Eastern Europe

Fortuna Entertainment Group partners with Enteractive to start reactivation activity in Romania

Published

5 years ago

November 16, 2021

George Miller

Reading Time: < 1 minute

Enteractive will bring back lapsed players for Casa Pariurilor

Enteractive, specialist in iGaming player retention and reactivation, has announced a partnership with Fortuna Entertainment Group, a leading operator in the gaming and betting industry in Central Europe.

Two Fortuna brands, both popular in Romania, will benefit from Enteractive’s reactivation and NRC campaigns; Fortuna and Casa Pariurilor. The latter will start the campaigns later in 2021.

Fortuna is impressed with Enteractive’s proprietary tech (Re)Activation Cloud platform, which provides a seamless and easy integration of player databases and allows Enteractive’s native-speaking agents to approach players in a more personalised way.

Alexandru Tarog, Head of Marketing at Fortuna, commented: “We’re keen to see how Enteractive’s expertise can bring back players that are otherwise hard to reach, and how this will affect our business in the long-term. We see loyalty and retention as key factors in improving bottom line revenues.”

Enteractive has more than twelve years experience in player reactivation, and is in the top four revenue generators globally for the iGaming sector.

Andrew Foster, CBO at Enteractive, commented: “Retention and reactivation are two essential terms for the iGaming industry, and many operators in this sector are seeing benefits in paying more attention to this. We’re excited to be working with such big brands in this emerging market, and to bring back churned players for Fortuna and Casa Pariurilor.”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call. Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

Central Europe

Habanero goes live on Favbet Romania

Published

7 hours ago

May 19, 2026

Wladimir P.

Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.

Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.

Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.

Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.

“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”

Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.

“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”

Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.

The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform

Published

2 weeks ago

May 6, 2026

Wladimir P.

ukrainian-gambling-regulator-rolls-out-digital-complaints-platform

The Ukrainian gambling regulator, PlayCity, has rolled out a new digital complaints platform that’s intended to streamline how the public can report illegal gambling advertisements. The complaints form is now live in the “For Citizens” section of PlayCity’s website, giving Ukrainian citizens a direct channel to help monitor and curb illegal gambling advertising.

The system enables citizens to flag suspected violations across multiple formats, including social media, websites, television, radio, outdoor billboards and other public spaces. Users submitting a complaint must identify the platform type, provide a direct link to the advertisement and attach supporting evidence such as screenshots or video clips.

The system is designed to automatically archive submissions and capture ephemeral content like social media “stories” so regulators can review material even after it disappears. PlayCity staff will screen each complaint to assess whether the content breaches Ukraine’s advertising rules.

If violations are confirmed, the regulator can request removal of content from platforms such as Meta, Google, TikTok, YouTube, Viber and Twitch. PlayCity said it could also seek to block social media accounts that repeatedly share unlawful gambling promotions, fine responsible parties or escalate cases to law enforcement when identities cannot be verified.

The statutory fine for illegal gambling advertising stands at cca. €100,900.

The new enforcement framework stems from Law No.9526d, the same legislation that abolished the previous gambling regulator KRAIL.

The post Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Eastern Europe

Soft2Bet launches Zinx iGaming and sportsbook brand in Romania

Published

3 weeks ago

April 28, 2026

Wladimir P.

Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players.

Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share launch timing beyond the announcement or provide performance targets.

The platform includes a retention mechanic called MEGA Round, a prize-wheel feature integrated into Soft2Bet’s MEGA gamification engine. Soft2Bet said players can earn spins through deposits, with prizes awarded at random.

Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”

Soft2Bet said the Romania launch supports its broader strategy of building localised iGaming brands that combine product features with targeted local marketing.

The post Soft2Bet launches Zinx iGaming and sportsbook brand in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.