Former VP of Pre-Sales will take charge of North American sales strategy as FSB prepares for rapid growth in 2022.

Global sports betting & iGaming supplier FSB has announced the appointment of Mike Van Ermen to the leadership position of Vice President of Business Development, North America.

Van Ermen assumes the senior role from his previous position as Vice President of Pre-Sales, and will now lead the growing North American business development team from hubs in Nevada and New Jersey.

Joining FSB in December 2020, Van Ermen has played an integral role in the multi-award-winning suppliers gaining a foothold in the US market this year.

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Previously serving in a number of key sportsbook and casino operational roles, Van Ermen has leveraged this experience at FSB to facilitate market entry in North America, secure new state partnerships and lead a number of ongoing opportunities in the US and Canada.

Van Ermen’s new remit will also include taking charge of sales strategy in the fast-paced North American market, harvesting new opportunities in the US and Canada, whilst supporting FSB’s fledgling business in Latin America.

Ian Freeman, Chief Revenue Officer at FSB, said: “It’s been a hugely exciting year in North America for FSB and the promotion of Mike to a leadership role in the organisation is testament to the key part he has played in our growth in this region. Mike is a winner!

“Mike has exceptional business acumen and having also worked for a major operator has a deep understanding of the sports betting and iGaming value chain.

“I’ve no doubt that he will continue to drive FSB forward in the region and deliver rapid growth in North America next year and beyond.”

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Mike Van Ermen, Vice President of Business Development, North America at FSB, said: “Working at FSB over the last year and watching the company grow fast has been exhilarating. I’m hugely looking forward to taking a leadership role and driving this talented sales team forward. We have major plans in the region, and increasing investment into our dedicated North American team will advance as we continue to thrive into 2022.

“The reaction to our world-leading omnichannel sportsbook and comprehensive tech stack has been nothing short of amazing in North America this year. I feel immensely excited and passionate about the opportunity that awaits us in the region moving forward.