Latest News
“Developed in Ukraine”: Parimatch Tech co-CEO Web Summit 2021 Speech

After the pandemic-related switch to an online-only format last year, Web Summit 2021 returned to Lisbon and welcomed guests from across the world once again. For the first time ever, Ukraine hosted a pavilion at the world’s largest digital tech conference as the synergy of government institutions and businesses.
Parimatch Tech, an international product company that provides tech and marketing solutions in the entertainment and betting industry, was honoured to represent Ukraine as the country’s leading IT market player. Maksym Liashko, Parimatch Tech’s co-CEO, held a panel discussion and shared his thoughts about Ukraine’s promising future in tech.
“The phrase “Made in China” is not surprising to anyone nowadays, considering the impressive global expansion of the Chinese market, touching almost every industry. In a few years, the phrase “Developed in Ukraine” will become as widespread. And it won’t be surprising for anyone working in the IT industry, keeping in mind Ukraine’s explosive growth in terms of startups, “unicorns”, and hundreds of thousands of absolutely incredible talented developers, project managers, creators emerging.” — Maksym started.
Parimatch Tech, operating in 14 countries, was born in Ukraine, continues to grow and develop in Ukraine, and plans to continue its global expansion from Ukraine. The company’s largest product is one of the most popular and advanced betting platforms in Eastern Europe and Central Asia, and as of today, the platform holds over 1400 transactions per minute, Maksym pointed out. As the company successfully operating in multiple countries, Parimatch Tech believe that Ukraine is one of the best places to develop and run a global IT business.
“Despite Parimatch Tech’s global presence, the company’s largest R&D office is based in Ukraine’s capital, Kyiv. Why? The professional environment, high standards of tech education, and adaptive business approaches make Ukraine one of the best places to develop business globally. Ukraine is a unique country where working and living is equally pleasant.”
Ukraine becomes more and more visible on the world’s map each year, and it’s booming IT sector is one of the reasons, Maksym believes. It is easy to relocate in Ukraine, and it is easy to do business, and the reason behind this is Ukrainians’ high professional adaptability — it’s as easy for us to work with locals as it is to host foreigners.
“It’s easy to work from Ukraine and establish global partnerships. Being a Ukrainian company, Parimatch Tech has managed to sign contracts with some of the biggest global sports companies, including Juventus FC, Leicester FC, Everton FC, Chelsea FC, and UFC. So, it’s only a matter of time till “Developed in Ukraine” becomes another benchmark in the IT industry.” — Maksym Liashko concluded.
Ukrainian IT sector overview
It is hard not to notice how thriving the Ukrainian IT sector is: its yearly growth is five times faster (25%) than the global average (4-6%), and there seems to be no sign of slowing down in the future. Here are some numbers to back it up:
There are over 5,000 IT companies operating in Ukraine.
250,000 developers are working at Ukrainian IT companies, including almost 1,000 Parimatch Tech employees.
Ukraine is home to five unicorns.
Over the last 6 years, Ukrainian startups raised $2 billion in VC investments.
By 2025, the industry is projected to generate $10 billion
Web Summit 2021 Facts and Numbers
Ukraine’s Web Summit 2021 pavilion featured a number of startups, IT companies, foundations, and innovations. Aside from Parimatch Tech, Ukraine was represented by the Ukrainian Startup Fund, The Ministry of Digital Transformation, The Ministry of Foreign Affairs, The Embassy of Ukraine in Portugal, Sigma Software Group, Ukrainian Hub, European Business Association, and iplace digital agency, as well as participants — Digital Future, Kyivstar, Rocket, Fondy, Avenga, ISSP, Concord Fintech Solutions, UNIT.City, and IT EDUCATION DEVELOPMENT.
Web Summit 2021 attracted some of the world’s most prominent speakers, journalists, and businesses. According to the report published by the Web Summit team, The event has connected over 42,000 people from 128 countries, proving to be a truly unifying global experience for tech enthusiasts, media, and businesses from across the globe. The event provided the visitors with an incredible opportunity to choose from hundreds of speakers who held a cumulative 1,333 talks in its four-day program.
Parimatch Tech also welcomes Web Summit’s commitment to making the event more diverse. According to the event organizers, over half of Web Summit’s attendees (50.5%) were women for the first time in the event’s history. This year’s Web Summit was supported by 211 partners, representing both local Portugal-based businesses and global tech giants alike. Parimatch Tech was proud and delighted to support the event and represent Ukraine’s thriving IT sector at the world’s largest tech conference.
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Latest News
Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks

Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.
Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.
The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.
Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.
With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.
Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.
“Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”
With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.
The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025

Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” – stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.
Affiliate Industry
Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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