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MGA Games accelerates its internationalization with its new action plan for 2022
- The company is working on launching more than 50 international products, all of them featuring a well-known celebrity character.
- Together with the Spanish, Colombian and Portuguese Celebrities series, famous personalities will also be introduced to Italy, Holland, Germany, Sweden, and Denmark.
- MGA Games reveals its agreement with Recreativos Franco to distribute several of its most international and emblematic products, such as Santa Fe and Gnomos.
- In 2022, MGA Games will also be launching “Magic Red Roulette”, an online version of the popular land-based game currently installed in more than 6,000 locations around the world.
Today, MGA Games presented its strategic plan for 2022, a roadmap marking the company’s route to becoming the international benchmark for the production and distribution of localised slot games for global operators. A plan that includes: the launch of more than 50 products next year, international strategic alliances, global exclusivity agreements, promotional actions, localised and imported land-base rules, and much more.
Joan Sanahuja, founder and CEO of MGA Games, opened the second edition of the online event MGA Games Day by welcoming attendees to the new MGA Games offices in the province of Barcelona – “A space that enhances the values and DNA of our company: innovation, professionalism, a vocation for service and teamwork.” Joan also emphasised that “at MGA Games, we will work to demonstrate that regulated gaming is both safe and prosperous, and we will equip all our operators with advanced tools and the best, localised content ”.
José Antonio Giacomelli, General Director of MGA Games, introduced the new products planned for 2022 and everything that the company has prepared to help operators continue growing with their products.
The plan for next year is to create and certify more than 50 international titles with world-class IPs (Intellectual Property), as we’ve done this year with celebrities Paolo Futre and Sylvia Geersen. What’s more and together with the Spanish, Colombian, and Portuguese Celebrities series, we will also be bringing famous personalities to Italy, Holland, Germany, Sweden, and Denmark.
“We have taken the product a step further with games such as Golden Throne, The Last Gladiator and Cleopatra, and our strategy is to localise all the games for each of the markets we are going to penetrate,” said Giacomelli.
In 2021, MGA Games landed in Portugal, where they signed agreements with 75% of operators and where the company’s Portuguese Celebrities such as Paulo Futre, Anna Catharina, Chef Jackal, among others, are already live with one of the leading operators, Pokerstars.
According to Sara Gómez, MGA Games Sales Manager, the next destination is the Netherlands, “where we have everything ready to launch with Microgaming, Pariplay, Oryx and Leander, among others.” In parallel, we are also working on the documentation necessary to bring the MGA Games product to Italy, where agreements have already been signed with 5 major operators. We are also working to achieve the same for Sweden, Denmark and Germany.
“We will be working with the strategy that has helped us succeed so well in Spain and will continue our expansion by replicating this success in all regulated countries in Europe, starting with the certification of more than 30 games for these new jurisdictions,” said Sara Gómez
All this without forgetting the Spanish market where MGA Games stands out as the leading content provider with more than 95% of national online casinos featuring their slot games. In 2022, the company will be increasing its commitment to the national market with 26 new 3-reel Spanish Celebrities products, compared to 18 in 2021. And are delighted to be featuring new celebrities such as Eugenio, Poli Díaz, Sevilla and Mario Vaquerizo, among many more.
Another part of the product strategy presented at MGA Games Day was the commercialisation of the new table game, the “Grand Croupier Roulette”, with its own 3D engine, and whose first international versions are to feature 5 digitally recreated well-known celebrities.
The launch of “Magic Red Roulette” was also announced. Originally developed by the company SMI, manufacturers of the land-based version, and currently installed in more than 6,000 locations around the world, this roulette game will be made available online through the MGA Games platform.
“With these two games and all the additional versions that we have prepared, we are sure that our international roulette line will be an ideal complement for casino operators”, said José Antonio Giacomelli.
During the session, MGA Games also revealed one of the collaboration agreements that will come to fruition in 2022 with the company Recreativos Franco, which recently merged with the Orenes Group. This alliance will allow MGA Games to exclusively distribute six of its iconic and most international land-based products: Gnomes, Santa Fe, Neopolis, RF Angels, Bowling and Burlesque.
The MGA Games account management team, in charge of personalised customer service, and represented by Belén Serano and Gerard Martínez, presented the actions and promotions that the company will carry out from next year. Actions centralised via the new website, which the company has designed as a practical and useful tool for operators.
In the last part of MGA Games Day, Roberto Ayala, R&D Director OF MGA Games, and his team explained in more detail the expansion of the slot game catalogue with Megaways – a high-performance international product. MGA Games will be personalising the game with its celebrities and including it in their 5-reel casino slot game offering.
The day was brought to an end with words of thanks from Joan Sanahuja, who said: “At MGA Games, we continue to innovate and place the user at the center of all we develop. I cannot be more proud of our games and of our team who, with their effort and enthusiasm, have made all of this possible.”
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Alina Lambe Chief People and Operations Officer Parimatch
Parimatch drives global expansion at SIGMA Rome 2025
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Parimatch, the global entertainment and betting company, and official partner of Manchester United, UFC, and Leeds United, is joining SIGMA Rome 2025, as its ramps up global expansion and hiring plans.
