The evolution continues. CEO Alex Iaroshenko reveals about the biggest transformation in the company’s history — why Betbazar became B1, the rise of AI-driven products — and what that means for the future of the industry.

• 1.Let’s start with the main question – after 7 years as Betbazar, what made you decide it was time for a bigger change?

These changes didn’t happen overnight. For the first few years, we were helping operators find the right products on the market. But over time, we started understanding the market on a much deeper level – what operators actually struggle with, what technology they really need and where the industry is heading next.

AI Cricket creation and the growth of our Sports Data Feed became a big turning point for us. That’s when it became clear: we’re no longer just a marketplace. We’re becoming a product company. That was the moment we realized we were no longer just distributing products — we were building the future direction of the company ourselves.

And with that evolution came the understanding that the company needed a new identity that truly reflected where we were heading next.

• 2.How did the idea of AI Cricket even appear in the first place?

It actually started from a product perspective. We saw that operators needed sports content that was faster to launch, easier to scale, more cost-efficient, and less dependent on large trading teams. At the same time, they wanted something visually different from traditional virtual products — modern futuristic graphics, AI-powered avatars and gameplay that feels much closer to real sport: live, unscripted and autonomous.

That’s how AI Cricket appeared. Fast-paced gameplay, continuous engagement, AI-driven results, live betting and branded customization — built for modern operators and for the way audiences consume entertainment today.

• 3.In a market where most operators already have access to sports data, how does B1 Sports Data Feed create additional value?

The sports data market is very mature, and we understand that data itself has become something of a commodity. Operators already have access to feeds and most of them are unhappy about what they have — what really matters today is quality, flexibility, coverage, and reliability.

Our approach is to combine a proven, industry-trusted data source with additional models, unique events, and tailored market coverage. This allows us to deliver a highly customizable solution that adapts to different operator needs and scales, while maintaining the performance and reliability the market expects at the highest level.

• 4.Was it emotionally difficult to say goodbye to the Betbazar name?

Honestly, it doesn’t feel like saying goodbye. It feels more like the beginning of a new chapter. We didn’t change the name simply because we wanted something different — the company evolved, and the brand needed to reflect that evolution.

At the same time, Betbazar remains an important part of our story. We’re not abandoning it. As we continue building our own products and ecosystem, there may well be a place for Betbazar in the future. So rather than an ending, we see this as a new beginning — both for B1 and potentially for Betbazar in a different role down the road.

• 5.Why did you choose the name “B1 (Be One)”?

Because it reflects exactly what the company became. We didn’t want a name that simply sounds modern or trendy. We wanted something that captures our positioning and mindset.

‘Be One’ means being the one the operator chooses from among many options. Not because of the biggest catalog, but because of the products, technology, and reliability behind it.

For us, B1 is really about focus: creating innovative products that boost profits, and doing it deeper, faster, and with a higher standard. This idea formed the basis of the entire rebranding.

• 6.What are the core principles behind B1 today?

The market is already full of loud messaging and endless catalogs. We focus on building technology that solves real operator challenges. That means reliable products, fast integration, regular content updates, and infrastructure that helps operators move quickly without adding unnecessary complexity.

Speed is a big part of our mindset. Whether it’s launching new content or integrating new products, we believe operators should be able to go live in days, not months. To support that, we’ve developed our own AI-powered integration tool that significantly streamlines the onboarding process. With an AI-friendly technical team on the operator side, integration can take – two days.

• 7.Do you think AI will completely reshape the industry over the next few years?

I don’t think AI is something the industry will face someday — it’s already here. But what we’re seeing today is only the first stage.

Over the next few years, I believe we’ll see entirely new AI-powered leagues and competitions emerge, potentially featuring digital athletes and AI-generated sports experiences that exist alongside traditional sports. They will be faster, available 24/7 and designed around continuous engagement. In many ways, AI won’t just improve existing products — it will create entirely new forms of sports entertainment. AI Cricket was our first step in that direction, and we’re already working on what comes next.

ABOUT B1 (BE ONE):

B1 (Be One) is a product-focused iGaming company, shaping AI-driven content and real-time sports data infrastructure.

Website: https://b1.global/ai-cricket
LinkedIn: https://www.linkedin.com/company/b1global/?viewAsMember=true

The post BETBAZAR Is Becoming B1(Be One) appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

In this exclusive interview, Betbazar’s Head of Business Development, Bartlomiej Michalek, shares key insights into the company’s AI Cricket solution — explaining how it delivers stable, year-round revenue for Operators, strengthens engagement during high-demand periods like the upcoming IPL, and sets the foundation for a broader portfolio of upcoming AI-powered games.

