eSports

The Global Esports Federation turns two, and what an epic ride it has been

Published

4 years ago

December 17, 2021

Reading Time: 4 minutes

When the Global Esports Federation (GEF) was launched in 2019, one of its goals was to marry the fast-growing esports world with values often tied to traditional sport.

Esports was already the fastest growing sport in 2019, with revenue over US$1 billion and a worldwide reach of close to 500 million. With its massive reach and widespread appeal among the young, esports is seen as a gateway to connecting with the youth of the world.

What then, could a new esports organization bring? As it turns out, plenty.

For starters, the GEF celebrates its second anniversary just as the inaugural edition of the Global Esports Games (GEG), its flagship event, prepares for a highly-anticipated opening in Singapore.

The GEF’s journey over the past two years has also seen it expand the reach of esports globally while championing causes often overlooked by the larger esports world.

Promoting diversity

Female representation has long been an issue in esports. The lack of opportunities for women to play at major events and an overwhelmingly male-dominated executive workforce both at esports global companies and international bodies often meant that the interest of women in esports was often overlooked.

But the GEF made sure to address this.

For its inaugural edition of the GEG, the GEF set the tone of its flagship event by ensuring that it had a women’s category. Teams Paraguay, Mongolia and Great Britain emerged through regional qualifiers to earn the right to battle it out for Dota 2 supremacy alongside hosts Singapore. GEG 2021 will also be the first major international tournament to feature an all-women Dota 2 category.

In the boardroom, the GEF has also led the way. In two years, it has increased women representation at the GEF, edging toward 40%.

Said Chris Chan, president of the GEF: “The GEF was founded on the principle that everyone in the gaming world should be considered equals and it is why we have always pushed for an inclusive esports and youth culture.

“The beauty of esports is that color, gender, race and how affluent someone is don’t factor in. When you interact virtually, it doesn’t matter what your background is.

“And that is the culture we want to foster with our #worldconnected movement. Esports is universal, and it should be something everyone can experience and enjoy.”

Championing inclusivity

Central to fostering diversity is the need to be more inclusive. And that is where the GEF has also made significant inroads, especially with promoting esports and events in the Middle East.

While esports had made tremendous strides in the dominant markets of Europe, North America and Asia, elite-level, international events are still in its infancy in the Arab world.

The GEF brought two events to the Middle East in its inaugural Global Esports Tour, which opened in Los Angeles in September 2021, before moving to Riyadh in October and Dubai in November.

Aptly, the United Arab Emirates became the 100th Member Federation to join the GEF in August 2021. To date, the GEF has 105 Member Federations.

For the 18-19 December GEG world finals, which will feature over 100 esports athletes from over 40 countries, the GEF has taken the extra step of assembling a Team #worldconnected — which brings athletes of different backgrounds, including those who represent the refugee community, people with disabilities, wounded servicemen and women, and other underserved communities.

Among the athletes in Team #worldconnected is Roby Hormis, a former refugee from Iraq who is now based in the Netherlands. He will compete in eFootball alongside Brazil-born Yuri “Yuri_FPOLIS” Andrade, who now resides in the United States.

And for the pair, initiatives like Team #worldconnected are what makes the GEF a refreshing addition to the global esports ecosystem.

Said Yuri_FPOLIS: “For me, just inviting people from all around the world, from different backgrounds, is a big step to making esports something the whole world can enjoy. It’s awesome and that is something amazing that the GEF is doing.”

Inclusivity is, however, not confined to the athletes.

As part of the Singapore 2021 GEG, GEFCon will bring together thought leaders in esports, sports, technology, and entertainment to explore topical issues facing the industry such as the role of fintech in esports, the future of entertainment, and how organizations are moving from sponsorship to partnership.

There is also the GEFestival, a two-week virtual celebration of esports in the build-up to GEG 2021. It features community gaming, music and entertainment for the gaming communities of the world.

As with any organization, the formative years are crucial. It is where one builds stability and strong roots to form a firm foundation for growth. With a strong base, already established in its first two years, the global esports community can look to many more initiatives that will excite and positively impact esports.

Among the initiatives on the horizon are the expanding of the GEF’s presence in the metaverse with its partnership with 888 The New World, and an exciting line-up of Global Esports Tour and GEG 2022 as the flagship event moves to Istanbul, Turkey.

Said GEF CEO Paul J. Foster: “Just like the dynamic industry that is esports, the GEF also needs to constantly evolve and innovate to cater to an ever-changing target audience and market.

“But as we look to strengthen and add to the many initiatives and partnerships we had built in our first two years, our ethos of bringing inclusivity and celebrating diversity in esports will always remain central to what we do.”

