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“Developed in Ukraine”: Parimatch Tech co-CEO Web Summit 2021 Speech
After the pandemic-related switch to an online-only format last year, Web Summit 2021 returned to Lisbon and welcomed guests from across the world once again. For the first time ever, Ukraine hosted a pavilion at the world’s largest digital tech conference as the synergy of government institutions and businesses.
Parimatch Tech, an international product company that provides tech and marketing solutions in the entertainment and betting industry, was honoured to represent Ukraine as the country’s leading IT market player. Maksym Liashko, Parimatch Tech’s co-CEO, held a panel discussion and shared his thoughts about Ukraine’s promising future in tech.
“The phrase “Made in China” is not surprising to anyone nowadays, considering the impressive global expansion of the Chinese market, touching almost every industry. In a few years, the phrase “Developed in Ukraine” will become as widespread. And it won’t be surprising for anyone working in the IT industry, keeping in mind Ukraine’s explosive growth in terms of startups, “unicorns”, and hundreds of thousands of absolutely incredible talented developers, project managers, creators emerging.” — Maksym started.
Parimatch Tech, operating in 14 countries, was born in Ukraine, continues to grow and develop in Ukraine, and plans to continue its global expansion from Ukraine. The company’s largest product is one of the most popular and advanced betting platforms in Eastern Europe and Central Asia, and as of today, the platform holds over 1400 transactions per minute, Maksym pointed out. As the company successfully operating in multiple countries, Parimatch Tech believe that Ukraine is one of the best places to develop and run a global IT business.
“Despite Parimatch Tech’s global presence, the company’s largest R&D office is based in Ukraine’s capital, Kyiv. Why? The professional environment, high standards of tech education, and adaptive business approaches make Ukraine one of the best places to develop business globally. Ukraine is a unique country where working and living is equally pleasant.”
Ukraine becomes more and more visible on the world’s map each year, and it’s booming IT sector is one of the reasons, Maksym believes. It is easy to relocate in Ukraine, and it is easy to do business, and the reason behind this is Ukrainians’ high professional adaptability — it’s as easy for us to work with locals as it is to host foreigners.
“It’s easy to work from Ukraine and establish global partnerships. Being a Ukrainian company, Parimatch Tech has managed to sign contracts with some of the biggest global sports companies, including Juventus FC, Leicester FC, Everton FC, Chelsea FC, and UFC. So, it’s only a matter of time till “Developed in Ukraine” becomes another benchmark in the IT industry.” — Maksym Liashko concluded.
Ukrainian IT sector overview
It is hard not to notice how thriving the Ukrainian IT sector is: its yearly growth is five times faster (25%) than the global average (4-6%), and there seems to be no sign of slowing down in the future. Here are some numbers to back it up:
There are over 5,000 IT companies operating in Ukraine.
250,000 developers are working at Ukrainian IT companies, including almost 1,000 Parimatch Tech employees.
Ukraine is home to five unicorns.
Over the last 6 years, Ukrainian startups raised $2 billion in VC investments.
By 2025, the industry is projected to generate $10 billion
Web Summit 2021 Facts and Numbers
Ukraine’s Web Summit 2021 pavilion featured a number of startups, IT companies, foundations, and innovations. Aside from Parimatch Tech, Ukraine was represented by the Ukrainian Startup Fund, The Ministry of Digital Transformation, The Ministry of Foreign Affairs, The Embassy of Ukraine in Portugal, Sigma Software Group, Ukrainian Hub, European Business Association, and iplace digital agency, as well as participants — Digital Future, Kyivstar, Rocket, Fondy, Avenga, ISSP, Concord Fintech Solutions, UNIT.City, and IT EDUCATION DEVELOPMENT.
Web Summit 2021 attracted some of the world’s most prominent speakers, journalists, and businesses. According to the report published by the Web Summit team, The event has connected over 42,000 people from 128 countries, proving to be a truly unifying global experience for tech enthusiasts, media, and businesses from across the globe. The event provided the visitors with an incredible opportunity to choose from hundreds of speakers who held a cumulative 1,333 talks in its four-day program.
