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Rdentify launch NEW solution championing consumer welfare and protecting the vulnerable Mobinc sign up to bring the pioneering solution to their customers

Published

5 years ago

October 14, 2021

Reading Time: 3 minutes

Innovative software and technology pioneers, Rdentify bring to market a brand NEW technology, designed to detect vulnerability sentiment and allow for more responsible gambling.

Following a year of isolation, loneliness and heightened screen time for many, online gambling and casino searches hit an all-time high during the pandemic, hence the growing reliance and demand for a software that can help safeguard the vulnerable.

With an intrinsic desire to champion consumer welfare, Rdentify propelled their way onto the scene by bringing about a solution which utilises natural language processing to identify the signs of vulnerable customers in real time during live chat and email correspondence.

In essence this enables gambling firms to safeguard potential customers that are vulnerable and immediately protect them, as well as the reputation of their firm.

Daniel Brookes, CEO and Founder of Rdentify commented: “Having worked within the E-gaming and technology sectors for several years, I spotted a gap in the market, whereby businesses could deploy improved technology compliance and safeguarding systems to protect their business. Therefore Rdentify was born out of the need to shield vulnerable consumers.”

In fact, The Gambling Commission started to make marked changes within the industry in 2018, stating, “Overall the companies can do a lot more to demonstrate they care about consumers and want to treat them right and keep them safe.” Rdentify champions this sentiment, acting as an additional safeguard for consumers and a way for businesses to treat their customers well. The Gambling Commission added, “We want to use our powers to hopefully drive a culture where operators’ compliance is set right from the start and which innovates to protect consumers, plus drive profits.”

Daniel added: “Rdentify can make a huge difference to the lives of many customers. After all, we’ve all experienced difficult times, particularly during the last year, therefore we’d hope that businesses selling us products such as online gambling have ways to monitor vulnerability, so we don’t make catastrophic mistakes.

“It’s been a technological breakthrough and milestone to get to where we are today. It’s also testament to the speed we have gained new clients as to just how much our software can assist businesses and protect their customers.”

Gambling firms’ importance on consumer welfare is often called into question and has been widely reported. All too often the signs of vulnerability are missed for numerous reasons and therefore are diluted. For businesses this can lead to regulatory issues, reputational damage and potentially fake claims.

Turnkey gaming solutions provider, Mobinc have partnered with Rdentify to avoid just that. They have already integrated the technology bringing about advanced customer risk analysis software, protection to players and avoidance of financial penalties.

Sergei Belikov, Compliance Director at Mobile Incorporated said: “Mobinc.com is looking to redefine the online casino experience by investing heavily in a technology first approach, and Rdentify’s innovative solution perfectly complements this strategy. We are very excited about this new partnership with Rdentify, as we work together to help protect our customers’.

The additional customer oversight that the new Rdentify technology delivers, helps ensure that we’re better managing our Customers’ and quickly identifying those that might be showing signs of risk. Rdentify integrated seamlessly with our existing live chat and CRM set up, informing us in real time of any potential customer risk which is detected using an easy-to-understand RAG scoring status.”

Rdentify understands that vulnerable players often go undetected, which can lead to severe consequences for both the customer and the operator. Their goal is aligned with that of the Gambling Commission, which is to continue to minimise this and protect the most vulnerable.

Daniel said: “This is revolutionary within the industry and we are continually adding new risk identification factors, as we strive for a safer gambling environment for consumers.”

Flashscore

Flashscore tops speed rankings in UK fan survey ahead of 2026 World Cup

Published

53 minutes ago

May 12, 2026

Wladimir P.

flashscore-tops-speed-rankings-in-uk-fan-survey-ahead-of-2026-world-cup

Flashscore has been ranked the fastest sports results platform by UK fans, according to new research into how audiences consume live sport.

In the UK survey of 2,000 sports fans, 46% identified Flashscore as the quickest platform. Flashscore said the pattern was similar in Italy, where 49% of 2,000 respondents named Flashscore the fastest, and in Brazil, where 53% of 3,300 participants reached the same conclusion.

Respondents also associated Flashscore with reliability. In Italy, Flashscore (known locally as Diretta) was recognised as being more accurate than competitors and national broadcasters’ platforms, while in the UK and Brazil it was recognised as being equal to or close to competitors and national broadcasters’ platforms.

