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Four in 10 frequent gamblers bet more now than before the Covid-19 pandemic
For Safer Gambling Awareness Week, 1 – 7 November, NerdWallet research finds:
- 38% of Brits who gamble at least once a month gamble more now than pre-pandemic
- 63% of Brits who gamble every day are now gambling more than pre-pandemic, the highest of any category
- 43% of British gamblers wish they could reduce the amount they gamble, but 42% of people don’t know how to do so
- 42% think that marketing from gambling companies should be banned
New research from independent price comparison website NerdWallet, has discovered that 38% of frequent gamblers – classed here as gambling at least once a month – are gambling more than they did prior to the Covid-19 pandemic.
And the more frequently respondents gambled, the more likely they were to have seen their gambling habits increase – 63% of those Brits who gamble every day said they are gambling more than they did pre-Covid.
The easing of lockdown hasn’t necessarily caused gambling to revert to its pre-pandemic levels, either. Nearly 62% said their gambling had remained the same since lockdown ended, while almost 12% saw their gambling increase once restrictions were lifted.
At the same time, 43% of all survey respondents said they wanted to reduce the amount they gamble – rising to 57% for those who gamble every day. However, 42% of Brits didn’t know how they could do so.
“With a lack of distraction over the tough months of lockdown, it appears that people have found it much harder to manage their gambling. And the habits developed during the last 18 or so months have been difficult to unwind even as the UK opens up,” said Connor Campbell, a personal finance expert at NerdWallet.
“It speaks to the ongoing importance of Safer Gambling Awareness Week that so many wish to reduce their gambling, but either don’t know how to use the tools out there to help them, or are completely unaware of them. This is especially true at a time when households will be feeling financial pressures from all directions, be it climbing energy costs, rising food prices, or the impending increase in national insurance.”
The desire for greater awareness and support around the issue is echoed by the survey’s respondents, 63% of whom felt more could be done to help promote safer gambling and its related tools, such as self-exclusion and gambling site blockers.
It may also be on gambling companies themselves to do more to combat the issue. As gambling ads become harder to avoid, especially if you are a fan of live sport, 53% of Brits felt gambling companies were too aggressive in their marketing. Almost half (47%) of those polled claimed such promotions made it harder for them to manage their gambling and keep it under control.
This led to 42% of British gamblers saying that they believed marketing from gambling companies, including advertising, sponsorships, and celebrity endorsements, should be banned outright.
NerdWallet has information on managing gambling debt here.
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HIPTHER, the leading media and events hub connecting Gaming and Technology sectors across Europe and beyond, is thrilled to officially announce that Daniela Zelená has joined the team as Marketing & Community Engagement Coordinator.
Daniela, who most recently served as Event Marketing Manager at Endorphina, brings with her a wealth of industry experience, creativity, and a deep understanding of community-driven engagement. Her passion for authentic connection and audience-first thinking perfectly aligns with HIPTHER’s mission to elevate both digital and in-person experiences across its events, media, and community initiatives.
Daniela officially joined the HIPTHER team one month ago and has already become an integral part of our fast-moving ecosystem. From leading communications across key channels to launching new community formats and audience engagement strategies, she is helping shape the next phase of HIPTHER’s expansion.
Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, commented: ”Daniela’s experience, energy, and approach to marketing and community-building is exactly what HIPTHER needs as we grow. We’re building something unique here, and we are excited to have her on this journey with us.”
With Daniela’s expertise and vision, HIPTHER is further strengthening its commitment to creative content, meaningful industry dialogue, and a vibrant community that goes beyond events.
Join us in welcoming Daniela to team #hipthers, and stay tuned as we continue to roll out new initiatives designed to connect and inspire the Gaming & TECH community in bold new ways.
About HIPTHER
HIPTHER is the leading conference organizer and media agency for Gaming and Technology industries across Europe and the Americas. Through its events, digital media platforms, and original content, HIPTHER connects innovators, operators, and thought leaders across Gaming, eSports, Fintech, Blockchain, AI, and more.
For more information, visit www.hipther.com or follow us on LinkedIn and Instagram.
The post HIPTHER Welcomes Daniela Zelená as New Marketing & Community Engagement Coordinator appeared first on European Gaming Industry News.
