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GCA Altium advises Tombola on its sale to Flutter Entertainment

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Global investment bank GCA Altium acted as advisor to Tombola, one of the UK’s leading online bingo operators, on its £402m sale to Flutter Entertainment, the £20bn LSE-listed global leader in the gaming space.

Tombola, with its 700-strong team located primarily in Sunderland and Gibraltar, is a successful bingo-led gaming company with an emphasis on providing low staking entertainment products to a highly engaged customer base.

Tombola was the first major UK focused operator to introduce both mandatory staking and deposit limits, building a highly sustainable player base over the last 16 years. The company’s fully regulated revenue base comes mainly from the UK and has 400,000 average monthly players.

Flutter Entertainment is a global sports-betting and gaming company with a market cap of over £20bn, and the addition of Tombola to the Flutter portfolio delivers several key strategic advantages. As well as the diversification of Flutter’s products, the acquisition of Tombola also provides an addition of an engaged and sustainable player base, the enhancement of Flutter’s online gaming presence in its core UK market, as well as aligning with the company’s safer gambling strategy of expansion in their recreational customer base.

Peter Jackson, Flutter Chief Executive, said: “As the world’s leading online gambling operator, Flutter is delighted to add Tombola, the UK’s premier bingo brand to the Group. Tombola is a business we have long admired for its product expertise, highly recreational customer base and focus on sustainable play. The brand aligns closely with Flutter’s safer gambling strategy, a key area of focus for us. I am excited to combine Flutter’s digital marketing expertise with Tombola’s operational capabilities within the UK & Ireland division. As the time comes for Phil to hand over the reins, I would like to thank him for building the success story that the business is today, and I look forward to welcoming the Tombola team to Flutter and growing a sustainable business for the future together.”

Martin Larsson, Managing Director at GCA Altium, added: “This is an excellent strategic fit for both parties involved and sees the combination of two powerhouses in the UK gaming market. We see Flutter as a good home to uphold the company’s legacy and support the team as it continues to capitalise on the exciting growth opportunities that lie ahead.”

Under the terms of the transaction, Flutter will pay £402m in cash upon completion for 100 per cent of the business. The transaction is conditional on merger control clearance by the UK Competition and Markets Authority and is expected to complete in Q1 2022.

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Vegangster’s Scroll & Play Adds Queue to Streamline Game Discovery

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Platform provider Vegangster has introduced a new queue mechanic to its Scroll & Play video feed, giving players a faster and more flexible way to discover and launch games.

Scroll & Play already offers a continuous feed of short, autoplaying previews that help players explore new titles quickly. With the new queue feature, players can add several games from the feed to a personal list, open them in advance, and move between them without waiting for each title to load again.

The queue removes the final layer of friction between discovery and gameplay. Players can build a shortlist as they scroll, load the games they want to try, and switch between them instantly. Imagine making a spin in one game, swiping, and making a spin in another without loading times. The result is a smoother path from curiosity to action, especially for mobile users who prefer quick, uninterrupted interactions.

Early operator tests show that players tend to queue newly discovered titles more often than familiar ones, indicating that the mechanic supports broader catalogue exploration and helps surface games that are usually overlooked.

Michael Oziransky, Chief Product Officer at Vegangster, said:

 “Scroll & Play works because it matches how people already consume content. The queue removes the last bit of friction, letting players build a shortlist as they scroll and jump straight into play. Early feedback from operators shows it’s particularly effective at surfacing catalogue depth.”

The queue update is part of Vegangster’s ongoing work on social-style UX patterns inside its casino stack, following recent enhancements to Stories, in-feed promotions, and dynamic video placements.

Operators can try the new queue mechanic at ICE Barcelona, Fira Barcelona Gran Via, 19–21 January 2026, with live Scroll and Play demos available at stand 1E20.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

Press contact
Romans Kozlovskis
Senior Content & PR Manager
Vegangster
[email protected]

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SlotGPT Introduces Prompt-to-Production Slot Gaming Platform

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SlotGPT announced the launch of its AI platform that enables players to create production-grade slot games from a single prompt. The platform has already generated nearly 27,000 slot games, and offers users a personalized and accessible way to generate and play their own unique slot games, both for free and real money.

