Industry News

Optimove Appoints Jeff Cleminson as Director of Client Management to Support Growing Customer Base in iGaming

Published

5 years ago

November 18, 2021

Reading Time: 2 minutes

Optimove, the global leader in CRM Marketing, announced today the appointment of Jeff Cleminson as the company’s Director of Client Management overseeing its iGaming customer base in Europe. The hire is indicative of Optimove’s strategic investment in its existing clients as a key growth engine for the business.

Optimove, which recently announced a $75M investment round led by Summit Partners, has ambitious expansion plans. In his new role, Mr. Cleminson will oversee all commercial relationships with Optimove’s gaming customers in Europe, LATAM and Africa, and will lead a new strategic account division.

Mr. Cleminson spent the last four years as SG Digital’s Senior Director of Customer Account Management, working with top-tier gaming operators, including Paddy Power, Betfair, Sky Betting and Gaming, Fanduel, Sportsbet, William Hill, Ladbrokes, Coral, and others. During his 19 years in the gaming industry, Cleminson filled various senior commercial roles with Openbet and NYX Gaming Group, driving stronger partnerships and brand growth, while overseeing all aspects of client management, software development, and delivery.

“We’re thrilled to welcome Jeff at a time of such strong momentum Optimove is seeing in the gaming industry, to oversee commercial relationships with our existing client base,” said Motti Colman, Senior Director of Sales at Optimove. “Jeff’s proven track record handling blue-chip accounts in the iGaming industry is second to none. His knowledge and expertise will be invaluable as we ramp up efforts to help our clients drive customer-led growth, as well as supporting Optimove’s strategic business plans. Jeff’s hire demonstrates we will leave no stone unturned in providing our clients with the best service possible. We plan to bring in more top talent in the future to support this vision”.

Mr. Cleminson said: “I’m excited to join Optimove and play a key role in the business’s rapid growth efforts through existing commercial relationships. I spent 19 fantastic years at SG Digital, implementing an array of account management structures and processes, helping the company grow from 50 to 10,000 employees. I’m grateful to all the colleagues and customers I worked with, welcome the new challenge and look forward to applying my expertise at Optimove, which is experiencing very strong momentum in the gaming space.”

Brand Ambassador

Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette

Published

3 days ago

June 18, 2026

Wladimir P.

ronaldinho-visits-creedroomz-yerevan-studio-to-front-marble-cup-and-kickoff-roulette

CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.

In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”

Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”

On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”

CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”

The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Gamification

Soft2Bet launches MEGA Shoot World Cup gamification engine

Published

3 days ago

June 18, 2026

Wladimir P.

soft2bet-launches-mega-shoot-world-cup-gamification-engine

Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.

The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.

MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.

Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”

The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

european igaming

Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead

Published

3 days ago

June 18, 2026

Wladimir P.

kinetic-digital-data:-slingo.com-tops-e285,992-jackpot-as-classic-slots-lead

Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.

In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”

Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.

Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.

Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.

The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.