eSports
Le Mans Virtual Series, 500 Miles of Sebring– Post Race Report
- The 500 Miles of Sebring, the fourth of five rounds of the Le Mans Virtual Series, kicked off Saturday 18th December with 114 drivers across the LMP2 and GTE classes taking to the start line. Star drivers including the likes of ex-F1 and IndyCar star Felix Rosenqvist who battled against the bumps of the infamously challenging circuit as the last opportunity to display their skill, experience and knowledge ahead of the 24 Hours of Le Mans Virtual final in January.
- Conditions were clear in Florida, and all eyes on team strategy with the race being run to 500 miles instead of a set time on the Sebring International Raceway, with some cars including #966 Team Fordzilla pitting early after firing up the grid in the opening laps. James Baldwin in the #49 YAS Heat also pitted early to fit new soft compound tyres that largely paid off as the car continued to set purple sectors throughout and eventually recorded the race’s fastest lap time with Isaac Gillissen at the helm.
- In the LMP Classification, the race began with Erhan Jajovski in the #8 R8G Esports leading the grid in pole position, and initial skirmishes saw the pack leaders still largely intact, with the #22 GPX Rebellion Williams driven by Marcell Csincsik on the hunt in second. Drama occurred on lap 38, after the then-championship-leading #123 Team Redline received a drive-through penalty for causing a collision with the #888 TESLA R8G Esports GTE amid packed traffic, dropping the car down the rankings and away from the podium. With the Le Mans Virtual Series championship at stake, the team produced an impressive comeback performance to finish in sixth place and only drop to second in the championship rankings.
- The top three entered a tense battle going into the final third of the race, with tremendous driving from third-place Nikodem Wisniewski in the #1 Rebellion GPX Esports, who produced a quick double-overtake to assume the lead for the first time. Having dropped down to third, catastrophe struck #22 GPX Rebellion Williams driver David Pittard when he hit the barriers on lap 106 and lost the car’s rear wing to force an unexpected visit to the pits and plummet down the rankings. The #1 Rebellion GPX Esports car continued to extend its lead at the front of the pack, eventually taking its first win of the championship. The #8 R8G Esports crossed the line in second, with the #70 Realteam Hydrogen Redline rounding out the podium in third. The #10 MAHLE RACING TEAM quietly had a blistering race and soared up the rankings, securing fifth behind #4 Floyd ByKolles-Burst.
- Over in the LMGTE Classification, the #71 BMW Team Redline and driver Kevin Siggy took pole position on the grid, but was quickly overtaken by Joshua Rogers in the #92 Porsche Esports Team, with the other #91 Porsche Esports Team close behind as the three battled for first for most of the race. After the halfway mark on lap 83 the #51 FDA Esports Team’s Ferrari – which was surging up the standings – was at the centre of drama. Struck by #55 BMW Team GB, the Ferrari then spun out and made contact with the #65 Panis Racing LMP, triggering drive through penalties for both GTEs.
- In the end, the #71 BMW Team Redline’s unique fuel saving strategy worked to dramatic effect as the BMW M8 eventually secured a dominant win over its Porsche rivals, who were forced to refuel more. The #91 Porsche Esports Team finished some way off in second, while the #88 Proton Competition secured the final podium place place after a time penalty for Nestor Garcia – who had stayed in the car for too long – meant the #111 Red Bull Racing Esports car dropped from third to seventh.
- Isaac Gillissen for #49 YAS Heat recorded the fastest lap time in the LMP2 Classification, with a blistering 1:45.341 on the 132nd lap during a tense battle against Bono Huis in the #123 Team Redline. In the LMGTE Classification, Dayne Warren for Proton Competition secured the fastest lap, recording an impressive 1:57.835 in the 30th lap.
- Augustin Canapino from GPX Rebellion Williams said: “It was a great job from everyone on the team and I enjoyed every lap of the race. It was a great drive from Niko [Wisniewski] to finish so strongly and now the car is in a really good position to fight for the championship in the final round.
