Latest News

Interactive Gaming Group enters Formula 1 eSports racing with several streamer partnerships

Published

5 years ago

November 19, 2021

Reading Time: 2 minutes

Interactive Gaming Group (“IGG”) announced its continued growth within the virtual racing market, adding four new Twitch streamers to its portfolio; Dickens Junior Ngoma (‘durkchocolate’), Darren Johnson (‘eye’_dj), Michael Vince (‘datguyvince’), Samuel González (‘unponymagico’) and Frederik Vesti (‘FrederikVesti1’).

Dickens Junior Ngoma is an established member of the Twitch Formula 1 community and regularly streams educational videos that focus on the history of famous Formula 1 circuits. He is partnered with established development houses EA and Codemasters, and broadcasts to a community of 17,000 followers.

Darren Johnson is both a DJ and content creator who regularly explores his passion for the racing world with broadcasts to his 13,800 followers on Twitch.

Michael Vince, AKA ‘DatGuyVince’ has grown his community of 6,100 followers through his love of competitive racing and, as a self-confessed petrolhead, he is extremely serious in his passion for the sport.

Samual González a 26 year old streamer has been playing racing games his whole life but only began streaming in April 2020. He values his audience’s feedback and their objectivity.

Frederik Vesti completes the new roster, and is a Danish Mercedes F1 AMG Junior driver racing in FIA Formula 3. His interest in racing uniquely transcends both the physical and virtual spaces, giving him a unique insight that he broadcasts to his 5,500 followers.

Commenting on his new partnership with IGG, Dickens said: “It is fantastic that IGG have chosen to support me and, as the channel continues to grow, I hope I can keep on sharing my love of motorsport, the community can continue to grow and I can aim on improving my skills as a streamer and content creator.”

With over 1,000 creators and 250 brands worldwide, IGG, whose vision is to inspire the world to play, has made it the company’s focus to support up and coming creators to help them monetise their talent. IGG’s experience in building some of the most successful gaming-focused Twitch channels in the world is now being turned to connecting growing gaming and eSports creators with brands via the company’s platform.

Commenting on the partnership, CEO of Interactive Gaming group Cristina Niculae commented: “Formula1 is a relatively recent eSport launched in 2017. Over 60,000 gamers participated in the inaugural series, watched by 123 countries around the world and generating over 20 million impressions on social media. F1 has always been an eSport that interested us at IGG and it is amazing to see talented creators in this space, turning what used to be a mainly TV or “at race track” experience into a virtual thrilling race and into growing virtual engaged communities.We are thrilled to partner with these F1 eSports creators, a major milestone on our mission of connecting talented upcoming creators with viewers and brands through our interactive platform”.

Interactive Gaming Group is a leading digital entertainment and media technology company, connecting creators, viewers and brands on a global scale. Founded in 2017 and operating out of Malta and Spain, Interactive Gaming Group vision is ‘To inspire the world to play’ and to bring great streaming entertainment to people around the world.

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

4 hours ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

11 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

11 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.