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GCA Altium advises Tombola on its sale to Flutter Entertainment

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Global investment bank GCA Altium acted as advisor to Tombola, one of the UK’s leading online bingo operators, on its £402m sale to Flutter Entertainment, the £20bn LSE-listed global leader in the gaming space.

Tombola, with its 700-strong team located primarily in Sunderland and Gibraltar, is a successful bingo-led gaming company with an emphasis on providing low staking entertainment products to a highly engaged customer base.

Tombola was the first major UK focused operator to introduce both mandatory staking and deposit limits, building a highly sustainable player base over the last 16 years. The company’s fully regulated revenue base comes mainly from the UK and has 400,000 average monthly players.

Flutter Entertainment is a global sports-betting and gaming company with a market cap of over £20bn, and the addition of Tombola to the Flutter portfolio delivers several key strategic advantages. As well as the diversification of Flutter’s products, the acquisition of Tombola also provides an addition of an engaged and sustainable player base, the enhancement of Flutter’s online gaming presence in its core UK market, as well as aligning with the company’s safer gambling strategy of expansion in their recreational customer base.

Peter Jackson, Flutter Chief Executive, said: “As the world’s leading online gambling operator, Flutter is delighted to add Tombola, the UK’s premier bingo brand to the Group. Tombola is a business we have long admired for its product expertise, highly recreational customer base and focus on sustainable play. The brand aligns closely with Flutter’s safer gambling strategy, a key area of focus for us. I am excited to combine Flutter’s digital marketing expertise with Tombola’s operational capabilities within the UK & Ireland division. As the time comes for Phil to hand over the reins, I would like to thank him for building the success story that the business is today, and I look forward to welcoming the Tombola team to Flutter and growing a sustainable business for the future together.”

Martin Larsson, Managing Director at GCA Altium, added: “This is an excellent strategic fit for both parties involved and sees the combination of two powerhouses in the UK gaming market. We see Flutter as a good home to uphold the company’s legacy and support the team as it continues to capitalise on the exciting growth opportunities that lie ahead.”

Under the terms of the transaction, Flutter will pay £402m in cash upon completion for 100 per cent of the business. The transaction is conditional on merger control clearance by the UK Competition and Markets Authority and is expected to complete in Q1 2022.

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Diamond Slam

ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio

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Provider launches a rapid 3×3 release that combines classic slot appeal with contemporary jackpot features for significant winning opportunities.

12th February 2026: ENJOY, the vibrant iGaming content creator, has enhanced its growing slot collection with the launch of Diamond Slam, an exciting and powerful new game that combines traditional slot charm with contemporary jackpot-oriented mechanics.

The small 3×3, 5 fixed payline slot embodies the allure of classic fruit machines with colorful fruit icons, seamless animations, and a lively backdrop, producing a dynamic and engaging environment.

The game’s distinctive feature is the Jackpot Slam. Players gather tokens that fill progress indicators for the Mini, Minor, Major, and Grand Jackpots, enabling players to track their advancement and heightening excitement.

Free spins may be activated by obtaining three bonus or Jackpot Slam symbols, or via a random enhancement that introduces additional special symbols to finalize the activation. This maintains the core game’s excitement and allows each spin to transform into intense action.

When free spins start, only bonus and Jackpot Slam symbols are present. The feature begins with six spins, and hitting three or more special symbols grants an extra spin. Bonus symbols instantly contribute their value to the overall win, whereas Jackpot Slam symbols advance one of the four jackpots. When a jackpot is won, its meter returns to zero, enabling several drops to be collected in one bonus round.

Diamond Slam merges straightforwardness, rapid gameplay, and significant jackpot possibilities, establishing it as an exceptional part of ENJOY’s expanding content portfolio. It offers an ideal blend of nostalgia and contemporary thrill, designed for gamers looking for intense slot action.

