Latest News
GCA Altium advises Tombola on its sale to Flutter Entertainment
Global investment bank GCA Altium acted as advisor to Tombola, one of the UK’s leading online bingo operators, on its £402m sale to Flutter Entertainment, the £20bn LSE-listed global leader in the gaming space.
Tombola, with its 700-strong team located primarily in Sunderland and Gibraltar, is a successful bingo-led gaming company with an emphasis on providing low staking entertainment products to a highly engaged customer base.
Tombola was the first major UK focused operator to introduce both mandatory staking and deposit limits, building a highly sustainable player base over the last 16 years. The company’s fully regulated revenue base comes mainly from the UK and has 400,000 average monthly players.
Flutter Entertainment is a global sports-betting and gaming company with a market cap of over £20bn, and the addition of Tombola to the Flutter portfolio delivers several key strategic advantages. As well as the diversification of Flutter’s products, the acquisition of Tombola also provides an addition of an engaged and sustainable player base, the enhancement of Flutter’s online gaming presence in its core UK market, as well as aligning with the company’s safer gambling strategy of expansion in their recreational customer base.
Peter Jackson, Flutter Chief Executive, said: “As the world’s leading online gambling operator, Flutter is delighted to add Tombola, the UK’s premier bingo brand to the Group. Tombola is a business we have long admired for its product expertise, highly recreational customer base and focus on sustainable play. The brand aligns closely with Flutter’s safer gambling strategy, a key area of focus for us. I am excited to combine Flutter’s digital marketing expertise with Tombola’s operational capabilities within the UK & Ireland division. As the time comes for Phil to hand over the reins, I would like to thank him for building the success story that the business is today, and I look forward to welcoming the Tombola team to Flutter and growing a sustainable business for the future together.”
Martin Larsson, Managing Director at GCA Altium, added: “This is an excellent strategic fit for both parties involved and sees the combination of two powerhouses in the UK gaming market. We see Flutter as a good home to uphold the company’s legacy and support the team as it continues to capitalise on the exciting growth opportunities that lie ahead.”
Under the terms of the transaction, Flutter will pay £402m in cash upon completion for 100 per cent of the business. The transaction is conditional on merger control clearance by the UK Competition and Markets Authority and is expected to complete in Q1 2022.
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The ongoing TIME TO WIN tournament by Boomerang Partners offers affiliates access to rewards connected with AC Milan.
The exclusive TIME TO WIN affiliate tournament by Boomerang Partners, an Official Regional Partner of AC Milan, is gaining momentum. Dozens of affiliate teams worldwide have already joined the race to compete for valuable prizes and unique AC Milan-related experiences.
Don’t miss your chance
The clock is winding down. With the tournament closing on March 31, every day you wait is a point a competitor earns. Competition is intensifying, and access to unique experiences – including a behind-the-scenes visit to AC Milan’s training base, Milanello Sports Centre powered by Clivet – will not be available beyond this activation.
The time to act is now. Participants can access the tournament page, complete the tasks, and accumulate points, securing a place for prize draws featuring AC Milan-related experiences.
How affiliates earn points
The TIME TO WIN tournament participants complete clearly structured tasks across five segments. Each completed task brings a fixed number of points:
- Generate new sports users for brands within Boomerang’s client portfolio (10 points per qualified action)
- Take the survey (25 points)
- Share your insights by contributing expert commentary (30 points)
- Prove your creativity through a dedicated SMM challenge (25 points)
- Leave a review on a selected platform (20 points)
As soon as affiliates reach specific point thresholds, they unlock access to prize draws. There are five in total, and the higher the score, the more draws a team qualifies for.
Exclusive AC Milan experiences
By reaching specific point thresholds, affiliate teams will gain access to the corresponding prize draws linked to exclusive AC Milan experiences. The structure is clear:
- 150 points – qualify for the TIME TO WIN Merch Pack draw (3 sets of 5 kits each)
- 250 points – enter the draw for official AC Milan jerseys signed by players (3 sets of 5 jerseys each)
- 350 points – secure a place in the draw for a trip for five persons to attend AC Milan v Cagliari
- 550 points – become eligible for the draw for a trip for five persons to attend AC Milan v Juventus, including exclusive behind-the-scenes access with pre-match access to the tunnel area, and pitchside viewing of the teams’ warm-up.
The ultimate tier requires 750 points and unlocks access to the draw for an exclusive trip to AC Milan’s legendary training base, Milanello Sports Centre powered by Clivet. Reserved for top-performing teams (2 prizes for 5 guests each), this experience offers behind-the-scenes access to the Club’s inner environment, including a tour of the facilities and the opportunity to see the Men First Team training. This is a rare behind-the-scenes experience offering a unique glimpse into AC Milan’s daily routine.
