Latest News
Jada Gaming is acquired by CRM and CRO cloud solutions provider Symplify in €30m deal
AI specialist Jada Gaming is to be acquired by Symplify, market leaders in CRM and CRO cloud solutions, in a deal worth €30m.
Jada Gaming’s data and analytics AI expertise will be a welcome extension to Symplify’s expanding list of services, that has already produced excellent results within iGaming thanks to CRM partnerships with William Hill, LeoVegas, Mr.Green, Betsson and MegaRush, to name a few. Jada will embed its Jada Brain into the Symplify software to create an all-in-one ecosystem, where clients can use AI and ML to create, manage and optimise all their communication cycles.
Jada Co-founders, Alberto Alfieri and Josh Tromans-Jones, will retain their roles and continue running the operations and development of the Jada platform. Symplify’s CEO Robert Kimber and COO Fatima Ekekrantz, will join the board together with the Co-founders to work on further strengthening the Jada offer and prepare for entering into new markets and verticals. Jada will benefit from this acquisition which will drive the next exciting growth stage for the business.
Symplify’s growing portfolio of partners is now in position to benefit from Jada’s strengths in real-time marketing, churn prediction, hyper-personalisation and AI-powered segmentation. Each element will enable Symplify’s network to improve operational visibility and predictive capabilities.
Jada’s Responsible Gaming and Bonus Abuse modules can be seamlessly integrated into any operation to better monitor behaviours and identify abusers. Armed with clearer data, Symplify’s partners will now be in position to optimise marketing spend and nurture customer sentiment leading to increased Lifetime value.
Alberto Alfieri, Jada Gaming Co-Founder, said: “Josh and I are incredibly excited to team up with Symplify and feel our AI solution perfectly fits within the business. The synergies between our two company objectives and philosophies means this will deliver an unrivalled business management system that translates across a wide range of verticals.”
Symplify’s CEO Robert Kimber said: “AI is playing an ever-increasingly influential role in successful operations and Jada’s capabilities will augment Symplify’s already strong iGaming position. Our mission is providing a 360° service for our partners and I’m excited to add another vital layer to our solution and be working alongside Alberto and Josh as we continue to grow the business.”
Powered by WPeMatico
Internet Vikings, a licensed hosting provider for the European and U.S. iGaming and online sports betting industry, has announced a new partnership with ScatterKings, an iGaming studio that creates high-performance slot content, helping operators lead their markets across regulated jurisdictions worldwide.
As part of this collaboration, Internet Vikings is supplying ScatterKings with a tailored hosting infrastructure that includes both bare metal servers and VMware cloud solutions in Sweden and Malta.
The collaboration came about as ScatterKings looked to move away from its previous hyperscale setup in favour of a more flexible hosting environment. The company was seeking a partner that could provide greater customization and more responsive customer service.
“We’ve been genuinely impressed with the level of support from Internet Vikings,” said Steven Batchelor-Manning, CTO of ScatterKings. “They’ve helped us avoid the usual hosting headaches and given us a rock-solid base to move fast. As we continue to grow, we see them as a strategic partner for the road ahead—one that can keep pace with our ambitions.”
Internet Vikings is equally enthusiastic about the partnership. Rickard Vikström, CEO and Founder of Internet Vikings, noted the strategic fit: “ScatterKings needed a hosting solution that could adapt to their specific operational requirements. We’re committed to supporting their growth with infrastructure that evolves alongside their business.”
The post ScatterKings Chooses Internet Vikings’ Hosting Solutions in Europe appeared first on European Gaming Industry News.
Latest News
Reflex Gaming unleashes The Cursed Idol of Montezuma Treasure Hunt™ with exclusive Game Mechanic
Reflex Gaming, the UK’s largest independently owned omni-channel game supplier, is heading deep into ancient ruins with the launch of The Cursed Idol of Montezuma Treasure Hunt™, a visually stunning, Aztec-themed slot that introduces the company’s exclusive Treasure Hunt™ game mechanic.
This 6×4, 20-payline title combines mystery, tension and progressive gameplay in a setting inspired by the legends of Montezuma. At the heart of the experience is the Treasure Hunt™ game mechanic, a persistent pick-based mechanic that activates when two Scatter symbols land anywhere on the reels. Players are transported to a 30-segment treasure map where they can uncover Free Spins, cash prizes, Jackpots and Sticky Wild bonus upgrades. Unlike traditional features, the map carries over between sessions, allowing players to build progress over time. Crucially, Sticky Wilds uncovered on the map are banked and carried into the next Free Spins bonus triggered via the map itself, creating layered anticipation and meaningful long-term engagement.
