eSports
Mercedes win Esports Drivers’ and Teams’ title double in dramatic Grand Final of 2021 F1 Esports Series Pro Championship presented by Aramco
Mercedes’ Jarno Opmeer clinched a second consecutive F1 Esports Series Pro Championship title to cap another year of incredible performances from the Dutchman. His victory completes a double this season for Mercedes, who came out on top in the Teams’ Championship, and take home the lion’s share of the huge $750,000 prize pot. Despite having a completely new lead driver pairing, the Mercedes team has worked incredibly well together this year, and have been a formidable force on the grid.
Opmeer fought off Red Bull’s Frede Rasmussen, who pushed him all the way, in this week’s Grand Final to retain his crown, whilst Lucas Blakeley, who also went into the final three races in contention for the title, was unable to capitalise on his brilliant form this season for Aston Martin and fell just short.
Former World Champion David Tonizza took the win in Wednesday’s first race as the Pro Championship visited Imola for the first time in a hugely dramatic encounter, as Opmeer and Rasmussen took home crucial points in second and third respectively, with the Red Bull driver putting in an amazing performance after qualifying in P15. McLaren rookie Josh Idowu looked set to take his maiden win after starting on pole, before a last lap spin took him out of contention, while Blakeley saw his title chances slip after dropping several places across two laps towards the end after picking up damage, only securing a solitary point.
Opmeer went on to secure his fourth win of the season later in the day in Mexico City, following a tactical masterclass going into the finals laps of the race. The Dutchman, who started in third place behind Rasmussen and Bari Boroumand respectively, jumped into the lead after a three-way battle down the long first straight, with a sweeping move down the inside into the first corner. The trio continued to jostle for positions throughout the race before Opmeer, who was leading on the penultimate lap purposely let his Red Bull rival past as they went into the final corner to cross the line for the last lap, meaning he could then take back P1 going down the long pit straight. He continued to lead from the front and put the title within touching distance, while Rasmussen, who crossed the line in P2, dropped to third after a time penalty for leaving the track and gaining an advantage. A fifth-placed finish for Dani Moreno meant Mercedes secured the Teams’ title for the first time since 2018, when they also won both titles.
This meant Opmeer headed into Thursday’s season finale 21 points clear, and whilst Rasmussen stormed to victory at Interlagos, the Mercedes’ man drove to a comfortable fourth placed finish and secure his second title in as many years. Red Bull’s Rasmussen gave it everything he had, and after starting from tenth he went longer on his medium tyres than all the frontrunners, and built up a commanding lead, but was made to work for his win after coming out of the pits in P15, but the fresh tyres were no match for those in his way. Blakeley ended the season on a high finishing in P2, and there was a well-deserved maiden podium finish for AlphaTauri’s Sebastian Job after an impressive debut season which has earnt him Rookie of the Year.
Drivers are continuing to race remotely from their homes or team facilities, as they did in the 2020 season, but the hugely popular competition continues to broadcast from the Gfinity Esports Arena in London. Following the same Event format as recent campaigns, teams battle it out on the official F1 2021 video game, developed by Codemasters, with the live shows are streamed online via official channels of Formula 1 on Facebook, YouTube, Twitch and Huya, as well as broadcast on television via select international broadcast partners.
F1 Esports events have achieved over 40 million views across TV and digital, in the last 18 months, and this popularity led to a record number of people attempting to be a part of this year’s Pro Exhibition, with almost half a million taking part in qualification. If you would like to find out more information on how to take part in the F1 Esports Series and for more information on the Pro Championship presented by Aramco, visit www.f1esports.com.
Stefano Domenicali, President and CEO, Formula 1®, said:
“In what has been a record-breaking year for the F1 Esports Series presented by Aramco, I wanted to thank all the teams and individuals that made this season’s championship possible. It has been an incredible fight from start to finish with some brilliant racing, and I wanted to congratulate the winners, Mercedes and Jarno Opmeer. Wishing everyone a great festive season, and we look forward to an even more exciting year for F1 Esports in 2022!”
John Clarke, CEO at Gfinity, said:
“It’s very encouraging to see the ever-increasing number of fans that tune in to the series. 2022 has been a championship of non-stop excitement and the amount of engagement is a true testament to the skills of the drivers. Gfinity is proud to host a series which provides such exciting content for racing and gaming fans alike.”
Paul Jeal, F1 Senior Franchise Director at Codemasters, said:
“The F1 Esports Championship has kept pace with the FIA Formula 1 World Championship, delivering more action, overtakes, and drama than ever before. Huge congratulations to Jarno Opmeer on retaining his F1 Driver’s crown and joining Brendon Leigh as a double world champion. Mercedes and Red Bull carried their real-world rivalry in the F1 Esports Series Pro Championship presented by Aramco, and it was Mercedes who came out on top as worthy winners.”
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eSports
Esports World Cup Foundation and Lenovo™ Partner to Power the Next Generation of Esports Champions
Lenovo’s Legion premium gaming brand joins the world’s largest esports event to fuel elite performance and elevate the fan experience through world-class hardware
The Esports World Cup Foundation (EWCF) and Lenovo, announced a partnership to make Lenovo’s Legion brand of gaming devices the Official PC & Gaming Hardware partner of the Esports World Cup 2025 (EWC). Lenovo Legion is the one of the world’s leading gaming ecosystem brands, and will be bring its relentless commitment to innovation and performance to the global stage, empowering EWC athletes to compete at their highest level.
