Latest News
Flutter Entertainment opens new £15m technology and innovation hub in Leeds
Flutter Entertainment’s new £15m UK technology and innovation hub in Leeds is now officially open to colleagues from across its UK and Ireland and International divisions.
Designed by MEPC, the state-of-the-art workspace is home to 1700 colleagues and comprises 136,000 sq. ft of flexible space across eight floors at 4 Wellington Place in Leeds Dock – a thriving community for the media, technology, and creative industries. It has been built to the highest environmental standard, achieving a BREEAM Excellent rating on completion and includes a range of accessibility and sustainable features, meeting the WELL building standard, which aims to make the work environment healthier for colleagues.
The hub will act as a centre of excellence in technology and innovation for Flutter brands operating in the UK and Ireland, helping to drive innovation across the Group through the development of industry-leading digital products for consumers across the world, while providing highly-skilled jobs and a sizeable local investment in Leeds and the surrounding Yorkshire region.
The new site will be home to more than 800 technology professionals working in key functions such as its Global Sports Trading Platform, Digital Infrastructure, Platform Services, and Information Security. It will also include several unique attributes, including:
- Seventh and eight floors dedicated solely for social activities between teams;
- IT ‘vending machines’ for certain equipment to free up resource and time for IT colleagues;
- £1m investment in VC and AV equipment to promote inclusive meetings between those working remotely and in the office;
- Six electric car charging points in the basement;
- And break-out furniture items all made from recycled Coca-Cola bottles.
The hub will continue to promote SBG’s ‘Skills Academy’, which offers selected graduates a fully funded MSc in Digital and Technology Solutions from Sheffield Hallam University while they gain in-house experience working with technology teams across the business. To better represent the communities it operates in, SBG has also launched a self-funded version of the government’s Kickstart scheme, creating 13 new roles for young people at risk of long-term unemployment. These are spread across business areas and functions including marketing, finance, people, tech and design.
Conor Grant, CEO of Flutter Entertainment UK and Ireland commented: “Our new office in Leeds is our vision for the future of working and we are excited to welcome our colleagues to this modern, agile and flexible workspace. The entire Flutter Group has benefited greatly from the leading technology capabilities we have developed in Leeds through our talented and highly skilled workforce, and this investment demonstrates our ongoing commitment to both the city and our colleagues. We will also continue to be a positive force in the communities we serve, with our Skills Academy and Kickstart scheme offering exciting opportunities for young people to develop their skills.”
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casino
Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party
Downtown Las Vegas casino also brings in WWE Hall of Famer Rob Van Dam for a live Q&A on April 18.
Plaza Hotel & Casino will host WrestleMania 42 viewing parties on April 18 and April 19 in its showroom in downtown Las Vegas, adding a ticket giveaway for WWE Monday Night RAW on the second night.
The casino said all guests attending the Sunday, April 19 viewing party can enter a free raffle to win two tickets to Monday Night RAW on Monday, April 20 at T-Mobile Arena, seated in one of the venue’s premier Loge Boxes.
On Saturday, April 18, the Plaza will feature WWE Hall of Fame wrestler Rob Van Dam (RVD) as a special guest. The property said RVD—also billed as “Mr. Monday Night”—will lead a live Q&A at 1:30 p.m. ahead of the WrestleMania 42 start time at 3 p.m., and will be available for autographs and photo ops.
Both events are 21+ and run in the Plaza showroom, with doors opening at 1 p.m. and the viewing party starting at 3 p.m. The Plaza said it will offer drink specials and buckets of beer priced at $30 for domestic brands and $35 for imported.
Tickets with seat selection are priced at $40 per person (plus fees and taxes), according to the casino, with details and purchasing available via the Plaza’s website.
Relevant data as follows:
- Plaza Hotel & Casino WrestleMania viewing party details: https://www.plazahotelcasino.com/entertainment/wrestlemania-viewing-party/ Primary source for ticketing, schedule, and pricing referenced in the article.
- WWE Monday Night RAW: https://www.wwe.com/shows/raw Official WWE show page to support the RAW reference and event context.
- T-Mobile Arena events calendar: https://www.t-mobilearena.com/events Venue source to corroborate event location and provide broader event context.
- Plaza Hotel & Casino: https://www.plazahotelcasino.com/ Company homepage for readers seeking more information on the property hosting the viewing parties.
The post Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
MEGA hires Leapfox founder Patrick Collins as VP of Growth
The ex-Wasserman and former Excel Esports partnerships lead joins the London-based group behind the Esports Awards and MOBIES.
The Mobile, Esports and Gaming Alliance (MEGA) has appointed Patrick Collins as Vice President of Growth, the company said on April 15, 2026. Collins will lead growth strategy, including commercial partnerships and new business development, from London.
Collins joins from boutique agency Leapfox, which he founded in early 2022. Prior to that, he led commercial partnerships at UK esports organisation Excel Esports, securing deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.
Earlier in his career, Collins worked at sports marketing agency Wasserman, where MEGA said he helped secure EE’s six-year partnership with Wembley Stadium and advised brands including American Express, Vodafone and PepsiCo. The company also cited experience working with Premier League football clubs and brands including Barclays, Santander, Under Armour and Puma.
“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”
“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”
Relevant data as follows:
- MEGA (Mobile, Esports and Gaming Alliance): https://themega.global/ Official company site to support the appointment and provide background on MEGA.
- Esports Awards: https://esportsawards.com/ Official site for one of the properties referenced in connection with MEGA.
- MOBIES: https://mobies.com/ Official site for the Mobile Gaming Awards referenced alongside MEGA.
The post MEGA hires Leapfox founder Patrick Collins as VP of Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Soft2Bet adds five brands in Q1 2026 and lines up Alberta licensing bid
Soft2Bet said it opened 2026 with five new brand launches and four sponsorship deals, alongside market planning for Q2 2026. The company shared the update from Malta on April 15, 2026 as part of its Q1 2026 results.
In Q1, Soft2Bet launched Lodur in Sweden and Zinx in Romania. In Denmark, it launched Betinia, Betoro and QuickCasino. The company said the rollouts were part of a localized approach aligned with player behavior and regulatory environments.
Soft2Bet also announced four sponsorships aimed at strengthening regional visibility. In Canada, it partnered with the Oshawa FireWolves and Rock League Curling. In Romania, it renewed its partnership with football club CFR Cluj. In Denmark, it cited brand exposure through the Betinia League and CampoBet Division.
For Q2 2026, Soft2Bet said it has submitted a license application in Alberta, Canada, and is evaluating Spain and Portugal. The company also said it plans to offer players a gamified tournament module for the upcoming FIFA World Cup, designed to extend engagement beyond traditional sportsbook formats.
Soft2Bet did not disclose revenue, active user metrics, or market-by-market performance data in the release.
-
Soft2Bet: https://soft2bet.com/ Company site for background, brand portfolio, and corporate updates referenced in the release.
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Alberta iGaming (AGLC) – regulatory information: https://aglc.ca/ Official Alberta Gaming, Liquor and Cannabis information relevant to the stated Alberta license application.
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Swedish Gambling Authority (Spelinspektionen): https://www.spelinspektionen.se/en/ Regulator context for the Sweden brand launch mentioned (Lodur).
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Romanian National Gambling Office (ONJN):https://onjn.gov.ro Regulatory reference for Romania activity and brand launch (Zinx).
The post Soft2Bet adds five brands in Q1 2026 and lines up Alberta licensing bid appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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