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GCA Altium advises Tombola on its sale to Flutter Entertainment
Global investment bank GCA Altium acted as advisor to Tombola, one of the UK’s leading online bingo operators, on its £402m sale to Flutter Entertainment, the £20bn LSE-listed global leader in the gaming space.
Tombola, with its 700-strong team located primarily in Sunderland and Gibraltar, is a successful bingo-led gaming company with an emphasis on providing low staking entertainment products to a highly engaged customer base.
Tombola was the first major UK focused operator to introduce both mandatory staking and deposit limits, building a highly sustainable player base over the last 16 years. The company’s fully regulated revenue base comes mainly from the UK and has 400,000 average monthly players.
Flutter Entertainment is a global sports-betting and gaming company with a market cap of over £20bn, and the addition of Tombola to the Flutter portfolio delivers several key strategic advantages. As well as the diversification of Flutter’s products, the acquisition of Tombola also provides an addition of an engaged and sustainable player base, the enhancement of Flutter’s online gaming presence in its core UK market, as well as aligning with the company’s safer gambling strategy of expansion in their recreational customer base.
Peter Jackson, Flutter Chief Executive, said: “As the world’s leading online gambling operator, Flutter is delighted to add Tombola, the UK’s premier bingo brand to the Group. Tombola is a business we have long admired for its product expertise, highly recreational customer base and focus on sustainable play. The brand aligns closely with Flutter’s safer gambling strategy, a key area of focus for us. I am excited to combine Flutter’s digital marketing expertise with Tombola’s operational capabilities within the UK & Ireland division. As the time comes for Phil to hand over the reins, I would like to thank him for building the success story that the business is today, and I look forward to welcoming the Tombola team to Flutter and growing a sustainable business for the future together.”
Martin Larsson, Managing Director at GCA Altium, added: “This is an excellent strategic fit for both parties involved and sees the combination of two powerhouses in the UK gaming market. We see Flutter as a good home to uphold the company’s legacy and support the team as it continues to capitalise on the exciting growth opportunities that lie ahead.”
Under the terms of the transaction, Flutter will pay £402m in cash upon completion for 100 per cent of the business. The transaction is conditional on merger control clearance by the UK Competition and Markets Authority and is expected to complete in Q1 2022.
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Formula 1
PlayamoPartners brings Formula 1 Precision to iGB Affiliate Barcelona 2026 — Visit Booth 81-M10.
Barcelona, January 20–21, 2026 — At iGB Affiliate Barcelona, PlayamoPartners invites industry leaders to experience an affiliate program built on discipline, precision, and stability — a philosophy closer to Formula 1 than to show business. Because speed without a system is a risk, and long‑distance victories are won by control and consistency.
Meet the Program That Runs on Timing, Control, and Accountability
This year at Fira Barcelona Gran Via, PlayamoPartners will be at Booth 81-M10 with a program engineered for performance under pressure. The PlayamoPartners × TAG Heuer × Formula 1 alignment is not a “collaboration” — it’s a statement of approach: master the clock, execute with accuracy, own the result.
What to Expect at Booth 81-M10
Beyond offers and conversations, the stand is a live demonstration of service as a ritual — where premium is the standard of execution, not a marketing trick.
- Butler-Led Service: Guests are welcomed by a real butler and guided through a streamlined experience designed for clarity and confidence at every touchpoint.
- Code of Honor: An invitation-only club where recognition is earned by level. Become part of the Code by inscribing your partnership values in the Book of Honor at the stand — your commitment becomes your entry to win MacBook Air, iPhone 17 Air, and AirPods Max headphones. VIP partners reinforce their status with TAG Heuer timepieces.
- House of PlayamoPartners: The space extends this logic with a photo mirror that captures the moment of entry — not for noise, but as a mark of belonging to a system where premium is the baseline, not a marketing trick.
- Gifts as House Rules: In our House, gifts are customary. Snap your photo at the PlayamoPartners photo mirror and follow the posted instructions to enter a 3,000 USDT raffle — their way of welcoming you.
Engineered for Partners Who Choose Reliability Over Hype
At the booth, you’ll find:
- Data-driven planning with transparent pacing and measurable milestones
- Custom deal structures built for sustained, compounding ROI
- Direct manager access for integrations, optimizations, and partner onboarding
- A framework that values long-run consistency over short-term spikes
One-to-One Conversations That Move the Needle
Sit down with the team to align on:
- Conversion architecture and funnel precision
- GEO prioritization (Tier 1 mostly) and partner-specific vertical focus
- Real-time reporting cadence, compliance, and long-term workload planning
- Growth pathways inside the Code of Honor framework
How to Participate in Rewards and Raffles
- Book of Honor: Inscribe your partnership values to enter for MacBook Air, iPhone 17 Air, and AirPods Max headphones.
- Photo Mirror Raffle: Take a mirror selfie at House of PlayamoPartners and follow the on-stand posting/sharing steps to enter the 3,000 USDT draw.
- Notes: Winners will be selected on the 21st of January at 13:00 at Booth 81-M10; participation is subject to on-site rules and eligibility requirements.
Choose the System. Choose the Standard.
If your benchmark is discipline over noise, your place is on our grid.
iGB Affiliate Barcelona 2026
Fira Barcelona Gran Via
Booth 81-M10
PlayamoPartners. Where time is measured, performance is earned, and premium is the baseline.
The post PlayamoPartners brings Formula 1 Precision to iGB Affiliate Barcelona 2026 — Visit Booth 81-M10. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BC.GAME
BC.GAME launches Zero Edge: BC Originals titles return 100% of HE in tradable BC tokens
BC.GAME has launched Zero Edge, an initiative that returns 100% of the House Edge (HE) on BC Originals titles via Tacoback, paid out in BC tokens.
