Latest News

SoftGamings signs partnership deal with G.Games

Published

4 years ago

October 8, 2021

George Miller

Reading Time: 2 minutes

Operators using SoftGamings’ aggregation platform can now offer titles by G.Games in their respective portfolios.

SoftGamings’ campaign to enrich its gaming offer by partnering with providers around the globe and offering their games via its platform has been boosted by news of its latest agreement. The latest addition to the partner list is G.Games, the UK-based online casino games developer and provider that has been in the industry since 2013. The company has been present on the market since 2018 in its latest form, after Gamevy and Glück signed a merger deal.

G.Games’ primary focus is online casino games, with the company so far developing more than 150 original titles. The most significant part of the developer’s portfolio consists of online video slots, but there are also table games and instant win games.

G.Games has a mobile-first approach to developing games and features paytables with meaningful wins. Moreover, all games are designed with gamers in mind and feature unexpected bonus rounds. The developer’s flagship game is called Cheeky Fruits Deluxe, but the provider also offers an array of other exciting titles.

Commenting on the deal, Helen Walton, chief commercial officer at G.Games, said: “We are fortunate to be able to team up with G.Games and enable our partner operators to increase their respective game portfolios with cutting-edge titles. Moreover, we are happy to help G.Games reach out to new markets and further improve its position in the industry.”

Reflecting on the latest developments, Irina Sazonova, director of partnerships at SoftGamings, said: “Having an opportunity to partner with game development companies dedicated to achieving the maximum excellence of their product is always exciting, as it means we share the same level of commitment when it comes to bringing amazing gaming content to players. G.Games brings fresh and exciting games to all operators using our aggregation platform.”

Betnacional

Playson strengthens Brazilian presence with Betnacional partnership

Published

57 minutes ago

March 30, 2026

Wladimir P.

playson-strengthens-brazilian-presence-with-betnacional-partnership

Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.

Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.

The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.

This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.

“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”

Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”

The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Jelli Express

ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS

Published

57 minutes ago

March 30, 2026

Wladimir P.

all-aboard!-pragmatic-play-goes-full-steam-ahead-with-jelly-express

Pragmatic Play, a leading iGaming content provider, has rolled out Jelly Express, a vibrant new slot where a gummy bear conductor leads a locomotive through a colourful candy-coated world.

Set across 6×5 reels, the game delivers a lively experience filled with rewarding mechanics. Players can win by landing 8 to 12+ matching symbols anywhere on the grid, with base game payouts reaching up to 50x. Adding extra sweetness, candy train wilds boost wins with multipliers of up to 100x.

The excitement ramps up when three coin scatter symbols trigger the bonus round, offering players a choice between six different feature options. Each option provides a unique mix of free spins (up to 25) and wild multipliers (up to 100x), while a mystery pick adds an extra layer of unpredictability.

During the feature, landing an additional scatter can activate Super Free Spins, where wild multipliers are collected by the candy train above the reels. This cumulative multiplier is then applied to future wins involving wilds, unlocking a maximum win potential of up to 5,000x.

In selected markets, players can also take advantage of special bet options, including increased chances of triggering free spins, guaranteed wilds on every spin, or enhanced win potential with minimum 10x wild multipliers that stack during tumbles.

Jelly Express is the latest addition to Pragmatic Play’s growing portfolio.

The post ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

RubyPlay expands US footprint with West Virginia launch

Published

57 minutes ago

March 30, 2026

Wladimir P.

rubyplay-expands-us-footprint-with-west-virginia-launch

RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.

The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.

Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.

At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.

The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.

“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.

“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”

The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.