- Rudy van Buren from BMW Team Redline, said: “We felt our strategy was very sensible and thought others would adopt that to make it closer. It was a great race and our preparation paid off…This week we’ll get going at [the Le Mans 24], and set ourselves up to be as good as we can be for it.”
Sebring presented the final challenge to teams and drivers before the 24 Hours of Le Mans Virtual race, which will be held entirely online on January 15/16, 2022.
Powered by WPeMatico
Chad Kinlay Chief Marketing Officer TrafficGuard
Influencers, Content and eSports: Unleashing the Power of Dynamic Strategies in the eSports Ecosystem
The sports betting industry is undergoing significant growth worldwide with restrictions loosening and new markets emerging. New opportunities create fierce competition among sportsbooks, and this has led to them devising increasingly expensive and aggressive advertising campaigns.
Public figures and influencers have become a popular go-to for sportsbooks promotions, such as Michael Jordan partnering with DraftKings or Jamie Foxx with BetMGM. Big names are costly, and sportsbooks haven’t realised the ad spend used on these campaigns is going to waste. Without the right precautions in place, up to 22% of ad spend is lost to fraud according to Juniper Research.
The big budgets behind high-profile brand campaigns need to translate into real user engagement. To achieve this, sportsbooks must ensure their digital channels are optimised to capture the surge in interest these campaigns generate. Without proper management, this potential can be lost to inefficiencies like invalid traffic, diluting the impact of their investments.
Ad Budgets Going to Waste
In today’s competitive landscape, sportsbooks need to make every click count. In 2023 alone, The American Gaming Association estimated that over $1.9 billion was spent on advertising campaigns in the US. With such a large amount of spend in play, it’s crucial that sportsbooks see as big a Return on Advertising Spend (ROAS) as possible.
Pay-Per-Click (PPC) campaigns are vital for sportsbook growth but can be disrupted by invalid traffic (IVT). IVT includes both malicious activity, like fraudulent bots, and unintentional actions, such as users repeatedly clicking on ads without intent to convert. These interactions inflate impressions and skew campaign performance data, leading to higher customer acquisition costs (CACs) and inefficient allocation of ad spend. Effectively managing IVT ensures that ad budgets drive genuine engagement and measurable growth.
Investing into influencers and celebrities also forces sportsbooks to bid on brand keywords to prevent their competitors stealing potential users searching for them. Up to 29% of PPC budgets are spent on this bidding according to Wordstream. As competition for brand keywords increases, PPC budgets are depleted without generating any new net revenue.
As campaigns become more expensive than ever, sportsbooks can’t afford to let profits fall to ad fraud. Instead of cutting budgets, sportsbooks should focus on analysing their campaign strategy.
Problematic Navigational Traffic
Navigational traffic is also presenting a significant challenge to sportsbooks alongside ad fraud. Navigational traffic refers to existing customers clicking on branded keywords to log into their accounts. While this seems convenient and harmless enough, this behaviour drastically inflates CACs. Like ad fraud, this can skew the effectiveness of PPC campaigns. By utilising paid search results instead of organic links to navigate to the site, costs are driven up without contributing to new user acquisition.
In addition to the challenges posed by navigational traffic and ad fraud, the competitive landscape for first-time depositors intensifies the need for strategic bidding on Google search. Brands investing heavily in influencers or sponsorships of major sporting events to generate awareness and drive potential users to search for them. However, without securing top placements in paid search results, these prospective customers may be intercepted by competitors before reaching the organic search listings. This creates a critical juncture where the effectiveness of a brand campaign hinges on converting that intent-driven traffic into first-time depositors, ensuring marketing spend achieves its goal of meaningful user acquisition.
First-time depositors are a critical metric for sportsbooks, and this issue directly impacts the cost efficiency of acquiring them. High CACs make marketing budgets less effective, reducing overall ROI.
Shoring Up Your Defences
Before launching costly ad campaigns, sportsbooks should adopt a multi-faceted approach to address ad fraud. IVT typically goes unnoticed, so to prevent this sportsbooks should monitor and analyse their campaign traffic for any suspicious activity. It is possible to identify IVT by looking out for signs such as irregular spikes in traffic from unknown locations or high pageviews. Fraudulent traffic can then by highlighted and removed.
