Caesars Entertainment
Caesars Sportsbook Adds the Mannings to the Empire

The First Family of football joins Caesars Sportsbook in a groundbreaking partnership
Caesars Sportsbook today announced the signing of the Mannings in a historic first-of-its-kind partnership between a sports betting company and an iconic sports family. Part of Caesars Entertainment, Inc., Caesars Sportsbook welcomes Archie, Peyton, Eli, and Cooper Manning to join the empire as Caesars Sportsbook expands across the country.
Beginning today, the Mannings will be featured in advertising, in addition to making live event and commercial appearances.
“This isn’t the typical partnership between a sports betting company and major talent,” said Chris Holdren, Co-President of Caesars Digital. “We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family. Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals.”
Caesars Sportsbook will incorporate the Mannings into a wide array of fan engagement opportunities made possible for sports bettors utilizing the industry-leading loyalty program, Caesars Rewards. Now, not only will bettors earn Tier Credits and Reward Credits with every wager, but members will have the chance to interact directly with the Mannings in various ways through upcoming activations.
In addition to lending their creativity and expertise as advisers, the Mannings will serve as prominent ambassadors for Caesars’ focus on responsible gaming. Drawing a parallel to the importance of staying in control – like they did on the football field every Sunday – the Mannings will highlight the resources that Caesars Sportsbook provides bettors to stay in control of their gaming. The Caesars Sportsbook app features responsible gaming tools as part of its offering, including self-imposed time limits, deposit limits, and spending limits.
The Mannings are the most accomplished family in pro football history. For 35 of the NFL’s 102 seasons, there was a Manning family member starting at quarterback in the league. During their illustrious NFL careers, Archie, Peyton, and Eli combined for 48 seasons, 653 games, four Super Bowl championships, 20 Pro Bowls, 152,874 passing yards and 1,030 passing touchdowns. Even after retiring 37 years ago, Archie is the second-leading passer in New Orleans Saints history. Peyton, who starred in Indianapolis and Denver, was named NFL Most Valuable Player five times, two more than any other player in league history. Eli owns almost every passing record from his time in New York and is one of five players to be named Super Bowl MVP multiple times.
In addition to their on-field excellence, the Mannings are no stranger to off-the-field achievements. Peyton and Eli are the only brothers to win the Walter Payton NFL Man of the Year Award, the league’s most prestigious honor, which recognizes a player for his excellence on and off the field. Caesars is also committed to supporting the Mannings’ many charitable initiatives.
Alongside their national efforts, the Mannings have a storied history in New Orleans dating back to Archie’s 10-year stint as starting quarterback for the New Orleans Saints and the brothers’ prestigious high school football careers. The family is lauded in the city as national ambassadors and praised locally for their charitable and civic involvement. This landmark partnership builds upon the already established relationship between Caesars and the Mannings as the company operates the Mannings Sports Bar & Grill out of Harrah’s New Orleans.
“We’re excited to partner with the team at Caesars Sportsbook,” said Peyton Manning. “We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”
Caesars Sportsbook is currently live in 20 states and jurisdictions—14 of which are mobile—and operates the largest number of retail sportsbooks across the country. The mobile app offers expansive wagering options, including live in-game betting, as well as safe and easy ways to deposit and withdraw funds. Caesars Sportsbook has partnerships with the NFL, NBA, NHL, MLB, and several individual teams, while being the exclusive odds provider for ESPN and CBS Sports.
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Caesars Entertainment
Caesars Entertainment Launches Signature American Roulette

Caesars Entertainment has launched its third fully in-house developed proprietary online casino title: Signature American Roulette. Now live in New Jersey, the game is available across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, bringing another standout addition to the Company’s Signature table game series.
Developed by Empire Creative, Signature American Roulette reflects Caesars’ growing investment in building its own proprietary content, a cornerstone of its online casino strategy aimed at delivering a best-in-class player experience.
“Our in-house content team’s latest addition to the Signature series of table games is a standout for our online casino players. Bringing Signature American Roulette to our iGaming platforms perfectly complements our suite of Caesars-branded table games and further strengthens the robust collection of digital offerings that bring the energy of the casino floor to players’ mobile devices,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
Signature American Roulette follows the recent launches of fan-favorite Signature titles, Caesars Palace Signature Multihand Blackjack Surrender in May and Signature Blackjack Surrender in June, both also developed by Empire Creative. Online casino players can enjoy these games across Caesars’ marquee iGaming platforms in New Jersey, Michigan and Ontario, with Caesars Palace Signature Multihand Blackjack Surrender now also available on Caesars Palace Online Casino in Pennsylvania.
“Signature American Roulette continues our commitment to delivering immersive and player-centric table games that align with our many iconic brands. From player-selectable wheel spin direction and speed to our intuitive favorite bets system, every detail is crafted to boost engagement. With seamless play in portrait or landscape modes and picture-in-picture win evaluations, we’re bringing the thrill of the casino straight to players’ fingertips,” said Scott Krell, Senior Director of Game Products and Head of Studio at Caesars Digital.
Those 21 and older in New Jersey can play Signature American Roulette by downloading the Caesars Palace Online Casino, Horseshoe Online Casino or Caesars Sportsbook & Casino apps on iOS or Android, or visiting the platforms on desktop. These platforms are also available in Pennsylvania, Michigan, Ontario, and West Virginia, offering a dynamic online casino experience that features Caesars-branded games, timeless casino classics, and unique titles from top game providers. Each platform offers a dynamic online casino experience with a range of unique games from top providers, Caesars-branded games, and timeless casino classics. Additionally, each platform integrates Caesars Rewards, the Company’s industry-leading loyalty program allowing players in the US to earn Caesars Rewards Credits redeemable for unforgettable experiences at more than 50 world-class Caesars Rewards destinations across North America.
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Caesars Entertainment
Dry Creek Rancheria and Caesars Entertainment Break Ground on Caesars Republic Sonoma County

