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ComeOn Group announces their shift to a global Hybrid Office work model as their post Covid People Strategy
Gaming operator ComeOn Group announces the launch of their new Global Hybrid Office work model as a part of their evolving company culture. A decision based on interviews with employees and the needs of the business, as well as a vision to create a modern and dynamic working environment keeping in line with new emerging trends as a response to the global pandemic.
There is a great journey behind ComeOn Group and after 12 years of operations, ComeOn has grown to over 500 employees with offices in 7 locations. Now, ComeOn Group is entering another exciting period of time where the company is offering their employees not only top-of-the-line and modern Hybrid Office spaces for better collaboration, but also more flexibility as a way to promote better work-life balance.
For the past two years, ComeOn has shown great endurance to the challenges brought on by the pandemic and managed to transition to working remotely, as well as quickly develop new tools to maintain the operations coupled with, developing and maturing the great company culture ComeOn is known for in the industry. To maintain the same level of communication, ComeOn launched Slack for better collaboration across all locations and introduced meeting-free Wednesday mornings, to boost productivity and give employees the thinking time they need. It is during this time that the Hybrid Office model came to be developed by a team of dedicated project managers and HR strategists that has carried out a 360 research to deliver the best possible experience to the whole organisation.
ComeOn’s definition of a Hybrid Work means that employees can decide and be flexible around where their work station should be for the day. The decision to move to a Hybrid set-up was based on in-depth trending office research and employee surveys, which made it clear the need for a new work set-up moving forward.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said ”In the beginning of the year we polled our people on how they prefer to work post pandemic. 91% answered to keep it flexible. So with these figures in hand we are investing in a true, top-notch quality hybrid office setup for our employees to participate in face-to-face collaborative working experiences when they are in our locations.”
ComeOn has their Headquarters in the modern premises of Spinola Park that is located in the heart of St Julians. The office that originally already had a great interior, underwent further refurbishment with a specific Hybrid Office design and interior development to inspire and encourage collaborative work, also adding a whole new social space for employees to meet up, work, or relax. ComeOn have approached a similar strategy globally, specifically in London and Stockholm, where a move to new office spaces have been initiated. In addition to this, ComeOn also launched an global online desk booking system with a handy app for employees to plan their visits seamlessly leading to the best in office experience possible.
Daniela Vella, Chief Operating Officer at ComeOn Group, said Employees are at the center of this decision – During the past 24 months, all of the teams rallied together and made working from home a success. However, one of the common threads was that the offices were an incubator for ideas, brainstorming and generally, just meeting with our awesome colleagues – so this decision was a no-brainer for us!’’
ComeOn offers great benefits globally that include relocation packages, wellness allowance, health insurance, parental leave – to mention a few out of many. The company also put together a more extensive mental health support system to help employees when needed both during the pandemic and as a continuous effort to offer the best support system for the employees. To meet the expectations of the new way of working, ComeOn also rolled out a new Hybrid Office allowance to help kick-start employees who would like to set up a home office, which is thought to help with the overall wellbeing. As a response to slightly more complicated travel conditions coupled with the fact that ComeOn Group employees are from over 50 nationalities, the Group is also offering their employees 8 weeks working from another location that can be combined with annual leave so a healthier work environment can be fostered.
The roll out of Hybrid Office has been a great success and the company reports that the number of employees deciding to work from the office has reached an all time high post pandemic. ComeOn always has people at the heart of their business and will continue to work on new and exciting people strategies to retain the great talent they have and also attract new prospects. As published a few weeks back, ComeOn has recently been awarded the title “Great Place to Work” by International Gaming Awards 2021 – which is a great recognition for all the hard work that has been put in by all employees across all locations.
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Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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