Latest News

Rdentify launch NEW solution championing consumer welfare and protecting the vulnerable Mobinc sign up to bring the pioneering solution to their customers

Published

4 years ago

October 14, 2021

Reading Time: 3 minutes

Innovative software and technology pioneers, Rdentify bring to market a brand NEW technology, designed to detect vulnerability sentiment and allow for more responsible gambling.

Following a year of isolation, loneliness and heightened screen time for many, online gambling and casino searches hit an all-time high during the pandemic, hence the growing reliance and demand for a software that can help safeguard the vulnerable.

With an intrinsic desire to champion consumer welfare, Rdentify propelled their way onto the scene by bringing about a solution which utilises natural language processing to identify the signs of vulnerable customers in real time during live chat and email correspondence.

In essence this enables gambling firms to safeguard potential customers that are vulnerable and immediately protect them, as well as the reputation of their firm.

Daniel Brookes, CEO and Founder of Rdentify commented: “Having worked within the E-gaming and technology sectors for several years, I spotted a gap in the market, whereby businesses could deploy improved technology compliance and safeguarding systems to protect their business. Therefore Rdentify was born out of the need to shield vulnerable consumers.”

In fact, The Gambling Commission started to make marked changes within the industry in 2018, stating, “Overall the companies can do a lot more to demonstrate they care about consumers and want to treat them right and keep them safe.” Rdentify champions this sentiment, acting as an additional safeguard for consumers and a way for businesses to treat their customers well. The Gambling Commission added, “We want to use our powers to hopefully drive a culture where operators’ compliance is set right from the start and which innovates to protect consumers, plus drive profits.”

Daniel added: “Rdentify can make a huge difference to the lives of many customers. After all, we’ve all experienced difficult times, particularly during the last year, therefore we’d hope that businesses selling us products such as online gambling have ways to monitor vulnerability, so we don’t make catastrophic mistakes.

“It’s been a technological breakthrough and milestone to get to where we are today. It’s also testament to the speed we have gained new clients as to just how much our software can assist businesses and protect their customers.”

Gambling firms’ importance on consumer welfare is often called into question and has been widely reported. All too often the signs of vulnerability are missed for numerous reasons and therefore are diluted. For businesses this can lead to regulatory issues, reputational damage and potentially fake claims.

Turnkey gaming solutions provider, Mobinc have partnered with Rdentify to avoid just that. They have already integrated the technology bringing about advanced customer risk analysis software, protection to players and avoidance of financial penalties.

Sergei Belikov, Compliance Director at Mobile Incorporated said: “Mobinc.com is looking to redefine the online casino experience by investing heavily in a technology first approach, and Rdentify’s innovative solution perfectly complements this strategy. We are very excited about this new partnership with Rdentify, as we work together to help protect our customers’.

The additional customer oversight that the new Rdentify technology delivers, helps ensure that we’re better managing our Customers’ and quickly identifying those that might be showing signs of risk. Rdentify integrated seamlessly with our existing live chat and CRM set up, informing us in real time of any potential customer risk which is detected using an easy-to-understand RAG scoring status.”

Rdentify understands that vulnerable players often go undetected, which can lead to severe consequences for both the customer and the operator. Their goal is aligned with that of the Gambling Commission, which is to continue to minimise this and protect the most vulnerable.

Daniel said: “This is revolutionary within the industry and we are continually adding new risk identification factors, as we strive for a safer gambling environment for consumers.”

Digitain

Digitain Earns Double Nomination at SiGMA Eurasia Awards 2026

Published

9 minutes ago

February 5, 2026

Wladimir P.

digitain-earns-double-nomination-at-sigma-eurasia-awards-2026

Digitain has secured two prestigious nominations for the SiGMA Eurasia Awards 2026, contending for both Best Sports Provider and Best Platform Provider.

These nominations reflect Digitain’s continued focus on building technology that delivers measurable value for operators. From advanced sportsbook functionality to a robust, scalable platform ecosystem, every solution is designed with one clear goal: turning features into figures.

The SiGMA Eurasia Awards are widely regarded as one of the industry’s most respected benchmarks, celebrating companies that push boundaries while delivering real-world results. Digitain’s nominations reinforce its position as a trusted B2B partner for ambitious operators looking to lead in competitive markets.

Being recognised in the Sports Provider and Platform Provider categories highlights Digitain’s holistic approach, showcasing how they combine technology, data and human expertise to support sustainable operator growth.

The post Digitain Earns Double Nomination at SiGMA Eurasia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Alvarez & Marsal

BGC: Licensed Gambling Advertising Continues to Decline in the UK

Published

9 minutes ago

February 5, 2026

Wladimir P.

bgc:-licensed-gambling-advertising-continues-to-decline-in-the-uk

Gambling advertising spend by licensed operators in the UK is continuing to decline, according to new independent analysis commissioned by the Betting and Gaming Council (BGC). The findings come as the industry warns that unregulated online advertising by illegal operators is becoming the real risk to consumers.

