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GCA Altium advises Tombola on its sale to Flutter Entertainment

Published

4 years ago

November 19, 2021

Reading Time: 2 minutes

Global investment bank GCA Altium acted as advisor to Tombola, one of the UK’s leading online bingo operators, on its £402m sale to Flutter Entertainment, the £20bn LSE-listed global leader in the gaming space.

Tombola, with its 700-strong team located primarily in Sunderland and Gibraltar, is a successful bingo-led gaming company with an emphasis on providing low staking entertainment products to a highly engaged customer base.

Tombola was the first major UK focused operator to introduce both mandatory staking and deposit limits, building a highly sustainable player base over the last 16 years. The company’s fully regulated revenue base comes mainly from the UK and has 400,000 average monthly players.

Flutter Entertainment is a global sports-betting and gaming company with a market cap of over £20bn, and the addition of Tombola to the Flutter portfolio delivers several key strategic advantages. As well as the diversification of Flutter’s products, the acquisition of Tombola also provides an addition of an engaged and sustainable player base, the enhancement of Flutter’s online gaming presence in its core UK market, as well as aligning with the company’s safer gambling strategy of expansion in their recreational customer base.

Peter Jackson, Flutter Chief Executive, said: “As the world’s leading online gambling operator, Flutter is delighted to add Tombola, the UK’s premier bingo brand to the Group. Tombola is a business we have long admired for its product expertise, highly recreational customer base and focus on sustainable play. The brand aligns closely with Flutter’s safer gambling strategy, a key area of focus for us. I am excited to combine Flutter’s digital marketing expertise with Tombola’s operational capabilities within the UK & Ireland division. As the time comes for Phil to hand over the reins, I would like to thank him for building the success story that the business is today, and I look forward to welcoming the Tombola team to Flutter and growing a sustainable business for the future together.”

Martin Larsson, Managing Director at GCA Altium, added: “This is an excellent strategic fit for both parties involved and sees the combination of two powerhouses in the UK gaming market. We see Flutter as a good home to uphold the company’s legacy and support the team as it continues to capitalise on the exciting growth opportunities that lie ahead.”

Under the terms of the transaction, Flutter will pay £402m in cash upon completion for 100 per cent of the business. The transaction is conditional on merger control clearance by the UK Competition and Markets Authority and is expected to complete in Q1 2022.

Balkans

CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers

Published

31 minutes ago

January 15, 2026

Wladimir P.

ct-interactive-appoints-vasil-parvanov-as-team-lead,-commercial-managers

CT Interactive has appointed Vasil Parvanov as Team Lead, Commercial Managers. In this role, he will be responsible for managing the commercial team and supporting the company’s growth through strategic partnerships and data-driven decision-making.

With a strong background Vasil brings his extensive experience to the CT Interactive team. His expertise includes developing CRM and customer segmentation strategies, designing onboarding and engagement journeys, and implementing cross-selling and upselling initiatives that improve retention, customer loyalty and long-term value.

This promotion reflects CT Interactive’s commitment to nurturing internal talent and ensuring that partners continue to work with an experienced, and growth-oriented commercial leadership team. In his new role, Vasil is expected to play a key part in strengthening CT Interactive’s commercial performance and driving sustainable growth.

The post CT Interactive Appoints Vasil Parvanov as Team Lead, Commercial Managers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BetCity.nl

Bragg Gaming Further Extends PAM Agreement with Entain

Published

31 minutes ago

January 15, 2026

Wladimir P.

bragg-gaming-further-extends-pam-agreement-with-entain

Bragg Gaming Group has announced the extension of its existing Player Account Management (PAM) agreement with Entain Plc, one of the world’s largest sports betting and gaming groups, for BetCity.nl, a leading Dutch market operator.

Pursuant to the latest PAM agreement extension, BetCity.nl will continue to utilise Bragg’s proprietary PAM platform, exclusive and aggregated online casino content, and sports betting delivery products in the Netherlands for a period of at least five (5) months, until May 31, 2026. While the companies anticipate that they will continue to discuss potential further agreements beyond that date, there can be no assurance that any such new agreements will occur.

Matevž Mazij, Chief Executive Officer at Bragg Gaming, said: “We’re proud of Bragg’s role in the launch and subsequent successful growth of BetCity.nl, which has become a market leading online sports betting and casino operator in the Netherlands, built on the Bragg PAM, and acquired by Entain in 2023. After the acquisition, we agreed to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform. The latest PAM extension agreement is intended to support that, and while it is premature to predict what our partnership with BetCity.nl and Entain will look like over the longer-term, we are pleased to report that we expect this to materially contribute to reported revenues as regular services and migration services are delivered over the next few months.”

The post Bragg Gaming Further Extends PAM Agreement with Entain appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Amusnet

Amusnet Releases its Latest Live Casino Game – Vegas Gobbler LIVE

Published

31 minutes ago

January 15, 2026

Wladimir P.

amusnet-releases-its-latest-live-casino-game-–-vegas-gobbler-live

Amusnet has announced the launch of its latest Live Casino Game – Vegas Gobbler LIVE. This release marks a major milestone in Amusnet’s Live Slot Games portfolio, featuring the beloved character Oscar the Gobbler, who brings his charm and energy to the dazzling city of Las Vegas.

In Vegas Gobbler LIVE, players are immersed in a live-hosted experience where elegant visuals meet thrilling gameplay. Poker suitcases fill with chips to trigger the Hold & Win feature, while Mystery symbols reveal additional surprises. The three poker chips – Collect, Multi and Extra – add depth and excitement to the gameplay, and filling the bonus grid triggers the Gobbler Chip Multiplier, boosting total wins up to 5x.

The game also offers 5-spin rounds, seamless Autoplay and the Next Bet feature, delivering fast-paced, flexible gameplay that keeps tension, surprises and winning potential high on every spin.

This launch reinforces Amusnet’s commitment to innovation in the live-slot segment, combining iconic characters, immersive presentation and high-speed gameplay to create a captivating experience for operators and players alike.

Vegas Gobbler LIVE is marking a significant step forward in Amusnet’s strategy to expand its portfolio of premium Live Casino content.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Expanding Wild

The dynamic wild symbol that grows to cover additional reels, increasing win potential as it expands and creates more opportunities for powerful combinations.

Hold and Spin

Bonus feature where triggering symbols lock in place and respins are awarded, giving players multiple chances to land more symbols and unlock higher rewards.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases its Latest Live Casino Game – Vegas Gobbler LIVE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.