The advancement of technology has made ad fraud more difficult to identify, and legacy fraud tools fail to detect IVT. They don’t analyse traffic at the impression level or consider the context of the business advertising. Sportsbooks can leverage ad-verification platforms to compensate for this. This allows sportsbooks to analyse and report suspicious traffic in real-time. Fraud can then be blocked before it has a chance to harm budgets.
Sportsbooks can also deploy tactics to reduce the impact of navigational traffic on CACs. Methods include encouraging existing customers to use mobile apps or direct bookmarks to log into their accounts instead of paid search campaigns. This decreases their reliance on PPC campaigns for navigation and protects budgets.
Keeping Profits in Sportsbooks’ Hands
Influencer and celebrity campaigns have proven to be a popular and useful tool in reeling new users and profits. However, if sportsbooks don’t have the essential precautions in place, they risk losing these profits to advertising fraud.
To make the most of their advertising efforts, sportsbooks need to prioritise their traffic. Implementing sophisticated tools to analyse traffic and filter out fraud will allow sportsbooks to protect their interests and focus on driving future growth. This way, they can secure their position in an increasingly competitive landscape.
Written by: Chad Kinlay, Chief Marketing Officer, TrafficGuard
A driven, open-minded, creative senior marketer with a strong sense of dedication and commitment. With over 15 years of progressive international experience in marketing and communications management, Kinlay has a credible history of commercial success.
8Bit Creatives, India’s leading esports consulting and talent management agency, has announced its partnership with NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, as the exclusive Talent Partner for DreamHack India 2024.
With this partnership, 8Bit Creatives will leverage its significant reach in the Indian gaming, esports and youth communities through its prominent and talented roster of creators. These creators will create content leading up to the festival and also host meet-and-greet sessions.
India’s biggest gaming festival, DreamHack India, is set to take place from 15th to 17th November at the Hitex Exhibition Centre in Hyderabad, marking its fifth edition. For half a decade, the India edition of the global festival has become one of the most anticipated events of the Indian gaming ecosystem. Bringing together a plethora of events, including esports tournaments, BYOD (Bring Your Own Device) events, cosplay competitions, music concerts, and stand-up comedy, DreamHack India is the celebration of gaming, esports, pop-culture, and entertainment.
8Bit Creatives, CEO and founder Animesh Agarwal said “DreamHack India is one of the most prominent events in the Indian gaming and esports calendar and we’re proud to be the exclusive talent partners for it. This is further recognition of 8Bit Creatives’ ability to meaningfully engage the gaming and youth audiences across the country. Our belief in working with the right creators who create experiences that resonate with the youth audiences distinguishes our offerings and we can’t wait to share what we have in store for DreamHack India 2024 with our audiences!”
This is not the first time that 8Bit Creatives will partner with DreamHack India. The organisation was also the talent partner for the event in 2022.
Commenting on the partnership, NODWIN Gaming, Co-founder and MD Akshat Rathee said “Our vision at NODWIN Gaming is to create unforgettable experiences for the youth, and DreamHack has proven to be the ultimate platform to realise that vision, bringing together gaming, entertainment, and community in an immersive celebration. We’re thrilled to have 8Bit Creatives as our exclusive Talent Partner for DreamHack India 2024. It’s especially exciting to welcome iconic creators like Mortal, who joined us in our very first edition, back for this landmark fifth year, alongside fan favourites like Snax, Kaashvi, Thug, and Payal. These creators bring a unique energy that connects deeply with our fans and elevates every moment. Their presence underscores our commitment to crafting electrifying experiences year after year, building on the momentum of events like BGMS and past DreamHack editions. Together with 8Bit and this powerhouse lineup, we’re setting the stage for an unforgettable event that will bring fans and creators closer than ever before!”
8Bit Creatives’s content and esports division S8UL became the only organisation in the year to win ‘Content Group of the Year’ award for the third consecutive year at the Esports Awards 2024. Additionally, they are the only organisation from India to ever win an Esports Award in any category. Earlier this year, gaming content creators from 8Bit Creatives including Naman Mathur, Payal Dhare and Animesh “Thug” Agarwal were invited for a meet and greet session with the honourable Prime Minister Shri Narendra Modi.
