Latest News
Eyas Gaming Deploys Crucial Business Intelligence from Crucial Compliance

Online Operator of popular MerkurSlots and MerkurCasino brands is using compliance specialist’s Crucial Player Protection system to protect at-risk players
Eyas Gaming, the operator behind popular online casino brands MerkurSlots and MerkurCasino has expanded its services with Crucial Compliance to drive sustainable player value, responsibly.
Eyas Gaming has integrated Crucial Business Intelligence (CBI) into their gaming platforms, a system that provides a Single Customer View, with Advanced Behavioural Segmentation, Predictive Modelling, Marketing Attribution across all channels, Analytics and over 25 Highly Intuitive KPI Reports.
The integration of CBI was two-fold for Eyas. Firstly, into the Bede platform and secondly to calibrate and customise its chosen CRM provider, Adobe Campaign. The integration is going live with an initial 18 separate customer journeys, with another 40 expected to go live as the product portfolio increases.
The predictive modelling covers off 13 key areas ranging from churn prevention through to “Affordability Check Trajectory”, allowing RG teams to prepare players for Source of Funds checks. CBI works in conjunction with Crucial Player Protection to give the best single system an operator can use to provide responsible, sustainable revenues in multiple markets which also minimises player harm.
Andy Masters, COO at Crucial Compliance, said: “We are delighted to have strengthened our partnership with Eyas Gaming and to be providing the operator with our powerful Crucial Business Intelligence system.
“It is the only platform that has been built from the ground up by iGaming professionals for the specific purpose of player management through automated behavioural processes and with a focus on sustainable revenues from players while keeping them in the “fun zone”. The tool is also supported by an experienced training, data and analytical team, helping while Eyas recruit to scale.
“CBI improves the output and efficiency of the operations and CRM team, allowing the Eyas team to focus on strategy rather than running to standstill with lesser or legacy databases. We look forward to working closely with Eyas Gaming in what is a long and successful partnership in the making.”
Joe Goldstein, Head of Financial Planning and Analysis Eyas Gaming, said: “We took a best of breed system in CBI to ensure that the usual barriers to success simply don’t exist. Working hand in hand with the team at Crucial meant not only that we could scale our internal team quickly, but it also meant that we benefitted from expert guidance on the integration and configuration of Adobe into Bede.
“Crucial oversaw this integration so that every aspect of a player’s journey is managed through an almost individual personal communication but with Responsible Gambling communications interlaced through the lifecycle. We want new players but critically we only want them playing within their means and across our entire product portfolio.
“The reports are fully dynamic and they allow us to track every element of the customer lifecycle. They have also developed financial and regulatory reporting solutions for us, which means I have more time to understand the numbers rather than preparing reporting myself.
“Because CBI delivers a single customer view, it means there is one single and absolute truth across the business rather than a marketing, finance and exec view for the same data. As we move into other markets and currencies, the scalable system and team at Crucial gives Eyas complete confidence to accelerate our plans, as we are”.
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Industry Awards
Stats Perform Named Live Streaming Supplier of the Year at EGR B2B Awards 2025

