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Enrico Bradamante joins Pariplay as new CCO

Published

5 years ago

November 8, 2021

Reading Time: 2 minutes

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has appointed experienced industry executive Enrico Bradamante as the company’s new Chief Commercial Officer.

Bradamante has more than nine years of industry experience, and joins Pariplay having founded the industry trade association iGaming European Network (iGEN) and other entrepreneurial experiences over the past four years. His previous roles include Managing Director of NetEnt and Bradamante is also currently active as a board member of Enteractive.

The appointment will further boost Pariplay’s expansion strategy as the supplier continues to grow in regulated markets across the globe, including the exciting North American region where it has signed numerous significant partnerships.

So far in 2021, Pariplay has gone live with 20+ new operator partners in Europe, New Jersey and Latin America and over the last three years, the supplier has tripled its growth, now facilitating over €850+ million bets monthly. Pariplay is now serving over 100 operators in more than 15 regulated markets and its Fusion platform offers a proprietary portfolio of over 120 slots as well as premium content from 80+ global vendors.

Pariplay games are now live and certified in key jurisdictions such as New Jersey, UK, Spain, Colombia, Sweden, Bulgaria, Italy, Portugal, Denmark, Romania, Switzerland and Germany. The company also holds B2B licenses in New Jersey, West Virginia, UK, Malta, Gibraltar, Romania and Greece.

Enrico Bradamante, CCO at Pariplay, said: “I’m delighted to join Pariplay at what is a very exciting time for the company and the industry as a whole. Pariplay is a dynamic and innovative supplier with a premium platform and superior in-house content, and I look forward to bringing my own knowhow to the team to further evolve our products and to continue to push the boundaries in the industry.”

Adrian Bailey, Managing Director at Pariplay, said: “We are thrilled to welcome Enrico to the team as he brings a wealth of knowledge and expertise that will further help us establish ourselves as a leading supplier to the global igaming industry.

“Following an impressive period of growth for the company which has seen us enter new jurisdictions and enhanced our product offering, the appointment of Enrico reflects our commitment to deliver the best service for our partners and the strategic decision to further extend our business into regulated markets.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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