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GCA Altium advises Tombola on its sale to Flutter Entertainment
Global investment bank GCA Altium acted as advisor to Tombola, one of the UK’s leading online bingo operators, on its £402m sale to Flutter Entertainment, the £20bn LSE-listed global leader in the gaming space.
Tombola, with its 700-strong team located primarily in Sunderland and Gibraltar, is a successful bingo-led gaming company with an emphasis on providing low staking entertainment products to a highly engaged customer base.
Tombola was the first major UK focused operator to introduce both mandatory staking and deposit limits, building a highly sustainable player base over the last 16 years. The company’s fully regulated revenue base comes mainly from the UK and has 400,000 average monthly players.
Flutter Entertainment is a global sports-betting and gaming company with a market cap of over £20bn, and the addition of Tombola to the Flutter portfolio delivers several key strategic advantages. As well as the diversification of Flutter’s products, the acquisition of Tombola also provides an addition of an engaged and sustainable player base, the enhancement of Flutter’s online gaming presence in its core UK market, as well as aligning with the company’s safer gambling strategy of expansion in their recreational customer base.
Peter Jackson, Flutter Chief Executive, said: “As the world’s leading online gambling operator, Flutter is delighted to add Tombola, the UK’s premier bingo brand to the Group. Tombola is a business we have long admired for its product expertise, highly recreational customer base and focus on sustainable play. The brand aligns closely with Flutter’s safer gambling strategy, a key area of focus for us. I am excited to combine Flutter’s digital marketing expertise with Tombola’s operational capabilities within the UK & Ireland division. As the time comes for Phil to hand over the reins, I would like to thank him for building the success story that the business is today, and I look forward to welcoming the Tombola team to Flutter and growing a sustainable business for the future together.”
Martin Larsson, Managing Director at GCA Altium, added: “This is an excellent strategic fit for both parties involved and sees the combination of two powerhouses in the UK gaming market. We see Flutter as a good home to uphold the company’s legacy and support the team as it continues to capitalise on the exciting growth opportunities that lie ahead.”
Under the terms of the transaction, Flutter will pay £402m in cash upon completion for 100 per cent of the business. The transaction is conditional on merger control clearance by the UK Competition and Markets Authority and is expected to complete in Q1 2022.
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Betting and Gaming Council
Michael Dugher to Step Down as Chair of BGC
Betting and Gaming Council (BGC) Chair Michael Dugher is to step down after six years at the industry standards body.
Michael, who was the BGC’s founding Chief Executive for more than four years before becoming Chair in April 2024, will leave his position with immediate effect to take up a new role at Brunswick Group, the leading global advisory firm, as Head of its UK Public Affairs Practice. He will continue to work as a freelance business adviser and will remain a Board Member and Director at Nottingham Forest Football Club.
Michael led the BGC from its inception as the new standards body for the regulated industry, bringing together previously separate industry bodies representing land-based casinos, high street bookmakers and online betting, gaming and bingo. He steered the industry through the Government’s Gambling Act Review and the publication of the Gambling White Paper in 2023, which introduced the most extensive legislative and regulatory changes in a generation.
A former Labour MP and Shadow Secretary of State for DCMS, Michael worked closely with the regulator, the Gambling Commission, and other stakeholders to raise standards across the sector. Under his leadership, the BGC introduced and adopted 20 new safer gambling codes containing 100 new standards. A lifelong fan of horseracing, Michael also launched a number of charity initiatives, including the Britannia Stakes charity race at Royal Ascot and the Grand National Charity Bet, which, with thanks to BGC members, has raised more than £6.5 million for a wide range of good causes.
Michael said: “I am immensely proud of everything we have achieved at the BGC. Working with outstanding colleagues and members, we brought the industry together, embraced higher standards in safer gambling and championed an industry that employs tens of thousands of talented, hardworking, decent men and women in communities across almost every part of the UK. We also raised millions of pounds for so many good causes, particularly for racing and armed forces charities that have always been close to my heart.
“In an era when there is sadly so much ignorance and snobbery about betting – not helped, in my view, by the decline in the number of working-class people in Parliament – the BGC did a difficult job in navigating the industry through the previous Government’s gambling review. This resulted in a White Paper that, though not without its challenges, avoided many of the most draconian and disproportionate measures advocated by anti-gambling prohibitionists.
“By embracing change and positively engaging with Government and Parliamentarians, we made the case for an evidence-led approach to regulation and legislation that raised standards, protected jobs and growth as much as possible, and delivered historic deregulation and investment for Britain’s world-leading casino sector – all while keeping customers safe in the regulated industry. This approach is increasingly at risk today given the very worrying growth in harmful gambling in the unregulated online black market.
