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Entain Q3 Trading Update

23rd consecutive quarter of double-digit online growth, underpinned by Entain’s industry leading platform
Entain plc , the global sports-betting and gaming entertainment group, today reports trading for the period from 1 July to 30 September 2021 (“Q3”).
Q3 Highlights
- Strong Q3 performance with Group net gaming revenue (“NGR”) up 4% (+6% cc1) against a period of high growth in the prior year
- Online NGR +10% cc1, marking a 23rd consecutive quarter of double-digit growth in constant currency
- Excluding Germany, online NGR was up +18 %cc1
- All major markets (excluding Germany) delivered a strong performance, particularly in Australia and Brazil
- Retail NGR was +1%cc1, with UK volumes recovering toward pre-Covid-19 levels, and activity steadily rebuilding in Europe
- BetMGM continues to deliver strong growth, with a 23%3 market share across the US in sports-betting and iGaming for the three months to August
- 26%3 share in sports-betting and iGaming in the markets in which BetMGM operates
- Clear iGaming market leader with 32%3 market share
- Industry data for month of August shows BetMGM challenging for #1 market position across sports-betting and iGaming
- Live in 16 jurisdictions, with recent launches in Arizona, Wyoming and South Dakota on first day of state licencing
- Successful start to the NFL season with the launch of a national advertising campaign featuring Jamie Foxx
- Continued progress on ESG initiatives under our Sustainability Charter
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- ARC (“Advanced Responsibility & Care”) programme continues to make good progress, expanding trials into real time customer interaction across UK brands
- The Entain Foundation renewed its commitment to Pitching-In Trident Leagues and SportsAid partnerships
- The Entain Foundation U.S. funded pioneering research with University of Nevada in Las Vegas (“UNLV”) and launched a new app to support the American Gaming Association’s (“AGA”) Responsible Gaming Initiative
- FY2021 Group EBITDA5 expected to be in line with previous guidance of £850m – £900m
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- Uplift from strong Q3 trading performance offset by the previously announced impact of the licensing process in the Netherlands
Jette Nygaard-Andersen, Entain’s CEO, commented:
“These results demonstrate Entain’s continuing ability to deliver sustainable, consistent and diversified growth. Our powerful Entain platform provides customers with great products and experiences, which enables us to grow ahead of our markets as demonstrated by 23 consecutive quarters of double-digit online growth.
We continue to lead our industry in the all-important area of player protection, and I am excited by the early results of our innovative ARC programme, which we firmly believe has the potential to transform player protection across the industry.
As we announced on 12 August, our total addressable market is expected to more than triple to over $160bn. This will be driven by the significant opportunity in the US, where we are now challenging for the number one market position, our growth plans in other new and existing markets, and our strategy of entering into new areas of interactive entertainment.
By offering customers ever more engaging products, while leveraging our scale and technology, we will drive the flywheel effects of secular growth dynamics that can triple the size of our business. As a result, we remain very confident in Entain’s future prospects.”
Q3: 1 July to 30 September 2021 | YTD: 1 January to 30 September 2021 | |||||||||
Total NGR | Total NGR cc1 | Sports Wagers
|
Sport Wagers cc1 | Sports Margin | Total NGR | Total NGR cc1 | Sports Wagers
|
Sports Wagers
cc1 |
Sports Margin | |
Online | ||||||||||
Sports | 12% | 17% | 1% | 4% | +1.3pp | 38% | 39% | 30% | 30% | +0.7pp |
Gaming | 1% | 4% | 7% | 9% | ||||||
Total Online | 7% | 10% | 20% | 21% | ||||||
Retail4 | (1%) | 1% | (15%) | (13%) | +0.4pp | (23%) | (23%) | (32%) | (32%) | (0.5pp) |
Total Group | 4% | 6% | 8% | 9% |
Notes
- Growth on a constant currency basis is calculated by translating both 2021 and 2020 performance at the 2021 exchange rates
- BetMGM revenues comprise of sports (Online and Retail) and iGaming revenues
- BetMGM market shares for the three month period to August 2021
- Retail operates in UK, Italy, Belgium and Republic of Ireland. Retail numbers are quoted on a LFL basis. During Q3, there were an average of 4,513 shops/outlets in the estate, compared to an average of 4,777 for the same period last year
- Guidance on EBITDA is on a post IFRS 16 basis
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Gaming
Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens”

A chaotic jungle journey with big, bad foes and insane riches.
Welcome to the jungle, where Shoot Happens! Face your opponent, take aim, and fire your way to riches.
ELA Games unveils its boldest title to date, a combination of decision-making and narrative progression where every shot counts.
In Shoot Happens, you’re not just a player. You’re the main character who has to fend off waves of increasingly dangerous (and valuable) monsters. Armed with 3 shots per round, you’ll need precision and calm nerves to take down the reward and add it to your Winpot. Hit the target for riches. Miss… and it’s back to the beginning.
The Choice Is Yours
Each round is in the hands of the player. Do you cash out now? Or keep slashing through the jungle for bigger and better rewards? Decision-making, timing, and a whole load of guts go a long way.
Expect the Unexpected
Random projectile bonuses can appear in any round, boosting your rewards massively. And just when you thought your journey through the treacherous jungle was over, the final boss appears. While the other monsters may have been a piece of cake, he doesn’t stay down. Each time you defeat him, he respawns for juicier and recurring payouts. Keep going as long as you can handle it, and you might walk out as the top dog of the jungle.
Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “With Shoot Happens, the team ventured outside of conventional game formats, and we wanted to give players a super engaging experience where they’re in control. This title is a bold approach to game design in this industry, as we’re empowering players with choice and enriching the gameplay experience with strong visuals, narratives, and plenty of replayability.”
Play how you want. The Winpot is yours
Shoot Happens is the perfect blend of fast-paced action, bold decision-making, and interactive gameplay. Whether you’re a cautious player or a complete daredevil, the game is an enticing experience for all.
How deep into the jungle are you willing to go?
The post Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens” appeared first on European Gaming Industry News.
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HIPTHER Enters Next-Level Operations Era: E-Residency, Flexibility, Tech & Collaboration

