eSports

Interactive Gaming Group enters Formula 1 eSports racing with several streamer partnerships

Published

4 years ago

November 19, 2021

Reading Time: 2 minutes

Interactive Gaming Group (“IGG”) announced its continued growth within the virtual racing market, adding four new Twitch streamers to its portfolio; Dickens Junior Ngoma (‘durkchocolate’), Darren Johnson (‘eye’_dj), Michael Vince (‘datguyvince’), Samuel González (‘unponymagico’) and Frederik Vesti (‘FrederikVesti1’).

Dickens Junior Ngoma is an established member of the Twitch Formula 1 community and regularly streams educational videos that focus on the history of famous Formula 1 circuits. He is partnered with established development houses EA and Codemasters, and broadcasts to a community of 17,000 followers.

Darren Johnson is both a DJ and content creator who regularly explores his passion for the racing world with broadcasts to his 13,800 followers on Twitch.

Michael Vince, AKA ‘DatGuyVince’ has grown his community of 6,100 followers through his love of competitive racing and, as a self-confessed petrolhead, he is extremely serious in his passion for the sport.

Samual González a 26 year old streamer has been playing racing games his whole life but only began streaming in April 2020. He values his audience’s feedback and their objectivity.

Frederik Vesti completes the new roster, and is a Danish Mercedes F1 AMG Junior driver racing in FIA Formula 3. His interest in racing uniquely transcends both the physical and virtual spaces, giving him a unique insight that he broadcasts to his 5,500 followers.

Commenting on his new partnership with IGG, Dickens said: “It is fantastic that IGG have chosen to support me and, as the channel continues to grow, I hope I can keep on sharing my love of motorsport, the community can continue to grow and I can aim on improving my skills as a streamer and content creator.”

With over 1,000 creators and 250 brands worldwide, IGG, whose vision is to inspire the world to play, has made it the company’s focus to support up and coming creators to help them monetise their talent. IGG’s experience in building some of the most successful gaming-focused Twitch channels in the world is now being turned to connecting growing gaming and eSports creators with brands via the company’s platform.

Commenting on the partnership, CEO of Interactive Gaming group Cristina Niculae commented: “Formula1 is a relatively recent eSport launched in 2017. Over 60,000 gamers participated in the inaugural series, watched by 123 countries around the world and generating over 20 million impressions on social media. F1 has always been an eSport that interested us at IGG and it is amazing to see talented creators in this space, turning what used to be a mainly TV or “at race track” experience into a virtual thrilling race and into growing virtual engaged communities.We are thrilled to partner with these F1 eSports creators, a major milestone on our mission of connecting talented upcoming creators with viewers and brands through our interactive platform”.

Interactive Gaming Group is a leading digital entertainment and media technology company, connecting creators, viewers and brands on a global scale. Founded in 2017 and operating out of Malta and Spain, Interactive Gaming Group vision is ‘To inspire the world to play’ and to bring great streaming entertainment to people around the world.

eSports

Decade of Impact — World Esports Summit Marks Its 10th Edition

Published

7 hours ago

February 11, 2026

Wladimir P.

decade-of-impact-—-world-esports-summit-marks-its-10th-edition

The International Esports Federation (IESF) has successfully wrapped up the significant 10th edition of the World Esports Summit 2025, reinforcing its position as a key event for the progress of the World of Esports and global collaboration.

Focused on the theme “Shaping the World of Esports,” the 2025 Summit convened federations, publishers, global sports organizations, technology innovators, and integrity agencies to collaborate on the future of esports as a structured, credible, and universally unified field.

This anniversary edition showcased a robust and varied group of speakers, demonstrating IESF’s dedication to collaboration across sectors. Significant input was provided by Gustavo Arellano (FIBA), Eric Stranne (FIA), Ray Ng (Moonton), James Yang (Tencent), Valentin Capelli (WADA), Junghwan Han (KADA), Dipesh Makwana (Alibaba Cloud), Tomica Madjercic (Sportradar), and Ivan Dimitrijevic (EXPO 2027 Belgrade), as well as senior esports officials from across the globe.

Conversations during the Summit focused on essential aspects of IESF’s mission, such as governance and federation development, maintaining competitive integrity and anti-doping measures, technological advancements, and fostering sustainable ecosystem growth. The emphasis on diplomacy and collaboration emphasized esports’ increasing alignment with global sports standards and international organizations.

With the 10th edition of the World Esports Summit, IESF has once more showcased its leadership by uniting the global esports community, connecting regions, aligning stakeholders, and establishing common priorities for the future.

With unprecedented involvement, elevated discussions, and a distinct strategic vision, World Esports Summit 2025 represents a pivotal milestone in IESF’s continuous endeavor to influence the future of esports via unity, trustworthiness, and global cooperation.

