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GCA Altium advises Tombola on its sale to Flutter Entertainment

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Global investment bank GCA Altium acted as advisor to Tombola, one of the UK’s leading online bingo operators, on its £402m sale to Flutter Entertainment, the £20bn LSE-listed global leader in the gaming space.

Tombola, with its 700-strong team located primarily in Sunderland and Gibraltar, is a successful bingo-led gaming company with an emphasis on providing low staking entertainment products to a highly engaged customer base.

Tombola was the first major UK focused operator to introduce both mandatory staking and deposit limits, building a highly sustainable player base over the last 16 years. The company’s fully regulated revenue base comes mainly from the UK and has 400,000 average monthly players.

Flutter Entertainment is a global sports-betting and gaming company with a market cap of over £20bn, and the addition of Tombola to the Flutter portfolio delivers several key strategic advantages. As well as the diversification of Flutter’s products, the acquisition of Tombola also provides an addition of an engaged and sustainable player base, the enhancement of Flutter’s online gaming presence in its core UK market, as well as aligning with the company’s safer gambling strategy of expansion in their recreational customer base.

Peter Jackson, Flutter Chief Executive, said: “As the world’s leading online gambling operator, Flutter is delighted to add Tombola, the UK’s premier bingo brand to the Group. Tombola is a business we have long admired for its product expertise, highly recreational customer base and focus on sustainable play. The brand aligns closely with Flutter’s safer gambling strategy, a key area of focus for us. I am excited to combine Flutter’s digital marketing expertise with Tombola’s operational capabilities within the UK & Ireland division. As the time comes for Phil to hand over the reins, I would like to thank him for building the success story that the business is today, and I look forward to welcoming the Tombola team to Flutter and growing a sustainable business for the future together.”

Martin Larsson, Managing Director at GCA Altium, added: “This is an excellent strategic fit for both parties involved and sees the combination of two powerhouses in the UK gaming market. We see Flutter as a good home to uphold the company’s legacy and support the team as it continues to capitalise on the exciting growth opportunities that lie ahead.”

Under the terms of the transaction, Flutter will pay £402m in cash upon completion for 100 per cent of the business. The transaction is conditional on merger control clearance by the UK Competition and Markets Authority and is expected to complete in Q1 2022.

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B2B iGaming

Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports

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Logifuture, a leading B2B provider of virtual sports and instant gaming solutions, has announced a strategic partnership with BetConstruct AI, a global iGaming platform powering hundreds of operators worldwide. This collaboration integrates Logifuture’s flagship products, Zoom Sports and Simulate, into BetConstruct AI’s platform, significantly expanding access to innovative engagement tools for operators.

Expanding Global Reach

The partnership enables operators to offer next-generation virtual sports and instant betting solutions, enhancing player activity and generating incremental revenue.

  • Zoom Sports delivers ultra-realistic virtual football and tennis events in both full-length and turbo formats, offering thousands of daily betting opportunities.

  • Simulate allows players to instantly simulate the outcome of betslips, removing waiting times and creating immediate engagement.

These tools extend player retention, increase betting activity beyond live events, and create cross-sell opportunities across the BetConstruct AI network.

Innovation at the Core

Both Logifuture and BetConstruct AI prioritize innovation and product differentiation, helping operators stand out in a highly competitive market.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, commented:
“Partnering with BetConstruct AI is a major step forward. Their global reach makes them the ideal partner to scale Zoom Sports and Simulate worldwide. This collaboration is just the beginning of a long-term partnership to deliver new experiences and stronger operator performance.”

Looking Ahead

The partnership will focus on expanding distribution, delivering new gaming experiences, and introducing innovative products to keep players engaged while helping operators grow revenue worldwide.

The post Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Infingame Launches Enhanced Tournaments and Challenges for Player Retention

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Infingame, a leading game aggregator, has rolled out major upgrades to its Tournaments and Challenges promotional tools, offering operators advanced ways to engage and retain players.

Instead of introducing new products, Infingame focused on refining its most popular gamification features, enhancing flexibility, performance, and campaign management. These improvements cater to operators increasingly prioritizing long-term player engagement over acquisition.

Enhanced Competitive Tournaments

Infingame’s Tournaments tool transforms regular gameplay into competitive experiences, boosting interaction through real-time progression. Optimized for web and mobile, the tool now allows operators to:

  • Customize tournaments with brand-specific banners

  • Segment players for whitelist participation

  • Add timed promotions like Happy Hours

  • Select from five tournament formats: bet race, win race, multiplier race, highest multiplier, and highest win

The updated reward system supports monetary and non-monetary prizes, free spins, optional wagering requirements, and automated payouts, reducing operational workload while maintaining campaign flexibility.

Challenges for Mission-Based Engagement

The Challenges tool guides player activity with structured tasks and rewards, creating mission-based engagement journeys. The upgrade enhances flexibility and precision, supporting:

  • Short-term promotional boosts

  • Recurring engagement strategies

  • Daily and long-term challenges for consistent player activity

This approach helps operators sustain engagement across the entire player lifecycle, creating meaningful, repeatable experiences.

Operator-Driven Development

Jana Filagina, Head of Commercial at Infingame, commented:
“The goal wasn’t to reinvent Tournaments and Challenges but to make them more powerful and user-friendly. Operators need tools that drive engagement continuously while keeping operational complexity low.”

Fully integrated into Infingame’s aggregation platform, the updated tools can be deployed instantly across thousands of games via a single API, enabling a unified ecosystem where content, analytics, and engagement mechanics work seamlessly together.

The upgrades reflect a broader industry trend toward gamified, retention-focused strategies, helping operators maximize player activity while simplifying management.

The post Infingame Launches Enhanced Tournaments and Challenges for Player Retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Canadian iGaming market

Hugo Casino Teams Up with CasinoCanada to Expand in Canada

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Hugo Casino, a popular online gaming platform operated by Kawaii Partners, has officially partnered with CasinoCanada.com to strengthen its presence in the Canadian market. The collaboration will focus on editorial coverage, analytical reviews, and SEO-optimized content tailored for Canadian players.

Under this partnership, CasinoCanada will produce detailed reviews, comparison guides, and data-driven insights, aimed at delivering transparent, research-based evaluations of Hugo Casino’s platform. The content strategy is designed to attract high-quality, search-driven traffic, helping players make informed decisions while enhancing Hugo Casino’s digital visibility.

Eugene Ravdin, Head of PR at SEOBROTHERS, which operates CasinoCanada, commented:
“Partnering with Hugo Casino aligns with our strategy of working with operators who prioritize compliance, security, and quality user experiences. Hugo Casino has a strong operational foundation and clear product vision. Our goal is to provide objective, data-driven content that drives sustainable long-term traffic and measurable results.”

Hugo Casino operates under a Curacao license and offers a wide portfolio of online entertainment, including slots, table games, and a fully immersive Live Casino. Security is a priority, with advanced encryption safeguarding players’ personal and financial information. Customer support is available 24/7 via Live Chat and email.

Players can access over 10,000 casino games, featuring top titles from leading providers such as Pragmatic Play, Play’n GO, and Yggdrasil. Hugo Casino supports 10 fiat payment options and 12 cryptocurrencies, making deposits and withdrawals simple and convenient.

Kawaii Partners, launched in 2023, also operates Spinzen Casino, expanding its portfolio in the online gaming and affiliate marketing space.

This partnership with CasinoCanada highlights Hugo Casino’s commitment to transparency, high-quality content, and a growing Canadian audience.

The post Hugo Casino Teams Up with CasinoCanada to Expand in Canada appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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