Canada
Interblock Showcases Technology Combined with Innovation at 2021 Global Gaming Expo
Interblock, worldwide leading developer and supplier of luxury electronic table games (“ETGs”) displayed its full product suite, designed to attract new and existing players through various distribution methods, at the 2021 Global Gaming Expo (“G2E”) in booth #1239.
Global CEO John Connelly said, “This year’s G2E was in many ways one of the most important shows in recent history. The market was in need of innovation to help address an apparent shift within the casino industry, due to COVID. Increased challenges with labor force and operational efficiencies have driven an unprecedented acceleration within the ETG segment. Interblock continues to invest heavily in new forms of technology designed to meet this demand, achieving increased handle and house advantage while reducing operating expenses for our casino partners.”
Interblock’s Stadium Environments Showcase Modularity and Scalability
At G2E, the Company’s Stadium product line demonstrated modularity and scalability. This could be seen through the new HALO video ring, a massive 44-foot video wall, and its traditional stadium offering. Stadiums can be configured with any number of table games in automated, dealer assist, and video formats, giving patrons the option of playing up to four games simultaneously in a number of forms.
The next step in the Stadium suite of products is Pulse Arena. At G2E, Pulse Arena showcased an immersive gaming destination designed to attract new players to the casino floor while driving new revenue from those players. Pulse Arena delivers a hybrid experience of entertainment with a DJ booth, a light package that can be changed with a touch of a button, and social interaction that is highly customizable to meet any operator’s needs.
Connelly said, “We have seen stadium technology connect patrons to casino floors in ways never before seen; offering a unique resort experience where players can interact within a social environment. The Interblock Stadium allows guests to play, socialize and migrate their entertainment experience onto the casino floor, in a unique fashion.”
New Feature-Rich Software Delivers Higher Handle and Hold Percentage for Operators
The full-featured Global Version (“GV”) software is Interblock’s new, easy-to-navigate graphical user interface (“GUI”) offering a variety of features and functionalities benefiting casino operators and their players, including tournaments, promotions, an education mode for beginnings, simultaneous wagering with up to four games within a Stadium, dealer tipping features, a host of new Blackjack side bets, Live Craps, the Interblock exclusive DAI BACC game, and much more. This proven technology is increasing the handle and hold percentage of ETGs across the country.
Live Craps Table Creates New Gaming Experiences for Players
Interblock’s Live Craps table was also on display within Stadiums and in a standalone format. This first-of-its-kind, dealer-assisted table provides an exciting opportunity to shoot real dice on a Craps table. When it is the player’s turn to shoot the dice to initiate the game, the dealer will call on the selected player to step up to the table to be the shooter. After the dealer verifies the shooter’s result and enters it into the dealer console, the shooter may roll the dice again or the dealer may choose another shooter among the available players.
The innovative Live Craps table delivers even more ways for patrons to play this exciting community game by replicating a Craps table environment without the pressure or intimidation of a traditional Craps table, and provides operators a new way to offer Craps within a Stadium, or create a Live Craps ETG table in a standalone format.
New Universal Cabinet Form-Factors Make Their Debut
The Universal Cabinet (“UC”) suite was demonstrated in seven different form-factors at G2E, including new forms of virtual Blackjack, a live video feed multi-game, Big Six, and Craps. UC is one of Interblock’s breakthrough ETGs that offer an entirely new way for players to interact with table games. It supports six different table games, including Roulette, Blackjack, Craps, Baccarat, Big Six, and Sic Bo, and provides a one-on-one gameplay experience by allowing players to set the pace of their own game.
Modern Spin on Roulette ETGs Showcase New Paytables: Golden Ball Roulette and Lucky Ball Roulette
Finally, Interblock’s Golden Ball Roulette and Lucky Ball Roulette were demonstrated on both MiniStar and Universal Cabinet products. These innovative Roulette games are themed around its unique side bets, adding more fun and excitement to the base game. Beautiful sign packages and new lights, animations, and sounds complete this standalone product offering.
In closing, Connelly said, “With the support of our partners and customers over the last six years, we have had the fortunate opportunity to innovate and diversify our product offering, which has been designed to attract various demographics through alternative distribution channels. The depth of our offerings has attracted both new and existing players to a more profitable and entertaining form of gaming. In many ways, this is one of the few areas capable of competing with online gaming, currently accelerating within North America.”
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Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
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The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.
Methodology: How Growth Was Measured
To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.
Brands Showing Standout Growth in 2025
Strong outperformance highlights different paths to scale
Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.
LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.
BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.
Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.
Crypto-forward momentum and broader market depth
The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.
Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.
Market Maturity: Compliance, Trust, and UX Win
As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.
“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”
Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”
Trends Shaping the Next Phase of iGaming in Canada
- Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
- Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
- SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
- Compliance, transparency, and UX are central to sustainable market share gains.
Looking Ahead
The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.
As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.
The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.
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Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the world’s largest online poker site.
Through this partnership, PokerStars’ players in the UK and Ontario will gain access to Ezugi’s standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
PokerStars, launched in 2001, is one of the world’s leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.
Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.
Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: “PokerStars’ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStars’ players with our own innovative games.”
Ben-Ami continued: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets – Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent – a fast-paced, simple and exciting Hi-Lo card game.”
Ben-Ami concluded: “We are confident that PokerStars’ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.”
The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.
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