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Future Anthem and Gamesys present new research into the impact of casino games on player markers of harm
Modelling of 36 million gaming sessions finds no statistically significant correlation between player markers of harm and three structural game characteristics: Volatility; Return to Player (RTP); Hit Rate
Building on the foundations of a complementary responsible gambling assessment earlier in the year, Future Anthem and Gamesys (a Bally’s Corporation Company) have partnered to analyse the extent to which player markers of harm may be driven by the games that players choose to play.
Released to coincide with Safer Gambling Week (1-7 November 2021) – a cross-industry initiative to promote safer gambling in the United Kingdom and Ireland – this research has used Anthem’s Safer Play machine learning models which were executed against 36 million Gamesys gaming sessions to identify potential markers of harm that indicate risky play.
A full investigation of the extent to which slot games may be correlated with markers of harm was conducted on these game sessions to identify the link between player risk and the three structural game characteristics of volatility, return-to-player and hit rate.
The results
The results demonstrate no statistically significant correlation between player markers of harm and the experience that different games provide.
Analysis by Future Anthem – the pioneering AI and game data science specialist – indicates that these structural characteristics are not associated with behavioural markers of harm. Furthermore, there was no evidence that specific risk indicators, such as staking up, were linked to specific games within the category.
This is just the beginning of what will become a larger piece of research on game features, game design and markers of harm to understand the aspects of games that provide for a sustainable and enjoyable player experience.
Additional insights
Key factors of prominence in this research suggest that there are other learnings that can aid detecting risky play, including time of day, deviance from normal play patterns and recent classification of risky sessions.
Statistics found to support this include:
· Overnight play (12.00am-6.00am): 36% riskier than other times of the day
· Players were over 7x more likely to have another high-risk session than those that just had a safe session.
“We are delighted to have undertaken research in such an important area of our industry with Gamesys. Aspects of games, players, behaviours, and protection are often mythologised. We have deployed comprehensive machine learning models with significant amounts of data on gameplay to shine a light on part of the puzzle. We look forward to undertaking further research on games and game design to identify how gambling operators and studios can provide an enjoyable and sustainable player experience,” said Chris Conroy, Chief Data Officer, Future Anthem.
“As part of our ongoing commitment to player experience, we are proud to be part of a piece of research that better helps the gambling sector understand the link between markers of harm and the gaming experience. We always strive to build and operate games that are best suited to our players, with rigorous selection policies – this research is another milestone on our journey,” said Kevin Clegg, Director of Sustainability at Gamesys (a Bally’s Corporation company).
About this research
Future Anthem’s Safer Play product uses state of the art AI to proactively detect in-session wagering behaviours that indicate players may be exhibiting markers of harm, creating a score for every game session for every player (a game session being from game launch to game close).
Its machine learning models assess more than 80 separate metrics that correspond to markers of harm which have been honed across billions of spins to cluster game sessions together according to their level of risk.
For this specific research undertaken with Gamesys, 36 million gaming sessions were created, which involved 2+ billion spins, across 5 million hours of gameplay on 368 games, from more than 800,000 players.
Future Anthem believes this research is the first of its kind as most other research in this area understandably focuses on the player themselves. The Future Anthem team intends to continue its research in this area with additional focus on the relationships between games, features, design and their links to player-risk and experience.
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Midnite recruit Southampton fans to form ‘Tifo Committee’ ahead of crunch derby with Portsmouth
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Southampton sponsors Midnite have launched the football league’s first Tifo Committee, working with fans to create throughout the season
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Midnite’s Tifo Committee is comprised of Southampton supporter group members
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Midnite tease brand new tifo ahead of Sunday’s South-coast derby at St Mary’s
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The Committee was formed after Midnite’s tifo at the season opener against Wrexham AFC
Midnite – the fastest-growing UK sports betting and online casino operator and Official Training Kit partner of Southampton FC – has recruited a group of Saints fans to form a Tifo Committee ahead of this weekend’s South Coast derby against Portsmouth.
The Tifo Committee, which is the first of its kind within the league, will help Midnite deliver a series of iconic tifos throughout the season and add to the colour and atmosphere at Saints home games.
Composed of key members of various supporter groups associated with Southampton, Midnite have leant on the expertise of the people who know the football club better than anyone: the fans.
Members of the Tifo Committee include: Mike Smale (MatchDayVlogs), Alex Graham (TotalSaintsPodcast), Louise Burke (Southampton Fan Advisory Board) and Yasmin Wiseman (Southampton Fan Advisory Board).
Midnite were behind a new tifo unveiled against Wrexham on the opening day of the season and will unveil the new banner designed by the Tifo Committee before the derby against Portsmouth on Sunday.
Andrew Mook, Head of Brand Marketing at Midnite, said: “Tifos are a huge part of modern fan football culture, and we wanted to bring this to St Mary’s consistently throughout the season.
“To mark the opening day of the new season, we unveiled a tifo which paid homage to seven Saints legends and it was very well received by Saints fans. But we wanted to go bigger as the season progressed, while also leaning on the people who make the football club what it is – the fans.
“We have been collaborating with our Tifo Committee to hear what sort of designs will really captivate the fanbase, and we’re very excited to unveil our brand new tifo ahead of the Southampton vs Portsmouth fixture on Sunday.
“This is an iconic fixture in English football, and we wanted to bring the history of the fixture to life. We’re confident that the Saints fans will like what our Tifo Committee has come up with.
“We’re loving the start of our partnership with Southampton, and are dedicated to using our platform to bring fans closer to the action this season, with meaningful and impactful campaigns.”
