Balkans
MaxBet sees strong results from SIS Competitive Gaming launch

Deal covers Serbia-based operator’s Balkan territories
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has experienced a successful launch with MaxBet after delivering its esports betting product SIS Competitive Gaming to the Serbia-based operator.
MaxBet is now live with the end-to-end solution built specifically for sportsbooks, with the esports betting product already providing significant margin returns for the operator. MaxBet’s customers in the Balkans are able to watch and bet on frequent, quick-fire live head-to-head competitions between skilled gamers. This is made up of NBA2K21 games that take place all day Monday to Sunday in 5-minute quarters.
Customers have access to live streamed pictures, commentary, on-screen graphics with betting triggers, data plus an extensive range of esports markets and prices for approximately 40,000 live events a year, and previously, SIS has twice doubled the output of content available through the product since its initial launch with bet365 following strong customer demand.
With integrity at the heart of the SIS Competitive Gaming offer, every match is monitored by a dedicated integrity referee, trained by the Esports Integrity Commission (ESIC), ensuring that bettors receive a high-quality betting experience. Strict player due diligence procedures are in place to keep competitions fair and transparent, while all players take part remotely to meet new health and safety measures.
Anze Gantar, Digital Sales Manager at SIS, said: “We’re very pleased with how SIS Competitive Gaming has delivered such strong engagement and margin returns for MaxBet in its opening few months of operations.
“The product has proven to be a valuable addition for sportsbooks, and the success to date is testament once more to the quality and integrity that has been built into SIS Competitive Gaming from inception.”
Darko Zivanov, Group CEO at MaxBet, said: “Launching with SIS has proven to be a great success. Our customer base across the Balkans has thoroughly enjoyed the exciting esports experience and live betting opportunities available through SIS Competitive Gaming.
“We are very confident that they will continue to enjoy the esports betting experience, helping us to further boost engagement and drive profitable revenues in the process.”
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Amusnet
Amusnet Enters into Partnerhip with Palms Bet

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Amusnet has entered into a new partnership with Palms Bet, marking one of its first strategic collaborations to enter Bulgaria’s Land-based casino sector. As part of an alliance that began in June, Amusnet will install its cutting-edge Type S 27 slot cabinets in Palms Bet’s gaming halls across seven major cities, including Sofia, Varna, Pleven, Ruse and others.
This collaboration is a strategic step aligned with Amusnet’s broader vision to integrate its renowned online casino content into the land-based sector. Focus markets for its premium slot cabinets include the Balkans, East and Western Europe, the Caribbean, Latin America, and future expansion plans encompass regions such as the Caucasus and beyond.
“We are proud to sign with Palms Bet as this partnership is a testament to the quality and industry recognition of our cabinets. At Amusnet, our core commitment is to be a trusted and dependable partner, which is why we bring top content proven in the online casino segment in state-of-the-art cabinets with 24/7 technical support to ensure smooth, uninterrupted operations. We are looking forward to the positive results this collaboration will deliver,” said Rosen Videnov, Sales Manager, Land-based at Amusnet.
“Partnering with Amusnet represents a strategic move to modernize and enhance the quality of services in our gaming halls. We are confident these new machines will quickly become favorites among our customers thanks to their design, functionality, and especially the engaging games they offer,” said Rudy Bakov, Chief Operating Officer of Palms Bet gaming halls.
As part of this partnership, Amusnet is introducing 45 new Type S 27 gaming cabinets across Palms Bet’s venues. Meticulously engineered for total immersion, these state-of-the-art cabinets merge the digital and physical worlds with stunning triple 27-inch Full HD displays, rich surround sound and dynamic LED lighting that syncs directly with the gameplay. A built-in wireless phone charger also adds a layer of modern convenience for players. Players will enjoy a selection of Amusnet’s most popular and engaging slots, including crowd favorites like Stoichkov #8 – an online slot starring football legend Hristo Stoichkov, Extra Crown – a royal-themed slot packed with exciting bonus features, and 20 Golden Coins – a classic fruits 5-reel, 20 paylines video slot with rewarding features. These games are renowned for their dynamic gameplay, attractive bonuses and high player engagement.
The alliance between Amusnet and Palms Bet is a strategic alliance poised to redefine the land-based casino experience in Bulgaria. By combining cutting-edge technology with premier operational expertise, this partnership marks a significant step forward in delivering comprehensive gaming solutions to the market.
The post Amusnet Enters into Partnerhip with Palms Bet appeared first on European Gaming Industry News.
Balkans
Tom Horn Gaming expands European footprint with Mr Bit

