Latest News
Incentive Games signs breakthrough deal with bet365
The games provider will create a suite of bespoke Free-to-Play and Pay-to-Play Jackpot games for the tier one operator that will be rolled out across global markets to drive acquisition, reactivation and retention
Incentive Games, the premium provider of Free-to-Play and Pay-to-Play sports betting games, has put pen to paper on a breakthrough deal with online gambling giant bet365.
Under the deal, Incentive Games will develop a series of bespoke Free-to-Play and Pay-to-Play Jackpot games for the operator, making them available to players in all global markets where it is active.
Incentive’s bespoke games service include design consultation, game development, gamification consultation and the maths which power the games.
The provider has earned an unrivalled reputation for developing Free-to-Play content that allows operators to drive player acquisition, reactivation and retention at scale.
Operators that launch Incentive’s titles can expect to see up to 50% increase in week-on-week retention, around 22% reduction in customer acquisition costs and in many cases a 100% boost to customer lifetime value.
John Gordon, CEO at Incentive Games, said: “bet365 is an industry power player, and we are delighted to be working with the operator to develop and deliver a suite of bespoke Free-to-Play and Pay-to-Play titles.
“Our bespoke games are unrivalled when it comes to helping operators take acquisition, reactivation and retention to the next level, and it’s excellent that bet365 can leverage the upsides they provide.
“By adding our bespoke games, bet365 can further stand out from its rivals with unique content that is proven when it comes to elevating the customer experience and delivering incremental value.
“This deal with bet365 cements us as the world’s number one developer of Free-to-Play content, and we look forward to a long and successful partnership together.”
A bet365 spokesperson said: “We were impressed with Incentive’s track record of developing Free-to-Play content that delivers significant results when it comes to acquisition, reactivation and retention.
“We always look to offer our players content and experiences they cannot find anywhere else, which is why we are working with Incentive to develop a series of bespoke titles.
“These titles will help us to acquire new players and in particular from demographics in regions that we have yet to engage, while also delivering added value to those already a customer of bet365.”
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Latest News
GAMSTOP reports surge in self-exclusion amongst under-25s
- 31% increase in 16-24-olds registering with national online self-exclusion scheme
- GAMSTOP heat map reveals UK postcodes with highest percentages of registration
GAMSTOP, the national self-exclusion scheme for online gambling, has reported a 31% year-on-year increase in under-25s registering with the service in the second half of 2024.
Consumers aged 16-24 now account for nearly one in four (24%) of new GAMSTOP registrants, a significant trend in a record year for the self-exclusion service, which featured major global sporting events including the Euros and the Olympics.
With a 14% year-on-year increase, the second half of 2024 saw record volumes, as well as bucking the usual trend of higher registrations in the first half of the year.
In total, 532,484 people have registered with GAMSTOP between its launch in April 2018 and December 31st, 2024, which equates to over 1% of the adult UK population.
GAMSTOP has for the first time analysed detailed data to provide a regional breakdown of registration, which will help local authorities to target their services. The postcode area with the highest proportion of GAMSTOP registrants is Hull (HU), equating to 1.5% of the local population, followed by Teesside (TS) and Sunderland (SR) on 1.4%, with Doncaster and Blackpool also in the top five for self-exclusions.
In the second half of 2024, nearly half of GAMSTOP registrants (48%) signed up for a five-year exclusion – the longest timeframe available. Consumers can also choose to self-exclude for shorter periods of six months or one year.
Last month, GAMSTOP introduced a new ‘5 years with auto-renewal’ exclusion, for vulnerable consumers looking to extend their exclusion from gambling websites and apps. The new 5 -year auto-renewal option was developed in direct response to feedback from users.
Fiona Palmer, CEO of GAMSTOP, said: “The increase in the number of under-25s registering for GAMSTOP has become an accelerating trend, with a 31% year-on-year increase in the second half of 2024, following a 12% increase in the first half of the year. There is a clear need for targeted education and support aimed at this group which is why we continue to put so much emphasis on collaborating with Ygam and Gamcare reaching out to students. We go to where they are to ensure they are aware of tools, such as self-exclusion, which can help to prevent gambling harm.
GAMSTOP allows vulnerable consumers to take a break from gambling and we want to raise awareness of the service amongst those who need it most. Our detailed regional data has highlighted the postcodes where self-exclusion has been most widely adopted, and we hope this will help local authorities and other bodies to target appropriate support in the areas where the need is greatest”.
