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Entain creates exclusive new McLaren Racing content for Formula 1 Fans

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Entain, the leading global sports betting, gaming, and interactive entertainment group, is providing customers of its global gaming brands with unique new experiences and media content, promising special access which Formula 1 fans can only enjoy through its PartyCasino and partypoker brands.

This marks a further stage in the partnership between McLaren F1 and Entain’s Party brands, which began at the start of this year’s F1 season. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 team through PartyCasino and partypoker.

In a similar way to the “Drummers” campaign ads launched ahead of the Euros earlier this year by Ladbrokes, Entain’s leading UK sports-betting brand, the new PartyCasino ads focus on mass entertainment experiences for customers and the thrill of big sports events.

“We want Party to be a destination for customers around the world who enjoy games and sharing experiences around the sports and activities they love,” said Paris Anatolitis, Managing Director of Party Brands and Commercial Director of Entain. “This is about creating recreational content which encourages people to take a look and explore new ways of enjoying themselves with our brands.”

The new campaign coincides with a range of new offers, available via the McLaren F1 access pages on the PartyCasino and partypoker websites. These include:

  • Super Fan competitions. Inviting fans to answer questions that test their knowledge of F1. The latest Super Fan quiz invites customers to match pictures of F1 race cars with the date they raced. Fans can see how they score against others on a leaderboard, competing for a prize – on this occasion a McLaren F1 helmet.
  • See the Unseen. A new video, lifting the lid on the people behind McLaren Racing, is also released this week featuring McLaren Racing CEO, Zak Brown. This is the second in a series of exclusive McLaren interviews, led by McLaren F1 driver Daniel Riccardo. Next month there will be further “See the Unseen” videos, featuring the McLaren F1 pit crew and its engineering team, ahead of a second featuring Daniel Riccardo expected in December.
  • Exclusive free-to-play McLaren F1 games. Entain plans to launch a first exclusive free-to-play racing game built around McLaren F1 available only on its Party brands next month, which sees Grand Prix events taking place in Mexico and Brazil. Entain has itself built the new game, with design input from McLaren F1 on the cars, to put fans into the driving seat with challenges to overcome once on the track.

This is the first year in a multi-year partnership between Entain and McLaren F1, with both companies promising further exclusive content and experiences for fans in 2022.

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N1 Partners’ Sky Dining Event for Top Partners at SiGMA Eurasia

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SiGMA Eurasia and AIBC Eurasia in Dubai once again brought together leading names in the iGaming industry. For N1 Partners, the conference marked the first major international event following the spectacular N1 Puzzle Promo finale in Barcelona — and the perfect setting to align on 2026 strategy, traffic priorities, and future growth.

But for N1 Partners, business meetings are only part of the story.

To celebrate strong collaboration and show appreciation to one of their top-performing teams, the affiliate program invited the Seven Group media buying team to an unforgettable experience — Dinner in the Sky Dubai.

A Dining Experience 50 Meters Above Dubai

Recognized by Forbes as one of the world’s 10 most unusual restaurants, Dinner in the Sky offers a breathtaking culinary journey 50 meters above the ground with panoramic views of Dubai’s skyline.

For 90 minutes, the N1 Partners and Seven Group teams combined business conversations with an extraordinary gastronomic adventure — proving that meaningful partnerships are built not only in conference halls, but also through shared experiences.

“For us, events like these are more than just gatherings — they’re an opportunity to build genuine partnerships, grow closer, and better understand our partners. Dinner in the Sky was the perfect format to discuss plans, exchange ideas, and share vivid emotions in a relaxed setting. Moments like these lay the foundation for strong, long-term collaborations,”
Alexa Bond, Head of Affiliates at N1 Partners

Sky Dinner Highlights:

  • Exclusive invitation for a top partner team

  • 90-minute premium dining experience

  • 50 meters above Dubai

Strengthening Trust Through Personal Connection

The Seven Group team emphasized how much they value this approach to partnership:

“We’d like to thank N1 Partners for the invitation to a business dinner where we were able to connect in a truly pleasant atmosphere. It shows that our traffic is valued and that our partner is committed to building business relationships through trust and personal interaction.

We were absolutely delighted and brought back many positive emotions from Dubai!”

With nearly a year of collaboration and strong performance driven primarily by Google PPC traffic, Seven Group highlighted several advantages of working with N1 Partners:

  • Fast integration

  • Stable data exchange

  • Responsive communication

  • No unnecessary bureaucracy

  • Full team involvement

“In such a dynamic industry, this level of support is especially important. Meeting the N1 team offline in Dubai and receiving such an exclusive experience confirms that our partnership is getting stronger.”

Rewarding Performance with a Premium Approach

Being invited to an exclusive Sky Dining event is not just a gesture — it’s a reflection of consistent performance and effective collaboration. At N1 Partners, top results are met with premium attention.

The affiliate program continues to focus on:

  • 14+ casino and sportsbook brands

  • Reg2Dep rates up to 70%

  • 10+ Tier-1 GEOs

  • CPA up to €700

  • RevShare up to 45% + NNCO for top partners

  • Flexible hybrid models

By combining competitive conditions with transparent terms, fast communication, and real human connection, N1 Partners goes beyond traditional affiliate cooperation — creating experiences that strengthen long-term business growth.

Catch N1 Partners at upcoming iGaming conferences worldwide — and see how high your partnership can go.

The post N1 Partners’ Sky Dining Event for Top Partners at SiGMA Eurasia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Latest News

N1 Partners’ Sky Dining Event for Top Partners at SiGMA Eurasia

Published

on

n1-partners’-sky-dining-event-for-top-partners-at-sigma-eurasia

AIBC Eurasia in Dubai, which once again brought together top companies from the iGaming industry, became the first major event for N1 Partners after the grand show event in Barcelona celebrating the end of the N1 Puzzle Promo. So the conference in Dubai was a great opportunity to discuss plans for 2026 and set traffic priorities together with the N1 team.