Mike Smale, Founder of MatchDayVlogs, and member of the Midnite Tifo Committee, said: “Being part of the Midnite Tifo committee has been a privilege. To represent the fanbase and reflect the passion of our supporters is no small task. Time and again, Saints fans have shown they’re among the very best in the country – turning up, singing loud, and backing the team no matter the circumstances.
“We want these displays to be a reflection of the unity and pride that runs through this fanbase. The atmosphere at St Mary’s during these big games proves that when our supporters come together, we create something unforgettable – both on the pitch and in the stands.”
The post Midnite recruit Southampton fans to form ‘Tifo Committee’ ahead of crunch derby with Portsmouth appeared first on European Gaming Industry News.
Million Games is proud to announce its latest Million Stars partner Playsar. Playsar is an innovative studio focused on designing unique, interactive experiences where gameplay and storytelling come together.
Founded by three veterans with extensive backgrounds in design, development, and interactive entertainment, Playsar was established to bring highly visual, mechanics-led games to the market. The team has experience developing loyalty platforms, social and casual casino games, gamification tools, and original interactive gaming content.
“At Playsar, we are driven by passion to create games that stand out through design, storytelling, and playful experiences,” said Vladimir Stoyanov, CEO of Playsar. “Joining the Million Stars programme gives us the chance to focus on what we do best — the creative and game development process — while having the peace of mind that essential foundations such as technical infrastructure, regulatory compliance, and distribution are already in place.”
The Million Stars programme by Million Games provides independent studios with access to advanced development tools, platform support, compliance frameworks, and game publishing opportunities — allowing creators to focus on what matters most: developing exciting and entertaining game experiences for players.
“Playsar brings together creative ambition with a clear technical vision — exactly the kind of studio we built the Million Stars programme to support. Their design-led approach, combined with a deep understanding of player experience, makes them a strong addition to our partner portfolio. We’re looking forward to helping them scale quickly and bring their games to a global audience,” said Thomas Nimstad, CEO of Million Games.
Playsar’s first game is already in development and will be released under the Million Games label early 2026.
The post Playsar Joins Million Stars Partner Programme appeared first on European Gaming Industry News.
The preferred aggregator for emerging markets chalks up a decade in the vanguard of industry for game distribution across emerging markets
QTech Games, the leading game aggregator across emerging markets, is celebrating its 10-year anniversary. It will continue to consolidate its position at the forefront of the industry for game distribution, bringing an increasing breadth of compelling new casino games to market, and ensuring the successful rollout of its QTech Hybrid product, which is already taking retail online in Africa and LatAm.
Since inception in 2015, QTech has gone through the gears of double-digit growth during its formative years to first become the preeminent aggregator platform in Asia (where it was a pioneer in successfully migrating and localising European content), before going on to dominate an eclectic range of emerging markets.
Now a fully-fledged international powerhouse – with a reach that extends from Asia and Africa, and on to CIS-facing territories, Europe (including its new tech-hub in Malaga, Spain; and offices in Malta) and Latin America – QTech Games has never lost sight of its simple mission statement: find the best online games in the world and distribute them to operators and players on a worldwide stage with the latest technology and a customer-centric focus.
Mobile-first content remains the central focus of the company, whose success and technical prowess are founded on a fully-owned and customised technical platform that delivers suppliers and operators the fastest, most seamless integration on the market. Through this platform, which has bolstered its global status as a definitive one-stop gaming shop (QTech ONE™), clients enjoy the best performance and customer support available, localised to every region across both emerging and more mature markets. QTech Games’ array of new tools and campaigns are constantly updated with premium content that ensures the best offering in the market.
Innovation has been another watchword at QTech Games, showcasing its commitment to corralling the most innovative tools with which to enhance player engagement. After launching a unique crypto-to-game currency feature, a series of network progressive jackpots and even multi-supplier crash-game tournaments, QTech is now even reimagining the retail environment with QTech Hybrid, a product which finally joins up the retail and digital-mobile experience by providing a retail solution that can be effortlessly transferred to mobile in any emerging market, enabling the customer to continue playing after leaving the retail environment.
This long list of advances, coupled to relentless company growth, has accordingly seen QTech Games scoop a host of accolades in recent history – from Best Innovation (SBWA+ Awards) and Best Online Casino Supplier (SBEA+ Awards) for West and East Africa in 2025, and Asia and the Philippines (SPiCE) in 2024/2025, to Most Innovative Partner at the 2025 Africa Gaming Expo, and an EGR B2B Highly Commended nod for Best Aggregator Platform, with further shortlistings at multiple Global Gaming and SBC Awards.
Philip Doftvik, QTech Games’ CEO, said: “Naturally, this 10th anniversary offers a perfect opportunity to reflect on and celebrate where we’ve come from, thanks to our ever-growing and always-diligent team, stewarded by a firm vision of future growth. However, it’s also a timely moment to define our course for the next 10 years and beyond. We’ve always been in it for the long run, with a dedication to our clients success that is founded on the energy of our company culture and breakthrough tech-stack. Just take our game lobby, QTech Play, which became a sectoral forerunner for state-of-the-art, AI-powered personalization and recommendation way back in 2018.
“We have more work ahead of us, of course, unlocking more untapped markets for diversified growth from all our regions. However, we have a special focus now on Africa and Latin America. I’m also excited about the launch of the QTech Hybrid and firmly believe we have a very interesting future ahead!”
The post QTech Games celebrates its 10-year anniversary appeared first on European Gaming Industry News.
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