Parimatch Tech also welcomes Web Summit’s commitment to making the event more diverse. According to the event organizers, over half of Web Summit’s attendees (50.5%) were women for the first time in the event’s history. This year’s Web Summit was supported by 211 partners, representing both local Portugal-based businesses and global tech giants alike. Parimatch Tech was proud and delighted to support the event and represent Ukraine’s thriving IT sector at the world’s largest tech conference.
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22Bet Partners
22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners
22Bet Partners has launched a new social media giveaway designed to welcome new affiliates into its global partner network — this time with a €10,000 total prize pool waiting to be claimed.
The campaign, hosted on the company’s official Instagram page and running until April 15, will select ten winners, each receiving €1,000 credited to their affiliate account. The initiative offers new partners an opportunity to join the program while boosting their starting affiliate balance from day one.
Participation in the campaign follows a simple format familiar to anyone active on social media. To enter the giveaway, participants need to complete three steps:
- Follow the official 22Bet Partners Instagram page
- Register in the 22Bet Partners Affiliate Program via the campaign link
- Like the giveaway post
Once the campaign concludes, ten winners will be randomly selected from participants who completed all steps and liked the post. Selected users will be contacted directly and asked to provide their Affiliate ID so the reward can be credited to their affiliate account.
More detailed participation rules and conditions can be found in the official giveaway post on the 22Bet Partners Instagram page.
The promotion is available exclusively to new affiliates joining the 22Bet Partners program. The initiative reflects the brand’s ongoing focus on expanding its global affiliate network and supporting partners who choose to grow alongside the platform.
General 22Bet Partners Terms & Conditions apply to this promotion.
The post 22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile
Prime Rush, a mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on Google Play for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.
Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.
The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defense, mobility, and intel respectively.
Bruno Bittencourt, CEO of LOUD, said:
“Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”
Roby John, CEO and Co-founder of SuperGaming, added:
“Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible. For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”
The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela) — a quick 4v4 mode designed for shorter, high-intensity firefights on the go.
At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.
Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out sessions beyond its core battle royale extraction gameplay.
The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.
Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:
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New Avatars: Laura, Juliana, Rafael
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Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
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Melee Weapon: Chinela (Slipper)
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Vehicle Skin: Lenda Urbana
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Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits
Prime Rush System Requirements
Powered by SuperPlatform, SuperGaming’s in-house tech stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid-to-high-end devices can achieve up to 60 FPS.
This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS. SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.
Players can check out the launch trailer here: https://www.youtube.com/watch?v=Op5KreKoLmY
The post LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER
FeedConstruct Powers BETER’s Integration with LV Bet as Official Technology Partner
FeedConstruct, a leading provider of sports betting technology solutions, has been appointed as the official technology partner facilitating BETER’s integration with LV Bet. Using FeedConstruct’s advanced infrastructure, BETER’s exclusive esports and sports content is now fully accessible to LV Bet players, ensuring a seamless and high-quality betting experience.
This partnership highlights FeedConstruct’s role in delivering scalable, reliable, and high-performance solutions that streamline content deployment for operators while supporting providers in reaching new audiences. By simplifying integration and optimizing distribution, FeedConstruct helps reduce time-to-market and ensures consistent performance at scale.
“We are proud to support BETER in its collaboration with LV Bet,” said Arsen Baghdasaryan, CCO at FeedConstruct. “Our technology enables fast, stable content delivery, helping providers expand commercially and operators offer reliable, revenue-driving solutions.”
Chuck Robinson, CRO at BETER, added: “FeedConstruct’s expertise allowed us to integrate seamlessly with LV Bet. Their technology ensures our fast-paced content is delivered efficiently and reliably, enhancing the betting experience for users.”
Marcin Doszczeczko, CEO at LV Bet, said: “Esports and short-format competitions are rapidly growing. Integrating BETER content via FeedConstruct strengthens our live offering, boosts player retention, and diversifies revenue streams. This partnership is a key part of our 2026 product strategy.”
The collaboration reinforces FeedConstruct’s commitment to connecting leading content providers with operators through innovative, scalable technology solutions that drive engagement, retention, and commercial growth.
The post FeedConstruct Powers BETER’s Integration with LV Bet as Official Technology Partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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