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Flutter Entertainment opens new £15m technology and innovation hub in Leeds

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Flutter Entertainment’s new £15m UK technology and innovation hub in Leeds is now officially open to colleagues from across its UK and Ireland and International divisions.

Designed by MEPC, the state-of-the-art workspace is home to 1700 colleagues and comprises 136,000 sq. ft of flexible space across eight floors at 4 Wellington Place in Leeds Dock – a thriving community for the media, technology, and creative industries. It has been built to the highest environmental standard, achieving a BREEAM Excellent rating on completion and includes a range of accessibility and sustainable features, meeting the WELL building standard, which aims to make the work environment healthier for colleagues.

The hub will act as a centre of excellence in technology and innovation for Flutter brands operating in the UK and Ireland, helping to drive innovation across the Group through the development of industry-leading digital products for consumers across the world, while providing highly-skilled jobs and a sizeable local investment in Leeds and the surrounding Yorkshire region.

The new site will be home to more than 800 technology professionals working in key functions such as its Global Sports Trading Platform, Digital Infrastructure, Platform Services, and Information Security. It will also include several unique attributes, including:

 

  • Seventh and eight floors dedicated solely for social activities between teams;
  • IT ‘vending machines’ for certain equipment to free up resource and time for IT colleagues;
  • £1m investment in VC and AV equipment to promote inclusive meetings between those working remotely and in the office;
  • Six electric car charging points in the basement;
  • And break-out furniture items all made from recycled Coca-Cola bottles.

 

The hub will continue to promote SBG’s ‘Skills Academy’, which offers selected graduates a fully funded MSc in Digital and Technology Solutions from Sheffield Hallam University while they gain in-house experience working with technology teams across the business. To better represent the communities it operates in, SBG has also launched a self-funded version of the government’s Kickstart scheme, creating 13 new roles for young people at risk of long-term unemployment. These are spread across business areas and functions including marketing, finance, people, tech and design.

Conor Grant, CEO of Flutter Entertainment UK and Ireland commented: “Our new office in Leeds is our vision for the future of working and we are excited to welcome our colleagues to this modern, agile and flexible workspace. The entire Flutter Group has benefited greatly from the leading technology capabilities we have developed in Leeds through our talented and highly skilled workforce, and this investment demonstrates our ongoing commitment to both the city and our colleagues. We will also continue to be a positive force in the communities we serve, with our Skills Academy and Kickstart scheme offering exciting opportunities for young people to develop their skills.”

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Greentube adds Piggy Prizes Railroad Rumble to its slot franchise

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Greentube, NOVOMATIC’s Interactive division, has launched Piggy Prizes™ Railroad Rumble™, the latest entry in its Piggy Prizes™ slot series.

Piggy Prizes™ Railroad Rumble™ runs on a 5×3 grid and centres on coin and piggy pot symbols that can be collected and enhanced when the cowboy lands on the centre reel. Greentube said the cowboy acts as a wild and can trigger coin drops that feed piggy pots, which can award Free Games.

The release adds a Gold Train feature that can add and boost coin values and contribute to filling the piggy pots. Greentube said reaching the pots’ limit can trigger Super Free Games, while Free Games keep the cowboy locked on the centre reel and Super Free Games keep the Gold Train sticky on the centre reel.

The game also includes Magic Spin and Magic Rewind modifiers. Greentube said Magic Spins can randomly lock the cowboy or Gold Train on the centre reel, while Magic Rewind gives players another chance to land symbols or jackpots. A Bonus Buy option is available in the base game, which triggers the bonus round once activated.

Richard Ganster, Director of Games Strategy and Games Portfolio Management at Greentube, said: “Piggy Prizes™ has become one of our standout series because of its ability to evolve while staying true to the core mechanics players enjoy. With Piggy Prizes™ Railroad Rumble™, we’ve introduced a more dynamic setup and layered feature set that enhances both engagement and replayability.

“The combination of familiar mechanics with new modifiers allows us to keep the experience fresh for existing fans while also attracting new players to the franchise.”

The post Greentube adds Piggy Prizes Railroad Rumble to its slot franchise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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iGaming

Strive Gaming selected to support Resorts World Bet’s New Jersey iCasino launch

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Strive Gaming has partnered with Genting’s Resorts World brand to support Resorts World Bet’s planned launch in New Jersey’s online casino market, subject to approval by the New Jersey Division of Gaming Enforcement.

Under the agreement, Strive will provide player account management services, including payments, risk management, and fraud detection.

Strive will also support development of the Resorts World New Jersey front end, including use of Strive’s mobile app, and will integrate the operator onto Strive’s “infinity engine” engagement and automation tools.

Max Meltzer, CEO from Strive Gaming said: “I am delighted to add a well-established and high-profile online casino operator such as Genting’s Resorts World to our growing list of partners in North America. Their decision to partner with us for their online launch in New Jersey is testament to the standard of our first-class platform.

“We are certain Resorts World will prove to be very popular with online players in New Jersey, just as it has with land-based players around the world, and that will in-part be driven by our market-leading platform and player account management services.”

Robert DeSalvio, President of Genting Americas East, said: “We are very aware of the success Strive Gaming has seen across North American markets so far, and this makes them the ideal partner for our player account management services.

“We’ve been really impressed by not just their technology but their team depth as well. They understood our needs and they are perfectly positioned to play a key role in our online casino launch in New Jersey. We look forward to working with them for a long time.”

The post Strive Gaming selected to support Resorts World Bet’s New Jersey iCasino launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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content distribution

ICONIC21 integrates full game portfolio with Hub88

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ICONIC21 has integrated its full multi-vertical content portfolio with Hub88 under a new content agreement, giving Hub88’s operator network access to the supplier’s live casino, slots and virtual games.

Hub88 said the integration was delivered via its Casino API, enabling operators in its distribution network to add ICONIC21 content. The companies said titles are already live across several brands within Hub88’s distribution pool, with further rollouts planned in the coming weeks.

A key launch in the package is ICONIC21’s Gravity Wheel, a live game show title built around fast rounds and always-on multipliers—Saturn, Moon, Comet, and Sun. ICONIC21 said the Sun multiplier offers wins of up to 1,000x.

The agreement also covers ICONIC21’s slot and virtual game catalogue, including Las Piggas and formats such as Crash and Plinko.

“Partnering with Hub88 is a significant milestone that aligns with our focus on speed and product agility. Hub88 is respected for offering a prime environment to its operators, and seeing our full portfolio go live across their network is standing as proof of our shared standards for quality.

We look forward to a long-term relationship built on delivering high-performance content that meets the evolving needs of global players,” said Alina Mihaela Popa, Chief Commercial Officer at ICONIC21.

Hub88’s Head of Supplier Relations Jessica Inglott added: “Our objective is to provide our partners with a competitive edge, and ICONIC21’s catalog does exactly that. The inclusion of unique titles like Gravity Wheel brings a different energy to our offering. The speed at which we’ve been able to roll out these games across multiple brands speaks to the synergy between our technical teams and the quality of the product”

The post ICONIC21 integrates full game portfolio with Hub88 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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