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GCA Altium advises Tombola on its sale to Flutter Entertainment

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Global investment bank GCA Altium acted as advisor to Tombola, one of the UK’s leading online bingo operators, on its £402m sale to Flutter Entertainment, the £20bn LSE-listed global leader in the gaming space.

Tombola, with its 700-strong team located primarily in Sunderland and Gibraltar, is a successful bingo-led gaming company with an emphasis on providing low staking entertainment products to a highly engaged customer base.

Tombola was the first major UK focused operator to introduce both mandatory staking and deposit limits, building a highly sustainable player base over the last 16 years. The company’s fully regulated revenue base comes mainly from the UK and has 400,000 average monthly players.

Flutter Entertainment is a global sports-betting and gaming company with a market cap of over £20bn, and the addition of Tombola to the Flutter portfolio delivers several key strategic advantages. As well as the diversification of Flutter’s products, the acquisition of Tombola also provides an addition of an engaged and sustainable player base, the enhancement of Flutter’s online gaming presence in its core UK market, as well as aligning with the company’s safer gambling strategy of expansion in their recreational customer base.

Peter Jackson, Flutter Chief Executive, said: “As the world’s leading online gambling operator, Flutter is delighted to add Tombola, the UK’s premier bingo brand to the Group. Tombola is a business we have long admired for its product expertise, highly recreational customer base and focus on sustainable play. The brand aligns closely with Flutter’s safer gambling strategy, a key area of focus for us. I am excited to combine Flutter’s digital marketing expertise with Tombola’s operational capabilities within the UK & Ireland division. As the time comes for Phil to hand over the reins, I would like to thank him for building the success story that the business is today, and I look forward to welcoming the Tombola team to Flutter and growing a sustainable business for the future together.”

Martin Larsson, Managing Director at GCA Altium, added: “This is an excellent strategic fit for both parties involved and sees the combination of two powerhouses in the UK gaming market. We see Flutter as a good home to uphold the company’s legacy and support the team as it continues to capitalise on the exciting growth opportunities that lie ahead.”

Under the terms of the transaction, Flutter will pay £402m in cash upon completion for 100 per cent of the business. The transaction is conditional on merger control clearance by the UK Competition and Markets Authority and is expected to complete in Q1 2022.

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Cubeia expands Originals Studio with Turbo Crash launch

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Cubeia, a Sweden-based iGaming software solutions provider, has unveiled the latest addition to its Originals Studio, Turbo Crash – a fast-paced, adrenaline-fuelled game designed to test players’ instincts.

Turbo Crash challenges players to make the ultimate risk-versus-reward decisions in search of astronomical returns. Players place their bets and watch the multiplier soar higher and higher – but timing is everything. It’s possible to cash out at any moment with a single click and every round can be verified for total transparency and trust thanks to its Provably Fair design.

Turbo Crash continues Cubeia’s Originals Studio mission to create operator-first, fully brandable games inspired by its Operator-Up philosophy – built from the ground up around what operators and their players need.

Cubeia’s investment in gamification and community-driven features is reflected in its latest release with challenges, achievements, and duels all available to bring players closer together.

A very successful first year for Cubeia Originals has validated this approach, and with Turbo Crash, the company is setting the pace for what an Originals experience can become as it scales the portfolio further.

Cubeia’s Head of Sales, Caroline Björkman, said: “Launching Turbo Crash as we approach our first anniversary is the perfect way to celebrate how well Originals Studio has established itself in the market. In less than a year, we’ve launched ten distinctive titles – from Mines and Crash to Turbo Crash – and built a portfolio that operators can rely on and players genuinely enjoy.”

The post Cubeia expands Originals Studio with Turbo Crash launch appeared first on European Gaming Industry News.

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Claire Osborne Vice President of Interactive at Inspired Entertainment

INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Werewolf It Up!™ featuring Cash Bank™ and Zeus Legends of Olympus™ featuring Triple Hit Combo™ across the UK and Malta iGaming markets. Packed with captivating visuals and engaging gameplay, this online and mobile slot duo is designed to deliver strong results for operators and offers the best in iGaming entertainment for players.

