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INTERNATIONAL CRICKET COUNCIL SELECTS SPORTRADAR AS DATA AND STREAMING RIGHTS PARTNER

Sportradar announced a global partnership with the International Cricket Council (ICC), making them the Official Data Distribution and Official Betting Live Streaming Partner of the ICC. Sportradar is a leading global provider of sports betting and sports entertainment products and services, and the number one provider of business-to-business solutions to the global sports betting industry based on revenue.
Spanning 275 top-tier matches, the partnership covers eight of the ICC’s leading men’s and women’s tournaments, starting in October with the ICC Men’s T20 World Cup hosted by India in the UAE and Oman, through to the ICC Men’s Cricket World Cup in 2023, also hosted by India.
Cricket has an estimated two-and-a-half billion fans worldwide. The partnership will create more opportunities for the ICC to engage with this fan base through Sportradar’s network of 1,000 media and sports-betting clients across 80 countries.
David Lampitt, Managing Director, Sports Content and Partnerships at Sportradar said: “Cricket is among the most popular sports globally, and we see huge potential to grow its fan base still further, helping fans interact with the game on an even deeper level.
“Our partnership with the ICC is an exciting step towards engaging those new fans and, with the full breadth of our unique technology powering it, we will deliver enhanced cricket content globally – across a range of platforms.”
Finn Bradshaw, Head of Digital at ICC said: “Innovative use of sports data is one of the key pillars of our digital strategy. This partnership with Sportradar will help us grow our global cricket fanbase and deepen our engagement with it.”
Backed by the technology and specialist cricket capabilities of InteractSport (part of Sportradar), Sportradar will deploy its Cricket Live Score Plus (CLS+) data-capture tool, enabling fielding positions and actions to be plotted for the very first time. The CLS+ solution will provide deep, rich, live ball-by-ball match data to media platforms via bespoke feeds and dedicated channels, at super-low latency.
Sportradar will integrate the official ICC data into its established Premium Cricket Service (PCS), creating an enhanced provision for sportsbook operators, while the new data will also be used to power the ICC’s digital platforms, including icc-cricket.com and the official ICC mobile app.
Additionally, Sportradar’s Integrity Services will provide the ICC with bet monitoring and reporting for all 275 matches through its Universal Fraud Detection System (UFDS). UFDS uses advanced technology to scan the worldwide betting market and has a global team of integrity experts providing analysis on irregular betting patterns, with any suspicious matches subsequently reported to partners.
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Doug Pollard
Pollard Banknote Awarded Contract by the National Lottery of Belgium to Deliver Omnichannel Gaming Platform

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Pollard Banknote Limited has announced that, following a notice of intent to award and a mandatory 15-day standstill period under Belgian procurement law, the National Lottery of Belgium has awarded the company a contract to deliver and operate a next-generation Gaming Platform. The new Gaming Platform from Pollard Banknote will securely support Loterie Nationale’s core business, including the sale of draw games, instant games and more, across both retail and online channels. Valued at approximately €177 million (CAD $289 million), the 12-year agreement—effective immediately—underscores Pollard Banknote’s global growth and leadership in digital lottery innovation.
This project is a key strategic advancement as it marks the first omnichannel deployment of Pollard Banknote’s Catalyst Gaming Platform—a future-ready solution designed to unify and elevate the player experience. Built on a cloud-native, microservices architecture, Catalyst delivers unrivaled flexibility and scalability to evolve with the Lottery’s changing needs, and brings everything together into one seamless ecosystem, including:
• Omnichannel Central Gaming System to seamlessly sell lottery products across retail and digital channels
• Player Account Management to securely manage player information, wallets and preferences
• Player Engagement Technology to enhance interactions and responsibly drive long-term player value
• Game Aggregation Bridge to deliver diverse game content from leading game providers in one unified player experience
• Instant Ticket Management System to optimize warehousing, inventory control and instant ticket distribution
• Integrated Marketing Engagement Platform to deliver personalised, data-driven experiences at every player touchpoint.
“This award represents a significant milestone in Pollard Banknote’s history. By choosing Catalyst to power its core operations, Loterie Nationale has not only placed its trust in us, but has also endorsed our vision for the future of lottery innovation. Together, we’re redefining the global standard for how lotteries engage with players—securely, responsibly, and seamlessly across channels,” said Doug Pollard, Co-Chief Executive Officer at Pollard Banknote.
The post Pollard Banknote Awarded Contract by the National Lottery of Belgium to Deliver Omnichannel Gaming Platform appeared first on European Gaming Industry News.
Beşiktaş Esports
HAVIT Partners with Three Top International Esports Teams to Expand Global Presence