What truly sets AI Cricket eCSL apart as a real AI-powered cricket experience rather than traditional virtual sports content?

“What truly sets AI Cricket eCSL apart is that it is not a traditional virtual product built on RNG or pre-scripted match scenarios. There are no fixed animation loops and no predetermined outcomes behind the scenes.

Every single ball is generated by an advanced AI model that incorporates real player attributes, performance logic and dynamic in-game factors. The system evaluates conditions in real time, meaning outcomes evolve naturally rather than following a predefined script.

As a result, gameplay feels organic and unpredictable — much closer to real sport than classic virtual simulations. For Operators, this creates a fundamentally different betting experience: one driven by intelligent modeling rather than randomization, delivering authenticity, credibility and deeper engagement.”

Why do you position AI Cricket as a strategic growth driver rather than just another content addition?

“We position AI Cricket as a strategic growth driver because it goes far beyond simply adding another content vertical to a Sportsbook. It addresses one of the biggest structural challenges in cricket betting — seasonality.

Traditional cricket content is calendar-dependent. There are peaks during major tournaments and clear slow periods in between. AI Cricket eliminates that gap by delivering continuous, year-round cricket action. With more than 20,000 monthly events, Operators are not relying on external schedules — they control consistent engagement and turnover.

On top of that, the fully automated trading model and stable 8%+ margins transform it from entertainment content into a scalable business engine. There is no need for additional trading resources, and profitability remains predictable.

For our Partners at Betbazar, AI Cricket is not just “more content.” It is a controlled, automated and sustainable revenue stream designed to drive long-term growth rather than short-term spikes.”

What makes AI Cricket a complete plug-and-play solution from integration to 24/7 operations?

“AI Cricket is a true plug-and-play solution because we deliver everything an Operator needs in one fully integrated package. It’s not just a video feed or just an odds feed — it’s the complete system: high-quality video stream, real-time data, fully managed odds feed, and an automated trading engine, all integrated via a standard sportsbook API.

The technical integration is straightforward and typically takes only 2–4 weeks. Once live, Operators benefit from 24/7 operations with 99.93% uptime, without the need to build or maintain an in-house trading team.

From a B2B perspective, it’s a ready-to-deploy, scalable product from Betbazar. Operators don’t need additional resources, complex infrastructure, or manual intervention. They simply integrate, activate, and start generating revenue.”

With the upcoming IPL season generating massive attention, how does AI Cricket help Operators turn this momentum into long-term growth?

“IPL is a massive traffic and engagement driver — but it’s also very concentrated. There are peak hours, match windows, and then there are gaps: pre-match build-up, breaks between games, and days without fixtures.

This is exactly where AI Cricket becomes a strategic tool. Operators can use AI Cricket to bridge the waiting time between IPL matches, keeping cricket fans active on the platform instead of losing them to competitors. Short 3–6 minute AI matches are perfect for maintaining momentum — they extend the IPL experience rather than competing with it.

Before the big game starts, AI Cricket can “warm up” the audience. During downtime, it keeps betting cycles alive. After the match ends, it sustains engagement instead of allowing activity to drop. In other words, IPL creates the emotional peak — AI Cricket helps Operators monetize the anticipation, the breaks, and the aftermath.”

What would you say to Operators who are considering integrating AI Cricket into their Sportsbook?

“I would say this: AI Cricket is not a test product or a seasonal experiment — it’s a structured, revenue-focused solution built for operators who want predictability and control.

Cricket demand doesn’t disappear outside major tournaments, but traditional supply does. AI Cricket allows Operators to stay present in that space consistently, without being dependent on external calendars or additional operational resources.

It combines automation, scalability, and steady margin performance in a way that reduces complexity rather than adding to it. There is no need to expand trading teams or build new workflows — the system is designed to run efficiently and independently.”

Are you planning to expand your portfolio with more AI-powered games besides Cricket?

“Yes, expanding our portfolio with additional AI-powered games is a natural next step for us. AI Cricket has clearly demonstrated that true AI-driven sports simulation is not only technologically viable, but commercially powerful.

We’ve seen how this model delivers both strong business performance and sustained player engagement — combining realism, automation, and margin stability in a scalable framework. That validation gives us confidence to apply the same AI-driven approach to other sports and formats.

For Betbazar, this is not just about launching one successful product. It’s about building a broader AI Games portfolio that helps Operators access continuous, intelligent, and automated sports content designed for long-term growth.”

About Betbazar

Betbazar is a product-first iGaming technology company that empowers Operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Platform and Sportsbook Solutions, the company delivers performance, reliability and growth Operators need to stay ahead. Betbazar is a long-term technology partner, helping Operators integrate faster, operate smarter and scale stronger.

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar

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