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bet365 agree new Superfeed deal with Spotlight Sports Group
Spotlight Sports Group has today announced a new three-year agreement with bet365 to supply the sports betting giant with expanded international horseracing content via the recently launched Superfeed content engine. The new deal sees bet365 increase its horseracing content offering with key data from US and French racing.
With Superfeed customers can avail of Racing Post data and content from all major international racing territories. The single integration feed includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings.
The new agreement means customers across all of bet365’s domains, including those licenced across North America, have access to the best Racing Post content to create a distinctive betting experience for bet365’s customers.
Spotlight Sports Group provided expert independent content to bet365 customers on all UK and Irish racing for a number of years. The extension of the international partnerships adds to this and the recent launch of South African racing content in 2020.
Spotlight Sports Group Account Director, Daniel Smith spoke about the continued relationship between bet365 and Spotlight Sports Group and how growing the partnership was important for both businesses. ”We’ve worked with bet365 for a number of years and it is excellent to have an array of Superfeed content live across one the biggest bookmakers in the world. We know the value customers place on our content and we’re delighted bet365 continue to offer this support to their customers for new territories.”
Racing Post content, via Superfeed, is available for UK and Ireland, France, US, South African, Hong Kong and UAE racing with more global territories to be added soon. All international content can be accessed through a single integration from Superfeed.
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SYNOT Games, a leading casino content provider, has announced a new strategic collaboration with Loco Casino, marking another significant milestone in the company’s ongoing expansion across Europe. Through this partnership, a diverse portfolio of SYNOT’s dice games is now live and available to Belgian players.
This launch reinforces SYNOT Games‘ commitment to entering regulated markets exclusively and underscores the company’s focus on partnering with licensed, high-quality operators. The integration was made possible via the Peppermill aggregator platform, a long-standing and trusted partner known for its robust infrastructure and seamless delivery capabilities.
“We are proud to see our content go live with Loco Casino, a respected and fully licensed platform in Belgium,” said Martina Krajčí, CCO at SYNOT Games.
“This partnership affirms our dedication to expanding in strictly regulated jurisdictions and bringing innovative, high-quality products to discerning players. Our dice games portfolio perfectly fits the Belgian market, and we are confident it will deliver strong engagement.”
Loco Casino’s management echoed this sentiment, highlighting the value of SYNOT Games’ product quality and innovative offerings.
“SYNOT Games has a reputation for delivering engaging content and effective retention tools, which aligns perfectly with our vision for the Belgian market,” said Dylan Bonczyk, Brand Operations Manager at Loco Casino.
“We are excited to enrich our offering with SYNOT’s unique dice games, which we believe will resonate strongly with our players.”
The launch is the latest step in SYNOT Games’ broader strategy to solidify its presence in Europe’s most prominent regulated markets. By delivering localized, premium content and working with reliable aggregation platforms like Peppermill, the company continues to build strong relationships with top-tier operators.
This partnership emphasizes SYNOT Games‘ mission to provide visually striking and technically advanced games and tools designed to enhance player retention and long-term engagement, all within the boundaries of licensed, compliant environments.
The post SYNOT Games expands in Western Europe, partnership with Belgium’s Loco Casino appeared first on European Gaming Industry News.
BETER is proud to announce that we have been shortlisted in nine categories at the Baltic and Scandinavian Gaming (BSG) Awards 2025, organized by HIPTHER. This recognition highlights our continued commitment to delivering top-tier esports, sports betting content and solutions across key European markets.
Our nominations reflect excellence in both Baltic and Nordic categories:
Baltic Categories:
- Best Esports Service Provider in the Baltics
- Rising Star in Baltic Sports Betting Technology
- Best Virtual Sports Provider in the Baltics
- Rising Star in Baltic Virtual Sports
Nordic Categories:
- Best Esports Service Provider in the Nordics
- Best Sports Betting Provider in the Nordics
- Rising Star in Nordic Sports Betting Technology
- Best Virtual Sports Provider in the Nordics
- Rising Star in Nordic Virtual Sports
We would like to extend a heartfelt thank you to everyone who supported us during the voting process. Your trust and recognition inspire us to keep innovating and delivering outstanding content and solutions tailored to the needs of operators and players in these dynamic regions.
The winners will be revealed on 27 May 2025 during the MARE BALTICUM Gaming & TECH Summit in Vilnius — stay tuned!
The post BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025 appeared first on European Gaming Industry News.
Andres Troelsen Belatra Games’ Commercial Director for Latin America
Belatra to unveil latest gaming innovations at SBC Summit Americas
Belatra Games, the specialist online slots developer, is proud to be exhibiting at SBC Summit Americas, showcasing its latest casino game innovations and market-ready solutions for the LatAm region and beyond.
Belatra will be based at Stand C642 for the Fort Lauderdale summit, with a stand inspired by Mummy’s Multiverse — the vibrant world first introduced in Mummyland Treasures and continued in the smash hit Mummy’s Mines. Visitors will be able to immerse themselves in cutting-edge slot releases, discover groundbreaking solutions, and engage with industry pioneers driving the future of gaming.
Belatra’s LatAm presence in the U.S. will be led by Latin America Commercial Director Andrés Troelsen. A core focus of his time in Florida will be exploring new partnerships, engaging with current clients and sourcing opportunities in the region. Belatra Games welcomes all attendees to visit the C642 stand, experience its latest titles, and engage in meaningful discussions about the future of iGaming in Latin America.
Belatra will also sign off the show with the official launch of a brand-new game on May 15th, the final day of the exhibition.
Andrés Troelsen, Belatra Games’ Commercial Director for Latin America, said: “LatAm forms a huge part of our growth strategy as we continue to make strides in this exciting region. SBC Americas gives us a wonderful chance to showcase our burgeoning portfolio that’s been carefully curated to deliver the best localised experiences for LatAm’s array of casino players.”
The post Belatra to unveil latest gaming innovations at SBC Summit Americas appeared first on Gaming and Gambling Industry in the Americas.
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