eSports
Sports.ru uses Abios data to augment their esports offering

Sports.ru is the leading sports platform in Russia and in other CIS-countries. To enable the growth of their esports platforms, they’ve implemented Abios esports data. It allows for several features including match-and tournament calendars and in-depth statistics that augments the esports offering.
Esports, or cyber sports as it’s also called, has reached wide popularity in the CIS-region. Sports.ru states that esports is among the most popular sports in Russia and Ukraine. The entire region is home to several prominent teams in both CS:GO and Dota 2 and has an established esports fan base. Furthermore, the region has a history in being incredibly fast in recognising esports as a sport. Esports got its official status as a sport in Russia as early as 2016, while several prominent esports countries such as Sweden are still lagging behind.
As the leading sports-publication in Russia, Sports.ru recognised the need for a community platform for esports fans. Their esports offering currently covers Cyber.sports.ru, an android app called Well Played and an app for Russian esports team Winstrike Team. The platforms allow for fans to take part in news, tournament-and match schedules as well as community features for esports.
Abios fuels Sports.ru’s offering with esports data, enabling match-and tournament calendars as well as live statistics-and streams. For dedicated fans, the granularity of the data provides an opportunity to deep dive into both live in-game and post game statistics. The statistics provide additional value for fans and make for a great complement to the news and articles.
“We have a lot of Dota 2 and CS:GO fans, and we need a stable data source, especially during main events like The International or PGL CS:GO Majors. Abios do it really great. … Our users want to get a lot of information about their favourite teams, players, they want to know tournament schedules. Also, some of our users are biggest fans, and they dive into game analytics deep during or after the match (and of course the more data the better).” – said, Aleksey Pontyakov, Senior Product Manager at Sports.ru.
“Sports.ru and their esports initiatives have come a long way and answers the need for esports coverage in CIS-countries, as many fans, teams and players are housed in the region. We’re well aligned with their mission to bring esports to a position where it’s on par with other sports and recognised as the ground-breaking phenomenon it is. Therefore, we are happy to support and fuel sports.ru and their various platforms with data as well as supporting their quest in creating further value for esports fans.” – added, Jacob Howard, Key Account Manager, Abios.
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BETER
BETER Teams Up with FIRST

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In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier
BETER, the award-winning provider of fast-betting content and data for esports and sports, has entered into a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.
Through this collaboration, FIRST will integrate fan-favorite ESportsBattle tournaments, initially taking eFootball and eBasketball, as well as world-renowned Setka Cup table tennis tournaments.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.
Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.
Gal Ehrlich, CEO of BETER, said: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences.
“FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek.
“This is a great partnership, and our teams are looking forward to a fruitful collaboration.”
Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists.
“Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”
The post BETER Teams Up with FIRST appeared first on European Gaming Industry News.
Aquisitions/Mergers
GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.
BETBY
BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD

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BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.
Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.
The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.
“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”
As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.
The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.
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