The post GAMSTOP reports surge in self-exclusion amongst under-25s appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet Wins Three Major Awards at Prestigious Global Gaming Awards EMEA 2025
Soft2Bet, the leading provider of turnkey solutions to iGaming operators worldwide, is delighted to announce it has won three major awards at the Global Gaming Awards EMEA 2025.
The announcement came on the first day of the ICE Barcelona event and is testament to Soft2Bet’s commitment to innovation, excellence and leadership in the iGaming industry.
The award categories included:
- “Executive of the Year” for Uri Poliavich, Founder and CEO of Soft2Bet
- “Platform Provider of the Year” for Soft2Bet’s turnkey platform
- “Product Launch of the Year” for Soft2Bet’s unique gamification solution MEGA
The wins recognise Soft2Bet’s position as a major force in the iGaming industry and highlight its leadership in turnkey solutions and groundbreaking innovations such as Motivational Engineering Gaming Application (MEGA), which has redefined the player experience through gamification, content and engagement.
Soft2Bet cements industry leadership
Soft2Bet continues to set the bar for the online gaming industry and its cutting-edge platform that offers an extensive range of services to operators and their players. Recognised for its seamless integration, robust scalability and the flexibility it provides to deliver highly-localised solutions, the group’s platform has gone from strength to strength over the past 12 months with launches in major markets such as Romania, Italy, Sweden, Greece, Ontario (Canada) and Mexico. Its adaptable infrastructure delivers full turnkey solutions that enable operators to provide unique experiences to their players that are supported by a powerful technology platform that brings scale and liquidity across multiple regions and verticals, making it the preferred choice for top-tier gaming brands.In addition to its platform, Soft2Bet’s MEGA has strengthened its reputation as a game-changer. Our cutting-edge casino gamification solution drives player engagement and sustainable revenues for Soft2Bet’s B2B partners. Winning three Global Gaming EMEA Awards is further recognition of the power of gamification and Soft2Bet’s solutions which play a major role in operators committing to partnering with a platform that drives innovation, growth while bringing the best user experience to life for their players.
The post Soft2Bet Wins Three Major Awards at Prestigious Global Gaming Awards EMEA 2025 appeared first on European Gaming Industry News.
Latest News
BETBY ENHANCES BETTING TIPS API WITH EXPANDED SPORTS AND MARKET COVERAGE
BETBY, a premium supplier of innovative sportsbook solutions, has announced a major update to its Betting Tips API, introducing expanded sports and market coverage. Incorporated in the award-winning AI Labs suite of tools, the Betting Tips API is designed to elevate the player experience, drive higher conversion rates, and increase betting frequency by creating a more informed and confident betting environment for users.
With this latest update, the Betting Tips API now provides insights from the latest news, interesting team facts, and other relevant information on nine sports: Soccer, Basketball, Baseball, Hockey, Tennis, Handball, American Football, Cricket, and Volleyball. For each of them, BETBY offers 10 main markets, allowing users to diversify their betting opportunities.
Unlike many suppliers that limit their Betting Tips to major leagues, BETBY can provide insights for all lower tier leagues across the covered sports. This enables operators to activate specific, niche leagues on demand according to their preferences, showcasing BETBY’s commitment to adaptability and client satisfaction by granting access to localized content.
For the first time, the Betting Tips API is also integrated into BETBY’s proprietary esports feed, BETBY Games, providing data-driven tips that enhance the gaming experience.
Moreover, the Betting Tips API is now available in 16 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, and Finnish. This multilingual support ensures higher accessibility and usability for a broad range of both operators and end-users.
“This update to the Betting Tips API significantly enhances our ability to generate sports content independently of any data provider. We are rapidly expanding content coverage and are prepared to offer niche sports and leagues. This highlights our commitment to innovation and client-centric solutions, reinforcing our leadership in the sports betting sector,” said Danil Emelyanov, Head of BETBY’s AI Labs. “It also marks another milestone for AI Labs, which remains dedicated to delivering state-of-the-art AI-driven solutions by improving existing tools and developing new ones.”
The post BETBY ENHANCES BETTING TIPS API WITH EXPANDED SPORTS AND MARKET COVERAGE appeared first on European Gaming Industry News.
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