Adam Conway General Manager of the Esports Business Unit at BETER

BETER strengthens eFootball roster with rollout of 4,200 monthly events ahead of 2026 World Cup

Published

2 days ago

April 2, 2026

Wladimir P.

beter-strengthens-efootball-roster-with-rollout-of-4,200-monthly-events-ahead-of-2026-world-cup

With the excitement of FIFA World Cup 2026 approaching, BETER is assisting operators in providing continuous bettor interaction by adding over 4,200 new eFootball matches monthly.

BETER, the recognized supplier of quick-betting content, live streams, real-time data, and odds for esports and sports, has broadened its eFootball portfolio with new specialized tournaments designed for World Cup 2026, providing over 4,200 events each month to assist operators in maintaining bettor engagement throughout the day, even during lulls and match intervals.

The launch features matches inspired by the World Cup, plus extra events scheduled around peak betting times to maintain bettor interest before, during, and after the World Cup 2026 games, providing operators with expanded eFootball coverage leading up to one of the largest events in the international sports schedule.

The updated material improves BETER’s extensive, dynamic eFootball framework, providing operators with more options to maintain bettor engagement around the clock.

Tournaments tailored to U.S. betting hours, delivering over 4,200 monthly matches

BETER added 140+ daily matches designed to suit U.S. bettors and maintain engagement throughout the day.

All of these matches are delivered in the 2×4 format and are scheduled daily (UTC+2) as follows:

01:00–03:00 — Premier League
03:10–05:10 — World Cup B
05:30–07:30 — Conference League
16:10–18:10 — Serie A
18:20–20:20 — World Cup B
20:40–22:40 — Europa League
22:50–00:50 — LaLiga

This new content addition is focused on supporting operator performance ahead of and during World Cup 2026 by maintaining betting activity across relevant time slots for U.S. audiences and helping fill downtime between major football fixtures.

World Cup–inspired tournaments, delivering over 3,600 monthly matches (within the 4,200+ expansion)

As part of this content boost, BETER is rolling out three dedicated World Cup–themed eFootball leagues. These form a major part of the expansion and mirror the excitement, structure, and national-team focus of the tournament, delivering 120+ matches per day and featuring teams such as the United States, the Netherlands, Norway, Mexico, Morocco, France, England, Portugal, Argentina, Spain, and more canonical world best teams.
The schedule includes the following (UTC+2):

World Cup A: 12:00–14:00 and 01:20–02:20 (2×4 format)
World Cup B: 18:20–20:20 and 03:10–05:10 (2×4 format)
Volta World Cup: 00:10–01:40 and 07:00–08:30 (2×3 format)

These World Cup–inspired eFootball matches reflect the build-up to the tournament and help operators drive bettor engagement ahead of kick-off.

With this rollout, which is already available with the majority of BETER’s partners, the supplier now delivers over 40,000 esports matches each month, further strengthening its position as one of the industry’s most in-demand providers of fast-paced content.

BETER exclusively delivers nearly 500,000 esports events annually through its exclusive ESportsBattle tournaments, which include eFootball, eBasketball, eHockey, and eTennis, offering up to 50 markets per match and an average operator margin of 7.5%+, exceeding the market standard.

Adam Conway, General Manager of the Esports Business Unit at BETER, said: “World Cup 2026 is the pinnacle of football excitement, and it presents an incredible opportunity for operators to keep fans and bettors engaged around the clock. Our expanded eFootball offering is designed to capture that energy, with content built to mirror the drama, intensity, and rivalries of the tournament.

“By combining dedicated World Cup–inspired competitions with strategically timed matches during key betting hours, we’re helping operators fill downtime, bridge match gaps, and keep bettors active before, during, and after every fixture.

“With over 40,000 fast-paced esports matches delivered every month, BETER now offers one of the largest and most dynamic content portfolios in the industry, bringing the thrill of the World Cup straight to every screen.”

The post BETER strengthens eFootball roster with rollout of 4,200 monthly events ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

Esports Nations Cup 2026 Awards Official Partner Status Across 100+ Nations to Build the Future of Nation-Based Esports

Published

1 week ago

March 27, 2026

Wladimir P.

esports-nations-cup-2026-awards-official-partner-status-across-100+-nations-to-build-the-future-of-nation-based-esports

The Esports Foundation (EF) awarded National Team Partner status to organisations and individuals across more than 100 countries and territories for the Esports Nations Cup 2026 (ENC), the global nation-based esports competition set to debut in Riyadh from November 2-29, 2026.

This marks the first time esports introduces a structured global system for national teams at scale, adding a new layer to the industry’s ecosystem alongside club-based competition. Designed to complement existing frameworks rather than replace them, the ENC will work with local stakeholders closest to the sport to strengthen connections and support long-term national development.

National Team Partners will lead team formation, mobilize local communities and establish the structures needed to enable participation and the growth of esports. To ensure worldwide participation, countries and territories without a partner will be supported through regional structures provided by the EF.