SlotGPT allows players to generate 100% of a game on the platform, including styles, mechanics, visuals, and sound. Each game that passes through SlotGPT’s moderation layer is fully original, including bespoke music and audio produced using advanced generative sound and music engines. The platform has an exclusive pathway to launch games directly on Stake.com, the world’s largest online casino. It is the only platform creating fully launchable slot games on a top-tier global casino from AI prompts, granting creators exposure to millions of players.

SlotGPT’s is directly integrated with Stake.com through its own hub. This allows users to generate new games daily, explore multiple game categories, play their own creations, and discover games built by the wider community.

SlotGPT is also focusing resources on moderation tools and scaling up its staff of moderators to prevent explicit or inappropriate use of its platform. To date, around 20% of prompts were not generated in order to maintain the integrity of the platform,representing over 5,500 rejected prompts. 

The platform dynamically selects from four different slot game types for each generation, ensuring variety and fairness. SlotGPT eliminates several friction points in producing playable slot games, including licensing complexity, technical safeguarding, and subscriptions, enabling true zero-experience creation.

The platform is already working with gaming providers, including 18 Gaming, 1 Ace Studios, and 1 Spin Interactive. Backed by gaming veterans, generative AI leaders, and major industry partners, SlotGPT is forging a new era for personalized casino gaming.

Users can begin creating their own playable slot games here

About SlotGPT

SlotGPT is a gaming platform developed by a unique mix of software developers, generative AI leaders, and gaming veterans.  SlotGPT brings ultimate customization to the player:  the player simply imagines anything they want, and with a simple prompt, the power of advanced AI generates a one-of-a-kind gaming experience.  This revolution is a first in the gaming industry, bringing the best of generative AI to insert new and creative elements to slots and online gaming.  Backed by the biggest gaming companies in the industry, SlotGPT is set to change the online slot experience forever.

The post SlotGPT Introduces Prompt-to-Production Slot Gaming Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Leyton Orient fan lands £15k from BetWright Crossbar Challenge

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A Leyton Orient fan took home £15,000 after winning the BetWright Bangers N’ Cash Crossbar Challenge at the BetWright Stadium on Saturday afternoon.                                                                                                                                                                            

Orient fan Graham Pringle came out on top in the regular half-time competition during The O’s 1-1 League One draw with Cardiff City in East London over the weekend.

The BetWright Bangers N’ Cash Crossbar Challenge was launched at the beginning of the season with an initial prize pot of £3,000 available for anyone able to strike the crossbar from the edge of the D during the half-time break.

The prize pot increased by a further £1,000 with each passing home game as a number of Orient fans failed to strike the woodwork. However, Graham became the first supporter to buck that trend on Saturday afternoon as he launched into wild celebrations after hitting the crossbar to take home the five-figure sum.

Graham said: “You can’t describe the feeling of hitting the crossbar in front of the Leyton Orient fans. I said to my wife afterwards it’s probably the second best thing that’s ever happened in my life, after marrying her. It was unbelievable, a fantastic feeling.

“After missing my first attempt, I thought I’d hit my second one harder and right down the middle – I was over the moon. The buzz of being out here, irrespective of winning the money, was just brilliant.

“I thought I had nothing to lose, I’ve got three grandsons that all play football and I thought just for them I’ve got to do it – it makes them proud. With the money I’ll probably treat my kids to holidays or take them away, and upgrade my car!”

David Matthews, CEO of BetWright, said: “This is what football and Bangers N’ Cash are all about. Moments like this are what fans remember, and seeing a lifelong Orient supporter apply the Wright touch at the BetWright Stadium was unforgettable.

“We’re proud to play our part in creating experiences that stay with fans for a lifetime, and are delighted he’s going home with £15,000.”

Following Graham’s triumph, the BetWright Bangers N’ Cash Crossbar Challenge will restart at Orient’s next home match against Reading on January 17, with the prize fund starting back at £1,000.

As part of the competition, participating supporters are initially given one attempt to hit the crossbar. Should they miss that they are then offered the chance to pick one of three cards, two of which offer a consolation prize, with the other card providing a second attempt.

The post Leyton Orient fan lands £15k from BetWright Crossbar Challenge appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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