Latest News
Argentine Football Association (AFA) teams with Verofax to offer AI Experiences to Fans
AI to transform fan experiences, create new revenue streams and unlock sponsorship opportunities across the industry worldwide.
The Argentine Football Association (AFA), reigning FIFA World Cup champions, has teamed with Verofax, its exclusive agentic AI partner, to launch Vamos Argentina, an AI-powered fan experience platform designed to transform Argentina’s 900+ million fans into micro-influencers, while promoting brands at a fraction of traditional influencer and social marketing costs.
Unveiled at a launch event in Miami, Vamos Argentina introduces a unique Digital Media category that lets fans create branded experiences with secure, templated GenAI-driven images and videos featuring Argentine players and matchday scenes (UGC), and instantly post them to their preferred social platforms.
Vamos Argentina unlocks a new brand sponsorship channel as well, giving brands the ability to reach 4 billion sports followers, not through advertising, but through GenAI-driven fan experiences featuring brands and products – powered by AFA’s passionate fan pool and Verofax’s unique agentic AI technology.
Through Vamos Argentina, fans are incentivised to create AI-driven experiences with selfies, official players, videos and memorabilia, with each post integrating brand assets while the platform ensures compliance, brand safety and consistent sponsor visibility across millions of posts.
Transforming Fan Passion into Brand Influence
Leandro Petersen, Chief Marketing Officer of AFA, said: “Our partnership with Verofax opens a new chapter for AFA. Vamos Argentina is a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth. It also creates a powerful sponsorship channel, providing brands with a measurable Return on Ad Spend (ROAS) and a repeatable, scalable way to engage with our global AFA fan base.”
Wassim Merheby, CEO of Verofax, added: “AFA is pioneering official GenAI experiences as a new channel for brand sponsors. By training AI engines on players, we deliver authentic AI-powered experiences featuring sponsors’ brands at a fraction of the cost of traditional approaches. With over 100M AFA followers, 250-500M match viewers and 900M combined player followers, Vamos Argentina offers unprecedented reach and engagement.”
Targeted, Scalable, and Measurable
Live demos at the launch event showcased how fans can become micro-influencers in seconds. With a single photo, the AI creates immersive moments featuring real players, official kits, AFA backdrops, and branded product placements – ready for instant sharing. Each post carries sponsor branding, amplifying authentic fan-driven content across social networks.
Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing. Campaigns are fully managed by Verofax, with gamified fan experiences and incentives such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation and engagement.
Opportunities Ahead of World Cup 2026
With limited sponsorship slots available, AFA will begin promoting Vamos Argentina packages in January 2026, supported by a global marketing campaign to activate fans worldwide. To learn more about sponsoring AFA’s AI-powered fan experiences featuring your brand and products, visit afa.verofax.com.
The post Argentine Football Association (AFA) teams with Verofax to offer AI Experiences to Fans appeared first on Americas iGaming & Sports Betting News.
Study of 1,752 Big 5 league matches finds a 12-point uptime gap; live World Cup leaderboard to run during the tournament.
Bettormetrics has launched what it calls the first World Cup Trading Performance Benchmark, ranking sportsbooks on in-play market uptime ahead of the 2026 FIFA World Cup. The sports odds intelligence firm said it will publish a live World Cup leaderboard on its website during the tournament to track trading performance.
The benchmark measures operator uptime on the Total Goals market across 1,752 fixtures in the Premier League, Bundesliga, La Liga, Serie A and Ligue 1. Bettormetrics analysed 22 operators and published a Top 10, reporting a gap of more than 12 percentage points between the highest and lowest performers.
Tipico ranked first overall with 95.9% uptime, followed by Fanatics (95.3%) and Betsson (94.9%). Superbet (94.8%) and Betano (94.7%) rounded out the top five. Bettormetrics said Premier League fixtures generally delivered the highest availability across operators, while La Liga was “the key differentiator” and “consistently produced the lowest availability figures across the field.”
The results also highlighted regional shifts. Bettormetrics noted that none of bet365, William Hill, Ladbrokes or Paddy Power made the Top 10, while Fanatics placed second overall as the highest-ranked US operator. It also flagged Pinnacle and SBOBET as ranking poorly on in-play availability in this analysis despite “strong reputations for pregame pricing and market depth.”
Sabin Brooks, CEO of Bettormetrics, said: “The World Cup represents one of the highest-risk and highest-opportunity periods in the sportsbook calendar. Small differences in uptime, trading performance and market availability can have a material impact on turnover, profitability and even reputation.
“The World Cup leaderboard will answer one simple question: which sportsbook performed best when it matters most?”
The post Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GoldenRace will exhibit at Peru Gaming Show 2026 at the Centro de Exposiciones Jockey in Lima on 17-18 June, where it plans to showcase its new V5 mobile solution, according to the supplier.
The company said the V5 delivery focuses on performance and operator control, with a unified UI/UX built around “ultra-fast performance”, “total brand authority” through customisation, and “intuitive navigation”, including a “one-click hybrid toggle” to access markets.
GoldenRace also plans to highlight its Hit&Win games, including Arcade Heist—“recently crowned with the Game Innovation Award at the SiGMA Africa Awards 2026”—and Fortune Fighters, which the company said is built to run on the V5 infrastructure.
Other products listed for the stand include In-shop Mobile, a retail feature that enables customers to bet on their own devices while in-store, plus virtual Greyhound and Horse Racing content.
The supplier said it will also feature products from other group brands at the show: Spinmatic, Novusbet and Xpress Tech. GoldenRace said attendees can meet the team at stands 11-14.
The post GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetOnGames, the instant games vertical of the BETCORE ecosystem, has launched Cricket Strike Crash, a sports-themed crash game, the company said on June 4, 2026.
Cricket Strike Crash uses a real-time multiplier that increases while the round continues, with players choosing when to cash out before the crash. BetOnGames positions the title for fast-cycle play and mobile-first sessions.
The game ships with a stated RTP of 97.5% and medium volatility. BetOnGames also says Cricket Strike Crash uses a “provably fair system” designed to provide transparency on outcomes.
Cricket Strike Crash joins BetOnGames’ wider instant games catalogue within BETCORE, alongside TVBET and ElCasino. The group offers operators access to crash games, instant win games and slots via a single B2B integration, according to the company.
A product video is available here.
The post BetOnGames launches Cricket Strike Crash for its crash games portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Brasil6 days agoPara Sportradar, Copa do Mundo 2026 deve redefinir estratégias de aquisição e engajamento nas apostas esportivas
-
Belatra7 days ago
Weekend Reels | Week 22: Slot Drops & Trends
-
Anatel6 days ago
Brazil betting regulation: new advertising restrictions & AML rules
-
Andréa Curral6 days ago
“No iGaming, marcas sólidas dependem de consistência, experiência e relacionamento de longo prazo”
-
2026 sports betting6 days ago
For Sportradar, the 2026 World Cup is set to reshape acquisition and engagement in sports betting
-
eSports6 days ago
G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship
-
Brazil6 days ago
Mercado de bets en Brasil: nuevas restricciones publicitarias y reglas AML
-
Latest News6 days ago
How RocketPlay Closed 100% of Its Complaints in 2025: Inside the System