HIPTHER, the innovative events organiser and media hub behind renowned boutique conferences and online news platforms for the iGaming and Technology industries, is thrilled to announce its new, dynamic era of operations.
Staying true to its international character, HIPTHER breaks free from geographical and logistical limitations by becoming an e-resident company of Estonia and embracing a fully remote work model built on trust, flexibility, and technology.
Estonian E-Residency: A Logical Step Forward for HIPTHER
With a strong focus on innovation, digitalisation, and entrepreneurship, Estonia has long been at the forefront of e-governance. For HIPTHER, a company operating across borders with a digital-first mindset, joining the Estonian e-Residency programme was not just a strategic move – it was the natural next step.
The e-Residency allows HIPTHER to maintain a fully online EU-based company, benefiting from Estonia’s transparent business environment, streamlined administration, and modern legal framework. It enables the team to manage operations more efficiently, with secure access to digital services and the freedom to work from anywhere in the world.
Estonia’s global-first approach mirrors HIPTHER’s own values: agility, decentralisation, and forward-thinking, making this alignment more than practical; it’s philosophical. With its new base in the digital nation, HIPTHER further amplifies its mission to connect industries, foster innovation, and redefine how modern companies operate and grow.
Remote Work Model: Trust, Flexibility, Collaboration in a Tech-forward Era
Supported by e-Residency and the innovative mindset echoed across HIPTHER’s conferences, virtual events, and media outlets – which cover cutting-edge industries such as Gaming, Fintech, Blockchain, Artificial Intelligence, Cybersecurity, and beyond – the #hipthers are now able to collaborate fully remotely.
Following technological advancements and staying true to its human-centric values of wellness, balance, trust, and originality, HIPTHER takes a bold leap toward remote work – where others can’t or won’t.
From managing international summits and awards to running online media and virtual panels, HIPTHER has long relied on digital infrastructure, and now turns this into a permanent advantage.
Zoltan Tuendik, HIPTHER’s Co-Founder & Head of Business, shared his thoughts behind this big next step for the company: “We believe in building a future where innovation, flexibility, and human-centric values guide everything we do. For several years now, our team has been working across borders, embracing remote collaboration and digital-first operations. With this step we’re solidifying and elevating a way of working that’s already part of our DNA. Becoming an e-resident company empowers us to bring lasting change and sets the stage for our next chapter of global impact.”
Join the #hipthers Journey – We’re Hiring!
HIPTHER is growing, and we’re on the lookout for passionate, creative, and driven individuals to join our fully remote team. If you’re excited about working across dynamic industries like iGaming, Tech, Blockchain, and more, we want to hear from you!
Open Positions:
- Social Media & Audience Engagement Lead
- Virtual Events & Community Coordinator
👉 Check out the openings here – send us your CV and a short intro to:
[email protected] or [email protected]
We look forward to hearing from you!
The post HIPTHER Enters Next-Level Operations Era: E-Residency, Flexibility, Tech & Collaboration appeared first on European Gaming Industry News.
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Midnite launches in-stadium £1,000 giveaway for Sheffield United and Southampton fans at every home league game

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Brace Yourself campaign gives supporters chance to win at every home league match
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Cash prize awarded every time a home player scores two goals
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Midnite will match winning prize pot with charitable donation
Fast-growing UK sportsbook Midnite will give Sheffield United and Southampton fans the chance to net £1,000 at every home league match throughout the new season.
Midnite is the front-of-shirt sponsor for Sheffield United and the back-of-shirt sponsor for Southampton and is launching the Brace Yourself campaign for supporters of both clubs.
It means every time a home player scores twice – a brace – one lucky member of the matchday crowd will grab a grand or possibly more – if no brace is scored, the prize pool will roll over to the next home match.
Midnite will also match the prize pool with a donation to charity close to each club.
Fans at Bramall Lane and St Mary’s can enter by scanning QR codes placed around the stadiums and in the matchday programmes and a seat number will be drawn at random before kick-off.
Brace Yourself kicks off on Saturday (August 9) when Southampton host Wrexham and Sheffield United entertain Bristol City.
Andrew Mook, Midnite’s Head of Brand Marketing, said: “We want fans to be on the edge of their seats throughout the season.
“When a home player scores a brace in the EFL Championship this season, Midnite will reward one lucky fan with a cash prize giveaway. Starting off at £1,000 and rolling over each week if there isn’t a winner, the excitement should build throughout the campaign.
“Midnite will also match the fan prize and donate the same amount to a local charity, in a bid to repay some of the amazing work that they do within the local community.”
Midnite’s Brace Yourself campaign is open to fans aged 18 and older.
The post Midnite launches in-stadium £1,000 giveaway for Sheffield United and Southampton fans at every home league game appeared first on European Gaming Industry News.
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