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iSoftBet launches customisable Jackpot Tool to take brands to the next level

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iSoftBet has launched Jackpot Tool, its flagship, data-driven, customisable player engagement solution that operators can tailor and apply to over 8,000 games including 150 top-performing iSoftBet titles to elevate engagement campaigns and enhance the player experience.

iSoftBet recently carried out comprehensive qualitative market research, focused on real money player focus groups seeking opinions on how engagement tools fit into existing gameplay today, and how they enhance the user experience.

It concluded that two main areas should be highlighted by providers: the value of a customised offering and giving players a choice.

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Jackpot Tool enables operators to stand out in a highly competitive market, reduce internal investment, set budget controls and analyse player data to monitor and optimise performance thanks to its comprehensive back office. Jackpot Tool gives operators unlimited flexibility, improving gaming experiences for visible results.

Using the tool iSoftBet customers can create and configure any type of jackpot for any customer requirement. This ranges from progressive, multi-level and VIP to promotional and time and/or event based as well as include a host of configurable triggers and settings including hot jackpots, player targeting, cross licensee and much more.

During phase one of launch iSoftBet’s Jackpot Tool has proven to significantly boost player engagement generating 35% more spins on games with the tool compared to games without, while it also saw a 350% uplift in bets and 150% increase in active players.

Andrew Bonnici, Chief Product Officer, iSoftBet, said: “Creating great games is no longer enough. Today’s players demand amazing experiences and our new customisable Jackpot Tool, alongside our suite of advanced player engagement solutions, significantly elevates and enhances operator offerings and the customer experience.

“With players’ behaviour in mind, we have created a series of easy to integrate, customised solutions that present both choice and added value, keeping the players engaged and providing them with the experiences they want.”

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Jackpot Tool is one of many iSoftBet player engagement solutions that includes Tournaments, Achievements, Free Rounds and Real-Time Data solutions.

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BGaming curls up with bountiful bonus games in Catdiana

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Popular iGaming content provider BGaming is helping players hunt for ancient treasures in its latest release Catdiana. Boasting two purr-fect bonus games, the gameplay is further enhanced through cat-themed scatters, coveted coins and high-value gem symbols.

The 5×3 reel action unfolds deep within a mystical cat temple where Catdiana goes on the prowl, performing as a wild to guide players to hidden treasures and big wins.

Landing three of the temple’s sacred Ark Scatters on reels one, three and five holds the key to getting your claws into the game’s five Free Spins bonus round. Amping up the level of excitement, the Blazing reels are reels two, three and four merged into one giant symbol to enhance the player’s winning potential.

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Players scoring six or more coins in the main game or Free Spins can then pounce on Catdiana’s additional bonus game, where only coins take their place on the grid, offering multiplier values as high as x20 of the bet. To help slot enthusiasts edge ever closer to untold riches, Mini, Major and Mega Jackpots are also featured in the Coin Respin game.

Julia Alekseeva, Co-CPO at BGaming, said: “With such a charming main character taking inspiration from the ever-popular Indiana Jones and Puss in Boots, we’re hoping players will be feline just fine with Catdiana.”

“Our two sumptuous Bonus games lead the way with inspired mechanics, including Blazing Reels and three lavish jackpots, while the ancient temple-themed style and crisp audiovisual effects add an extra dynamic. This is the best time to get your paws on prizes!”

The post BGaming curls up with bountiful bonus games in Catdiana appeared first on European Gaming Industry News.

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FDJ Announces its First Bond Issue

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La Française des Jeux (FDJ), one of Europe’s leading betting and gaming operators, will meet investors over the next days with a view to launching its first bond issue, subject to market conditions.

FDJ recall that, on 7 November, Moody’s assigned the Group a long-term credit rating of Baa1 – stable outlook.

With a total value of €1.5 billion, in 3 tranches with maturity of 6, 9 and 12 years, the bond issue would be used to refinance most of the €2 billion bridging loan, drawn on 7 October to finance the acquisition of Kindred shares for nearly €2.5 billion. The bonds will be listed on the Euronext regulated market in Paris.

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Furthermore, FDJ is finalising a €400 million syndicated loan with top-tier French and international banks, which will be repaid over 5 years. This financing is also intended to repay the bridging loan which will be settled with Group’s cash.

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7777 gaming enters the Georgian market in partnership with Europebet

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7777 gaming, a leading provider of online casino games, is thrilled to announce its entry into the Georgian market through a strategic partnership with Europebet – one of the leading online gambling operators in the region, part of the renowned Betsson Group since 2015.

7777 gaming presents an expansive collection of more than 100 online casino games, each meticulously certified to comply with Georgia’s latest legal standards.  With a focus on innovation and quality, 7777 gaming provides unique and engaging casino experiences that cater to the preferences of the new generation of players.

The direct integration of 7777 gaming’s content into Europebet’s platform demonstrates a commitment to offering players a premium gaming experience with a wide range of high-quality titles. Through this integration, players at Europebet in Georgia can enjoy 7777 gaming’s engaging and diverse games portfolio, such as Cash 100, Barbarian, Candy Anyways, Sea of Treasures, Diamonds of Majesty, and Thracian Treasures.

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Elena Shaterova, Chief Commercial Officer at 7777 gaming, stated: “We take pride in our relentless dedication to adhering to the latest legislative requirements in Georgia’s online gambling sector. Recognizing the immense potential of this lucrative market, we eagerly join forces with Europebet, a renowned brand synonymous with thrilling gameplay, innovation, and creativity.

 

Mindia Tsiklauri, Slots Product Manager at Europebet said: “Our partnership with 7777 gaming introduces a new dimension of entertainment for our players. Their extensive and distinctive game selection adds valuable diversity to our platform, a sought-after quality in our vibrant and competitive market. Continuously seeking innovative avenues to captivate our audience, we view 7777 gaming as an invaluable ally in our ongoing mission.

The post 7777 gaming enters the Georgian market in partnership with Europebet appeared first on European Gaming Industry News.

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