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Incentive Games signs breakthrough deal with bet365

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The games provider will create a suite of bespoke Free-to-Play and Pay-to-Play Jackpot games for the tier one operator that will be rolled out across global markets to drive acquisition, reactivation and retention

Incentive Games, the premium provider of Free-to-Play and Pay-to-Play sports betting games, has put pen to paper on a breakthrough deal with online gambling giant bet365.

Under the deal, Incentive Games will develop a series of bespoke Free-to-Play and Pay-to-Play Jackpot games for the operator, making them available to players in all global markets where it is active.

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Incentive’s bespoke games service include design consultation, game development, gamification consultation and the maths which power the games.

The provider has earned an unrivalled reputation for developing Free-to-Play content that allows operators to drive player acquisition, reactivation and retention at scale.

Operators that launch Incentive’s titles can expect to see up to 50% increase in week-on-week retention, around 22% reduction in customer acquisition costs and in many cases a 100% boost to customer lifetime value.

John Gordon, CEO at Incentive Games, said: “bet365 is an industry power player, and we are delighted to be working with the operator to develop and deliver a suite of bespoke Free-to-Play and Pay-to-Play titles.

“Our bespoke games are unrivalled when it comes to helping operators take acquisition, reactivation and retention to the next level, and it’s excellent that bet365 can leverage the upsides they provide.

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“By adding our bespoke games, bet365 can further stand out from its rivals with unique content that is proven when it comes to elevating the customer experience and delivering incremental value.

“This deal with bet365 cements us as the world’s number one developer of Free-to-Play content, and we look forward to a long and successful partnership together.”

A bet365 spokesperson said: “We were impressed with Incentive’s track record of developing Free-to-Play content that delivers significant results when it comes to acquisition, reactivation and retention.

“We always look to offer our players content and experiences they cannot find anywhere else, which is why we are working with Incentive to develop a series of bespoke titles.

“These titles will help us to acquire new players and in particular from demographics in regions that we have yet to engage, while also delivering added value to those already a customer of bet365.”

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Adventure Awaits in Boat Bonanza CrocoNile!

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Play’n GO takes players on an unforgettable expedition to Egypt’s legendary Nile in Boat Bonanza CrocoNile!, filled with thrills, spills, and crocodile chills!

Captain Jim and Jane Bonanza are here, sailing into the exotic and mysterious waters of the Nile. Legend speaks of untold treasures hidden beneath its waters, guarded fiercely by crocodiles and the ominous Curse of Sobek. Fans of the Bonanza series and Egyptian adventures will find plenty to love in this latest journey packed with intriguing gameplay and captivating storytelling.

Boat Bonanza CrocoNile! introduces players to heart-pounding gameplay across a vibrant 5-reel, 12-payline slot. Experience thrilling features like Croc Carnage, where crocodiles swim onto the reels upgrading Catch Symbols, and Sobek’s Rage, an intense Lock’n Spin feature with escalating multipliers up to x10. Instant Prize rewards and engaging random features such as Spear Shot and Depth Charge add layers of excitement and align with Play’n GO’s dedication to innovative gameplay.

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Fans who enjoyed previous Boat Bonanza adventures or Egyptian-themed slots such as Legacy of Egypt and Rich Wilde and the Book of Dead will find Boat Bonanza CrocoNile! irresistible. The game masterfully blends adventurous exploration with exotic Egyptian mystique, reminiscent of previous successful Bonanza titles, ensuring it will resonate deeply with players.

George Olekszy, Head of Game Retention at Play’n GO, said:

“Boat Bonanza CrocoNile! encapsulates everything players loved about our Bonanza series, but elevates the excitement with thrilling new mechanics. We’re confident that the game’s adventurous theme and innovative features will keep players coming back for more.”

With its engaging narrative, action-packed gameplay, and visually stunning setting, Boat Bonanza CrocoNile! is poised to be an adventurous addition to any slot enthusiast’s favourites.

The post Adventure Awaits in Boat Bonanza CrocoNile! appeared first on European Gaming Industry News.

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WinSpirit Casino Earns AskGamblers Certificate of Trust

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WinSpirit is proud to announce that it has officially received the Certificate of Trust from AskGamblers—one of the most respected accolades an online casino can achieve. This certificate is awarded only to platforms that demonstrate exceptional standards in key areas such as fast payouts, high player ratings, and a strong commitment to responsible gambling. It reflects WinSpirit’s dedication to player satisfaction and further strengthens the brand’s reputation as a trustworthy, high-performing casino.

With this recognition, WinSpirit reaffirms its promise to players: that their funds and personal data are protected, their rights are upheld, and their experience is both fair and rewarding.

“Receiving the Certificate of Trust is not just a badge of honour – it reflects the daily effort we put into building a casino that players and partners can rely on” — says Kate Van Engelen, PR Manager at WinSpirit.

“It motivates us to continue setting the bar high in fairness, support, and transparency,” she added.

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AskGamblers is an acclaimed casino affiliate website, renowned for offering players unbiased, accurate, and up-to-date information about online casinos. The AskGamblers Certificate of Trust now takes pride of place on the WinSpirit website, serving as a clear symbol of quality, reliability, and transparency.

With over 17,000 games, a wide range of payment methods, 24/7 customer support, and generous bonuses, WinSpirit continues to set the standard for excellence in online gaming.

The post WinSpirit Casino Earns AskGamblers Certificate of Trust appeared first on European Gaming Industry News.

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Mindway AI partners with BetComply to scale safer gambling support

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Mindway AI, the award-winning safer gambling software company, has enlisted the skill set of BetComply, iGaming’s most trusted technical and regulatory compliance firm, as it looks to further develop its product offering and support more operators.

The partnership will see BetComply’s Safer Gambling & Sustainability Specialist Jez White and his team advising Mindway AI on how its solutions can be best incorporated into operators’ safer gambling functions.

BetComply will also provide support on Mindway AI’s product roadmap and new business opportunities, with a focus on GameScanner, an advanced software solution that helps gambling operators boost player protection and intervene early to prevent at-risk gambling behaviour.

BetComply’s Safer Gambling & Sustainability Specialist Jez White said: “Mindway AI is at the cutting edge of safer gambling technology, and we’re excited to support their mission to raise the industry standard. Our goal is to help bridge the gap between innovation and implementation, ensuring operators can fully harness tools like GameScanner to deliver more effective, proactive player protection.”

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Mindway AI’s CEO Rasmus Kjaergaard added: “We’re thrilled to be working with BetComply, where Jez and his team’s vast operational experience will be a huge asset as we continue delivering our award-winning software to more clients. We’re excited about what we can achieve together.”

In March, White joined BetComply as the firm’s first Safer Gambling & Sustainability Specialist, following more than eight years at Entain, where he served as Director of Player Protection Systems and Analytics.

The post Mindway AI partners with BetComply to scale safer gambling support appeared first on European Gaming Industry News.

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