorite among our players, and we’re thrilled to be the exclusive Arizona launch partner for the next evolution in linked slot games with Phoenix Link,” said Blake Katsnelson, chief operating officer at Gila River Resorts & Casinos. “This game takes everything players love about Dragon Link and infuses it with a bold new theme and innovative features, creating a one-of-a-kind experience on our casino floors.”, Gila River Resorts & Casinos hosted a grand unveiling event on Friday, Nov. 22 featuring a first-look experience, live showgirls and ribbon cutting ceremonies at all four Gila River casinos.
Bettors in Arizona wagered approximately $732 million on sports in September of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 20% increase when compared to September of 2023.
The state collected approximately $3.96 million in privilege fees in the month. You can view the full September report on the ADG website: LINK.
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