No complicated bonuses: turn HE into a visible return
BC.GAME says Zero Edge is designed to feel straightforward in real play. Rather than pushing players through layered tasks and bonus mechanics, the programme calculates Tacoback from a game’s actual HE and settles it in-token, so the return is easier to understand and track.
Designed for most players
According to the activity details, Zero Edge is available to BC main-site users from VIP 5, and runs on a UTC day cycle.
The initiative uses a daily-cap model. Users with 7-day turnover starting from 0 can participate, and each player has a daily eligible wagering cap. The next-day cap is updated based on the player’s current VIP level and their wagering over the previous seven days. The applicable cap and programme details (including the eligible BC Originals scope) can be viewed on the official activity page.
BC.GAME also states it has allocated a total of 1 billion tokens for distribution under the programme.
To illustrate how the calculation works, BC.GAME provides an example method: Tacoback is approximately Wager x HE / BC token spot price (final settlement is based on the system). For instance, assuming a wager is 2,000 USDT, the HE at that moment is 2%, and the BC token price is 0.007, the illustrative result would be 2,000 x 2% / 0.007 is approximately 5,714.29 BC. This is only to demonstrate the calculation method; HE and token price vary by game and market conditions and should be taken from real-time data.
BC.GAME notes that wagering counted inside a player’s Zero Edge daily cap does not stack with other promotions/benefits or affiliate commission calculations. Once the daily cap is reached, further wagering reverts to the platform’s standard system for the rest of the UTC day.
BC token trading: in-platform and on-chain venues
BC.GAME says BC tokens can be traded within the platform. As an on-chain asset on Solana, BC can also be viewed and traded via public pages such as OKX Web3 and GMGN.
What’s next
Alongside Zero Edge, BC.GAME has also teased follow-on launches including “Bet Anything” synthetic markets, lower-barrier prediction-style products, and a “Trustless Trust” decentralized architecture.
About BC.GAME
BC.GAME is a crypto-first online entertainment platform offering casino and sports products alongside a growing suite of in-house “BC Originals” titles. Built around fast, streamlined crypto payments, the platform supports a wide range of digital assets and focuses on product-driven features that make gameplay and value exchange more transparent.
Contact
Pr manager
Olivia Dixon
BC.GAME
The post BC.GAME launches Zero Edge: BC Originals titles return 100% of HE in tradable BC tokens appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Formula 1
PlayamoPartners brings Formula 1 Precision to iGB Affiliate Barcelona 2026 — Visit Booth 81-M10.
Barcelona, January 20–21, 2026 — At iGB Affiliate Barcelona, PlayamoPartners invites industry leaders to experience an affiliate program built on discipline, precision, and stability — a philosophy closer to Formula 1 than to show business. Because speed without a system is a risk, and long‑distance victories are won by control and consistency.
Meet the Program That Runs on Timing, Control, and Accountability
This year at Fira Barcelona Gran Via, PlayamoPartners will be at Booth 81-M10 with a program engineered for performance under pressure. The PlayamoPartners × TAG Heuer × Formula 1 alignment is not a “collaboration” — it’s a statement of approach: master the clock, execute with accuracy, own the result.
What to Expect at Booth 81-M10
Beyond offers and conversations, the stand is a live demonstration of service as a ritual — where premium is the standard of execution, not a marketing trick.
- Butler-Led Service: Guests are welcomed by a real butler and guided through a streamlined experience designed for clarity and confidence at every touchpoint.
- Code of Honor: An invitation-only club where recognition is earned by level. Become part of the Code by inscribing your partnership values in the Book of Honor at the stand — your commitment becomes your entry to win MacBook Air, iPhone 17 Air, and AirPods Max headphones. VIP partners reinforce their status with TAG Heuer timepieces.
- House of PlayamoPartners: The space extends this logic with a photo mirror that captures the moment of entry — not for noise, but as a mark of belonging to a system where premium is the baseline, not a marketing trick.
- Gifts as House Rules: In our House, gifts are customary. Snap your photo at the PlayamoPartners photo mirror and follow the posted instructions to enter a 3,000 USDT raffle — their way of welcoming you.
Engineered for Partners Who Choose Reliability Over Hype
At the booth, you’ll find:
- Data-driven planning with transparent pacing and measurable milestones
- Custom deal structures built for sustained, compounding ROI
- Direct manager access for integrations, optimizations, and partner onboarding
- A framework that values long-run consistency over short-term spikes
One-to-One Conversations That Move the Needle
Sit down with the team to align on:
- Conversion architecture and funnel precision
- GEO prioritization (Tier 1 mostly) and partner-specific vertical focus
- Real-time reporting cadence, compliance, and long-term workload planning
- Growth pathways inside the Code of Honor framework
How to Participate in Rewards and Raffles
- Book of Honor: Inscribe your partnership values to enter for MacBook Air, iPhone 17 Air, and AirPods Max headphones.
- Photo Mirror Raffle: Take a mirror selfie at House of PlayamoPartners and follow the on-stand posting/sharing steps to enter the 3,000 USDT draw.
- Notes: Winners will be selected on the 21st of January at 13:00 at Booth 81-M10; participation is subject to on-site rules and eligibility requirements.
Choose the System. Choose the Standard.
If your benchmark is discipline over noise, your place is on our grid.
iGB Affiliate Barcelona 2026
Fira Barcelona Gran Via
Booth 81-M10
PlayamoPartners. Where time is measured, performance is earned, and premium is the baseline.
The post PlayamoPartners brings Formula 1 Precision to iGB Affiliate Barcelona 2026 — Visit Booth 81-M10. appeared first on Americas iGaming & Sports Betting News.
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