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FanDuel Expands Genius Sports Partnership to Include Official NFL Data Content and Fan Engagement Solutions

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  • Genius Sports to provide official sportsbook, media content and NFL advertising inventory
  • FanDuel designates Genius Sports as a preferred programmatic marketing partner
  • FanDuel will implement Genius Sports’ suite of official NFL data products and trading solutions
  • Agreement demonstrates the continual value Genius Sports provides through its position at the convergence of sports leagues, sportsbooks, and ad-tech

Genius Sports Limited today announced a new agreement with FanDuel Group to provide a range of official NFL data, content, media products and trading services.

In April 2021, FanDuel was selected as one of the NFL’s official sports betting partners. In the same period, Genius Sports became the league’s exclusive live streaming partner and distributor of real-time official play-by-play statistics, providing sportsbook partners including FanDuel with access to the NFL’s proprietary Next Gen Stats (NGS) data, and official sports betting data feed.

FanDuel, America’s #1 sportsbook and the largest mobile betting operator in the U.S., will implement Genius Sports’ NFL offering. Genius Sports represents the NFL’s legalized sports betting advertising inventory across the league’s owned and operated digital platforms. These assets alongside the NFL’s official data feeds, will create value for FanDuel across the full player lifecycle from player acquisition to pre-match and in-game betting, through to long-term customer retention.

Alongside NFL content exclusive to Genius Sports, FanDuel will also have access to Genius Sports’ official data-powered in-play content and live trading solutions across multiple sports and thousands of live events. Genius Sports has exclusive official data partnerships with NASCAR, the English Premier League, LigaMX, Argentinian and Colombian soccer and hundreds of other leagues and federations worldwide.

“We are delighted to partner with FanDuel to help them create the most compelling and contextual sports betting experience possible,” said Mark Locke, CEO of Genius Sports. “With official data at its heart, this partnership enables FanDuel to better engage and monetize its customer base at every step of their journey. We couldn’t be more proud to be expanding our relationship with a clear giant of US sports betting in a way that entirely validates our long-held strategic vision.”

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“We are always looking for ways to improve our product and the data opportunities gained via this agreement help FanDuel achieve that objective,” said Niall Connell, General Manager of FanDuel Group. “The new suite of offerings including official NFL data will enable us to better serve our customers and enhance America’s #1 Sportsbook.”

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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