“I would like to thank all the BGC members and staff who supported me over the years, especially the BGC’s superb Chief Executive, Grainne Hurst. I would also like to pay tribute to the many ministers, shadow ministers and officials at DCMS whom I was privileged to work with. I wish the industry, and the sports that rely on its funding, not least British horseracing, all the very best for the future.”
BGC Chief Executive Grainne Hurst said: “Michael’s contribution to the Betting and Gaming Council over the past six years has been exceptional. From the outset, he brought clarity of purpose, a trusted standing with policymakers and regulators, and a steadfast commitment to championing a responsible, well-regulated betting and gaming industry.
“Under his leadership, the BGC was firmly established as a credible standards body, uniting a diverse membership around stronger consumer protections and a shared determination to do the right thing, often going beyond regulatory requirements.
“He guided the industry through the most significant regulatory reform in a generation, helping to deliver the Gambling White Paper and shape its implementation in a way that balances consumer protection with the realities of a major UK leisure industry enjoyed safely by millions each month. His leadership was also pivotal in securing long-overdue casino modernisation and proportionate regulation.
“On a personal note, it has been a genuine privilege to work alongside Michael. He leaves a proud and lasting legacy at the BGC, having strengthened standards, unified the industry and ensured it is well prepared for the challenges ahead.”
Ian Proctor, Chairman of Flutter UK & Ireland, said: “Michael worked tirelessly to help establish the BGC as a strong and authoritative body for the regulated industry. During a period of significant policy change, his experience and judgement were invaluable in supporting constructive engagement with Government and the regulator, including through the Gambling Act Review and the delivery of the White Paper.
“I would like to thank Michael for all his hard work and, on behalf of the wider industry, wish him every success in the future.”
The post Michael Dugher to Step Down as Chair of BGC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
10 Alebrijes Eternal
Amusnet Releases “10 Alebrijes Eternal” Slot
Amusnet has released 10 Alebrijes Eternal – a vibrant game inspired by the legendary Mexican spirit creatures that ignite the imagination. Bursting with life and energy, this visually striking game transforms every moment into a celebration of art, symbolism and chance, where dazzling creatures roam and fortune dances across the reels.
From the very first spin, the world of 10 Alebrijes Eternal comes to life in a symphony of glowing colours and rhythmic soundscapes. The mystical Sun and Moon Scatter symbols light up the reels, opening the door to celestial rewards and elevating the sense of wonder with every appearance. Their radiant presence adds anticipation and depth, guiding players deeper into this enchanted universe.
At the heart of the adventure stands the Expanding Wild Alebrije – a powerful spirit that stretches across the reels, unlocking commanding combinations and infusing each round with magical momentum. Its dynamic transformations turn ordinary moments into extraordinary ones, ensuring that no two spins ever feel the same.
For those eager to jump straight into action, the Buy Bonus feature offers instant access to Free Spins and heightened win potential. It’s a direct invitation to the most electrifying moments of gameplay, perfect for players who prefer to chase excitement without delay.
With its rich cultural inspiration, immersive design, and engaging mechanics, 10 Alebrijes Eternal is more than a game – it’s a living, breathing world where tradition meets modern creativity. Every spin is a journey through colour, mystery and possibility, where imagination runs free, and luck knows no boundaries.
Buy Bonus
The Buy Bonus allows players to purchase one, two, or three Expanding Wilds on reels 2, 3 or 4 for 4.5x, 15x and 71.5x the total bet, respectively.
Guaranteed Wins
While active, Guaranteed Wins ensures that at least one winning line appears on the reels during spins.
Expanding Wild
The Alebrije Wild symbol can appear and expand on reels 2, 3 and 4, substituting for all other symbols except the Sun and Moon Scatter symbols.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases “10 Alebrijes Eternal” Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Playtech Partners with LottoStar to Boost Operations Across South Africa
Playtech now boasts a significant presence in South Africa and this collaboration reaffirms its commitment to delivering innovative, top-tier gaming content to its market-leading partners in the region.
Simon Munsamy, Playtech Managing Director: Africa, commented: “We are excited to announce our new partnership with LottoStar, one of South Africa’s most recognisable and popular iGaming operators. We have seen how strongly Playtech’s games and promotional tools resonate with South African players and anticipate even more success this time around. It is a source of great pride to be working alongside LottoStar to ensure its players enjoy a safe, innovative, and engaging gaming experience.
A LottoStar Spokesperson, stated: “Introducing over 100 Playtech games marks a pivotal moment for LottoStar. We’re committed to offering our players world-class variety and quality. This partnership brings a new level of excitement to our players’ betting experience, while maintaining both brands’ shared desire to uphold the highest standards of player protection. These innovative games reflect our ambition to deliver the very best to our players.”
The post Playtech Partners with LottoStar to Boost Operations Across South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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