Taras Stepovyi, Product Owner at ENJOY Gaming said: “Classic slots remain one of the most timeless and universally loved formats, and Diamond Slam is our latest step in pushing that tradition forward.

“With this game, we’ve taken a familiar 3×3 setup and injected it with high-energy jackpot progression, constant engagement and true big-win potential that resonates with both players and operators.”

The post ENJOY debuts Diamond Slam, the next must-play in its jackpot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Custom Bet

Sportradar Launches “Custom Bet” Feature

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Sportradar AG has launched Custom Bet, a bet builder feature within its Premium Cricket Services (PCS). This new offering launches ahead of the Men’s T20 World Cup co-hosted by India and Sri Lanka, one of the year’s most watched cricket sporting events.

Custom Bet is a flexible bet builder that allows fans to design their own wagers by combining selections across player performances, team milestones and match events in a single bet slip. Sixteen additional markets are also now available, including top batter and bowler in both innings and match, highest first over, highest opening partnership, match fours and sixes.

The Custom Bet feature is now available pre-match across all top-tier men’s T20 fixtures globally. Built on Sportradar’s industry leading cricket APIs, Custom Bet can be implemented by operators already using Sportradar cricket betting solutions.

Will Winzor, Head of Premium Cricket Services at Sportradar, said: “Cricket’s complexity has historically made it challenging to deliver a comprehensive betting portfolio. By leveraging our Premium Cricket Services and advanced APIs, Custom Bet ensures operators can deliver these complex, data driven betting options reliably and at scale, while providing fans a more entertaining experience.”

The post Sportradar Launches “Custom Bet” Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gambling in the USA

S Gaming ignites US expansion with Fanatics Casino partnership

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S Gaming, the fast-growing developer of highly entertaining online slots and casino games, has taken another major step in its US expansion strategy by securing a partnership with leading operator Fanatics Casino.

As part of the agreement, Fanatics Casino will exclusively roll out S Gaming’s standout title, Triple 7 Jackpot, across regulated iGaming markets including New Jersey, Pennsylvania, West Virginia, and Michigan.

What Makes Triple 7 Jackpot Stand Out?

Triple 7 Jackpot delivers a classic slot experience infused with vibrant neon energy. At the heart of the game is its signature Triple 7 feature, which remains visible on-screen throughout gameplay. Players can unlock this feature by landing three Bonus 7 symbols in a single spin.

Once activated, the feature awards one bonus spin and a chance to land the impressive 500x Jackpot prize, adding significant win potential to the experience.

In addition, players can trigger Free Spins by landing three Scatter symbols during the base game, awarding seven Free Games and further opportunities to boost winnings.

Strengthening a Growing US Presence

The partnership with Fanatics Casino marks another milestone in S Gaming’s ambitious US growth strategy. The studio’s focus on sustainable entertainment and accessible, casual gameplay is already resonating with American players.

Charles Mott, CEO and Co-Founder of S Gaming, highlighted the importance of the deal:

“Fanatics Casino needs no introduction and is one of the powerhouse brands in the regulated US market. We’re thrilled to see Triple 7 Jackpot added to its casino lobby and to bring the game to players in New Jersey, Pennsylvania, West Virginia, and Michigan for the first time.”

Mott also noted that the company now works with two major US operators—Fanatics and BetMGM—with additional partnerships expected in the coming months.

Enhancing the Fanatics Casino Portfolio

Fanatics Casino views the collaboration as part of its ongoing strategy to elevate its game offering.

Kieron Shaw, Senior Manager at Fanatics Casino, commented:

“We’re committed to expanding our portfolio to enhance the player experience, which is why we continue to partner with innovative studios like S Gaming. Their focus on fun, combined with strong win potential, brings something fresh and exciting to our platform.”

With this latest launch, S Gaming continues to cement its position in the competitive US iGaming landscape, leveraging premium partnerships to deliver engaging slot experiences to players nationwide.

The post S Gaming ignites US expansion with Fanatics Casino partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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