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Parimatch Tech Expands Its Entertainment Portfolio and Secures the M&A Deals with PokerMatch and mr.fish Holding

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The company’s two acquisitions are one of the world’s top 10 largest online poker rooms and a performance marketing holding.

Parimatch Tech, an international company that develops the Parimatch brand and provides tech and marketing solutions for the entertainment industry worldwide, has secured the M&A deals with a performance marketing holding, mr.fish, and Ukraine’s largest online poker room, PokerMatch. The deal offers mutually beneficial opportunities for all parties, allowing Parimatch Tech to expand its entertainment and marketing product portfolio further and providing mr.fish and PokerMatch with new global expansion prospects.

“Parimatch Tech is excited to join forces with PokerMatch and mr.fish to help achieve our big goal — exploring and expanding the entertainment possibilities our users experience by interacting with the Parimatch brand. We are certain that the synergy of our expertises will lead to strengthening of the brands of all parties involved. Our business philosophy and approaches are quite similar, and we are excited to join forces with mr.fish and PokerMatch to further build and expand our entertainment ecosystem”, commented Maksym Liashko, Parimatch Tech co-CEO.

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PokerMatch is the value-added product, a leader of the online poker industry in Ukraine, and one of the world’s top 10 largest iGaming companies encompassing poker, casino, and board games. The acquisition will enhance the entertainment offering for end customers and add an asset to Parimatch Tech’s product portfolio. The company is a partner of the All-Ukrainian Sports Poker Federation and the title sponsor of the Ukrainian national sports poker team.

mr.fish acquisition will further strengthen Parimatch Tech’s MarTech expertise, considering that the holding is one of Eastern Europe’s leaders focusing on a wide range of digital services, including affiliate marketing, SEO, media buying, retention, reactivation, PR strategy, creative, design, and influence marketing. The company is home to multiple business units:

Digital Chain, an international marketing agency with deep expertise and extensive experience in iGaming, gambling, and sports betting.

Vadideo, an international CPM advertising network.

Papa Karlo, an international CPA network with deep expertise in affiliate marketing

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NetCraft.Global, an international marketing agency that provides craft SEO solutions for complex businesses.

Copylancer, one of the biggest freelance copywriting websites in Eastern Europe.

 

The two new assets will be integrated into Parimatch Tech’s marketing and business strategy of entering the new global markets with the Parimatch brand.

“It’s an exciting day for all of us! Our companies share the same values and aspirations for global development. I am confident that the merging will be smooth, and we will begin working on our international plans soon”, said Ruslan Bangert, PokerMatch CEO.

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“mr.fish started in one country and united two local companies. Over the last two years, we have expanded to 10 international companies operating in 12 countries and doubled the number of employees – from 120 to 250. Our cooperation on marketing projects with Parimatch Tech has been for many years. The merger became a logical step meant to strengthen our positions in the current markets and conquer new ones. We intend to create a symbiosis of marketing, technology, and product, and I have unwavering faith in my team and the new opportunities that opened for us”, said Yuri Titkov, mr.fish CEO.

 

The financial details of the deals are not disclosed.

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Eastern Europe

GGBET UA is the official sponsor of FC Dynamo Kyiv’s winter training camp

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FC Dynamo Kyiv are continuing their winter training in Turkey, in preparation for the second half of the season in 2025. Their partner for the training period this year is GGBET UA.

The club’s CEO, Dmytro Brif, thanked GGBET UA for its support and underscored the importance of the training camp for the team’s future success:

“We are hugely grateful to GGBET UA for its partnership during this important period. Today, our efforts are focused on improving our game, working on our mistakes, and getting ready for upcoming matches. In the spring, we’re set on achieving the very best results we can in all tournaments.”

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GGBET UA CEO Sergii Mishchenko stated that partnering up with Dynamo involves not just working together on the winter training camp, but also continuing with larger-scale joint projects geared towards the team’s fans:

“Within the partnership, we’re actively working with the club and are planning to create exciting content featuring the players and coaches. All of this helps to reduce the distance between the professional footballers and the regular fans, which is what we’re striving to do.”

Dynamo’s next winter training camp match will take place on 6 February at 17:00 in the Turkish city of Belek. The club will be facing off against KF Shkëndija, a team from North Macedonia. A live stream will be available on Dynamo’s YouTube channel.

The post GGBET UA is the official sponsor of FC Dynamo Kyiv’s winter training camp appeared first on European Gaming Industry News.

