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Incentive Games signs breakthrough deal with bet365
The games provider will create a suite of bespoke Free-to-Play and Pay-to-Play Jackpot games for the tier one operator that will be rolled out across global markets to drive acquisition, reactivation and retention
Incentive Games, the premium provider of Free-to-Play and Pay-to-Play sports betting games, has put pen to paper on a breakthrough deal with online gambling giant bet365.
Under the deal, Incentive Games will develop a series of bespoke Free-to-Play and Pay-to-Play Jackpot games for the operator, making them available to players in all global markets where it is active.
Incentive’s bespoke games service include design consultation, game development, gamification consultation and the maths which power the games.
The provider has earned an unrivalled reputation for developing Free-to-Play content that allows operators to drive player acquisition, reactivation and retention at scale.
Operators that launch Incentive’s titles can expect to see up to 50% increase in week-on-week retention, around 22% reduction in customer acquisition costs and in many cases a 100% boost to customer lifetime value.
John Gordon, CEO at Incentive Games, said: “bet365 is an industry power player, and we are delighted to be working with the operator to develop and deliver a suite of bespoke Free-to-Play and Pay-to-Play titles.
“Our bespoke games are unrivalled when it comes to helping operators take acquisition, reactivation and retention to the next level, and it’s excellent that bet365 can leverage the upsides they provide.
“By adding our bespoke games, bet365 can further stand out from its rivals with unique content that is proven when it comes to elevating the customer experience and delivering incremental value.
“This deal with bet365 cements us as the world’s number one developer of Free-to-Play content, and we look forward to a long and successful partnership together.”
A bet365 spokesperson said: “We were impressed with Incentive’s track record of developing Free-to-Play content that delivers significant results when it comes to acquisition, reactivation and retention.
“We always look to offer our players content and experiences they cannot find anywhere else, which is why we are working with Incentive to develop a series of bespoke titles.
“These titles will help us to acquire new players and in particular from demographics in regions that we have yet to engage, while also delivering added value to those already a customer of bet365.”
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Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
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Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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