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Leading sportsbook provider BtoBet is boosting its betting content portfolio with the addition of horse racing through a very extensive coverage of the most engaging racing meetings around the world.

When it comes to horse racing BtoBet will be able to supply its partners with data racecards, silks, form, tipping, live shows and results both domestically and internationally. Its content will also cover every meeting in the UK, Ireland, South Africa and Dubai, selected meetings from the USA, India and Australia and selected Group One races across the globe.

Sabrina Soldà, BtoBet’s Chief Marketing Officer said: “During the last few years market trends have shown that the live action and short-form betting opportunities that horse and greyhound racing has to offer, is gaining traction with new audiences in regions across the globe. It’s no wonder that horseracing is the second-most popular spectator sport in the UK coming only behind football.

“I am confident that the broadening of our sportsbook offer will allow our partners to grow their player bases by providing a more engaging betting experience through the coverage of world-renowned horse and greyhound racing meetings.”

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