Canadian growth continues with leading online gaming and sports betting brand

Blueprint Gaming has furthered its profile in the burgeoning Ontario market courtesy of a new agreement with NorthStar Gaming, which owns and operates NorthStar Bets.

Now live with a leading operator in the Ontario marketplace, Blueprint’s launch titles include Fishing Frenzy: The Big Catch, The Goonies and a selection of Megaways titles such as Eye of Horus and Wolf Legend.

This latest deal will eventually see the studio’s entire slots portfolio made available for NorthStar’s players and will herald a significantly greater audience, particularly for its content specifically tailored for Canada.

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Deal or No Deal, has been extremely well received in the region since launch, as has Blueprint’s industry-leading Jackpot King progressive jackpot system rebranded as Jackpot Royale, which has been modified to work with the specific requirements and liquidity necessary to operate in Ontario.

A Canadian-owned and operated brand, NorthStar Bets delivers a uniquely local, premier user experience and Blueprint’s diverse and quality content, which is no stranger to Canadian players, is set to provide a considerable enhancement to the studio’s foothold in Ontario.

Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “Ontario is one of our key markets and has been instrumental in our growth across regulated markets in 2022. Partnering with NorthStar Bets will play a considerable role in our growth there going forward and puts our slots in front of an impressive swathe of new players.”

Michael Moskowitz, CEO and a founding partner of NorthStar Gaming added: “We’re proud to provide a uniquely local, content-driven and premium gaming experience to Ontario consumers. As we continue to expand our offering, a crucial part of that growth is achieved by partnering with reputable and established suppliers of quality gaming experiences, so Blueprint Gaming is a welcome addition to the NorthStar Bets platform.”

Light & Wonder, Inc. has struck a major long-term deal with existing OPENGAMING partner Blueprint Gaming, ensuring one of the globe’s biggest slot providers remains integrated within its content aggregation platform.

Through this four-year extension to the existing agreement, content provider and aggregator, Light & Wonder have ensured its extensive operator network will continue to have access to Blueprint’s diverse and innovative slot games, which are among the best performers on the OpenGaming platform.

Blueprint is regarded as one of the biggest slot developers in the UK where the company is based, while its games perform just as strongly across Europe, as well as in Canada following its recent entry into the regulated province of Ontario.

The studio is renowned worldwide for developing premium branded games based on iconic film and TV shows, including The Goonies and Rick and Morty and Fishin’ Frenzy, allowing operators to reach the widest audience possible.

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In addition, Blueprint’s legendary progressive jackpot system, “Jackpot King”, remains hugely popular with players across the globe, who have the potential to win significant prizes off any spin.

Securing long-term access to Blueprint Gaming’s existing portfolio of games and future releases represents another step in cementing the OpenGaming platform as the world’s leading digital casino ecosystem for the biggest and best games.

Steve Mayes, Digital Partnerships Director at Light & Wonder, said: “Blueprint Gaming’s reputation within the industry is second to none, with its games consistently performing at the highest levels within the OpenGaming platform.

“Our operator partners will be absolutely delighted with this extended partnership. Such a move also builds on our promise to deliver worlds of new play to customers across the globe.”

Matt Cole, Managing Director of Blueprint Gaming, said: “Light & Wonder has served as a crucial partner of ours for several years, with its OpenGaming platform providing us with extended opportunities to deliver our content to operators and players across multiple markets.

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“With this new agreement in place, we are in a strong position to remain at the focal point of the world’s biggest casino brands, with our games proven to provide exceptional engagement rates.”

The OpenGaming ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All games available through OpenGaming are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.