The organisation has been at the forefront of India’s gaming and content ecosystem with its extensive range of services, including talent management, campaign curation and execution, brand activations and more.
The post 8Bit Creatives partners with NODWIN Gaming as the exclusive talent partner for DreamHack India appeared first on European Gaming Industry News.
1 November 2024 – Esports has experienced explosive growth in Q3 2024, doubling turnover compared to the previous quarter. The average bet on cybersports increased by 17.6% quarter-on-quarter. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares the SOFTSWISS Sportsbook Q3 2024 report.
The top five sports by Gross Gaming Revenue (GGR) remain consistent: Football, Tennis, Basketball, Table Tennis, and eFootball. For the second consecutive quarter, eFootball has outperformed Counter-Strike 2, indicating a shifting interest within the esports sector. Nevertheless, football continues to dominate, contributing nearly half of the total GGR.
The average live bet grew by 10% quarter-on-quarter, a positive development for operators as live bets hold 78.6% of turnover. The SOFTSWISS Sportsbook team is actively enhancing the live betting experience, aiming to capitalise on this trend and provide operators with even greater revenue opportunities.
The average bet grew by 9.7% quarter-on-quarter in Q3 2024, and the number of bets increased by 18.7%. GGR saw a modest growth of 1.5% quarter-on-quarter.
Despite the large number of projects launched for the UEFA Euro 2024, month-on-month statistics show that with the right promotional strategies, projects continue to operate successfully even after such massive events.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “Aligning a launch with a major sporting event can be a successful strategy, but football is not the only sport that can be leveraged in this way. The growth of cybersports presents new opportunities; for specialised projects targeting specific audiences, esports events can also serve as an effective starting point.
We continuously focus on product growth and development, enhancing features and user experience to drive further engagement and profitability for our partners.”
The SOFTSWISS Sportsbook is expanding its global presence. The product team is on track to secure certification in Brazil, conducted by an authorised testing laboratory. Furthermore, for the South African market, the SOFTSWISS Sportsbook has recently integrated a Horse Racing Module. This addition offers operators new business opportunities by covering over 2,400 international and local races monthly. The solution engages players with race cards, silks, and multiple bet types while providing operators unique skins and configurations to align with various brand identities.
The SOFTSWISS team is working on The iGaming Trends Report 2025, which offers a deep dive into key industry developments based on over 50,000 media headlines and insights from industry experts. Covering areas like regulation, marketing, technology, and business growth, this report provides a data-driven perspective on the trends shaping the upcoming year. The SOFTSWISS team shares the possibility of joining the waiting list.
All SOFTSWISS products will be showcased at the final major industry event, SiGMA Europe, at stand 2145.
The post SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024 appeared first on European Gaming Industry News.
-
Australia7 days agoVanguard Overwatch is Hardening Gaming Venues Against Financial Crime and Working Towards Minimising Gambling Harm
-
EvenBet Gaming7 days ago
EvenBet Gaming Launches Innovative Poker Solutions with JugaMax in Paraguay
-
a leading B2B provider of iGaming solutions7 days ago
Atlaslive’s Sportsbook Recognized with Silver Win at SBC Awards Latinoamérica 2024
-
Africa7 days ago
SunBet Extends Online Betting Platform Contract with Bede Gaming Amid Record-Breaking Performance
-
Asia6 days ago
Making Indian Presence Felt: Natural8 India gears up to take a contingent of nine winners of its latest India Exclusive to Asian Poker Tour (APT) Phu Quoc!
-
Alpha Innovations7 days ago
Internet Vikings Provides VMware License to Alpha Innovations
-
Latest News6 days ago
HIPTHER’s Upcoming Marathon of Free Virtual Meetups: Join Us for a Week of Insightful Discussions on Safer Gambling and Industry Trends
-
Latin America7 days ago
Atlaslive’s Sportsbook Recognized with Silver Win at SBC Awards Latinoamérica 2024
