Latest News
Incentive Games signs breakthrough deal with bet365

The games provider will create a suite of bespoke Free-to-Play and Pay-to-Play Jackpot games for the tier one operator that will be rolled out across global markets to drive acquisition, reactivation and retention
Incentive Games, the premium provider of Free-to-Play and Pay-to-Play sports betting games, has put pen to paper on a breakthrough deal with online gambling giant bet365.
Under the deal, Incentive Games will develop a series of bespoke Free-to-Play and Pay-to-Play Jackpot games for the operator, making them available to players in all global markets where it is active.
Incentive’s bespoke games service include design consultation, game development, gamification consultation and the maths which power the games.
The provider has earned an unrivalled reputation for developing Free-to-Play content that allows operators to drive player acquisition, reactivation and retention at scale.
Operators that launch Incentive’s titles can expect to see up to 50% increase in week-on-week retention, around 22% reduction in customer acquisition costs and in many cases a 100% boost to customer lifetime value.
John Gordon, CEO at Incentive Games, said: “bet365 is an industry power player, and we are delighted to be working with the operator to develop and deliver a suite of bespoke Free-to-Play and Pay-to-Play titles.
“Our bespoke games are unrivalled when it comes to helping operators take acquisition, reactivation and retention to the next level, and it’s excellent that bet365 can leverage the upsides they provide.
“By adding our bespoke games, bet365 can further stand out from its rivals with unique content that is proven when it comes to elevating the customer experience and delivering incremental value.
“This deal with bet365 cements us as the world’s number one developer of Free-to-Play content, and we look forward to a long and successful partnership together.”
A bet365 spokesperson said: “We were impressed with Incentive’s track record of developing Free-to-Play content that delivers significant results when it comes to acquisition, reactivation and retention.
“We always look to offer our players content and experiences they cannot find anywhere else, which is why we are working with Incentive to develop a series of bespoke titles.
“These titles will help us to acquire new players and in particular from demographics in regions that we have yet to engage, while also delivering added value to those already a customer of bet365.”
Powered by WPeMatico
Australia
BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week

BMM Testlabs, the world’s original gaming test lab and product certification consultancy, today announced that it is exhibiting at the Australasian Gaming Expo (AGE) this week, August 12-14, at the ICC Sydney.
BMM will welcome attendees at Stand No. 331 to showcase its industry-leading suite of product compliance testing services, quality assurance testing services, and cybersecurity protection solutions tailored to the Australasian gaming market.
With over four decades of global expertise and strong roots founded in Australia, BMM continues to deliver local insight with global reach, supporting suppliers with land-based and digital product compliance solutions
BMM’s President of Land-Based Gaming & Inspections Kirk White said, “At BMM, we’re proud to combine local knowledge with global strength. Our Australasian teams understand the unique regulatory and market challenges across the region, and we work closely to deliver testing and certification services that go beyond compliance; we help power suppliers’ growth and protect their brand.”
White added, “There’s a reason we are the No. 1 lab in Australia and Asia. We were founded in Australia and have been a resource to the region’s suppliers, operators, and regulators for over 44 years. We have played an important role in Australasia’s growth in its established land-based markets, evolving digital markets, and emerging new markets like the Philippines, Thailand, Vietnam, Cambodia, and India.”
BMM’s experienced teams across Australasia, with offices in Melbourne and Sydney, Australia, as well as Macau, Singapore, and India, are the trusted testing partner of choice in this expansive region. The Company’s expertise spans land-based platforms, games, and systems; lottery testing; and the full spectrum of digital gaming, including iGaming, sports betting, iLottery, and mobile.
The post BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week appeared first on European Gaming Industry News.
Latest News
Gaming Corps Doubles Monthly Game Production Under Expanded RGS Deal