Of course, N1 Partners couldn’t leave their top partners without a surprise. That’s why the affiliate program organized an exciting gastronomic experience in Dubai – Dinner in the Sky – for the Seven Group media buying team!

Here’s how it went 👇🏼

Listed by Forbes among the world’s 10 most unusual restaurants, Dinner in the Sky offers one of the most unique gastronomic experiences on the planet – a dinner 50 meters high with panoramic views of Dubai. It was exactly this experience that the N1 Partners affiliate team chose to invite their partners from the Seven Group media buying team.

“For us, events like these are more than just gatherings – they’re an opportunity to build truly genuine partnerships, grow closer, and better understand our partners. Dinner in the Sky was the perfect format to discuss plans, exchange ideas, and simply share vivid emotions with our top partners in a relaxed, informal setting. Moments like these lay the foundation for strong, long-term collaborations,” comments Alexa Bond, Head of Affiliates at N1 Partners.

Dinner highlights:

  • top partner team
  • 90 minutes
  • 50 meters above the ground

“We’d like to thank N1 Partners for the invitation to a business dinner where we were able to connect and spend time in a truly pleasant atmosphere. For us, this is a great sign. First, it shows that our traffic is highly valued by N1 Partners. Second, it proves that our partner is committed to developing business relationships through trust and personal interaction.

Many thanks to the N1 Partners team for the warm welcome and attention to detail. We were absolutely delighted and took away so many positive emotions that we’ll be bringing back with us from Dubai!” — shared the Seven Group team.

Getting invited to an exclusive Sky Dining event by N1 Partners is the result of consistent and effective collaboration with the affiliate program. Strong performance deserves a premium approach and special attention to top partners. At N1, partnerships are built on trust, transparent terms, and fast communication – enabling not only traffic scaling, but also going beyond standard cooperation to create truly unique experiences.

“We’ve been working with N1 Partners for almost a year, with the main traffic coming from Google PPC, and during this time we’ve managed to reach solid volumes. Integration is fast, data exchange is stable, and the team is always available – without unnecessary bureaucracy and with full involvement in the processes. In such a dynamic line of work, this is especially important.

We were happy to meet the N1 team offline in Dubai in this format and receive a gift that only подтверждает that our partnership is getting stronger,” shared the Seven Group team.

Catch N1 Partners at the upcoming iGaming conferences worldwide:

  • 14+ casino and sportsbook brands with Reg2Dep up to 70%
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 45% + NNCO for top partners + hybrid models

See you soon!

The post N1 Partners’ Sky Dining Event for Top Partners at SiGMA Eurasia appeared first on Americas iGaming & Sports Betting News.

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Latest News

N1 Partners’ Sky Dining Event for Top Partners at SiGMA Eurasia

Published

on

AIBC Eurasia in Dubai, which once again brought together top companies from the iGaming industry, became the first major event for N1 Partners after the grand show event in Barcelona celebrating the end of the N1 Puzzle Promo. So the conference in Dubai was a great opportunity to discuss plans for 2026 and set traffic priorities together with the N1 team.

Of course, N1 Partners couldn’t leave their top partners without a surprise. That’s why the affiliate program organized an exciting gastronomic experience in Dubai – Dinner in the Sky – for the Seven Group media buying team!

Here’s how it went 👇🏼

Listed by Forbes among the world’s 10 most unusual restaurants, Dinner in the Sky offers one of the most unique gastronomic experiences on the planet – a dinner 50 meters high with panoramic views of Dubai. It was exactly this experience that the N1 Partners affiliate team chose to invite their partners from the Seven Group media buying team.

“For us, events like these are more than just gatherings – they’re an opportunity to build truly genuine partnerships, grow closer, and better understand our partners. Dinner in the Sky was the perfect format to discuss plans, exchange ideas, and simply share vivid emotions with our top partners in a relaxed, informal setting. Moments like these lay the foundation for strong, long-term collaborations,” comments Alexa Bond, Head of Affiliates at N1 Partners.

Dinner highlights:

  • top partner team
  • 90 minutes
  • 50 meters above the ground

“We’d like to thank N1 Partners for the invitation to a business dinner where we were able to connect and spend time in a truly pleasant atmosphere. For us, this is a great sign. First, it shows that our traffic is highly valued by N1 Partners. Second, it proves that our partner is committed to developing business relationships through trust and personal interaction.

Many thanks to the N1 Partners team for the warm welcome and attention to detail. We were absolutely delighted and took away so many positive emotions that we’ll be bringing back with us from Dubai!” — shared the Seven Group team.

Getting invited to an exclusive Sky Dining event by N1 Partners is the result of consistent and effective collaboration with the affiliate program. Strong performance deserves a premium approach and special attention to top partners. At N1, partnerships are built on trust, transparent terms, and fast communication – enabling not only traffic scaling, but also going beyond standard cooperation to create truly unique experiences.

“We’ve been working with N1 Partners for almost a year, with the main traffic coming from Google PPC, and during this time we’ve managed to reach solid volumes. Integration is fast, data exchange is stable, and the team is always available – without unnecessary bureaucracy and with full involvement in the processes. In such a dynamic line of work, this is especially important.

We were happy to meet the N1 team offline in Dubai in this format and receive a gift that only подтверждает that our partnership is getting stronger,” shared the Seven Group team.

Catch N1 Partners at the upcoming iGaming conferences worldwide:

  • 14+ casino and sportsbook brands with Reg2Dep up to 70%
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 45% + NNCO for top partners + hybrid models

See you soon!

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