BtoBet Press Releases
BetTarget sees major success just three months after launching with BtoBet on Aspire Global’s PAM
Ten more partners have been moved by Aspire Global to its proprietary sports solution in the past three months
Bettarget, the first brand to start operating on Aspire Global’s PAM with BtoBet’s sports solution, has registered major success only three months after its launch, with a relative 200% increase in average revenue per customer, steady growth in turnover and a general spike in numbers across all main KPIs on sport.
Bettarget focuses on the UK and Ireland and is leveraging BtoBet’s capabilities as a leading sportsbook in these demanding markets. BtoBet has been focusing on this region, achieving UKGC certification earlier on this year, improving the market offering and optimizing existing product features. This positions Bettarget as a brand with much more potential to expand.
Following up on this notable success, 10 more partners are now using Aspire Global’s new proprietary sports solution and already seeing very impressive results.
To continue this momentum, BtoBet has a wide range of product enhancements planned for the very near future, ensuring partners such as Bettarget remain competitive and see further growth. Earlier this week, the company expanded its sportsbook service by introducing Horse Racing bets.
Aspire Global acquired BtoBet in October 2020 and the sportsbook provider has gone on to expand its operations through attaining strategic certifications in the UK and by signing key customer deals with partners like Betfair and William Hill in Colombia.
Tsachi Maimon, CEO at Aspire Global, said: “Bettarget’s incredibly positive results clearly show the capabilities of BtoBet’s sportsbook and our ability to successfully integrate a previously acquired strategic product in our commercial development plans.
“This is yet another significant step in the execution of our effective growth strategy. Having such a successful brand in our repertoire illustrates the potential of our BtoBet solution for Aspire Global with both existing and new customers, particularly in Europe, the US and Latin America.”
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BtoBet, a leading provider of sportsbook services, has released its latest Industry Report as part of its betting focus series. The report examines how the market has undergone significant changes and regulatory reforms, shaping the landscape for both operators and players, whilst also delving in the several factors contributing to its promising outlook.
BtoBet’s Greek Betting Focus analyses the market’s trends, highlighting the significant shift towards the online channel that has been observed over the years. It discusses various key aspects, including:
• the consistent growth of Greece’s iGaming market,
• an overview of the legislative landscape,
• market share analysis across different verticals, and
• an exploration of the technological landscape.
Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.
The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.
With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.
The report focuses particularly on the betting data of:
- The United Kingdom
- Denmark
- France
- Italy
- The Netherlands
- Portugal
- Poland, and
- Spain
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NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.
In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.
Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”
Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”
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