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ComeOn Group announces their shift to a global Hybrid Office work model as their post Covid People Strategy
Gaming operator ComeOn Group announces the launch of their new Global Hybrid Office work model as a part of their evolving company culture. A decision based on interviews with employees and the needs of the business, as well as a vision to create a modern and dynamic working environment keeping in line with new emerging trends as a response to the global pandemic.
There is a great journey behind ComeOn Group and after 12 years of operations, ComeOn has grown to over 500 employees with offices in 7 locations. Now, ComeOn Group is entering another exciting period of time where the company is offering their employees not only top-of-the-line and modern Hybrid Office spaces for better collaboration, but also more flexibility as a way to promote better work-life balance.
For the past two years, ComeOn has shown great endurance to the challenges brought on by the pandemic and managed to transition to working remotely, as well as quickly develop new tools to maintain the operations coupled with, developing and maturing the great company culture ComeOn is known for in the industry. To maintain the same level of communication, ComeOn launched Slack for better collaboration across all locations and introduced meeting-free Wednesday mornings, to boost productivity and give employees the thinking time they need. It is during this time that the Hybrid Office model came to be developed by a team of dedicated project managers and HR strategists that has carried out a 360 research to deliver the best possible experience to the whole organisation.
ComeOn’s definition of a Hybrid Work means that employees can decide and be flexible around where their work station should be for the day. The decision to move to a Hybrid set-up was based on in-depth trending office research and employee surveys, which made it clear the need for a new work set-up moving forward.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said ”In the beginning of the year we polled our people on how they prefer to work post pandemic. 91% answered to keep it flexible. So with these figures in hand we are investing in a true, top-notch quality hybrid office setup for our employees to participate in face-to-face collaborative working experiences when they are in our locations.”
ComeOn has their Headquarters in the modern premises of Spinola Park that is located in the heart of St Julians. The office that originally already had a great interior, underwent further refurbishment with a specific Hybrid Office design and interior development to inspire and encourage collaborative work, also adding a whole new social space for employees to meet up, work, or relax. ComeOn have approached a similar strategy globally, specifically in London and Stockholm, where a move to new office spaces have been initiated. In addition to this, ComeOn also launched an global online desk booking system with a handy app for employees to plan their visits seamlessly leading to the best in office experience possible.
Daniela Vella, Chief Operating Officer at ComeOn Group, said Employees are at the center of this decision – During the past 24 months, all of the teams rallied together and made working from home a success. However, one of the common threads was that the offices were an incubator for ideas, brainstorming and generally, just meeting with our awesome colleagues – so this decision was a no-brainer for us!’’
ComeOn offers great benefits globally that include relocation packages, wellness allowance, health insurance, parental leave – to mention a few out of many. The company also put together a more extensive mental health support system to help employees when needed both during the pandemic and as a continuous effort to offer the best support system for the employees. To meet the expectations of the new way of working, ComeOn also rolled out a new Hybrid Office allowance to help kick-start employees who would like to set up a home office, which is thought to help with the overall wellbeing. As a response to slightly more complicated travel conditions coupled with the fact that ComeOn Group employees are from over 50 nationalities, the Group is also offering their employees 8 weeks working from another location that can be combined with annual leave so a healthier work environment can be fostered.
The roll out of Hybrid Office has been a great success and the company reports that the number of employees deciding to work from the office has reached an all time high post pandemic. ComeOn always has people at the heart of their business and will continue to work on new and exciting people strategies to retain the great talent they have and also attract new prospects. As published a few weeks back, ComeOn has recently been awarded the title “Great Place to Work” by International Gaming Awards 2021 – which is a great recognition for all the hard work that has been put in by all employees across all locations.
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Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.
5 reasons are driving the rise of mobile play:
- Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
- Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
- New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
- Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
- User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.
Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.
iGaming just got a new ride. Bet It Drives, GR8 Tech’s new podcast, takes the industry’s most interesting voices out of the studio and into the fast lane. Hosted by Yevhen Krazhan, CSO, each episode is filmed entirely in a moving car, with cameras rolling and London as the backdrop.
No predictable Q&As: Bet It Drives pairs high-energy visuals with relaxed, unscripted dialogue. Shot by the award-winning crew behind campaigns for global brands, the format blends high-energy visuals with the kind of candid moments you only get when people are truly relaxed.