Affiliate teams participating in the TIME TO WIN tournament actively share positive feedback. For example, sports influencer Firo Orakel highlighted his experience: “Being part of the TIME TO WIN tournament truly means a lot to me, and I’m grateful for the opportunity to participate. The prizes are a strong motivator – I want to share them with my community as well, as it gives them a chance to benefit too. I actively support the campaign through my Discord server, where I engage directly with my audience, and I also promote it regularly during my streams to keep the momentum going,” said Firo.
The Rossoneri Hub as the central platform
All activities related to the TIME TO WIN tournament are featured on the Rossoneri Hub portal, the main platform where Boomerang Partners centralizes its AC Milan-related activations. This is a unique web resource that Boomerang Partners launched as an Official Regional Partner of AC Milan.
A strategic moment within the sports season
Boomerang Partners’ decision to hold the TIME TO WIN tournament in February-March 2026 is no coincidence. This period marks one of the peak moments of the sports season, alongside major international competitions and football tournaments, the UEFA Champions League knockout rounds. The company is ready to actively share its sports expertise, including through an exclusive guide which provides affiliates with information on expected shifts in player activity by competition stage, market insights, practical recommendations, and data-driven guidance for navigating the sports peak.
TIME TO WIN was built for moments like this – when the sports calendar is at its peak. Join now and compete for unique AC Milan experiences.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
Fairplay Exchange
Fairplay Fares: Racegoers get off to a winning start as Fairplay Exchange cover train fares for journey to Cheltenham Festival
Fast-growing UK betting operator Fairplay Exchange helped racing fans start the Cheltenham Festival in style.
As eager punters from London poured into Paddington Station to make their way to Gloucestershire for day one of the Festival, Fairplay Exchange offered lucky travellers the chance to enter a quiz and have their rail fare covered in free bets.
Fans were put to the test by Sky Racing presenter Callum Halliwell, a familiar face to the racing community. Those who aced the quiz received the cost of their train fare as a free bet from Fairplay Exchange, giving them an extra boost ahead of a week packed with racing action.
Even participants who didn’t win the fare-back prize walked away with a free bet, reinforcing Fairplay Exchange’s commitment to giving back to fans and enhancing the overall Festival experience.
Lawrence Stoker, Chief Operating Officer at Fairplay, said:
“The Cheltenham Festival is the highlight of the year for many racegoers. The excitement starts the moment you board the train at Paddington, and we wanted to make that journey even more enjoyable.
Whether you’re a die-hard racing fan or a casual day-tripper, we hope our campaign added some extra fun to the morning commute and even gave you a little working capital for the week ahead.”
Fairplay Exchange’s mission is simple: revolutionise how people wager, collect, and distribute funds on social bets.
In today’s cashless, tech-driven world, social bets often rely on carrying cash or coordinating bank transfers. Whether it’s a round of golf, a game of pool in the pub, or challenging friends online, the Fairplay app provides a seamless way to hold, distribute, and payout funds safely and instantly.
The post Fairplay Fares: Racegoers get off to a winning start as Fairplay Exchange cover train fares for journey to Cheltenham Festival appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Golden Horsey Winner Grand Chance™
Inspired Brings Golden Horsey Winner Grand Chance to Online, Mobile and Retail Markets
Inspired Entertainment, Inc. is thrilled to unveil the debut of Golden Horsey Winner Grand Chance
in the UK and Maltese iGaming markets as well as in UK B3/CAT C retail.
Golden Horsey Winner Grand Chance races onto the reels as a progression of the acclaimed slot, Golden Winner Grand Chance
, fusing the franchise’s successful, record-setting mechanics with an energetic horse racing motif. It provides participants with a new, seasonal adventure that’s filled with significant winning possibilities and dynamic gameplay for top-tier omni-channel gaming enjoyment.
Participants can take part via various bonus entry options, such as Free Spins, Gold Bar Stack, Gamble, Fortune Spins offered in both retail and interactive formats, along with Fortune Bet and Bonus Buy in the interactive version. Collector Jockeys, paired with the advanced Grand Chance mechanic, creates multipliers and uncovers pot prizes for thrilling, nail-biting moments. Unexpected reel modifiers and adjustable volatility in the interactive format guarantee that each spin brings thrill and suspense, providing both online and brick-and-mortar operators with a flexible and captivating game suitable for a wide range of players, just in time for the eagerly awaited UK horse-racing season.
Dave Johnston, Head of Inspired’s Bell-Fruit Game Studio, said: “Golden Winner Grand Chance has been a fan favourite for both online players and retail audiences, so bringing it to life with a horse racing twist felt like the perfect next step. It is a playful, fast-paced slot, that’s full of fun, winning moments, precisely what players love, and we can’t wait to see them enjoy this seasonal spin on what has become, a classic favourite.”
The post Inspired Brings Golden Horsey Winner Grand Chance to Online, Mobile and Retail Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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