On Aug. 2, Dry Creek Rancheria and Caesars Entertainment broke ground on a joint project to turn River Rock Casino into Caesars Republic Sonoma County. The partnership was launched when Dry Creek Rancheria selected Caesars Entertainment as its development and management partner for the new integrated resort. Citizens led the project financing, with Gaming and Leisure Properties Inc. serving as the lead real estate financing partner. Caesars Republic Sonoma County is located off Hwy 101 and sits above the Alexander Valley Vineyards, providing breathtaking views of both the vineyards and the Russian River.
“Breaking ground on Caesars Republic Sonoma County marks a monumental moment for Dry Creek Rancheria. This partnership with Caesars Entertainment represents more than just a new chapter in our casino’s story — it’s a bold leap into the future for our Tribe and our community. Together, we are creating a world-class resort experience that blends the natural beauty of Sonoma County with premier gaming, hospitality and entertainment. We are proud to work alongside Caesars, Citizens and GLPI to bring this vision to life and elevate our economic and cultural legacy. This project is a powerful step forward and we are eager to share it with the region and beyond,” said Chris Wright, Chairman of Dry Creek Rancheria Band of Pomo Indians.
The resort casino will be completely transformed and will feature a new casino floor with more than 1000 slot machines and 28 table games. The destination will also be home to a new 100-room hotel with a luxury spa, pool, and fitness center.
“On the heels of a successful launch of Caesars Republic in Lake Tahoe, we couldn’t think of a better place than Sonoma County to continue the brand’s expansion. We’re excited to partner with Dry Creek Rancheria to bring this incredible destination to life and offer a new, elevated and unique experience for our guests to indulge in, right in the heart of wine country,” said Anthony Carano, President and COO at Caesars Entertainment.
Caesars Republic Sonoma County will also offer a robust food and beverage line-up, including a steakhouse, an upscale café, an Asian concept, and an elevated quick-service option. Additionally, guests can enjoy a fireside bar, sports bar, and the resort’s dedicated wine bar, which will have an outdoor deck providing unparalleled views of the valley.
“Dry Creek Rancheria and Caesars are creating a premier gaming destination in Sonoma County. We appreciate the opportunity to support Dry Creek, leverage our lending relationships and partner with Caesars and GLPI to help set the foundation for the long-term success of the Tribe,” said Jason Miller, Head of Debt Capital Markets at Citizens.
Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We are proud to be initiating a long-term relationship with Dry Creek Rancheria in our role as the lead real estate financing partner for Caesars Republic Sonoma County. We are also delighted to expand our long-term relationship with Caesars Entertainment. GLPI’s involvement in this project is consistent with our underwriting and coverage criteria as well as our focus on aligning with and supporting our tenants, who are the industry’s leading regional gaming operators. Caesars Republic Sonoma County represents an exciting opportunity to develop a world-class destination in the heart of California’s iconic Sonoma Valley wine region.”
Caesars Republic Sonoma County will be part of Caesars Entertainment’s expansive Caesars Rewards network. Guests who stay and play at the resort can earn and redeem Reward Credits at any of Caesars Entertainment’s 50+ destinations across the country, including Caesars Republic Sonoma County.
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Caesars Entertainment
NetGaming Goes Live on Caesars Online Casinos Across Key North American Markets

NetGaming, an emerging force in online casino content development, is proud to announce the official launch of its premium casino titles on Caesars Entertainment’s online casino platforms across Michigan, New Jersey, and Ontario. As part of this launch, NetGaming’s engaging portfolio, including fan-favorite titles Wicked Wins – Fortune Pick, Zeus’s Thunderbolt 5000, and American Wonder Reels are now live with Caesars in Michigan, New Jersey, and Ontario, with additional jurisdictions to follow soon.
This partnership brings together NetGaming’s creative game design and Caesars’ expansive online casino presence, giving players across North America access to immersive and high-quality slot experiences. The integration of NetGaming titles into Caesars’ online casino platforms represents a significant milestone for the studio as it accelerates its growth in North America.
Pallavi Deshmukh, CEO of NetGaming, said: “We are delighted to see our games live with Caesars, one of the most iconic names in the gaming industry. The launch in three major markets is just the beginning, and we’re excited about expanding further across North America. Our games are designed to entertain, and we’re confident they will resonate well with Caesars’ diverse player base.”
Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital added: “We’re grateful to our partners at NetGaming for supporting our ongoing mission to deliver an enhanced gaming experience on our online casino platforms. We have consistently been impressed by the creativity of their game portfolio and look forward to continuing to offer innovative content that enriches our players’ experience through this partnership.”
The post NetGaming Goes Live on Caesars Online Casinos Across Key North American Markets appeared first on Gaming and Gambling Industry in the Americas.
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