The research, conducted by Alvarez & Marsal (A&M), set out in the Gambling Advertising and Sponsorship Report 2025, shows that gambling advertising accounted for 2.7% of total UK advertising spend in 2024, down from 3% the previous year.

The report also found that overall gambling advertising spend by licensed operators has been declining steadily since 2021, falling by 1.7% year-on-year, driven largely by a £30 million reduction in television advertising.

At the same time, a substantial share of advertising is dedicated to player protection. Around 20% of all gambling advertising is now focused on safer gambling messaging, reinforcing awareness of tools and support.

This focus is delivering tangible results. During the most recent Safer Gambling Week, engagement increased significantly, with 14% more people setting deposit limits and 22% more safer gambling tools in place.

Advertising compliance remains extremely high, with Advertising Standards Authority (ASA) rulings relating to fewer than 0.02% of gambling adverts, highlighting the strength of the UK’s regulatory framework.

Regulated gambling advertising supports 9900 jobs across the advertising, media and creative supply chain, contributes c.£500 million in Gross Value Added (GVA), and underpins 1400 full-time marketing roles. It also plays an important role in supporting free-to-air sport, lower-league and grassroots sport, as well as wider media revenues outside subscription-based models.

Grainne Hurst, CEO of the Betting and Gaming Council, said: “This independent analysis shows that gambling advertising by licensed operators is continuing to fall, with spend increasingly concentrated on safer gambling messaging and consumer protections. Our members operate within some of the strictest advertising rules of any industry and continue to raise standards across the sector.

“By contrast, illegal operators are advertising aggressively online with no safeguards, no age checks and no consumer protections, posing a huge risk to consumers. Any serious approach to advertising must be led by evidence and focused on tackling the harmful black market.”

Adam Rivers, Managing Director at Alvarez & Marsal, added: “We are pleased to have worked with the BGC on this report, which offers an insight into the state of the gambling advertising and sponsorship sector in the UK, based on actual advertising expenditure data from licensed operators.”

The report also highlights the growing scale of illegal gambling advertising. Illegal operators are increasingly using unregulated digital channels, including influencers, search engines and AI-generated content, to target consumers. Many explicitly advertise that they are “not on GAMSTOP”, while others impersonate trusted charities and institutions to deceive the public.

While licensed advertising continues to decline, separate industry analysis estimates that black market sites are spending between £500 million and £700 million on advertising their illegal sites.

The post BGC: Licensed Gambling Advertising Continues to Decline in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Australia

Konami’s SYNK Vision Named Finalist in Regulating the Game Global Awards 2026

Published

9 minutes ago

February 5, 2026

Wladimir P.

konami’s-synk-vision-named-finalist-in-regulating-the-game-global-awards-2026

Konami Gaming subsidiary Konami Australia is a finalist in the Regulating the Game Global Awards 2026, adjudicated by representatives from the International Betting Integrity Association (IBIA), International Masters of Gaming Law (IMGL), The Responsible Gambling Council (RGC) and Leagues Clubs Australia. Konami’s SYNK Vision biometric player tracking solution has been named a finalist for “RegTech Solution of the Year”, recognising innovative technology improving compliance, anti-money laundering (AML), safer gambling or integrity outcomes.

Tom Soukup, senior vice president & chief systems product officer at Konami Gaming, said: “The potential for SYNK Vision to deliver transformative advancement is unmistakable, especially as it relates to anti-money laundering, compliance, and player protection. This important acknowledgement of Konami’s SYNK Vision in the Regulating the Game Global Awards is credit to our valued casino customers and team members for working collaboratively, pushing casino systems technology to new heights of innovation, efficiency, and responsibility.”

Organised by the annual gambling law and regulation conference Regulating the Game, the Regulating the Game Global Awards 2026 event takes place on March 10 in Sydney, Australia. SYNK Vision has been independently selected as a finalist in this year’s programme, bringing Konami’s patented facial-recognition technology to the forefront of responsible gaming. Installed at casino table games and electronic gaming machines (EGMs), SYNK Vision can securely identify, track and protect players automatically based on biometric facial characteristics, regardless of whether they are members of the venue’s established player loyalty programme.

Gerard Crosby, senior vice president & chief games product officer at Konami Gaming and director of Konami Australia, said: “SYNK Vision equips gaming facilities to rapidly detect barred players, immediately notifying personnel and locking the machine from play if associated with an EGM—all while preserving player privacy across its gaming ecosystem. In addition, its advanced identity‑verification capabilities enhance AML tracking and compliance efforts across regulated venues. Konami is happy to support regulated gaming markets with this previously unattainable ability, to the benefit of countless communities and individuals.”

The post Konami’s SYNK Vision Named Finalist in Regulating the Game Global Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.