From training rooms to tournament zones, EWC athletes will be equipped with Lenovo Legion Towers, Lenovo Legion laptops, and peripherals – built for elite esports play with advanced thermal systems, high-performance silicon, high refresh-rate displays and low latency keyboards and mice that meet the demands of top-level competition.
Key models such as the Legion Tower 7i and Legion Tower 5i will feature across the event’s player infrastructure, delivering the reliability and power needed to perform under the intense pressure of elite competition. Designed for esports, both towers offer expansive I/O for a complete gaming setup and Legion Coldfront: Liquid cooling thermal solutions. The Legion Tower 7i boasts advanced cooling and an NVIDIA® GeForce RTX™ 5080 Desktop GPU for the extreme performance that top-tier esports athletes rely on, while the Legion Tower 5i pairs intelligent cooling with the RTX 5070 Ti Desktop GPU to deliver focused, winning gameplay.
EWC will also feature Legion Pro 7i laptops to give attendees the full Lenovo Legion experience. Legion laptops untether elite-level gaming experiences from the desk, allowing gamers to win anywhere they find themselves in competition for the top spot with up to NVIDIA GeForce RTX 5090 Laptop GPUs and Legion Coldfront: Vapor thermal systems, allowing the laptop to deliver up to 250W TDP that brings the most demanding games to life on the 16” PureSight OLED display.
“We’re building the Esports World Cup to set a new global standard — in both competition and the technology behind it,” said Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation. “Lenovo’s Legion brand understands what elite players need: speed, efficiency, and reliability under pressure. These machines deliver the competitive edge required on the world’s biggest stage, and together we’re pushing the limits of performance — while delivering an experience that meets the expectations of athletes, fans, and the future of global esports.”
“Lenovo Legion equips gamers around the world with outstanding devices to help them achieve their goals and reach their impossible,” said Volker Düring, VP, PC Gaming Business, Lenovo. “The Esports World Cup is the ultimate forum for the world’s best gamers to showcase their mettle and emerge at the top of the world leaderboards, and when the best gamers compete on Lenovo Legion devices, anything is possible.”
As part of the partnership, Lenovo’s Legion branding will appear across EWC’s global broadcast, digital content, and onsite experiences, including fully equipped festival zones with PCs, gear, and laptops available for attendees to play on-site, helping drive deeper engagement with fans while highlighting the ecosystem that supports world-class gaming.
Fans can expect exclusive content, player-focused storytelling, and digital activations across Lenovo Legion’s social channels, offering an inside look at the road to victory – and the technology that powers it.
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.
The post Esports World Cup Foundation and Lenovo™ Partner to Power the Next Generation of Esports Champions appeared first on European Gaming Industry News.
eSports
BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT
BETBY, the innovative sportsbook supplier, is redefining how chess is experienced in the betting world, launching an innovative suite of markets designed to deepen engagement and bring fresh energy to one of the world’s oldest strategy games.
Marking a new chapter for chess within the iGaming space, BETBY’s upgraded betting content portfolio goes far beyond traditional markets like outright winner or total moves. Bettors can now engage with detailed, event-specific outcomes including the first move made, the first piece captured, number of checks, castlings, and whether a game will feature a pawn promotion, an en passant, or end in stalemate. Several markets also focus on the timing of critical moments, such as whether a checkmate will occur before a certain move, offering more dynamic, real-time decision-making for players.
This launch follows six months of dedicated product development across BETBY’s chess vertical and reflects the company’s long-term vision for the game as a core part of its sportsbook strategy. With chess now officially included in the Esports World Cup, the timing marks a natural convergence of two verticals where BETBY continues to strengthen its position: esports and traditional chess.
As part of this expansion, BETBY is also introducing another exclusive: live betting on the Top Chess Engine Championship (TCEC), a prestigious AI-based tournament. While the event follows a defined schedule, it opens up a new betting experience through intense matchups between powerful engines, enriching the overall chess offering.
Currently, BETBY offers pre-match coverage for around 20 chess tournaments per month, totaling approximately 400 matches. The addition of these expanded markets marks a strategic leap forward in delivering a modern, high-engagement chess product to sportsbook partners and players.
“Chess has always been a passion of ours, and today we’re proud to announce the launch of a truly comprehensive chess offering,” said Kirill Nekrasov, Head of Sportsbook Product at BETBY. “By expanding our market depth and introducing innovative tournaments, including both traditional and AI-driven formats, we’re giving our partners and players a completely new way to engage with the game. Our vision is ambitious: we want chess and betting to become synonymous, to the point where no modern sportsbook feels complete without chess markets. We’ve already done this with Betby.Games and esports, now it’s time to do the same with chess.”
BETBY’s long-term global brand ambassador, five-time world chess champion Magnus Carlsen, will represent Team Liquid at the Esports World Cup. His participation in the tournament, which begins on July 7th, reinforces chess’s growing presence in global esports and its potential as a premium betting vertical.
The post BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT appeared first on European Gaming Industry News.
Esportes da Sorte
Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships
Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
The post Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships appeared first on Gaming and Gambling Industry in the Americas.
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