The post Decade of Impact — World Esports Summit Marks Its 10th Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026

Published

21 hours ago

February 10, 2026

GamingAmericas.com

esportes-da-sorte-to-be-official-sponsor-of-brazil’s-leading-carnival-celebrations-in-2026

Tuesday 10th February 2026: Leading Brazilian iGaming company Esportes da Sorte will deliver one of the most extensive Carnival activations in the industry for Carnival 2026, with an official presence at the country’s most iconic and emblematic celebrations.

The brand will serve as the official sponsor of festivities in seven Brazilian capitals — Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal and Maceió — as well as having a strong presence in Olinda, a city of major cultural significance. The national project will also include special activations in Caicó (RN), a key production hub for the brand’s promotional merchandise.

This initiative reflects Esportes da Sorte’s continued investment in Brazilian popular culture, built over several years across different regions of the country. In 2026, this positioning takes shape through a structured national project that embraces the diversity of Carnival formats — from traditional street blocos to electric trios and major urban stages — with visual identity and activations designed city by city, respecting local symbols, aesthetics and narratives.

“Carnival is part of Brazil’s cultural identity and also part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations is a strategic choice that reinforces our long-term commitment to popular culture, to the cities, and to the people who live this festival in the streets,” said Darwin Filho, CEO of Esportes Gaming Brasil.

“Our Carnival project was designed city by city, respecting the unique characteristics and culture of each sponsored location. The idea is to ensure a real presence and unique experiences for Carnival-goers, integrating the brand organically into the rhythm of each celebration. Whether through blocos, trios or major urban hubs, we want to strengthen ourselves as the brand that elevates the connection between culture and entertainment,” said Marcela Campos, Vice President of Esportes Gaming Brasil.

Beyond its on-the-ground presence, Esportes da Sorte’s Carnival 2026 strategy includes an integrated media and engagement approach, featuring activations across TV, radio, out-of-home media and a national PR operation before, during and after the festivities, focused on high-quality coverage and organic content generation.

The project will also include content and influencer engagement initiatives across multiple locations, expanding organic reach while capturing behind-the-scenes moments and Carnival experiences.

In 2025, the brand was present in more than 100 blocos and street parties across different regions of the country. For 2026, Esportes da Sorte is taking things to the next level, consolidating a nationwide project and reinforcing its leadership role in Brazil’s largest popular event.

The post Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026 appeared first on Americas iGaming & Sports Betting News.

Alexander Lewin SVP of Commercial Revenue at BLAST

Polymarket Joins BLAST as Official Prediction Partner for BLAST Premier and BLAST Slam 2026

Published

1 day ago

February 10, 2026

Wladimir P.

polymarket-joins-blast-as-official-prediction-partner-for-blast-premier-and-blast-slam-2026

Polymarket to activate across seven BLAST events across both Slam and Premier ecosystems
Partnership introduces integrated prediction formats and new fan engagement experiences

Competitive entertainment firm BLAST has revealed a new alliance with Polymarket, the globe’s largest prediction market, designating the platform as its ‘Official Prediction Partner’ through 2026. The partnership will encompass BLAST’s Counter-Strike and Dota 2 tournament events, BLAST Premier and BLAST Slam, enhancing prediction-based interaction for fans during various international tournaments.

Polymarket will be featured in seven of BLAST’s worldwide Counter-Strike 2 and Dota 2 events, starting this week at BLAST Slam VI in Malta. Dota and Counter-Strike events will include custom content pieces utilized in broadcasts and desk segments showcasing the platform’s involvement in BLAST’s events.

Polymarket will gain significant exposure through live broadcasts, arena events, and digital media as BLAST enhances fan interaction with premier competitive entertainment. Polymarket’s branding will be prominently displayed throughout BLAST’s broadcasts through digital integrations and physical advertisements.

In addition to broadcasting, the collaboration expands to live arena events, with Polymarket integrated into the in-person fan experience through elements like the Polymarket Fancam and the opportunity to accommodate creators and streamers in the arena using designated event streaming booths.

Alexander Lewin, SVP of Commercial Revenue at BLAST said: “Esports is evolving rapidly into a more interactive, data-driven entertainment experience, and we are delighted to team up with Polymarket to bring exciting new engagement opportunities to our fans all around the world. Together, we’re creating something that feels native to esports culture: fast, live, and deeply connected to the action. This partnership is about enhancing how fans experience competition, whether they’re watching online or inside an arena. We’re proud to join Polymarket’s industry-leading group of partners, alongside the NHL, UFC and the MLS among others, reflecting the growing global recognition of BLAST’s events.”

Matthew Modabber, CMO of Polymarket, said: “Esports has long been dominated by traditional sportsbooks, but prediction markets open the door to a more transparent and community-driven way for fans to engage with competition. Partnering with BLAST brings that experience to a global audience and helps make prediction markets a natural part of how people watch, debate, and follow competitive gaming. We see this as the beginning of a new chapter for fan participation in esports.”

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