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HAVIT, a leading global consumer tech brand, officially announced strategic partnerships with three internationally renowned esports teams: Brazil’s Vivo Keyd Stars, Turkiye’s Galatasaray Esports and Beşiktaş Esports. This marks a new stage in HAVIT’s global esports expansion, further strengthening its influence in the global esports ecosystem.
HAVIT has achieved remarkable results in the esports sector across both the Turkish and Latin American markets.
In Turkiye, HAVIT’s gaming headsets consistently rank No.1 on the leading platform Trendyol. To further integrate into the local esports ecosystem, HAVIT partners with Galatasaray Esports and Beşiktaş Esports, celebrated for their prestigious legacy and youthful energy, each with a massive fan base. This collaboration not only reinforces HAVIT’s market leadership but also deepens its connection with the local esports community.
Moreover, HAVIT enters the second year of its partnership with Vivo Keyd Stars, Brazil’s leading esports team, providing high-performance gaming gear to support the team’s play. With HAVIT’s gear and their own relentless drive, VKS won the championship in LTA South 2025 Split 3 and will represent Brazil at the 2025 League of Legends World Championship. This partnership underscores both the team’s strength and HAVIT’s commitment to empowering Brazil’s esports development.
Brand Vision: Build a Global Esports Network
This strategic partnership across Brazil and Turkiye is a key step in HAVIT’s regional market expansion and lays a solid foundation for HAVIT’s future presence in wider esports ecosystems of Europe, the Americas and beyond.
“Partnering with these teams is a crucial implementation of HAVIT’s ‘For Fun. For Games. For Champions’ vision. By merging technology with esports, we aim to inspire gamers worldwide to break boundaries and shape the future of gaming,” Doug Pollard said.
The post HAVIT Partners with Three Top International Esports Teams to Expand Global Presence appeared first on European Gaming Industry News.
Daniel Lundberg Chief Revenue Officer at Shuffle Up
REEVO Games Set to Power Shuffle Up’s Global Rollout

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REEVO is thrilled to announce a dynamic new partnership with Shuffle Up, a rising force in the online gaming industry. Through this collaboration, REEVO’s in-house casino games is now available on Shuffle Up’s innovative, multi-brand platform, bringing high-quality, high-performance content to a wider audience of players worldwide.
This partnership reflects REEVO’s ongoing commitment to expanding its footprint through collaborations that align with its core values of innovation, scalability, and excellence in user experience.
Karl Grech, Head of Business Development at REEVO, shared: “At REEVO, we’re focused on connecting our partners with premium content that drives engagement and long-term value. Our partnership with Shuffle Up is a strong strategic fit, we’re excited to see our games powering the next generation of online casino experiences as Shuffle Up prepares to make its mark on the industry.”
Now live with a powerful content portfolio and a future-facing platform architecture, Shuffle Up is perfectly positioned for rapid expansion across regulated markets. The partnership will help accelerate Shuffle Up’s content rollout while reinforcing REEVO’s aggregator advantage in competitive territories.
Daniel Lundberg, Chief Revenue Officer at Shuffle Up, added: “Partnering with REEVO gives us access to some of the industry’s most engaging and polished in-house games. With our launch now live, it’s crucial that we align with top-tier providers who share our vision for quality and scalability. REEVO fits that perfectly, we’re excited about what’s ahead.”
This partnership is another milestone in REEVO’s journey to becoming the go-to aggregation hub for forward-thinking operators and studios.
The post REEVO Games Set to Power Shuffle Up’s Global Rollout appeared first on European Gaming Industry News.
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