Free Spins can also be triggered directly via 3 or more bonus symbols. Once active, players collect additional Scatter symbols to spin a bonus wheel that can award multipliers, more Sticky Wilds, or one of four fixed jackpots. With a maximum win potential of over 5000x, the feature is rich with excitement.
Adding to the thrill is the Montezuma Mystery Prize, a powerful feature triggered when players land full stacks of Montezuma symbols with the special Cursed Idol symbol. The game’s cinematic presentation shifts into high gear as the cursed idol unleashes a dramatic win event that transforms the reels and ramps up intensity.
The Cursed Idol of Montezuma Treasure Hunt™ also supports Golden Bet, which doubles the chance of triggering Free Spins, and includes Bonus Buy functionality in supported markets, ensuring the game caters to a wide range of player preferences and regulatory environments.
Commenting on the release, Mat Ingram, CPO at Reflex Gaming, said: “We’re incredibly proud of this one. The game introduces something truly unique with our Treasure Hunt game mechanic. It’s Reflex-built, Reflex-owned, and designed to deliver genuine progression and player investment over time. It’s a mechanic that remembers where you left off, and that’s something players will come back for.
“So far, the game has gained exceptional feedback from operators. We believe it’s a standout release for 2025, and we can’t wait to see how the market responds.”
The Cursed Idol of Montezuma Treasure Hunt™ is available from 16 September 2025 powered by Yggdrasil Gaming.
The post Reflex Gaming unleashes The Cursed Idol of Montezuma Treasure Hunt™ with exclusive Game Mechanic appeared first on European Gaming Industry News.
Oddin.gg, the leading B2B provider of esports betting solutions, is proud to announce a new partnership with Veikkaus, Finland’s state-owned betting operator. The agreement will see Oddin.gg’s technology and data powering Veikkaus’s growing esports offering—starting with a strong focus on Counter-Strike 2 (CS2).
Veikkaus has set ambitious goals for its esports portfolio, aiming to double related revenue within the next year. To support this growth, the operator is strengthening its focus on quality content, reliable infrastructure, and innovative engagement formats—all areas where Oddin.gg’s solutions will play a central role.
Veikkaus’s focus on CS2 made Oddin.gg a natural fit. Alongside traditional markets, Oddin.gg also brings exclusive CS2 Duels via its 24/7 Fast Betting Content offering, adding fresh engagement opportunities for bettors. This blend of data depth and product innovation supports Veikkaus’s commitment to delivering a best-in-class esports betting experience for its Finnish base.
Andreas Reimblad VP, Sports Betting at Veikkaus, commenting on the partnership said: “Esports have been an important part of Veikkaus’ portfolio for several years, but in recent years it has been challenging to deliver a truly competitive offering and experience. What we value most in Oddin.gg is their drive to continuously improve the product and customer experience, while already being in a leading position. Together, we can take esports betting at Veikkaus to the next level, and we are extremely excited to work together with Oddin.gg.”
Marek Suchar, Co-Founder and Managing Director at Oddin.gg added: “What makes this partnership exciting is the mindset Veikkaus brings. They’re serious about growing their esports offering and are already thinking beyond the basics—looking at things like local tournament data, new formats, and long-term product development. It’s the kind of collaboration where we can create something genuinely impactful—not just deliver and walk away.”
The post Finland’s Esports Betting Gets a Lift Through Oddin.gg and Veikkaus Partnership appeared first on European Gaming Industry News.
-
eSports4 days agoEsports Charts to deliver comprehensive viewership data to GeoGuessr
-
Eastern Europe7 days ago
SYNOT Games Partners with WIN2
-
Brazil7 days agoEstrelaBet to offer Opta-powered stats markets and premium live football streaming in extensive partnership with Stats Perform
-
Aquisitions/Mergers6 days ago
NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets
-
BCLC6 days ago
Save the Date: BCLC’s New Horizons in Safer Gambling Conference Returns November 2026
-
Central Europe6 days ago
SYNOT Games Delivers Bespoke Games Exclusively for SazkaHry.sk in the Slovak Market
-
Africa6 days ago
Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania
-
Betty6 days ago
Thunderkick commits to growth in Ontario with Betty partnership
