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Future Anthem and Gamesys collaborate on player protection initiative
Research on the impact of casino games on player risk and safety to be published during Safer Gambling Week
Future Anthem, the pioneering AI and game data science specialist, has joined forces with Gamesys a Bally’s Corporation Company, on a landmark R&D initiative, analysing the extent to which player markers of harm may be related to the games that players choose to play.
Research into identifying practical markers of potential problem gambling has increased in the past decade, with the identification of potential harm indicators now forming a key part of customer interaction guidance.
Most of the research into problem gambling to date has centred on player behaviour, however, this work will focus on identifying whether correlations exist between player markers of harm and the experiences that different games provide.
The initiative builds on a successful engagement earlier in the year that used Future Anthem’s ‘Safer Play’ detection system, which identifies Markers of Harm to risk-score each game session, providing valuable and actionable intelligence on risk and player safety.
Players’ gameplay was modelled on over 2 billion transactions across Gamesys’ portfolio of UK casino and bingo brands. Analysis of the results also compared players’ use of responsible gambling tools, combined with Gamesys’ own responsible gambling prediction models, demonstrating that the two approaches to player risk complement each other to detect potentially problematic gameplay accurately and early.
Underlining their joint commitment and proactive approach to responsible gambling, both companies are now proceeding with a new R&D engagement to further research the impact of games on Markers of Harm. The initiative is also supported by Blueprint Gaming and Roxor Gaming – key suppliers to Gamesys.
The research will be published on the 1st November at the launch of Safer Gambling Week, available for free download and will be accompanied by an interactive webinar with Gaming Intelligence to ensure wider stakeholder benefit across the industry, assisting with enhancing the player experience in responsibly and sustainably.
Kevin Clegg, Director of Sustainability at Gamesys (a Bally’s Corporation company), added: “We always aim to raise the bar with new technologies and approaches to improve our players’ experience. Future Anthem’s technology and approach to responsible gambling are both cutting-edge and complementary to our own. Exploring the impact of games and features on players is an area of focus that will benefit us and the wider industry which we’re very keen to support.”
Leigh Nissim, CEO and Founder, Future Anthem, said: “It’s a privilege to work with Gamesys and to collaborate closely in such an important area as responsible gambling. We all know how vital it is to both enhance and protect the player experience and, by working in partnership, we bring two highly experienced teams together to achieve great results.”
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A partnership to expand game visibility and access
ELA Games, an innovative game development studio, announces its distribution partnership with established content aggregator, SlotCatalog.
SlotCatalog is a leading independent slot database and content discovery platform, established in 2016. It has quickly become an authoritative source for players, operators and development studios as a centralised database with up-to-date game information and the latest industry updates.
ELA Games’ collaboration with the platform will make the studio’s rapidly growing portfolio of games more accessible to players and industry figures across the globe. Through SlotCatalog, players can now explore, compare and demo ELA Games titles, such as Joker Winpot, Cash of Gods and more. With intuitive organisation, rankings and detailed game breakdowns, SlotCatalog offers players an engaging space to discover new content, further boosting ELA Games’ visibility and reach.
Yaroslav Soloshenko, Business Development Team Lead of ELA Games, commented on the partnership, “This collaboration with SlotCatalog propels our reach and visibility to players, allowing us to showcase our high-quality content to a more diverse global audience. We’re proud to be hosted on one of the largest and fastest-growing player-centric and trusted platforms. Our partnership will help us grow and maintain our passion for developing engaging and unique gaming experiences.”
Maga Hallaiev, SlotCatalog’s Content Writer, added, “We’re thrilled to welcome ELA Games to SlotCatalog. Through SlotCatalog, players around the globe can now discover, explore, and enjoy their titles. All great content deserves visibility, and we’re happy to help showcase ELA Games’ growing portfolio to players worldwide.”
As ELA Games continues to expand and develop new, exciting titles, this partnership with SlotCatalog ensures that stakeholders, industry leaders and players can stay informed on the studio’s releases and innovations.
The post ELA Games Partners With SlotCatalog to Expand Player Access appeared first on European Gaming Industry News.
Digitain is set to make a strong statement at iGB Live London 2025, presenting a bold new vision that reflects the company’s continued growth and innovation.
Digitain, a leading sportsbook and casino platform provider, is pleased to announce its participation in iGB Live London 2025, taking place on July 2-3. The company will exhibit at Stand M64, presenting its latest developments and highlighting its commitment to delivering scalable, compliant, and forward-looking technologies for regulated markets.
As one of the industry’s most trusted and awarded B2B suppliers, Digitain will use the event as a platform to meet with partners, share strategic developments, and introduce its latest advancements in Sportsbook, casino platform, virtual sports, and payment technologies.
This year’s participation will be marked by the launch of the company’s first-ever AI-generated campaign — a forward-looking vision that reflects Digitain’s ongoing investment in artificial intelligence and its role in shaping the future of iGaming experiences.
Ani Mkrtchyan, Chief Sales Officer, commented, “iGB Live is a key event for us to present not only our latest innovations, but also our strategic vision for the future of iGaming. As markets become more competitive and regulated, we’re focused on helping partners navigate this complexity with scalable, compliant, and forward-thinking solutions. We’re here to build meaningful, long-term partnerships through trust, agility, and innovation.”
Aregnaz Hakobyan, Digitain Group Chief Marketing Officer, added “This year’s ‘BUILT TO LEAD.’ slogan and our new AI-generated campaign reflect not only where Digitain stands today, but where we are heading. We’re focused on pushing creative and technological boundaries while staying aligned with the real needs of the industry.”
At the event, Digitain will share updates on its corporate roadmap, regulatory reach, and long-term product evolution, offering visitors a deeper look into how the company is shaping the next chapter of its legacy.
The team welcomes attendees to visit Stand M64 to explore strategic collaborations, connect with the executive team, and align on partnership opportunities across key markets.
The post Built to Lead: Digitain Brings Bold Vision to iGB Live appeared first on European Gaming Industry News.
21VIRAL, a leading games aggregator for the Central and Latin American market, has strengthened its expansion by signing an agreement with platform provider Virtualsoft
21VIRAL, a leading games aggregator for the Central and Latin American market, today announced a strategic agreement with prominent platform provider Virtualsoft, significantly strengthening its expansion across the region.
This collaboration will integrate 21VIRAL’s extensive portfolio of games into Virtualsoft’s platform, providing enhanced content options for operators across key Central and Latin American nations. Virtualsoft is a key supplier with a strong presence in markets including Ecuador and Peru, delivering innovative gaming solutions to a diverse range of operators.
Christoph Härtel, CEO of 21VIRAL, commented: “Partnering with Virtualsoft is a pivotal moment for 21VIRAL as we deepen our engagement with one of the world’s most rapidly advancing online gaming markets. Virtualsoft underpins numerous leading brands in the region, and integrating our GameConnector solution will allow swift access to their operational brands. We look forward to working closely with Virtualsoft’s talented team to deliver innovative and revenue driving gaming experiences.”
Alejandro Velez, General Manager at Virtualsoft, stated: “21VIRAL has a strong reputation for seamless integrations and profound expertise in the Latin American gaming market, making them an ideal partner for us. Together, we are streamlining operations and elevating the gaming experience for players, aiming to set new benchmarks for the industry.”
The post 21VIRAL Boosts Latin American Reach Through Strategic Partnership with Virtualsoft appeared first on Gaming and Gambling Industry in the Americas.
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