eSports
WePlay Collectibles: See You at OpenSea

The WePlay Collectibles non-fungible tokens hit the OpenSea marketplace.
The first NFT collection from WePlay Collectibles on the OpenSea NFT marketplace, “Shooter: from A to Z,” will drop in November. 50% of the collection’s token sales and the additional NFT Trophy token will go as Runner-up Award to the team that will take second place in the WePlay Academy League Season 2.
OpenSea is the world’s first and one of the largest digital marketplaces where people buy and sell exclusive crypto assets. It is in this NFT marketplace that WePlay Collectibles will release the first tokens — A and B — from the alphabet NFT collection “Shooter: from A to Z” on November 1. Between November 1 and 13, WePlay Collectibles will auction two more tokens daily on the platform.
“Shooter: from A to Z” will include 26 unique tokens, one for each letter of the alphabet. The things that are near and dear to shooter fans have been minted to become one-of-a-kind NFT items — the collection consists of notable words and phrases associated with popular first-person shooter games. Fans may try to get them all or choose a special one they like the most. All released tokens of the collection can be found on the official WePlay Collectibles website.
Participation in the auction is a chance to snatch a unique digital item and support esports in general. WePlay Collectibles endorses budding esports teams, so half of the total token sales of the “Shooter: from A to Z” collection and additional NFT Trophy token will go towards cheering up the team that lost in the finals as the Runner-up Award within the WePlay Academy League Season 2.
The WePlay Academy League is a training ground for academies of the world’s leading CS:GO organizations. The league provides up-and-coming players a real tournament setting to help the participants grow and hopefully find themselves on the main roster of the team one day.
The Runner-up Award was created to reflect the main vision of the WePlay Academy League project. There’s no rise without a fall on the professional esports scene. The WePlay Academy League youngsters should get through this, and WePlay Collectibles will help to cushion the first fall.
Once a token is released, collectors will have 24 hours to place their bids, so stay tuned for upcoming news.
“When creating our collection, we focused on designing an entertaining collection based on memes from the heart of the esports community and helping novice fans get to know esports better. Besides, we’re certain that “Shooter: from A to Z” fits the WePlay Academy League philosophy.
The goal of the WePlay Academy League is to nurture and train up-and-coming CS:GO players, while the collection intends to teach or remind the audience about the unusual and amusing terminology of this discipline. Buyers purchase tokens and boost the development of the WePlay Academy League project and novice teams.
Plus, the very idea of the Runner-up Award matches the WePlay Academy League approach. A never-give-up attitude is the main message that we are sending via this collection because it’s also a challenge for us,” says Alena Dalskaya-Latosiewicz, chief communications officer at WePlay Holding and project lead at WePlay Collectibles.
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BETER
BETER Teams Up with FIRST

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In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier
BETER, the award-winning provider of fast-betting content and data for esports and sports, has entered into a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.
Through this collaboration, FIRST will integrate fan-favorite ESportsBattle tournaments, initially taking eFootball and eBasketball, as well as world-renowned Setka Cup table tennis tournaments.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.
Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.
Gal Ehrlich, CEO of BETER, said: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences.
“FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek.
“This is a great partnership, and our teams are looking forward to a fruitful collaboration.”
Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists.
“Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”
The post BETER Teams Up with FIRST appeared first on European Gaming Industry News.
Aquisitions/Mergers
GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.
BETBY
BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD

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BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.
Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.
The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.
“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”
As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.
The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.
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