Werewolf It Up™ featuring Cash Bank™ is the Halloween-themed follow-up to Inspired’s smash hit Wolf It Up! Set in a mystical, spooky forest, the game combines fairy-tale charm with thrilling win potential. The base game introduces cash-packed candy symbols and the Bonus Wolf, which together trigger the Cash Bank Free Spins Bonus with eight free spins. A pseudo-persistence mechanic adds further excitement, with collected candies building towards the Lucky Wheel for chances to win one of four Prize Pots.

As with all our games, players can enhance their gameplay with customisable features including Bonus Buy for instant bonus entry, Fortune Spins for boosted hit potential, and Inspired’s Gamble, for potentially bigger rewards. Werewolf It Up delivers spook-tastic thrills, fun features, and a broad appeal for casual players looking to win big this Halloween.

Zeus Legends of Olympus™ featuring Triple Hit Combo™ is a 5×3 reel, 20 win-line slot adventure that brings the power of Zeus, the King of the Ancient Greek Gods, to the reels. In a new art style for Inspired, the game blends ancient Greek mythology with fun gameplay features, the game introduces Inspired’s new Triple Hit Combo mechanic, designed to deliver escalating excitement and legendary rewards.

Players collect coins to feed three pseudo-persistent bags, Double Coins, Pot Fill, and Zeus Boost, that unlock epic bonus rounds powered by Inspired’s thrilling Win & Spin mechanic. With expanding reels, escalating prizes, and Zeus himself boosting values, every spin builds suspense toward greater wins. Optional features include Bonus Buy, Gamble, and a new multi-level Fortune Bet that allows players to supercharge their bonus rounds. Zeus Legends of Olympus combines a mythic theme and modern gameplay with Inspired’s signature innovation.

Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to unveil these two exciting new slots, each offering something truly unique for players. Werewolf It Up! is set to be this Halloween’s standout game, blending proven mechanics with spooky, visuals that will have players howling with delight. Our seasonal games have become player favorites, and Werewolf It Up! is a perfect addition to our portfolio of holiday-themed titles. Meanwhile, Zeus Legends of Olympus raises the bar with our brand-new Triple Hit Combo mechanic, kicking off a powerful new series of ancient Greek god–themed content. We’re confident both titles will engage players worldwide and deliver outstanding performance at launch and well into the future.”

The post INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS appeared first on European Gaming Industry News.

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Chris Loftus CEO of Northern Lights Gaming

Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer

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Northern Lights Gaming, the award-winning studio known for blockbuster slot titles such as Unusual Suspects and Bison Moon, has promoted Chris Loftus to CEO.

The promotion comes after Andrew Goodale chose to step away from the studio after more than eight years at the helm to pursue other opportunities.

Chris is a seasoned online slot studio executive with more than 17 years of industry experience and joined Northern Lights Gaming back in April 2025 as Commercial Director.

His career began at Inspired Entertainment, where he spent a decade as Head of Content Operations before moving on to 1X2 Network, where he served as Commercial Director for the leading studio and aggregation platform.

This was followed by a stint as Sales Director at fast-growing game studio Playnetic, where he further expanded his expertise in commercial strategy and business development, before joining the Northern Lights Gaming team.

As CEO of Northern Lights Gaming, Chris brings seasoned insight and an energetic approach to the studio, which has both a strong legacy and ambitious plans for the future.

Robert Henrysson, Chairman at Northern Lights Gaming, said: “We are thrilled to promote Chris to the position of CEO and for him to lead Northern Lights Gaming into the next chapter of its success story.

“Of course, we’d like to thank Andrew for his many years of service and for helping to drive Northern Lights Gaming forward with passion and purpose and wish him well for the future.

“Change always brings adjustments, but our direction and mission remain the same – and that’s to create the very best games and experience in the industry.

“And with Chris leading our incredible team and with a strong product roadmap in front of us, we are highly confident of doing just that.”

Chris Loftus, CEO of Northern Lights Gaming, added: “It’s an honour to have been promoted to CEO of Northern Lights Gaming and to have the trust of the team to steer the ship and continue to build on the incredible progress we have already made.

“The key to success for any studio is to create great games that hit the mark with players, and we have the team and process in place to keep adding epic titles to our portfolio.

“Our product roadmap is packed with truly exceptional games, and we can’t wait to see them leave our production line and for players to fire up the reels.”

The post Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer appeared first on European Gaming Industry News.

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