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Rdentify launch NEW solution championing consumer welfare and protecting the vulnerable Mobinc sign up to bring the pioneering solution to their customers
Innovative software and technology pioneers, Rdentify bring to market a brand NEW technology, designed to detect vulnerability sentiment and allow for more responsible gambling.
Following a year of isolation, loneliness and heightened screen time for many, online gambling and casino searches hit an all-time high during the pandemic, hence the growing reliance and demand for a software that can help safeguard the vulnerable.
With an intrinsic desire to champion consumer welfare, Rdentify propelled their way onto the scene by bringing about a solution which utilises natural language processing to identify the signs of vulnerable customers in real time during live chat and email correspondence.
In essence this enables gambling firms to safeguard potential customers that are vulnerable and immediately protect them, as well as the reputation of their firm.
Daniel Brookes, CEO and Founder of Rdentify commented: “Having worked within the E-gaming and technology sectors for several years, I spotted a gap in the market, whereby businesses could deploy improved technology compliance and safeguarding systems to protect their business. Therefore Rdentify was born out of the need to shield vulnerable consumers.”
In fact, The Gambling Commission started to make marked changes within the industry in 2018, stating, “Overall the companies can do a lot more to demonstrate they care about consumers and want to treat them right and keep them safe.” Rdentify champions this sentiment, acting as an additional safeguard for consumers and a way for businesses to treat their customers well. The Gambling Commission added, “We want to use our powers to hopefully drive a culture where operators’ compliance is set right from the start and which innovates to protect consumers, plus drive profits.”
Daniel added: “Rdentify can make a huge difference to the lives of many customers. After all, we’ve all experienced difficult times, particularly during the last year, therefore we’d hope that businesses selling us products such as online gambling have ways to monitor vulnerability, so we don’t make catastrophic mistakes.
“It’s been a technological breakthrough and milestone to get to where we are today. It’s also testament to the speed we have gained new clients as to just how much our software can assist businesses and protect their customers.”
Gambling firms’ importance on consumer welfare is often called into question and has been widely reported. All too often the signs of vulnerability are missed for numerous reasons and therefore are diluted. For businesses this can lead to regulatory issues, reputational damage and potentially fake claims.
Turnkey gaming solutions provider, Mobinc have partnered with Rdentify to avoid just that. They have already integrated the technology bringing about advanced customer risk analysis software, protection to players and avoidance of financial penalties.
Sergei Belikov, Compliance Director at Mobile Incorporated said: “Mobinc.com is looking to redefine the online casino experience by investing heavily in a technology first approach, and Rdentify’s innovative solution perfectly complements this strategy. We are very excited about this new partnership with Rdentify, as we work together to help protect our customers’.
The additional customer oversight that the new Rdentify technology delivers, helps ensure that we’re better managing our Customers’ and quickly identifying those that might be showing signs of risk. Rdentify integrated seamlessly with our existing live chat and CRM set up, informing us in real time of any potential customer risk which is detected using an easy-to-understand RAG scoring status.”
Rdentify understands that vulnerable players often go undetected, which can lead to severe consequences for both the customer and the operator. Their goal is aligned with that of the Gambling Commission, which is to continue to minimise this and protect the most vulnerable.
Daniel said: “This is revolutionary within the industry and we are continually adding new risk identification factors, as we strive for a safer gambling environment for consumers.”
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AffPapa iGaming Awards 2026
Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026
Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.
Affiliate Program Of The Year
Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.
In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.
The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.
Woman Leader Of The Year
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.
In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”
The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Sweden-based supplier Cubeia integrates its proprietary, brandable Originals content into the operator’s offering.
Vera & John International has gone live with Cubeia’s Originals Studio games, integrating the Sweden-based supplier’s proprietary titles into its player offering.
Cubeia said the launch gives the operator access to fully brandable in-house games aimed at supporting engagement and retention. The supplier positioned the Originals portfolio around “provably fair mechanics, gamification elements, and community-driven gameplay,” and said it includes crash and instant-win formats.
Tobias Fogelberg, Chief Commercial Officer at Cubeia, said: “We’re proud to see Vera & John International go live with our Originals. This is exactly what we’ve been building towards—giving operators something that feels truly their own, not just another catalogue of the same games everyone else has.
“The flexibility and branding possibilities are a big part of it, but it’s also about creating games that players actually want to come back to. That’s where Originals make a real difference.”
Cubeia also linked the rollout to its wider product stack, including its Cubeia Nano platform, which it said is designed to give operators “full control” and scalability. The company added it will continue investing in Originals Studio and plans to expand the portfolio with additional titles and features.
The post Vera & John International goes live with Cubeia Originals Studio games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AffPapa iGaming Awards 2026
Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026
Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.
Affiliate Program Of The Year
Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.
In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.
The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.
Woman Leader Of The Year
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.
In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”
The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026 appeared first on Americas iGaming & Sports Betting News.
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