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Parimatch Tech Expands Its Entertainment Portfolio and Secures the M&A Deals with PokerMatch and mr.fish Holding

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The company’s two acquisitions are one of the world’s top 10 largest online poker rooms and a performance marketing holding.

Parimatch Tech, an international company that develops the Parimatch brand and provides tech and marketing solutions for the entertainment industry worldwide, has secured the M&A deals with a performance marketing holding, mr.fish, and Ukraine’s largest online poker room, PokerMatch. The deal offers mutually beneficial opportunities for all parties, allowing Parimatch Tech to expand its entertainment and marketing product portfolio further and providing mr.fish and PokerMatch with new global expansion prospects.

“Parimatch Tech is excited to join forces with PokerMatch and mr.fish to help achieve our big goal — exploring and expanding the entertainment possibilities our users experience by interacting with the Parimatch brand. We are certain that the synergy of our expertises will lead to strengthening of the brands of all parties involved. Our business philosophy and approaches are quite similar, and we are excited to join forces with mr.fish and PokerMatch to further build and expand our entertainment ecosystem”, commented Maksym Liashko, Parimatch Tech co-CEO.

PokerMatch is the value-added product, a leader of the online poker industry in Ukraine, and one of the world’s top 10 largest iGaming companies encompassing poker, casino, and board games. The acquisition will enhance the entertainment offering for end customers and add an asset to Parimatch Tech’s product portfolio. The company is a partner of the All-Ukrainian Sports Poker Federation and the title sponsor of the Ukrainian national sports poker team.

mr.fish acquisition will further strengthen Parimatch Tech’s MarTech expertise, considering that the holding is one of Eastern Europe’s leaders focusing on a wide range of digital services, including affiliate marketing, SEO, media buying, retention, reactivation, PR strategy, creative, design, and influence marketing. The company is home to multiple business units:

Digital Chain, an international marketing agency with deep expertise and extensive experience in iGaming, gambling, and sports betting.

Vadideo, an international CPM advertising network.

Papa Karlo, an international CPA network with deep expertise in affiliate marketing

NetCraft.Global, an international marketing agency that provides craft SEO solutions for complex businesses.

Copylancer, one of the biggest freelance copywriting websites in Eastern Europe.

 

The two new assets will be integrated into Parimatch Tech’s marketing and business strategy of entering the new global markets with the Parimatch brand.

“It’s an exciting day for all of us! Our companies share the same values and aspirations for global development. I am confident that the merging will be smooth, and we will begin working on our international plans soon”, said Ruslan Bangert, PokerMatch CEO.

“mr.fish started in one country and united two local companies. Over the last two years, we have expanded to 10 international companies operating in 12 countries and doubled the number of employees – from 120 to 250. Our cooperation on marketing projects with Parimatch Tech has been for many years. The merger became a logical step meant to strengthen our positions in the current markets and conquer new ones. We intend to create a symbiosis of marketing, technology, and product, and I have unwavering faith in my team and the new opportunities that opened for us”, said Yuri Titkov, mr.fish CEO.

 

The financial details of the deals are not disclosed.

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Eastern Europe

GameTimeTec Set to Access Emerging Markets Through QTech Games

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QTech Games, the leading game aggregator for all emerging markets, has continued to maintain the momentum in its content pipeline, thanks to its latest deal with rising star supplier, GameTimeTec, a casino developer consistently producing dynamic content across slots, arcade, crash, dice, and card genres.

GameTimeTec’s ShowTime portfolio of slots and arcade-style games always brings something fresh, with popular titles now including Lucky Clover (Hold and Spin), Glory of Olympus (Unlocked), Air Gold (Miles Jackpot), Vikings Thunder, Chimon, SpinTop, Fortune Avengers, Sugar Love, and Celtic Bash. All these games ride on the back of exceptional maths modelling that varies the volatility spectrum, helping to foster some truly engaging gameplay.

The deal organically broadens GameTimeTec’s international footprint, unlocking unmined jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America.

CJ Shaw, CEO at GameTimeTec, commented: “We’re naturally thrilled to have teamed up with QTech Games to improve our distribution across emerging regions, seamlessly offering our fantastic games to a range of untapped operators.”

“It’s all about delivering more high-performing games, appealing to a broader range of players across the igaming spectrum – notably, slots, arcade, crash, dice, and card games. We strive to deliver balanced gameplay mechanics, varied volatility and sophisticated maths models, giving our games global appeal.”

Philip Doftvik, CEO, QTech Games, said: “GameTimeTec’s content brings a level of energy and engagement that we’re delighted to share across our sprawling network for emerging markets. Like us, they know that localised solutions comprise the key to success across this patchwork quilt of opportunities.”

The post GameTimeTec Set to Access Emerging Markets Through QTech Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Best Solutions for iGaming Industry in Romania 2025

Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025

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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).

This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to   creating compelling brands specifically tailored for Romanian players is highly successful.

Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.

Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”

The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.

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Eastern Europe

HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.

Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’

Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’

The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.

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