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Balkans

BEGE and EEGS 2025 Dates Announced!

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Get ready for an unforgettable experience, because we’ve got some exciting news! The dates for the Balkan Entertainment and Gaming Expo (BEGE) 2025 and Eastern European Gaming Summit (EEGS) have officially been locked in!

��️ When? – November 26-27, 2025
� Where? – Inter Expo Center, Sofia

Join us for two exhilarating days packed with fascinating talks, networking with industry leaders, startups, and loads of fun activities. Here are some of the key events and highlights you can look forward to during this edition:

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 Exhibition Hall – Discover innovative products and services from leading companies in the industry. Our exhibition features a diverse range of exhibitors, showcasing the latest technologies and solutions in gaming and entertainment.
 Networking Opportunities – Connect with fellow professionals, potential partners, and investors during different networking opportunities designed to foster collaboration and idea exchange. With over 80 exhibitors from 60 different countries, this is the perfect chance to build valuable relationships and explore new business opportunities.
 BEGE Awards Ceremony – We are privileged to recognize the best achievements in the industry over the past year. Join us to celebrate the outstanding performances and contributions of individuals and companies that have made a significant impact on the industry.
 The legendary BEGE Party – After an exciting day of networking and learning, get ready to let loose and have a blast at the BEGE Party! Join us for an unforgettable night of entertainment, music, and celebration. Expect an electrifying atmosphere, special performances, and great company. Don’t miss out on the ultimate networking
and entertainment experience
 Startup Zone – Explore the next big thing in gaming with our Startup Zone, showcasing innovative new companies that are redefining the industry landscape.
 Keynote Presentations – Hear from industry visionaries as they share their insights on the latest trends and innovations in gaming and entertainment.
 Panel Discussions – Engage with experts on critical topics such as regulatory changes, technology advancements, and market strategies that will shape the future of the industry.
 Proximity Zone – Become a part of the live-stream interviews throughout both days of
the exhibition.

Mark your calendars, set those reminders, and get ready to join the best in the business!

We’ll be rolling out more details soon, so keep an eye on your inbox for updates, sneak peeks, and all the juicy tidbits. Trust us, you won’t want to miss what we have planned!

Let the countdown begin!

The post BEGE and EEGS 2025 Dates Announced! appeared first on European Gaming Industry News.

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Eastern Europe

Conquering Challenges: TotoGaming in Romania – 1 Year in the Market

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On January 16, 2024, TotoGaming, a brand with 20 years of experience in Armenia, entered the Romanian market.

A year later, as the brand reflects on its achievements, it acknowledges that its goal has always been to conquer challenging heights—a philosophy deeply embedded in Toto’s vision: making champion-like decisions and pursuing them relentlessly.

Today, totogaming.ro stands out as one of Romania’s “rising stars” a fact underscored by its shortlisting in the “Rising Star” category at the EGR Europe Awards 2025.

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“What we planned after entering the market was achieved within the first few months, which is a strong indicator of our success,” said TotoGaming CEO Harutyun Vardanyan.

Let’s look through the highlights from TotoGaming’s 1st year in Romania.
The brand launched in Romania with a collaboration featuring global football star Luís Figo. This victory march of partnerships continued with one of Romania’s oldest clubs, CFR Cluj, uniting to embark on a Path to the Glory together.

Added 56 new providers and launched 2,568 new games, including new features like Bet Builder, Quick Bet, Autobet, and Copybet.

Introduced TotoChat, an active platform for users to interact and share their best experiences.

For sports betting enthusiasts, offered:100+ sports, spanning 3,000+ global tournaments and over 1,000 football championships across 150+ countries. Real-time stats, line-ups, and formations for 15,000+ international leagues. A staggering 100,000+ pre-match and 150,000+ live events streamed monthly.

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The contact center achieved remarkable results in customer satisfaction, recording an 81% chat satisfaction rate, surpassing the industry average of 76%.

Totogaming stands out for its impressive payment speed. Statistics reveal that 15.50% of transactions are processed in under a minute, with 77.30% completed within 10 minutes. The brand is dedicated to supporting its customers, offering step-by-step guidance over the phone whenever they face challenges during transactions.

This marks the beginning of a long journey for TotoGaming, and the past year has clearly shown that the brand is determined to achieve every goal it sets for itself.

The post Conquering Challenges: TotoGaming in Romania – 1 Year in the Market appeared first on European Gaming Industry News.

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