Compliance Updates
Guide to the world of mobile WakeApp agency has received a license to promote gambling in Romania
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The performance marketing agency, WakeApp, has received a license to promote online casino sites in Romania.
This means that now the agency’s clients can run full-scale advertising campaigns using all the relevant traffic sources. In addition to the classic online casino, WakeApp gets the opportunity to promote other licensed projects related to gambling in this country, such as poker, betting, and bingo.
WakeApp is already preparing to launch advertising campaigns with several key clients who have expressed an interest in promoting in Romania.
“In 2021, we became a real guide in the world of white mobile advertising, connecting dozens of new traffic sources and reaching even more licensed countries to promote our partners. Obtaining a license from Romania is the next step of the agency to expand the pool of countries in which we can help our clients to take a leading position in the field of gambling and at the same time attract users in accordance with all legal regulations. We saw positive changes in the legislation of the country and the growing interest from the players, so it was only a matter of time to obtain a license. ” – CBDO Nikolay Belikov.
The company is actively introducing new approaches to traffic generation and according to AppsFlyer, takes a leading position in the mobile advertising market, offering customers a wide range of sources with the highest quality target audience.
WakeApp is an international project and has been in the market for 7 years, and is also a leader in the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. With annual nominations in ratings and awards, coupled with many years of experience in the field, the agency has status as a provider in the world of mobile marketing for all WakeApp clients.
Earlier this year, AppsFlyer awarded the agency several honorary awards:
- 2nd place in the Growth Index in the Eastern Europe region in the non-gaming Android category.
- 3rd place in the Growth Index in the Western Europe region also in the non-gaming Android category.
- 4th place in the Retention Index (Volume Ranking) in the Eastern Europe region in the Life & Culture iOS category.
- 7th place in the Retention Index (Power Ranking) in the Eastern Europe region in the Life & Culture iOS category.
- Ranked 29th in the IAP (Power Ranking) in the Global region in the non-gaming category for Android.
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Bradley Khoury
eCOGRA Authorized to Offer Certification Services in Brazil
eCOGRA, the Internationally renowned Independent Testing Laboratory, has been officially authorized by the Secretaria De Prêmios e Apostas (SPA) to operate as a certifying entity for betting systems, live gaming studios, and online games in Brazil. This announcement marks a significant milestone as eCOGRA continues to extend its international offering of iGaming testing, inspection, and certification (TIC) services in regulated markets across the globe.
The announcement comes two months to the day after eCOGRA received approval to operate as a Certification Laboratory in Peru. The organization now operates in 39 online gambling jurisdictions, including Buenos Aires City and Province, Peru, Mendoza, Colombia, and Brazil in South America.
Since its establishment in 2003, eCOGRA has been at the forefront of online gambling certification, providing assurance on fairness and safety to players while offering the highest standards in TIC services to industry operators and software providers seeking to comply with regulatory requirements. The approval to operate in Brazil reflects both the trust eCOGRA has built in the international iGaming community and the quality of its certification services.
Bradley Khoury, Chief Technical Officer of eCOGRA, said: “We are thrilled to bring over two decades of expertise in online gambling certification to the vibrant market of Brazil. This approval from the Secretaria De Prêmios e Apostas (SPA) of the Brazilian Ministry of Finance is not only a testament to our unwavering commitment to the highest standards of competence and quality but also marks an exciting new chapter for eCOGRA. We look forward to working closely with Brazilian operators and interested parties to ensure a safe and fair gaming environment for all players.”
The new Brazilian regulatory framework aims to effectively safeguard player interests and enhance the integrity of online gambling operations within the country.
“Brazil offers a dynamic and rapidly growing market, and we are excited to contribute to its development. Our goal is to ensure that Brazilian players have access to certified iGaming experiences, akin to what has successfully been implemented in other highly regulated jurisdictions,” Khoury added.
Operators and software developers offering in the federal Brazilian jurisdiction seeking to comply with the laws and regulations by undergoing testing, inspection, and certification can now turn to eCOGRA for their renowned services, assured of their commitment to quality, impartiality, and fairness.
Australia
VGCCC Fines BlueBet AU$50,000 for Gambling Advertising Breaches
BlueBet has been fined AU$50,000 by the Victorian Gambling and Casino Control Commission (VGCCC) for breaching gambling advertising regulations.
The company was found guilty of 43 charges related to displaying gambling advertisements on or above public roads, contravening the Gambling Regulation Act 2003.
The charges stemmed from an investigation initiated by VGCCC, following a complaint from a member of the public. The breaches occurred over a two-week period in August and September 2022, with BlueBet’s gambling advertisements appearing on digital billboards at various locations, including Point Cook, Laverton, Rockbank and Ravenhall.
Magistrate Greg Thomas, overseeing the case, expressed scepticism about BlueBet’s defence that it was unaware of the breaches, given the strategic placement of the billboards to target males aged 15-54 years old. While no conviction was recorded, Magistrate Thomas noted the high degree of negligence exhibited by BlueBet.
VGCCC CEO Annette Kimmitt AM said: “Gambling advertising has no place on public roads where it is readily visible to children and other vulnerable groups. These places are especially difficult to avoid as part of day-to-day activities. This decision sends a clear message to wagering providers that flout these protections for our community.”
Although Magistrate Thomas considered imposing a higher fine and recording a conviction, he took into account BlueBet’s guilty plea, cooperation with VGCCC and measures taken to prevent future breaches. BlueBet has implemented changes to prevent similar incidents and has cooperated with VGCCC throughout the process.
The post VGCCC Fines BlueBet AU$50,000 for Gambling Advertising Breaches appeared first on European Gaming Industry News.
Compliance Updates
MGA: Updated Non-Profit Tombola and Lottery Application Requirements
The Malta Gaming Authority has published updated documents outlining the application process and requirements. This includes the revised list of documents required as enclosures with the application for the Non-Profit Tombola, as well as for the Non-Profit Lotteries, which can also be found in the “documents” section on the permits application page.
The revised documents include more detail on the application process, what the Non-Profit Lottery Terms should consist of, as well as a detailed list of enclosure documents.
Although applicants are urged to refer to the revised requirements at the earliest, these requirements will come into force from 1 May 2024. Hence, any applications submitted following this date will need to abide by the revised requirements. Any applications submitted after 1 May 2024, which are not submitted in full and do not include the proof of payment or the signed declaration, will be set to a one-time “Incomplete” mode for sixty (60) days. If the application is not resubmitted in full, whereby any missing sections and/or documents are filled in and/or uploaded successfully within this period, the application will be rejected and will be closed off. Applications submitted or re-submitted less than seven (7) days prior to the commencement of the tombola session/s will incur the additional twenty-five Euro (€25) non-refundable late application fee.
The Non-Profit Tombola and the Non-Profit Lottery Permits will only be issued upon successful review of the application. Sale of lottery tickets or Tombola sessions cannot be held without the relevant Permit.
The post MGA: Updated Non-Profit Tombola and Lottery Application Requirements appeared first on European Gaming Industry News.
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