Stats Perform has been named Live Streaming Supplier of the Year at the EGR B2B Awards 2025, in recognition of the strength, innovation, and global scale of its Bet LiveStreams platform for licensed sportsbook apps, websites and retail betting venues.
Bet LiveStreams, first launched as ‘Watch&Bet’ in 2005, now delivers more than 40,000 exclusive low-latency live events each year, across 15 sports. Football, the world’s largest betting sport, accounts for more than 15,000 matches, with rights including LaLiga, CONCACAF, English Football League and top domestic leagues and cups across Europe, South America, and APAC. Other sports include tennis, basketball, volleyball, darts, badminton, rugby and cricket.
Judges noted that Stats Perform’s Bet LiveStreams is unique because of its extensive year-long, round-the-clock coverage and high performance. In 2024, the platform securely delivered billions of live video sessions to hundreds of licensed global sportsbooks such as bet365, Betano, Superbet, Betfair, FanDuel and many more.
They also praised its interactive, built-for-betting features like betslip integration, instant highlights, and in-stream contextual stats (also known as Opta Interactive Overlays) that have made the watching and betting experience more engaging for bettors.
“Our focus with Bet LiveStreams has been to make live streams easy to watch and bettable, whoever is playing,” said Mike Perez, Chief Operating Officer at Stats Perform. “The features give bettors more entertainment from every stream, whether it’s a headline fixture like Tottenham v Liverpool in the Carabao Cup, or a six-goal thriller in South America that might otherwise have been overlooked. We’re delighted our efforts have been recognised with this award.”
The judging panel pointed to three standout recent Bet LiveStreams innovations:
- Opta Interactive Overlays: Live game and player stats and odds available directly in-stream, with bets added to the slip in one click
- Instant Highlights: Key moments can be replayed during the game to help bettors quickly catch up on relevant action, such as the moment their bet won, or see action they missed in other live games, with multi-game playlists across competitions
- Live Match Gallery: Easier discovery of concurrent events, helping bettors follow more matches and sports at the same time
Adoption of these features has been fast and operators have reported a 7x increase in interactions per session, longer watch times and more in-play bets placed.
“This award is a reflection of how far streaming can go when it’s built for betting, not just viewing. We’re excited to continue to integrate our Opta data and AI into the experience to make the future of streaming on sportsbooks more engaging, intuitive and bettable,” added Perez.
The post Stats Perform Named Live Streaming Supplier of the Year at EGR B2B Awards 2025 appeared first on European Gaming Industry News.
Compliance Updates
WorldMatch gains Malta Gaming Authority recognition

WorldMatch, leading provider of online casino games, is pleased to announce that it has obtained the Recognition Letter from the Malta Gaming Authority (MGA). This important milestone officially authorizes WorldMatch to provide its services to B2C operators holding an MGA license.
The acquisition of the Recognition Letter represents a significant step forward for WorldMatch, greatly expanding its commercial opportunities in regulated markets beyond those it currently serves, and further strengthening the company’s position in the online gaming sector.
“We are extremely proud to have received the Recognition Letter from the Malta Gaming Authority,” said Andrea Boratto, CEO of WorldMatch. “This recognition not only confirms our commitment to high standards of compliance and transparency, but also serves as a key lever to consolidate our presence in regulated markets and grow our customer base globally. In many ways, it’s a return to Malta and at the same time a new opening toward growth opportunities.”
The Malta Gaming Authority is widely recognized for the excellence and rigor of its regulatory standards. Obtaining the Recognition Letter complements a series of certifications already acquired by WorldMatch in major European markets, further strengthening the company’s reputation as a reliable, compliant, and innovative partner.
With this new authorization, WorldMatch is ready to strengthen its presence in international markets, providing its B2C operator partners with a broad library of high- quality, technologically advanced games.
The post WorldMatch gains Malta Gaming Authority recognition appeared first on European Gaming Industry News.
Latest News
Spinomenal presents new slot: Queen of Oasis

Leading iGaming content provider Spinomenal has released its latest title, Queen of Oasis.
Set against the rolling ancient Egyptian dunes and lush, palm-lined oases, Queen of Oasis immerses players in an elegant world of riches. Camels, vultures, antelopes, snakes, and the powerful Queen herself bring this 5-reel slot to life. The reels sit within two ornate marble pillars where the bejewelled Queen represents the Wild symbol.
During the main game, the Queen counts for any symbol except Free Spins and Bonus symbols. Finding five Wild symbols on a winning line pays x2,000 the bet.
Queen of Oasis is a crowning triumph thanks to the two superb features, a Bonus game and Free Spins. Three or more Scattered Free Spins symbols trigger the special feature. Before Free Spins commence, players can either accept the current number awarded or throw caution to the wind to earn more – up to 50 free spins. Once activated, one to three stacked Wilds are placed on random reels during each spin and boosting potential returns.
The bonus game is initiated when three or more Scattered Bonus Symbols land on the reels. Players kick off with three spins and the goal is finding as many urns as possible to increase the multiplier metre which pays out once the spins are finished. Each sector of the multiplier metre is filled by five winning symbols and there is an opportunity to bag an extra spin by finding the +1 symbol.
Synced Reels and Expanding Reels add another exciting element to the Bonus Game.
Spinomenal CO-CEO, Omer Henya commented: “Queen of Oasis is a beautiful blend of visual elegance and bold gameplay. Every feature has been created to captivate, reward, and raise the bar for what an Egyptian-themed slot can deliver.”
The post Spinomenal presents new slot: Queen of Oasis appeared first on European Gaming Industry News.
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