“Bet It Drives was born from a simple idea—great conversations happen when people feel at ease,” said Yevhen Krazhan. “Driving through London strips away the formality, lets personalities shine, and captures the pace and unpredictability that define the iGaming industry.”
The premiere kicks off with Alex Pratt, Group Managing Director of Clarion Gaming, who oversees a portfolio of leading B2B events and media brands, including ICE, iGB Affiliate, and iGaming Business. With over two decades in the iGaming industry, Pratt has been instrumental in shaping its evolution and is recognized for his insights into emerging markets, technological advancements, and fostering community within the gaming sector.
During the ride, Alex opened up about:
- ICE vs. iGB Live—which is his personal favorite, and why.
- Organizing world-class iGaming events and how major decisions like moving ICE to Barcelona come together behind the scenes.
- Partnering with big tech and how such collaborations shape the future of iGaming.
- Advice for startups attending conferences.
- Alex’s Spotify playlist and the tracks that keep him going.
- The most jaw-dropping booths he’s ever seen on the exhibition floor.
- Which panels or attendees would he ban for the greater good of the industry.
- Memorable after-parties—the kind you don’t forget, even if you wish you could.
“Alex really showed us what is happening on the front and the back of high-end igaming events,” said Krazhan. “From the strategic calls that shape entire conferences to the wild stories that never make the press, this episode is a perfect mix of insider knowledge, candid moments, and the kind of energy that makes you wish the ride was longer.”
With upcoming guests including Stephen Crystal, Rohini Sardana, and Helen Walton, Bet It Drives is set to deliver brilliant storytelling, unscripted moments, and a visual style unlike anything else in iGaming media.
Access Episode 1 with Alex Pratt on YouTube or Spotify—and buckle up.
The post GR8 Tech Hits the Road with New “Bet It Drives” Podcast—First Guest: Alex Pratt appeared first on European Gaming Industry News.
With four spots, one stage and R60 000 on the line, South Africa’s sharpest squads are gearing up for a Call of Duty clash like no other.
The 2025 Hyprop MTN Shift Gaming Experience is about to get louder, faster and more intense. Hyprop, in collaboration with MTN, is introducing SHIFT COD – a Call of Duty tournament designed to test South Africa’s sharpest squads in a no-excuses, high-pressure arena. Four online qualifiers. One LAN finale. R60,000 in prize money. Only the best survive.
The format stays sharp and unforgiving: each qualifier is a single-elimination best-of-five series. Teams will battle across Hardpoint, Search and Destroy, and Control. Only the top squad from each of the four qualifier events will earn a shot at the LAN finale, taking place at Canal Walk on 12 and 13 September. Finalists will cover their own travel and accommodation, but the stage – and the spotlight – will be waiting.
“The Shift Gaming Experience is about putting real competition at the centre of public spaces and connecting people through the power of play,” said Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “Adding Call of Duty to the lineup takes the intensity up a notch. We’re giving gamers a serious platform to show what they can do – live, on stage and in front of a crowd.”
The four qualifiers took place online, where teams signed up for free:
All qualifier finals were broadcast, giving fans full access to the action and allowing players to gain exposure beyond the scoreboard.
Four teams qualify for the LAN finale, where they’ll compete in a double-elimination bracket for a prize pool structured as follows:
- 1st place: R30,000
- 2nd place: R15,000
- 3rd place: R10,000
- 4th place: R5,000
Now in its third year, the Hyprop MTN Shift Gaming Experience has become one of the country’s most visible platforms for esports and casual gaming. Hosted at Hyprop-owned malls including Canal Walk, Clearwater and The Glen, the experience blends competitive tournaments with public engagement to bring gaming into the mainstream.
“MTN SHIFT isn’t about gimmicks. It’s built for players, whether you’re grinding in ranked or showing up to prove a point on LAN,” said Stanbridge. “We’ve seen how gaming can energise our spaces and create new communities. SHIFT COD builds on that energy.”
With only four LAN spots available, the window to make your mark is narrow, and the competition will be ruthless. Visit acgl.gg/mtnshift.
Remaining Tournament Dates & Venues:
SHIFT COD is part of the MTN Shift Gaming Experience which takes place at:
Capegate – Online Qualifier: 31 Aug | In-Centre Event: 5 – 7 Sep
Canal Walk – Online Qualifier: 7 Sep | In-Centre Event: 17 – 21 Sep
The post Hyprop and MTN Launch SHIFT COD Tournament as Part of 2025 Shift Gaming Experience appeared first on European Gaming Industry News.
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