Guests will step into the iconic vibe of NYC Times Square that Parimatch will bring to Rome. A specially designed space with giant screens, live action, and music will fully immerse guests in non-stop live broadcasts and engaging activities.
For partners and guests, the event offers vibrant networking and a real chance to discuss business and explore partnerships on the spot with top experts from Parimatch
The presence of Parimatch’s Talents Team is also about effective hiring and giving candidates a unique chance to face the brand and step into its culture.
“Events like SIGMA prove that the best connections aren’t made in meeting rooms, but on the ground, with people who share our drive. We are not just chasing new deals — we are hunting for new talent. Our hiring team is raising the bar, going all in on expansion and targeting key strategic roles like Business Development Manager (Payments & Market Entry) — and other A-level players ready to shape the next chapter of Parimatch.” – Alina Lambe, Chief People and Operations Officer, Parimatch.
“We’re attending SiGMA to connect directly with affiliates, partners, and the full Parimatch team. It’s a great opportunity to turn online relationships into real conversations, discuss scaling partnerships, explore custom growth opportunities, and share strategic insights. Visitors will have a chance to meet our key players in 1-on-1 sessions and gain valuable market insights that I’ll be presenting on the main stage. Every moment at SiGMA is designed to engage, inspire, and highlight the scale and vision of our brand.” – MaximMakovetskyi, Head of Affiliates, Parimatch Affiliates.
What is more:
- Parimatch Affiliates – Let’s talk partnership
- Talents – Join the team. We Hire You Win.
- Marketing – Collaborations, promo campaigns, and interviews
- Payments – Solutions and partnership opportunities
- Brand/PR – Co-create media activations and stories
Join the power of Parimatch. Come and experience our bold vision at SIGMA Rome 2025, November 4–6, Booth 5028-1.
The post Parimatch drives global expansion at SIGMA Rome 2025 appeared first on European Gaming Industry News.
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BC.GAME CIS announced that Evgeniy Savin—widely known as KRASAVA—has joined the company as Brand Ambassador for the CIS region. A former professional forward turned creator, club founder, and storyteller, KRASAVA will help BC.GAME CIS connect football culture with fans through creator-led content and community-first engagement.
“KRASAVA brings a rare mix of credibility on the pitch and authenticity behind the camera,” said a BC.GAME CIS spokesperson. “His voice resonates with fans because it’s real—direct, human, and driven by the game itself. That aligns with our ethos of transparent, community-led entertainment. Stay Untamed.”
After his playing career, KRASAVA built one of the most recognized football creator platforms in the Russian-speaking world, transforming match moments and player journeys into stories that travel far beyond any single league. As the founder of KRASAVA FC and a champion of youth development through academy projects, he uses football as both a language and a bridge—connecting players, fans, and communities.
In his new role with BC.GAME CIS, KRASAVA will lead creator-driven initiatives that bring supporters closer to the action—ranging from matchday perspectives and post-game reflections to live activations and community features that move naturally between online and in-person experiences. The focus is simple: make every touchpoint more vivid, more personal, and more memorable.
“This partnership is about telling football the way fans actually experience it,” said KRASAVA. “We’ll build projects that feel honest and close to the game—stories, access, and conversations that put the community first.”
BC.GAME CIS and KRASAVA will coordinate a shared content calendar around key fixtures and football storylines, delivering multilingual formats designed for shareability across platforms. The collaboration prioritizes substance over slogans, with an emphasis on fair, transparent, and genuinely enjoyable entertainment.
The post BC.GAME CIS Appoints KRASAVA as Brand Ambassador appeared first on European Gaming Industry News.
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Million Games has been officially approved by the Swedish Gaming Authority (Spelinspektionen) for a licence to provide commercial online games in Sweden. The milestone marks a major step in the company’s strategic expansion into regulated markets — perfectly timed ahead of Million Games’ appearance at ICE Barcelona 2026.
“This achievement represents more than compliance — it’s a milestone that defines our direction as a company,” said Thomas Nimstad, CEO of Million Games. “Sweden is our home market, and obtaining this licence reinforces our commitment to quality, responsibility and innovation. The timing couldn’t be better as we prepare to showcase our growing portfolio at ICE in Barcelona.”
A licence that opens doors
With the Swedish licence now secured, Million Games is ready to begin the next phase — certifying individual game titles and forming partnerships with Swedish operators and aggregators. The company’s expanding portfolio includes feature-rich video slots, table games, multiplayer formats and instant-win experiences developed in-house and through its Million Stars partner programme.
Million Games will continue aligning its products and internal processes with the highest regulatory standards, ensuring full compliance with Spelinspektionen’s technical requirements and player protection framework.
ICE Barcelona 2026 – a showcase of innovation
As one of the industry’s largest global exhibitions, ICE Barcelona 2026 offers the perfect platform for Million Games to present its vision for regulated market growth. Visitors will find the team at Stand 2C72, where upcoming game releases, partner collaborations and future roadmap highlights will be unveiled.
“Gaining the Swedish licence before ICE is the ideal timing,” Nimstad adds. “It allows us to meet potential partners face-to-face, demonstrate our compliance-ready portfolio, and strengthen Million Games’ position as a trusted, creative studio in regulated markets.”
The post Million Games Secures Swedish Licence Ahead of ICE Barcelona 2026 appeared first on European Gaming Industry News.
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