BETBY
BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS
BETBY, a top-tier sports betting supplier, has received certification from Gaming Laboratories International (GLI) to provide its sportsbook solution in Peru’s regulated market. This certification marks another significant milestone in BETBY’s continued expansion across Latin America.
With the Peruvian government formalizing its regulated sports betting framework, GLI certification has emerged as a crucial requirement for providers aiming to serve licensed operators in the country. BETBY is now authorized to deliver its innovative and tailored sportsbook solutions in Peru’s rapidly expanding regulated betting market.
GLI’s certification, recognized as a benchmark for excellence, validates BETBY’s ability to meet Peru’s strict technical requirements, including those related to sportsbook functionality, information security management systems, and information security standards. Peru’s regulatory framework is primarily based on GLI-33 certification, which BETBY successfully achieved in early 2025. As a result, the company was well-positioned to swiftly meet the country’s compliance standards.
“Peru represents a key step in our broader Latin American growth strategy, as the region continues to adopt clearer regulatory frameworks for online sports betting,” said Ilze Ramolina, Head of Legal & Compliance at BETBY. “Securing GLI certification for this market, which has a growing digital infrastructure and tech-savvy audience, allows us to support licensed operators in launching compliant and competitive offerings from day one. This is yet another step forward in our mission to deliver tailored, localized solutions that meet both local requirements and regional expectations across the region.”
This achievement follows BETBY’s previous certification for the Brazilian market, solidifying its presence in two of Latin America’s most promising jurisdictions. The supplier’s flexible and highly localised sportsbook platform, combined with its commitment to compliance, positions it as a trusted partner for operators looking to thrive in newly regulated environments.
By entering the Peruvian market, BETBY continues to demonstrate its strategic focus on Latin America, providing hyper-localized, engaging, and secure sports betting experiences for both operators and players.
To find out more about BETBY, visit: https://betby.com/
The post BETBY ACHIEVES GLI CERTIFICATION FOR PERU, EXPANDING ITS FOOTPRINT IN LATIN AMERICA’S REGULATED MARKETS appeared first on Gaming and Gambling Industry in the Americas.
Southampton Football Club is pleased to announce that Midnite, the fast-growing UK sports betting and online casino operator, will become the club’s official training kit partner for the 2025/26 season.
The partnership will see Southampton FC become the first football club to partner with Midnite as part of their rapid brand growth.
The deal continues Midnite’s momentum of high-profile marketing activities, including sponsorship of the 2025 World Snooker Championship and 5’s coverage of the FIFA World Club Cup.
Founded in 2018 by Nick Wright and Daniel Qu, Midnite has been hailed as a new disruptor to the betting industry, challenging the status-quo of the UK’s online gambling market by delivering the best value for customers.
The Midnite branding will sit across training kits for both the Men’s and Women’s First Teams. Its logo will also feature on the back of the Men’s First Team shirt and shorts. Midnite’s branding will also appear around St Mary’s Stadium, including in the dugouts.
Connecting Saints fans like never before
The partnership will see Midnite and Southampton collaborate throughout the season to connect Saints supporters to their club like never before. A host of supporter and community activities will be launched to engage and involve the fanbase in the build-up to the season and throughout the 2025/26 campaign.
Southampton and Midnite will also collaborate to support Saints Foundation during the course of the season to support its fundraising ambitions and experiences for participants. Saints Foundation is the club’s charity, which works to provide life-changing opportunities to help people and communities in the city thrive.
Greg Baker, Chief Revenue Officer for Southampton Football Club, said: “We’re delighted to welcome Midnite as our latest club partner. Midnite is disrupting its sector and developing a dynamic challenger brand.
“As a club we pride ourselves on our ability to challenge the status quo and we see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season.”
Midnite Vice President of Growth Jonathan Shaw said: “We’re excited to partner with Southampton for our first-ever football club sponsorship. At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come.
“As a fully licensed UK operator, we’re committed to ensuring our players enjoy a safe, responsible, and entertaining experience. We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.”
The post Southampton Football Club welcomes Midnite as its newest partner appeared first on European Gaming Industry News.
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