Flashscore Director of Engineering Tomáš Kavka said: “It is not one magic technology that solves everything, it is a lot of small and larger right decisions over time.

“Serving a user in South America from Europe is technically possible, but speed is in our DNA. If we want to be the fastest on every continent, we need to be as close as possible to the user. And the data needs to reach that location the moment it appears in our database.”

The company said it continues to scale globally in its 20th year since launch, reporting more than 125 million monthly users worldwide, more than 400 million app downloads across its portfolio, and approximately 145 billion monthly impressions. Flashscore also reported over four million UK downloads, more than two billion monthly impressions, and average daily time spent close to 30 minutes. On infrastructure, Flashscore said it moved to a new data centre in Prague in 2024, tripling processing capacity, and uses a distributed cloud architecture. It added that during a major Champions League matchday earlier this season it handled 34 million users in a day, delivered 700 million notifications, and processed up to 1.3 million requests per second.

The post Flashscore tops speed rankings in UK fan survey ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

executive appointments

Evoplay promotes Diana Larina to Chief Marketing Officer

Published

53 minutes ago

May 12, 2026

Wladimir P.

evoplay-promotes-diana-larina-to-chief-marketing-officer

Evoplay has promoted Diana Larina to Chief Marketing Officer, expanding its senior leadership team. The company said Larina will continue to lead its brand, performance and product marketing teams, with a focus on growth, strategy and market positioning.

Larina joined Evoplay in 2022 as Head of B2B Marketing. She was promoted to Head of Growth Marketing in 2023 and then appointed Head of Marketing in November 2024.

Evoplay credited Larina with leading major campaigns and helping shift the business towards a more B2C-focused approach aimed at strengthening player engagement. The company also highlighted award nominations including Woman Leader of the Year at the AffPapa iGaming Awards, Young Changemaker at the Casino Guru Awards, Marketing Star of the Year at the G Gate Awards, Young Leader of the Year at the WIG Diversity Awards, and a debut appearance on the Top 50 Masters of iGaming Marketing list.

Diana Larina, CMO at Evoplay, said: “I’m incredibly proud of what the marketing team has achieved at Evoplay and I’m excited about what comes next. This promotion is a reflection of the hard work of everyone around me, and I look forward to continuing to push boundaries, build the brand and drive growth as we expand our presence across global markets.”

Ivan Kravchuk, CEO at Evoplay, added: “From the moment Diana joined us, she demonstrated exceptional drive, leadership and ambition. Her journey through the company is a testament to both her talent and dedication, and this promotion to CMO is incredibly well deserved. Diana has consistently delivered impactful results while inspiring those around her, and I’m confident she will continue to play a key role in shaping Evoplay’s future.”

The post Evoplay promotes Diana Larina to Chief Marketing Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Diana Larina CMO at Evoplay

Evoplay promotes Diana Larina to Chief Marketing Officer

Published

2 hours ago

May 12, 2026

Wladimir P.

Evoplay has promoted Diana Larina to Chief Marketing Officer, expanding its senior leadership team.

Larina joined Evoplay in 2022 as Head of B2B Marketing. She was promoted to Head of Growth Marketing in 2023 and appointed Head of Marketing in November 2024.

Evoplay said Larina has led marketing initiatives spanning brand, performance and partner-focused campaigns, and contributed to a shift towards a more B2C-focused approach aimed at strengthening player engagement.

Diana Larina, CMO at Evoplay, said: “I’m incredibly proud of what the marketing team has achieved at Evoplay and I’m excited about what comes next. This promotion is a reflection of the hard work of everyone around me, and I look forward to continuing to push boundaries, build the brand and drive growth as we expand our presence across global markets.”

Ivan Kravchuk, CEO at Evoplay, added: “From the moment Diana joined us, she demonstrated exceptional drive, leadership and ambition. Her journey through the company is a testament to both her talent and dedication, and this promotion to CMO is incredibly well deserved. Diana has consistently delivered impactful results while inspiring those around her, and I’m confident she will continue to play a key role in shaping Evoplay’s future.”

The post Evoplay promotes Diana Larina to Chief Marketing Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.