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Leading igaming software supplier Tom Horn Gaming has strengthened its foothold in European regulated markets with Mr Bit, bringing its award-winning content to players in Bosnia and Herzegovina. The move builds on a long-standing cooperation between the two companies, with Tom Horn’s games having been live with Mr Bit in Romania since 2021.
Through the deal, players of Mr Bit’s local brand, mrbit.ba, can now enjoy a wide range of Tom Horn’s hit titles, including 243 Crystal Fruits, 81 Frutas Grandes, and The Secret of Ba, alongside the supplier’s ever-growing portfolio of engaging slot games.
The link-up underlines Tom Horn Gaming’s commitment to expanding its global reach and delivering high-quality gaming entertainment to regulated markets worldwide.
“We are delighted to have extended our cooperation with Mr Bit through their brand mrbit.ba, making our content available to even more players across Europe. Our portfolio is designed to appeal to diverse player preferences, and together with Mr Bit’s modern, dynamic platform, we are confident this partnership will drive strong engagement and growth in Bosnia and Herzegovina,” said Ondrej Lapides, CEO at Tom Horn Gaming.
Mr Bit brings a fresh, localised offering tailored for a younger audience, with fully licensed online casino brands in Bosnia and Herzegovina, Romania, and Bulgaria.
The operator provides a sleek, user-friendly experience across devices, while ensuring players enjoy themselves in a fair and secure environment. Responsible gaming sits at the heart of this approach – a value strongly shared with Tom Horn Gaming, where player protection is always a top priority in game development.
“Adding Tom Horn Gaming’s content is an exciting step for us. Their diverse selection of high-quality games fits perfectly with our mission to provide players with the best possible entertainment. We believe Tom Horn’s titles will quickly become player favourites and add significant value to our casino offering in Bosnia and Herzegovina,” said Maja Kečkeš, Head of Marketing for BiH at Mr Bit Casino.
The partnership further cements Tom Horn Gaming’s strategy of delivering engaging casino content to players in regulated markets, while offering operators proven, high-performing titles that resonate with local audiences.
The post Tom Horn Gaming expands European footprint with Mr Bit appeared first on European Gaming Industry News.
Amusnet
Amusnet Announces Strategic Partnership with Mr Bit

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Amusnet, a leading global gaming content provider, has announced a new partnership with Mr Bit, a dynamic online casino brand. This collaboration marks Amusnet’s strategic entry into the newly regulated market of Bosnia and Herzegovina, bringing its portfolio of popular games to Mr Bit’s platform.
“Entering the Bosnian and Herzegovinian market with a strong partner like Mr Bit is a significant step in our European expansion strategy. We are confident that our diverse portfolio of high-quality slots will resonate with Mr Bit’s dynamic player base and contribute to our mutual success in this exciting new market,” said Dimitar Nacev, Sales Specialist at Amusnet.
The new partnership will see a wide selection of Amusnet’s top-performing titles go live on the mrbit.ba website, which offers a vibrant, user-friendly experience. Players in Bosnia and Herzegovina will now have access to various engaging games, including favourites such as 40 Power Hot Dice, 10 Power Hot, Bulky Fruits, 100 Bulky Fruits and Extra Crown.
“Mr Bit officially enters the market of Bosnia and Herzegovina, bringing a fresh perspective on online entertainment. Our mission is to offer the local audience a licensed casino with a dynamic design, a huge selection of slots, and sports/esports betting. We’ve created a user-friendly platform available in both Bosnian and English, and we are ready to become a part of the gaming community of Bosnia and Herzegovina. Our strategy is built on strong local engagement and responsible gaming practices, ensuring a safe and fair experience for everyone,” said Maja Kečkeš, Head of Marketing for BiH at Mr Bit Casino.
The post Amusnet Announces Strategic Partnership with Mr Bit appeared first on European Gaming Industry News.
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