Gaming Corps, a publicly listed company from Sweden, has announced a significant expansion of its Remote Game Server (RGS) agreement with a major global iGaming group. Beginning in August 2025, the company will double its monthly game output under the agreement, delivering two new game titles per month. This extended commitment carries an initial rolling annual order value of SEK 28 million.
This development is part of Gaming Corps’ broader strategic partnership with its major shareholder Denwena Limited, first communicated in June 2025. The collaboration has accelerated Gaming Corps’ growth trajectory and increased production demands for its original content.
To support the delivery of this expanded pipeline, Gaming Corps is actively scaling its game development organisation through targeted recruitment and organisational investment. A portion of the agreement has been structured as prepaid, enabling the company to fund this growth initiative without the need for external financing.
Juha Kauppinen, CEO of Gaming Corps, says: “Our close collaboration with Denwena Limited gives us the opportunity to write completely new chapters in Gaming Corps’ journey. It’s hard to find much stronger proof of that than the fact that the RGS deal is now doubling for a second time, meaning that from now on we’ll be delivering two games per month. We are also in interesting discussions with other game studios who are interested in our RGS offering due to our strong distribution network and our innovative unique game engines.”
Gaming Corps’ expansion of its RGS production schedule underscores its long-term commitment to becoming a leading B2B content provider in the global iGaming space. The company’s focus on building proprietary game engines, coupled with a growing distribution network, positions it well to attract additional partners and drive future profitability.
The post Gaming Corps Doubles Monthly Game Production Under Expanded RGS Deal appeared first on European Gaming Industry News.
Latest News
INCENTIVE GAMES PARTNERS WITH JUMPMAN GAMING TO LAUNCH REAL-MONEY GAMES IN THE UK

Leading B2B games provider Incentive Games, through its Real-Money Gaming division Incentive Studios, is proud to announce a new partnership with leading UK iGaming network Jumpman Gaming Ltd. This collaboration marks the official entry of Incentive Games’ real-money portfolio into the UK market – a major milestone in the company’s global growth strategy.
The announcement follows Incentive Games’ recent award of a UK Gambling Commission (UKGC) licence, issued in March 2025. Through the launch with Jumpman Gaming, renowned for its innovative design and fast-growing network of casino and bingo sites, Incentive Games will now bring its popular titles to UK players for the first time.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We’re thrilled to partner with Jumpman Gaming as our first UK operator, marking a major step forward in Incentive Games’ real-money expansion. Their reach and unique white-label model give us access to a wide network of brands, making this a powerful launchpad. With more UK operators to follow, we’re excited to bring our proven innovation and player-focused design to the real-money space.”
The partnership will see Incentive Studios’ first titles, including Crash, Arcade, and Tower-style games, made available through Jumpman’s network. The pilot provides an opportunity to gather invaluable feedback from UK players, test market fit, and fine-tune offerings ahead of a broader rollout.
Ambika Zutshi, Head of Casino Operations at Jumpman Gaming said, “We’re always looking for partners that bring something genuinely different to our players, and Incentive Games does exactly that. Their unique approach to game design and player engagement aligns perfectly with our mission to offer entertaining, rewarding experiences across our network.”
The post INCENTIVE GAMES PARTNERS WITH JUMPMAN GAMING TO LAUNCH REAL-MONEY GAMES IN THE UK appeared first on European Gaming Industry News.
-
Australia6 days ago
Star Entertainment’s Brisbane Casino Deal Collapses
-
Australia6 days ago
Regulating the Game Seeks Innovation Pitches for 2026 Conference
-
Andres Troelsen6 days ago
Andres Troelsen has been appointed EGT Digital’s Regional Sales Director iGaming for LATAM
-
Africa6 days ago
VeliTech Announces Strategic Partnership with Jambobet
-
Asia5 days ago
MelBet Announces New Partnership with СPL 2024 Champion Saint Lucia Kings
-
Africa6 days ago
SportPesa Sponsors National 7s Circuit 2025
-
Asia6 days ago
Genting Singapore Appoints Lee Shi Ruh as its New President and COO
-
Conferences in Europe6 days ago
SBC Summit 2025 to Tackle Regulation and Retention in Europe’s Most Competitive Gaming Markets