Arizona
Betfred Sports Accelerates U.S. Growth with new Arizona Retail Betting Kiosks
Betfred Sports has officially opened eight new self-service betting kiosks at the We-Ko-Pa Casino in Arizona, powered by OpenBet’s retail technology and solutions that signals the leading sports betting provider’s commanding position in the newly-regulated state.
In April 2021, sports betting was legalized in Arizona and the regulated market officially opened in September, with OpenBet among the first to provide sports betting solutions to operators within the state. Its leading technology is already live with a host of online operators in Arizona, along with pricing solutions powered by Don Best Sports and SportCast’s game-changing products.
Four of OpenBet’s self-serving kiosks are located throughout the casino floor, with the remaining machines found in the casino’s sports-themed casual dining outlet, delivering an exciting new form of sports betting entertainment to the casino’s customers.
OpenBet will deliver more of its technology and solutions when the complete Betfred Sportsbook situated in Fort McDowell opens early next year.
The initial launch marks another important milestone in OpenBet’s partnership with Betfred to deliver its retail solutions to the operator in the US and follows similar launches across Colorado, Louisiana and Pennsylvania.
Cathryn Lai, Chief Commercial Officer at OpenBet, said: “Extending our presence in Arizona so soon after the market opened is an exciting development for us. We’re proud to partner with Betfred Sports in yet another U.S. state and bring even more safe and responsible sports betting experiences to players. This latest launch epitomizes our ability to facilitate products for all kinds of operators thanks to our modular portfolio that caters all demands.”
Bryan Bennett, COO at Betfred Sports, said: “OpenBet remains our partner of choice as we increase our foothold within the U.S. sports betting market. The company’s technology and retail solutions meet our specific requirements to deliver a scalable, reliable and compliant platform. We’re delighted to have opened these betting kiosks and look forward to working alongside OpenBet and the Fort McDowell Yavapai Nation over the coming months to launch our complete sportsbook at the casino.”
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The Arizona Department of Gaming (“ADG”) has taken action against an overseas gaming company in Curaçao that is allegedly operating illegal online gaming sites, Bovada.com and Bovada.lv (Bovada), accessible to Arizona residents. Following an investigation into the matter, the ADG sent a cease-and-desist letter to Harp Media B.V., which operates Bovada, on November 8, 2024.
The operation of Bovada in Arizona is alleged to be a felony criminal enterprise and Bovada has been directed to desist from any future illegal gambling operations or activities of any type in Arizona. Due to the unregulated and illegal online gaming offerings on Bovada, Harp Media B.V. is claimed to be in violation of Arizona gaming laws, including:
- Promotion of Gambling (Felony) — Ariz. Rev. Stat. Ann. § 13-3303.
- Illegal Control of an Enterprise (Felony) — Ariz. Rev. Stat. Ann. § 13-2312.
- Money Laundering (Felony) — Ariz. Rev. Stat. Ann. § 13-2317.
Harp Media B.V. has been directed to immediately cease all online (or other) gambling operations and activities in Arizona, and take the necessary steps to immediately prevent and exclude Arizona residents from gambling on their websites.
“We are actively monitoring the evolving landscape of online gaming and taking proactive steps like this helps us protect Arizona’s communities and economy from illegal activities,” said Jackie Johnson, Director of the ADG. “Our enforcement team is committed to preventing unauthorized operations from establishing a foothold here. Arizona will not be a safe haven for unlicensed or unlawful gaming, nor will we allow unlawful entities to compromise the integrity of gaming within our state.”
In light of these developments, the Arizona Department of Gaming urges residents to exercise caution with online gaming activities. Only legal, regulated operations provide important consumer protections not found in the illegal market, helping ensure a safer experience for participants. Certain online event wagering is legal in Arizona. A list of all licensed and regulated event wagering operators legally taking bets in Arizona can be found on the Department’s website at gaming.az.gov.
, the highly anticipated new slot machine from Aristocrat Gaming. As the follow-up to the immensely popular Dragon Link, Phoenix Link brings a fresh and electrifying gaming experience that can only be found at Gila River Resorts & Casinos’ properties – Wild Horse Pass, Santan Mountain, Lone Butte and Vee Quiva – making it a must-play for slot enthusiasts across the state. elevates the gaming experience with vibrant graphics, thrilling gameplay, and the iconic linked progressive jackpots that fans of Dragon Link know and love. Gila River Resorts & Casinos is the first and only operator in Arizona to offer this exciting new series, solidifying its reputation as the premier destination for cutting-edge gaming. has been a favorite among our players, and we’re thrilled to be the exclusive Arizona launch partner for the next evolution in linked slot games with Phoenix Link,” said Blake Katsnelson, chief operating officer at Gila River Resorts & Casinos. “This game takes everything players love about Dragon Link and infuses it with a bold new theme and innovative features, creating a one-of-a-kind experience on our casino floors.”, Gila River Resorts & Casinos hosted a grand unveiling event on Friday, Nov. 22 featuring a first-look experience, live showgirls and ribbon cutting ceremonies at all four Gila River casinos.
Bettors in Arizona wagered approximately $732 million on sports in September of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 20% increase when compared to September of 2023.
The state collected approximately $3.96 million in privilege fees in the month. You can view the full September report on the ADG website: LINK.
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