The EF received more than 630 applications from 150 countries and territories, reflecting the global interest in and opportunity for nation-based esports. The partners represent legacy esports organisations that have shaped their national scenes for decades alongside emerging forces driving the next wave of competitive gaming. The list of organisations and individuals who have been awarded this status is available on the ENC website and will be updated as additional appointments are confirmed.

‘The Esports Nations Cup introduces something esports has never had before: a global system for national teams at an unprecedented scale. The response we received from across the world shows that communities are ready for this next step. Together with our partners, we are building the structures that will allow players to represent their nations and compete on the biggest stage in esports. With more than 100 nations now part of the system, the Esports Nations Cup moves from concept to reality, establishing national esports as a lasting part of the global competitive landscape,” said Ralf Reichert, CEO of the Esports Foundation.

Recognising that esports has developed differently in many nations, the ENC adopts a partnership-led approach rather than relying on a single model, marking a first in global sport and esports alike. By working with recognised local stakeholders, whether institutions, Clubs or community-led organisations, this model is designed to unlock the full creative and competitive potential of each nation.

National Team Partners will operate through a range of structures, from established national bodies such as the Korea Esports Association and the Saudi Esports Federation, to club-led coalitions in Brazil and the US, and hybrid public-private alliances in countries like Germany, Canada and the UAE.

In markets such as Malaysia, Turkey and Thailand, partners include federations working closely with grassroots communities, while in emerging regions like Indonesia and Mongolia, partners are being supported through structured development to represent their nations on a global stage.

For the first time in the history of esports, national teams will be formed from these local structures, bringing players together to compete for their nation and unlocking a new dimension of fandom built on identity and pride. From South Korea’s legendary League of Legends dominance and India’s Chess affinity, to Brazil’s Counter-Strike tradition, Japan’s fighting games heritage and Southeast Asia’s mobile games’ powerhouses, the ENC creates a new global stage for competition.

The post Esports Nations Cup 2026 Awards Official Partner Status Across 100+ Nations to Build the Future of Nation-Based Esports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Asia

Team India and Türkiye Win Gold at the Global Esports Games Mumbai

Published

1 week ago

March 25, 2026

Wladimir P.

team-india-and-turkiye-win-gold-at-the-global-esports-games-mumbai

Team India and Türkiye won Gold at the Global Esports Games Mumbai, delivering electrifying performances in front of a packed arena and thousands more tuning in online worldwide. India’s Anuhith Gosala edged Kazakhstan 3–2 in a thrilling Clash Royale Grand Final, while Türkiye secured a commanding 3–1 victory over Mongolia in the Dota 2 Grand Final. With a Gold in Clash Royale and a Bronze in Dota 2, Team India was crowned Overall Champion.

India stormed into the Clash Royale Grand Final with a 2–1 win over the USA in a tense lower bracket decider, setting up a rematch with Kazakhstan. Having fallen 0–2 in the upper bracket, India turned the tables when it mattered most, as Anuhith Gosala delivered a clutch performance to seal a dramatic 3–2 victory and the Gold medal.

In Dota 2, Team India secured Bronze after falling to Mongolia in the lower bracket. Mongolia advanced to the Grand Final, where Türkiye asserted its dominance with a composed 3–1 victory to take the title.

Sharing his thoughts on the victory, Team India’s Clash Royale gold medallist, Anuhith Gosala, said: “This moment is surreal. To win the Grand Finals here in India, in front of a home crowd, makes it even more emotional. The preparation was relentless, the pressure was intense, and every match tested my limits—but that’s what makes this victory so special. Hearing the cheers, feeling that energy, and lifting this title for the country is an indescribable pride. This is for India, and for everyone who believes in us. I hope this win inspires many others to follow in our path.”

Sir Paul J. Foster, President & CEO, Global Esports Federation, said: “As the Global Esports Games Mumbai comes to a close, we celebrate not only the incredible performances of our athletes, but the spirit of unity and connection that defines our global community. Mumbai has delivered exceptional energy, passion, and hospitality, reinforcing our belief that esports transcends borders and brings the world together. We are deeply grateful to our partners in India for setting a new benchmark for excellence—and we now look ahead with excitement to Los Angeles, where this journey continues on an even greater stage.”

Shripad Ashtekar, Founder of Eflag Corp, said: “Over the past few days, we have witnessed not just world-class competition, but the coming together of talent, innovation, and community on a truly global stage. We hope to keep delivering such platforms and strong foundations for future growth by unlocking new opportunities for Indian players, creators, and the broader AVGC ecosystem. We are proud to have played a key role and look forward to building on this momentum in the years ahead.”

Organized by the Global Esports Federation in partnership with Eflag Corp, with the support of Maharashtra Tourism, the Global Esports Games Mumbai was inaugurated by the Hon’ble Chief Minister of Maharashtra, Shri Devendra Fadnavis. Over four days, Mumbai welcomed 48 elite athletes from 19 countries, emerging from a global field of 78 nations in the Regional Qualifiers.

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