Baltics
PRAGMATIC PLAY BRINGS ITS LIVE CASINO PRODUCTS TO LATVIA WITH ENLABS DEAL
Pragmatic Play, a leading content provider to the iGaming industry, is to offer its full suite of Live Casino products to customers of Optibet and other brands across Latvia belonging to Enlabs, part of Entain, the global sports-betting, gaming and interactive entertainment group.
Founded in 2005, Enlabs is a leader in the provision of gaming services across the Baltics and Nordics, notably under the Optibet brand. The renowned operator serves as a one-stop shop for all types of players, offering customers a comprehensive range of iGaming and sports betting products.
Pragmatic Play’s partnership with Enlabs marks the first time an operator has rolled out its Live Casino products in Latvia, enabling the provider to push its valued games collection further than ever before and cement its presence across both the Baltic and Nordic regions.
Customers of Enlabs’ brands will gain full access to Pragmatic Play’s Live Casino products, including ONE Blackjack, Mega Roulette, and Pragmatic Play’s two-card version of baccarat, Dragon Tiger.
Pragmatic Play’s esteemed Live Casino collection continues to go from strength to strength, going live with several prominent operators across Europe and Latin America in recent months, proving the brand’s expansion strategy to be most effective.
Marko Ilic, Vice President of Belgrade Operations at Pragmatic Play, said: “We are thrilled to be entering Latvia with one of its most respected and trusted operators as a partner.
‘Enlabs’ wide-reaching platform provides us with an incredible opportunity to push our latest and most valued Live Casino products, and we expect them to go down a treat with its customers.
Chris Davis, CPO at Enlabs, said: “Our priority is to ensure customers of all our brands benefit from the best choice and products in the market, where applicable through deals like this. Live Casino is hugely popular with our customers and these products will be an asset in our portfolio.”
Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.
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Baltics
Evoplay expands Baltic presence with new Optibet collaboration
Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.
Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.
Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.
This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”
“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”
Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”
“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”
The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.
Baltics
Lithuania to Ban Gambling Ads
The Lithuanian parliament on Tuesday approved restrictions on gambling advertising, set to take effect from next July.
The amendments to the Gaming Law, passed with 73 votes in favour and one abstention, will introduce a ban on gambling advertising starting in July 2025. Exceptions will apply to sports competitions and events, as well as sports sponsorships and broadcasts of sports competitions, which will have a transitional period until January 1, 2028.
Next year’s budget for the Media Support Fund earmarks an additional 4 million euros to compensate media organisations for lost advertising revenue.
Among other things, MPs backed a proposal from the parliamentary Committee on Budget and Finance to have a transitional period until the end of 2027, allowing up to three betting ad spots of under 15 seconds each per hour on television, radio and online between 06:00 and 18:00 and up to two per hour between 18:00 and midnight.
For online media, betting ads without a direct link to the gaming operator’s website will be limited to 20% of advertising space from 06:00 to 18:00 and 10% until midnight.
The post Lithuania to Ban Gambling Ads appeared first on European Gaming Industry News.
Baltics
Genome launches SEPA instant payments, adding another valuable feature for iGaming companies
Genome (UAB Maneuver LT) has introduced SEPA Instant Transfers for all its clients. Companies can now make instant euro payments within seconds to optimize cash flow and improve operational efficiency across the Eurozone.
Additionally, SEPA Instant Transfers can be used for batch Transfers, making mass payments even more effective for companies, particularly the iGaming businesses.
“SEPA Instant Transfers enable quick payments in the Eurozone, improving cash flow and scheduling flexibility for business partners – a very crucial feature for modern-day companies that conduct operations online,” explained Genome’s CEO, Daumantas Barauskas.
SEPA Instant Transfers will be priced the same as regular SEPA Credit Transfers, ensuring users enjoy the convenience of instant transactions without any additional costs.
The feature has gone live shortly before the SiGMA Europe conference that Genome’s team will be attending. Businesses can learn more about SEPA Instant Transfers and other iGaming services Genome provides at booth #3102 or by booking a meeting.
“SEPA Instant Transfers is not the only service Genome offers iGaming companies. For one, they can streamline their financial operations with our API for mass payouts and B2C2B payments. We are currently developing the incoming payment notifications service via API (API for pay-ins). This feature will notify iGaming companies about client pay-ins in real-time. We also provide contactless physical and virtual Visa Business cards for media buying and other corporate expenses, with the added convenience of Google Pay, Apple Pay, and Garmin Pay compatibility. Additionally, a dedicated IBAN account simplifies B2B transactions, and the Genome iOS and Android apps ensure real-time financial management anytime, anywhere,” concluded Daumantas Barauskas.
The post Genome launches SEPA instant payments, adding another valuable feature for iGaming companies appeared first on European Gaming Industry News.
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