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Rdentify launch NEW solution championing consumer welfare and protecting the vulnerable Mobinc sign up to bring the pioneering solution to their customers

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Innovative software and technology pioneers, Rdentify bring to market a brand NEW technology, designed to detect vulnerability sentiment and allow for more responsible gambling.

Following a year of isolation, loneliness and heightened screen time for many, online gambling and casino searches hit an all-time high during the pandemic, hence the growing reliance and demand for a software that can help safeguard the vulnerable.

With an intrinsic desire to champion consumer welfare, Rdentify propelled their way onto the scene by bringing about a solution which utilises natural language processing to identify the signs of vulnerable customers in real time during live chat and email correspondence.

In essence this enables gambling firms to safeguard potential customers that are vulnerable and immediately protect them, as well as the reputation of their firm.

Daniel Brookes, CEO and Founder of Rdentify commented: “Having worked within the E-gaming and technology sectors for several years, I spotted a gap in the market, whereby businesses could deploy improved technology compliance and safeguarding systems to protect their business. Therefore Rdentify was born out of the need to shield vulnerable consumers.”

In fact, The Gambling Commission started to make marked changes within the industry in 2018, stating, “Overall the companies can do a lot more to demonstrate they care about consumers and want to treat them right and keep them safe.” Rdentify champions this sentiment, acting as an additional safeguard for consumers and a way for businesses to treat their customers well. The Gambling Commission added, “We want to use our powers to hopefully drive a culture where operators’ compliance is set right from the start and which innovates to protect consumers, plus drive profits.”

Daniel added: “Rdentify can make a huge difference to the lives of many customers. After all, we’ve all experienced difficult times, particularly during the last year, therefore we’d hope that businesses selling us products such as online gambling have ways to monitor vulnerability, so we don’t make catastrophic mistakes.

“It’s been a technological breakthrough and milestone to get to where we are today. It’s also testament to the speed we have gained new clients as to just how much our software can assist businesses and protect their customers.”

Gambling firms’ importance on consumer welfare is often called into question and has been widely reported. All too often the signs of vulnerability are missed for numerous reasons and therefore are diluted. For businesses this can lead to regulatory issues, reputational damage and potentially fake claims.

Turnkey gaming solutions provider, Mobinc have partnered with Rdentify to avoid just that. They have already integrated the technology bringing about advanced customer risk analysis software, protection to players and avoidance of financial penalties.

Sergei Belikov, Compliance Director at Mobile Incorporated said: “Mobinc.com is looking to redefine the online casino experience by investing heavily in a technology first approach, and Rdentify’s innovative solution perfectly complements this strategy. We are very excited about this new partnership with Rdentify, as we work together to help protect our customers’.

The additional customer oversight that the new Rdentify technology delivers, helps ensure that we’re better managing our Customers’ and quickly identifying those that might be showing signs of risk. Rdentify integrated seamlessly with our existing live chat and CRM set up, informing us in real time of any potential customer risk which is detected using an easy-to-understand RAG scoring status.”

Rdentify understands that vulnerable players often go undetected, which can lead to severe consequences for both the customer and the operator. Their goal is aligned with that of the Gambling Commission, which is to continue to minimise this and protect the most vulnerable.

Daniel said: “This is revolutionary within the industry and we are continually adding new risk identification factors, as we strive for a safer gambling environment for consumers.”

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Ariel Reem CEO at Games Valley

Games Valley adds SPRIBE’s Aviator crash game to aggregation platform

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Deal adds the flagship crash title to Games Valley’s operator distribution network via a single integration.

Games Valley has added SPRIBE’s crash game Aviator to its aggregation platform, extending operator access to the supplier’s flagship title.

Under the agreement, Aviator will be distributed through Games Valley’s platform to its network of operators across regulated and emerging markets.

SPRIBE said Aviator reaches more than 77 million monthly active players, processes over 400,000 bets per minute, and accounts for more than 90% of the global crash-game market.

Ariel Reem, CEO at Games Valley, said: “Aviator is one of those rare games that has become a category-defining product. For operators, this is exactly the kind of content that can make an immediate impact. At Games Valley, we’re focused on giving operators access to the games players already know and trust, while helping them maximise performance through a fast, flexible aggregation platform.”

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Games Valley has built a strong reputation as a modern aggregation partner for operators that want access to premium casino content quickly, efficiently and reliably. Through this partnership, we are able to bring Aviator to a wider network of operators through a platform that understands the value of proven, high-performing content in both established and fast-growing markets.”

The post Games Valley adds SPRIBE’s Aviator crash game to aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Microgaming expands Playboy-branded live casino and adds new slot

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Playboy Gems and Desires launches 10 June as the supplier highlights roulette and faster baccarat formats in Microgaming Live.

Microgaming is spotlighting its official Playboy partnership across live casino and slots, as it continues to build a portfolio of Playboy-branded content for operators. The company said its latest slot, Playboy Gems and Desires, launched on 10 June.

In live casino, Microgaming said Playboy Roulette is positioned as the core title within a wider Playboy-branded suite available through Microgaming Live. The supplier said the live range includes multiple table formats presented in a branded studio environment.

Microgaming also pointed to Playboy Speed Baccarat, which it said runs rounds 30% faster than standard baccarat and includes features such as multi-table mode, side bets, statistics and racetrack bets.

Across the live product line-up, the company said the Playboy branding extends to elements including Playboy Bunny presenters, branded tables and live chat, alongside operator-facing marketing options. On slots, Microgaming said Playboy Gems and Desires includes Wild stacks, B-U-N-N-Y-triggered Free Spins, a Jackpot Wheel and a top win potential of up to 5,000x the bet.

A Microgaming spokesperson said: “Playboy is a brand with a unique place in popular culture, and our official partnership gives us the opportunity to build something that feels much broader than a single table or title. What makes this relationship so exciting is the ability to bring that unmistakable sense of style and premium entertainment to life across various formats. Playboy Gems and Desires is the latest chapter in that story, and a strong example of how the Playboy identity can continue to evolve across both slots and live casino.”

The post Microgaming expands Playboy-branded live casino and adds new slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Dynabit Gaming

Dynabit Gaming x 01.tech — partnership live

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Dynabit Gaming announces a strategic partnership with 01.tech to bring our lightweight games to a global audience. This collaboration combines Dynabit’s nimble ~10MB titles and player‑first design with 01.tech’s next‑gen aggregator — featuring 15,000+ games, built‑in gamification and multi‑jurisdiction support — to accelerate player conversion and market reach.

Inna Polly, Head of Aggregator at o1.tech: “We’re excited to partner with Dynabit Gaming and bring their lightweight ~10MB games to our next‑gen aggregator. Their fast‑loading, intuitive titles, built on proven mechanics, will help our partners boost conversion and accelerate growth.”

Vikа Prudnyk, Chief Commercial Officer at Dynabit Gaming: “Dynabit Gaming is now live on 01.tech. This partnership scales our high‑performance portfolio to new markets and delivers faster, smoother gameplay for players — at speed and scale.”

💥 Spin. Win. Boom 💥

The post Dynabit Gaming x 01.tech — partnership live appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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