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Broadway Gaming Group to acquire 888’s entire B2C bingo and Dragonfish B2B business, in $50m deal, to accelerate growth strategy

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The Broadway Gaming Group, operator of one of the largest UK Bingo networks, is to acquire 888’s B2C bingo business, and B2B bingo business (Dragonfish), in a deal worth $50m.

The acquisition will augment Broadway’s expansion strategy and enhance its already commanding position within the UK bingo market where significant opportunities exist. Broadway’s purchase of the B2C and Dragonfish B2B offerings includes a potential earnout of up to $4m based on certain performance criteria.

Moving to acquire these businesses will give Broadway a strong foundation to scale the business thanks to the Dragonfish platform’s capabilities as well as its customer proposition. Responsible gaming will continue to be a defining feature of Broadway’s operations and the acquisition will provide further customer protection capability.

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Another core factor in the deal is welcoming aboard the highly experienced B2C and Dragonfish B2B bingo teams that will play a key role in accelerating Broadway’s progressive ambitions, that do not solely lie within the UK regulated market. Broadway’s purchase will bring onboard the entire bingo business of the 888 Group, including all its exclusive technology, assets, operations, B2B clientele and consumer-facing brands.

David Butler, CEO at Broadway Gaming, said: “We are delighted to reach an agreement with 888 to acquire its bingo business and platform. By combining these with our existing business and brands, which include ‘Butlers Bingo’, we will be able to achieve an even stronger global footprint in key regulated bingo markets.

We have worked intensively with the 888 Group over the course of the last few months and have been very impressed by the quality of the bingo platform and product, the B2C and B2B businesses, its approach to safer gambling and player protection, and above all the management team. We see significant further expansion opportunities in both the B2C and B2B segments, and are very excited about our plans for the future, as we work closely together to become the preeminent online bingo business globally.”

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Back at It! Hacksaw Gaming and Betclic Are Setting Standards In Portugal!

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Nothing short of spectacular! This launch not only commemorates our brand new partnership with Betclic, but also our second launch in Portugal in less than 2 months.

Renowned for their love of sports, Betclic is sticking true to its values by exploring the vast world of online, mobile focused casino. They aim to offer the most entertaining gambling experience possible within their many markets via easy-to-use, interactive and innovative mobile apps.

Hacksaw Gaming content and Betclic’s values really do seem to go hand in hand. We are always keeping a mobile friendly format in the forefront when creating our games, and our popularity with players says more than we need to! Betclic.pt players can enjoy Hacksaw home runs such as Wanted Dead or A Wild, RIP City, Hand of Anubis, Le Bandit, Chaos Crew II and a large variety of others. We’re absolutely sure that Betclic users will be blown away by the diversity of our content on offer.

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Geoffroy Villiot – Head of Casino at Betclic agrees that our content demonstrates variety and stated that “By embracing Hacksaw Gaming’s repertoire, Betclic underscores its dedication to providing unparalleled gaming adventures. The addition of Hacksaw’s innovative games enhances our standing as a leading hub for online entertainment, elevating the experience for our players with an array of captivating titles.”

Equally enthusiastic about this collaboration, Hacksaw Gaming CEO Marcus Cordes had a few words to say on this new partnership. “Betclic is one of Portugal’s industry leaders, so we’re raring to show their players our commitment to bringing them content that not only plays well, but also takes them on a journey through innovative features and thrilling themes.”

Moving forwards, we’re looking towards expanding our library of titles available with Betclic, as well as our overall presence within the market. Portugal is arguably one of the most exciting up and coming markets for us in Europe at the moment, and we cannot wait to see more of that Hacksaw footprint across the region!

The post Back at It! Hacksaw Gaming and Betclic Are Setting Standards In Portugal! appeared first on European Gaming Industry News.

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PRAGMATIC PLAY LANDS A CATCH IN BIG BASS BONANZA – REEL ACTION

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Pragmatic Play, a leading content supplier to the iGaming industry, has extended its fan-favourite fishing franchise with the release of Big Bass Bonanza – Reel Action.

In this 5×3 Slot, where money symbols can be worth up to 2,000x the total bet, hitting three, four or five scatters activates an exciting bonus game with 10, 15 or 20 free spins respectively.

The fisherman wild lends a helping hand during the feature, not only collecting all money symbols that land with him, but also randomly making money symbols appear when none are present on screen. Every fourth fisherman to land retriggers the bonus game with 10 additional free spins, as well as a 2x multiplier for the first retrigger, 3x for the next, and 10x once a dozen fishermen have been collected.

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Big Bass Bonanza – Reel Action follows Big Bass Secrets of the Golden Lake and Big Bass Day at the Races as the latest additions to Pragmatic Play’s iconic game series.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: Big Bass Bonanza – Reel Action brings classic underwater fun and winning opportunities to Pragmatic Play’s Big Bass franchise, which continues to grow in popularity with each new adventure.”

The post PRAGMATIC PLAY LANDS A CATCH IN BIG BASS BONANZA – REEL ACTION appeared first on European Gaming Industry News.

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ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove

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Tier 1 iGaming operator ComeOn Group, is further strengthening its leading data-driven personalisation strategy by extending its partnership with Optimove. Leveraging its proprietary platform technology and advanced data warehouse, ComeOn introduces an innovative personalisation strategy that tailors content to individual preferences, delivering a market leading player experience to its entertainment audiences.

ComeOn is broadening the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform, allowing for a better and even more customised player experience for ComeOn’s customers. By extending the partnership to cover ComeOn’s proprietary sports betting platform, Optimove will support ComeOn Group in their ambitious growth plans within sports betting.

Sherwin Jarvand, Chief Data Officer at ComeOn Group, said, “Personalisation has always been key to our strategy and powered by our proprietary platform. As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering. Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content. We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”

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Matthew Gilbery, Director of Personalization Offering at Optimove, “ComeOn Group is a perfect example of how to tackle personalisation at scale. They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”

The post ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove appeared first on European Gaming Industry News.

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